Rebirth of the Entrepreneurship Era

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"Publish a book?"

Hearing Tong Fangquan's words, Xu Yiyang couldn't help laughing and said, "What book can I publish, an instruction manual?"

Tong Yuewei, who had been silent for a while, burst out laughing, and asked, "What manual do you publish? About your own manual?"

Xu Yiyang said with a smile: "I'm just joking, I'm not good at writing, I'm not a material for writing a book."

Tong Fangquan said seriously: "To tell you the truth, your Auntie Chen took over their family's book publishing business this year. This business has been tepid. Now she is worried about how to get best-selling books."

After finishing speaking, Tong Fangquan said again: "I think you became famous all over the country when you put out the fire. If you write a book, include these details, and add a certain amount of embellishment, you probably won't worry about selling it. "

Xu Yiyang smiled and said: "The key point is what should I write? I can't just write about firefighting, can I? I've finished writing 3,000 words, and I can print a brochure."

Chen Xinlin said with a smile: "Xiao Xu, you can actually write a small autobiography. Your experience of starting an Internet cafe is also very legendary, and the self-service fire station you created is also very thoughtful. You can tell how you make money to open an Internet cafe, how to make money. After starting the Internet cafe, writing about the experience of starting the competition, and including the firefighting work, a book of 100,000 to 200,000 words can be written."

Xu Yiyang said: "Aunt Chen, I have already mentioned these things during the TV interview, and the audience has also read them. It is estimated that it would be 20,000 to 30,000 words in a book. I’m afraid not many people will buy it.”

Chen Xinlin hurriedly waved her hand and said, "It's okay, it's okay, Auntie just wanted to ask you what you mean, if the time is not right now, let's talk about it later when the time is right."

Xu Yiyang nodded slightly, suddenly thinking of his Jiayang education.

I have been making courseware when I was lecturing, and then the foreign teacher team has continued to compile courseware, and even constantly improved and revised it. In fact, I almost have a full set of English teaching aids.

Xu Yiyang asked Zhang Aixue to help in deepening and refining the organization, and directly changed the courseware into teaching aids. Now several sets of teaching aids for different grades are almost due.

So, he asked Chen Xinlin: "Aunt Chen, do you produce teaching aids here? I have a friend who is a training institution, and I found a group of old professors from Qilu to compile English teaching aids for primary and secondary schools."

Chen Xinlin said: "Theoretically, as long as the content complies with the laws and regulations of our country, it can be published. The only problem is whether it can be sold after publication."

Chen Xinlin paused for a moment and explained deeply: "Because the book publishing industry is an embarrassing industry with high upfront costs and thin profits in the later period, many costs have to be paid before publishing, such as manuscript fees, editing, proofreading, revision, design, etc. For these costs, the publishing house has to pay channel fees and labor fees, and after everything is done and approved, the printing factory also has to pay a lot of costs when it starts printing."

As he said that, Chen Xinlin said again: "It's actually not difficult to publish teaching supplements. We just need to find a publishing house that has the qualifications to publish teaching supplements. If you can’t drive sales, the initial cost will be in vain.”

Xu Yiyang nodded, and said with a smile: "The cost doesn't matter, the main thing is that it can be published as a book. I'll ask my friend to contact you later."

"Okay!" Chen Xinlin said, "But Auntie has to remind you that there is too much competition in the teaching aid market, there are so many competing products, and there are many famous series, such as Haidian, Huanggang, and Keketong, which are well-known. Very high, very competitive.”

"There are still many companies that publish teaching aids directly cooperate with schools and teachers, and sell teaching aids semi-mandatoryly among the student groups, so it is difficult to open up sales for other types. It may be possible to print 10,000 copies for the first time, and then return the goods and add six or seven in stock. Thousands of volumes are too common, so you still have to be cautious.

"

The competition in the teaching aid market is indeed extremely fierce.

Just talking about mathematics, physics and chemistry in middle school, a random bookstore can't wait to have dozens or hundreds of textbooks published by different publishers. It is really not easy for a new textbook brand to stand out from so many competing products.

However, it was not difficult for Xu Yiyang.

Because Jiayang Education has 17 branches, there are already 80,000 students, and the venues of the last few branches are half in use and half are still being renovated, so the number of students will increase in the future.

In addition, Jiayang Education will continue to expand in the future. China Overseas is the first step, Jiangsu Province is the second step, and Zhejiang Province is the third step. In the future, it may be on the same scale as New Oriental, or even larger.

Therefore, the customized textbooks and supplementary materials do not worry about the user group at all.

Even if it is only sold within its own students, it has already achieved a lot of sales.

When Jiayang Education becomes more famous in the future, other students will take the initiative to buy Jiayang Education's teaching materials. In that case, the market will be completely opened up.

This is a path that New Oriental has explored long ago, and it is easy to get through.

Moreover, Xu Yiyang has confidence in the quality of Jiayang Education's teaching aids, not only because of the strength of the team, but also because of himself behind the scenes to provide more advanced teaching concepts.

