Rebirth of the Evil Life

Lin Feng's words are really hateful. It clearly calls on all those who are interested in serving children to join "Linfeng Sports Goods Company" to serve children, but this is just poaching under the guise of serving children. With this halo of charity, no matter how Lin Feng tries to recruit people, the outside world won't be able to say anything.

There are only two ways to counter Lin Feng's move: one is to also carry out charity activities, but this aspect involves many problems, especially with Lin Feng here, it may not be that easy to do charity; secondly, The second option is even simpler. Increase the signing bonus and use high salaries to attract its players so that the players have no worries.

These two things, no matter which method is actually the same - money! These are all things that cost money. Nothing good can be done without spending money. However, the situation of each company is different, including Nike, currently the largest brand in the sporting goods market, whose turnover last year was just over 10 billion US dollars. Although this industry is highly profitable, if Nike is compared with Lin Feng, who just won a hundred million US dollars from the Emperor of Japan, it is undoubtedly an egg against a stone.

But if you don't do charity, then just wait for Lin Feng to poach all the stars around the world. Although this may cause the economic chain of Lin Feng's sporting goods company to collapse directly, Lin Feng can completely create a god without signing all the stars, and only sign the most popular athletes at the moment. By then, Lin Feng will be Beckenham. , Messi, Cristiano Ronaldo, Jordan, Sharapova, Liu Xiang and others, Nike, Adidas and the likes of Berbatov and Defoe are the only ones left, which is ridiculous.

At that time, Nike, Adidas and other companies can only watch as Lin Feng monopolizes the sports goods market worth hundreds of billions of dollars every year. This is something that Nike and Adidas cannot tolerate. So, they have to fight back. They took advantage of Lin Feng before he could take action on more stars.

Suddenly, the entire sports world was awash in contract renewal. Not only are the advertising and endorsement contracts of all contracted stars nearly one-third more than before, on average, but their liquidated damages have also increased significantly, with some usually reaching hundreds of millions of dollars. There was no way, facing such a wealthy and powerful Lin Feng, they had to increase the liquidated damages, hoping to deter Lin Feng from poaching. Although they know that it is impossible to really stop Lin Feng with just hundreds of millions of dollars, they firmly believe that there are so many stars in the world, and Lin Feng cannot possibly loot them all.

Lin Feng is rich. No matter how much the liquidated damages are, if Lin Feng really sees a person, he will definitely be able to help pay the liquidated damages and take him away. But they have one thing in mind, this star will blackmail Lin Feng more, and that star will blackmail Lin Feng more. Once Lin Feng poaches too many people, sooner or later Lin Feng will run out of funds. At that time, Lin Feng's finances will inevitably fall into crisis. That's when they fight back.

However, what Nike and Adidas never expected was that after Lin Feng signed Jordan, Sharapova and others, he did not go too far to poach players. It’s just a few stars signed. On the court, Lin Feng did not sign the rising star Federer, but signed Nadal, who had just made a name for himself in the world. This made Nike relieved. They were worried that Lin Feng would attack Brother Tan Yi.

Except for Nadal,

Lin Feng has not signed anyone else in the industry. Instead, they changed hands and signed some athletes in various fields such as swimming, track and field, billiards, etc., and there was only one in almost every event. For example, in the billiards field, Lin Feng only signed contracts with the first two players - Pan Xiaoting and Ding Junhui.

The outside world can't figure out why Lin Feng signed the contract with these two people. Although Pan Xiaoting is well-known domestically, she is not well-known internationally; as for Ding Junhui, it is even more outrageous. He is just a little kid who has just become a professional player. The outside world is really confused about Lin Feng signing the contract with these two people.

Most of the other projects are like this, they are all unknown newcomers.

Companies such as Nike and Adidas are a little confused about Lin Feng's sudden change in his previous strategy of signing top superstars. They didn't understand what Lin Feng was planning. Are you trying to spread suspicion in the past, or are you trying to cross Chencang secretly? Nike, Adidas and other companies are trying their best, but they can't figure out what Lin Feng's idea is. Therefore, for them, there is only one way, and that is to continue to step up efforts to renew the important star resources at hand to prevent them from being taken advantage of.

As for the actions of Nike and Adidas, Lin Feng was absolutely indifferent and calm, as if he didn't know at all. Lin Feng was so calm that reporters from the outside were disappointed. For them, they originally thought that they would be able to create gods this time and see the drama unfold, and the value of those stars would rise steadily due to Lin Feng's madness, but Lin Feng was so calm, which is really disappointing. Very disappointed, quite disappointed.

"Boss, are you really not going to sign those stars anymore?" Lin Chiling was also puzzled by Lin Feng's move. You know, after Lin Feng made a declaration that he welcomes anyone with lofty ideals (who is willing to dedicate his love to children), many stars also took the initiative to contact "Lin Feng Sports Goods Company" and asked to join. The prerequisite was to help them resolve their contract obligations. , of course also eager to get a good contract, at least better than now.

Unexpectedly, Lin Feng did not take this opportunity to sign these top superstars. Instead, he cleverly informed Nike and Adidas of their intention to sign him. In the end, Nike and Adidas finally paid high prices to successfully win back the hearts of these superstars. And this situation happens again and again. In the end, it turned out that many superstars who wanted a salary increase came to Lin Feng's company, and then deliberately revealed it to the company that had already signed a contract, letting them know that they intended to sign a contract with Lin Feng, and finally forced the company to raise their salary. It can be said that Lin Feng has become a tool for various superstars to increase their salaries.

This behavior made Lin Chiling quite displeased. It's really abominable that Lin Feng is used as a tool to raise his salary by these people. Of course, what's more important is that Lin Chiling doesn't understand why Lin Feng doesn't sign with these superstars who come to her door. This is too strange.

Lin Feng smiled mysteriously.

"Zhiling, let me ask you a question, how can you make the maximum profit in this market?" Lin Feng asked with a smile.

Lin Chiling thought for a while.

"With excellent products, mature management, and appropriate publicity, we should be able to make maximum profits." Lin Chiling said.

Lin Feng shook his head.

"That's the superstar strategy. Creating a superstar and using the charm of a superstar to promote products is just like the original cooperation between Nike and Jordan." Lin Chiling said firmly.

In order to promote its own shoes, Nike was willing to accept fines and let Jordan wear the shoes they designed to play on the court. This matter is actually an old thing. When Jordan and Nike cooperated, Nike launched the most classic Jordan series basketball shoes for Jordan. The Jordan series basketball shoes all have one feature, that is, red and black, and the Bulls team logo. Similar colors. But at that time, NBA's mainstream sneakers were mainly white.

Therefore, Jordan's red and black sneakers were really eye-catching at the time. Therefore, the league punished Jordan. From a minimum of a few hundred dollars, to later every game when Jordan wore these shoes, the league fined him a dollar. You know, Jordan's rookie contract at that time was only one million dollars. If the NBA fined him US$1 per game, there would be no need for Lin Feng to do anything. He would have lost Lin Feng to death if he directly compensated him.

But in the end, Nike offered to pay for Jordan, and there was only one expectation for Jordan, and that was to wear these basketball shoes to compete. In the end, the league's fine became the best promotional tool for the Jordan series of basketball shoes. In the end, today’s Nike was born!

Therefore, Lin Chiling speculates that the cooperation between Lin Feng and Jordan will be the same.

Unexpectedly, Lin Feng shook his head again.

Lin Chiling was completely confused now. After thinking for a long time, Lin Chiling really couldn't figure out how to make more money in one field.

Lin Feng smiled and tapped Lin Chiling's head lightly with his finger.

"Idiot, you are really stupid if you can't guess such a simple thing." Lin Feng said with a smile.

Lin Chiling felt helpless for a while. I never imagined what she could do. In her opinion, this should be the company's best money-making strategy.

Lin Feng smiled and shook his head.

"Idiot, if you want to make the most money in a field, you have to have only one company. That way you can make the most money." Lin Feng clenched his fists and said.

a company? ——Lin Chiling couldn't help but shudder. She had a vague feeling that Lin Feng had a big plan.

"In all walks of life, no matter what industry, it is never possible for one company to dominate a field. Therefore, if you want to do this and dominate a field, the only possibility is to drive away other companies in that field." Lin said the wind.

When Lin Chiling heard this, she felt enlightened.

At present, there are many companies in the sporting goods market, but in fact, they are generally foreign brands that occupy the market. Domestic brands do not give a good impression to all buyers. They always feel that they are defective products. In fact, not everything nowadays is "mde" -in-net", they are all manufactured in China and then shipped abroad.

At present, foreign brands are mainly Nike and Adidas, and the combined market share of the two can be as much as 1%. Many other companies can also get some scraps. Therefore, Lin Feng’s idea is to target these two companies. Lin Feng wants Nike and Adidas to drive out of the sporting goods market. The only way to drive these two companies out of the sporting goods market is finance.

Let the two companies' finances be in chaos, so that Lin Feng can take the opportunity to replace them. Once it is able to acquire Nike and Adidas, Lin Feng's sporting goods company will undoubtedly become the n. in the sporting goods market.