Before the finalization of this batch of teaching aids, I will definitely unify and fine-tune them again. After all, I have done English training for many years, and my grasp of the teaching materials can be regarded as profound.

At that time, I will integrate my own experience into it, and strive to maximize the gold content of this set of teaching aids.

Although the book industry is in a downturn, good books will definitely shine.

Just like Ms. JK Rowling, a single mother living in poverty, earning billions of dollars from a set of "Harry Potter", this is the value of good content.

According to Xu Yiyang's understanding of New Oriental, in New Oriental's business, a large amount of income comes from the sales of teaching materials. Its reputation is too great, so any textbook may sell dozens or even millions of genuine copies. The profits are staggering.

The teaching materials of New Oriental are that the teachers teach, summarize and publish books at the same time, and then the school also teaches and trains while selling books along the way. At the same time, the brand of New Oriental is getting bigger and bigger, and there are more and more students, and the books are selling more and more. the better.

Generally speaking, publishing your own textbooks and supplementary materials is an excellent business where 1+1 is far greater than 2 for training institutions.

If you really want to use a formula to express it, it is A business + B business, realize the complementary mutual assistance of A and B business, and then become (A+B)+(B+A), and finally equal to 2A+2B, the effect is doubled.

Naturally, Xu Yiyang was unwilling to give up such a good opportunity. It happened that Chen Xinlin had this resource, so he would publish it directly from her, which would save him a lot of trouble.

Thinking of this, Xu Yiyang said to Chen Xinlin: "Aunt Chen, you don't have to worry about the sales. My friend is mainly a training institution. He has enough students to digest and can afford to lose money. I guess I can do it anyway. Print 20,000 to 30,000 copies."

Chen Xinlin nodded and said: "If this is the case, it will be safer. At that time, the first printing can be about 10,000 copies. If it sells well, it can be printed again. Many good books have only a few thousand copies in the first printing, but In the end, it kept reprinting, and the sales even reached hundreds of thousands of copies, becoming a bestseller.”

After speaking, Chen Xinlin said again: "If your friend does it, Auntie can help him bear part of the cost."

Xu Yiyang smiled and said: "That's not necessary. I will sign an agreement with your publishing company when the time comes. You will act as an agent for the publishing business, but let him bear all the costs. You can draw as much as you want."

Chen Xinlin said with a smile: "Since she is your friend, then Auntie will help out for free. We only charge the actual human and financial costs, and we don't make profits."

Xu Yiyang hurriedly said: "Aunt Chen, you don't have to be so polite. Although I am asking you for help in this matter, it is normal cooperation, so we will come as you normally would."

Chen Xinlin said with a smile: "Auntie mainly produces, literature, art, and youth books, and the teaching supplements have basically never been done, so there are not very good teaching supplementary distribution resources. I can only help your friend solve the problems before publication. In the future, after the teaching supplement is published, you may have to rely on your friend to promote it yourself. Auntie can't help much, so Auntie won't take it from the middle. You helped Uncle Tong so much, so ask me for help I'm still taking profit for this little favor, so to be honest, Auntie is also embarrassed."

As he said that, Chen Xinlin said again: "This matter is settled like this. As long as you have this demand, no matter how many teaching aids you provide in the future, Auntie's publishing company can help you publish, but Auntie only charges the actual cost, and does not take a commission from sales." , you have helped Uncle Tong so much, and you have given Auntie a chance to repay you, if you insist on giving a commission, then I should not do this to you. "

For Chen Xinlin, Xu Yiyang has already helped her husband too much, and the mobile QQ business has greatly helped her husband's future, and it can be said that it will benefit her husband for life.

After all, it is very difficult for an enterprise leader within the system to go further.

Suddenly a huge performance came down from the sky, it was like giving away a rocket for nothing, the value of which cannot be measured by money.

So, at this time, Xu Yiyang asked him for a little favor, and he had the nerve to take the share, and it was right to give him a favor.

Xu Yiyang also understood what she meant, so he thought about it and decided that he should also accept her love.

After all, today's society is actually a society of favors. The relationship between people is actually maintained and deepened by giving, receiving, owing, and returning favors... and so on.

Since Chen Xinlin wanted to pay her back a favor, she would accept it steadfastly.

Of course, favors are for you to reciprocate. Since Chen Xinlin returned a favor to herself, then I might as well give her another favor, just as reciprocation.

Thinking of this, he began to search his memory for best-selling authors he could remember.

Many well-known writers popped up in Xu Yiyang's mind, including Shuo Ye, Yu Hua, Jia Pingwa, etc. whom he liked very much.

But thinking about it, these people are already master-level figures, so it won't have much effect on Chen Xinlin.

What Chen Xinlin needs is not blue-chip stocks, but potential stocks.

Potential stocks...

Xu Yiyang's mind wandered, and suddenly he thought of someone, so he immediately asked Chen Xinlin: "Aunt Chen, do you know a kid named Han Han?"