Rebirth of the Evil Life

(There are two more at 8:00 p.m.)

Under the day and night research and development of other online game companies, at the end of May, more than ten tower defense games of the same type were finally released, and began to seize this emerging casual game market.

But to their disappointment, although they tried their best, made a lot of publicity, and launched various promotional activities frequently, after Lin Feng took the lead in enclosing the land, many online game companies shared less than 30% of the market, and the 70% market share was still It is firmly occupied by the "second world". Of course, there are players' preconceived complexes, but it is also attracted by the new game mode of the second level launched by Lin Feng.

When players try hard to pass the 100-round mark and enter the second level, many players have already experienced a little aesthetic fatigue from the game mode of the first level. After all, it is not an easy task to pass 100 rounds, which requires a lot of time accumulation. But after the second level, the game mode changed and gave many players a new experience, which made everyone's enthusiasm rise again.

In addition, the low monthly fee of 10 yuan introduced by Lin Feng also made everyone happy. After all, Tencent’s QQ membership service costs 10 yuan per month at this time, and after the launch of QQ Farm, Huang Diamond and other diamonds also charge a lot. In comparison, Lin Feng’s "Plants vs. Zombies" charges It's extremely cheap.

All these elements add up to the glory of "Plants vs. Zombies".

But behind the brilliance, there are also troubles of happiness.

"Dong Lin, the popularity of "Plants vs. Zombies" has far exceeded our expectations, but it has also affected the online rate of "Legend". Now the highest number of online users on weekends is less than one million, and the average number of online users is only about 200,000. , 10% lower than before." Wu Zhaopu handed Lin Feng a stack of data and said with a frown.

Although "Plants vs. Zombies" is extremely popular, it is far from being able to compare with "Legend" in terms of profit. The profit of "Legend" has dropped by 10% in the past two weeks, which is quite a huge amount of money.

Lin Feng turned over and didn't care about the data drop.

"Mr. Wu, "Plants vs. Zombies" is popular again. It's just a casual entertainment game. It's just a meal, not a meal. Although it will temporarily affect the profits of "Legend", it will not be fatal to "Legend" in the long run. Threat." Lin Feng knocked on the table and said.

"On the contrary, "Plants vs. Zombies" has helped us attract many players who were not interested in "Legend" before, and even a little disgusted. Although they will not spend a lot of money on a game, it will undoubtedly be of great benefit to increase popularity." Lin Feng smiled slightly.

This point Wu Zhaopu also admitted that "Plants vs. Zombies" made many players who were unfamiliar with the "Second World" know the "Second World". Invisibly, the "Second World" brand was promoted.

"The Second World will not only have one "Legend". There will be many different types of games in the future. Now is the time to accumulate popularity. The prospect of the online game market is huge, and it will definitely become a sunrise industry in China." Lin Feng said firmly.

"Well, but now many other online game companies launch tower defense games. In order to seize the market, they play the slogan of forever free, which attracts many people." Wu Zhaopu reminded.

"Hehe, don't worry. I believe many people are willing to bear the 10 yuan monthly game fee. As long as the game is fun, I believe players are still willing to spend 10 yuan to play." Lin Feng said with a smile.

The next day, Lin Feng announced on the official website that "Plants vs. Zombies" has a total of nine levels, each level has a different gameplay, and every time a level is passed, the rewards for the top 100 will be greatly increased, and the first to pass the top 9 Level players will receive an official reward of 1,000 yuan, and every player who passes the nine levels will receive a 100 yuan reward from the official website and an honorary certificate will be issued.

Lin Feng also set that every time a level is passed, the player's title will change.

Lin Feng brought the upgrade system in fantasy novels to reality, and gave each player a different title for different levels.

One-star game novice, two-star game veteran, three-star game master, four-star game master, five-star game suzerain, six-star game emperor, seven-star game venerable, eight-star saint, nine-star game Douluo, and after passing ten stars Zen will be named "Game King".

The announcement of this news has stimulated the enthusiasm of players, and it has also allowed "Plants vs. Zombies" to firmly occupy the absolute market share of tower defense games. Especially when different players are at different levels, this stimulates the mentality of comparing and showing off among players. At present, only three levels have been opened. As the number of levels cleared by players increases and the nine levels are gradually opened, Lin Feng believes that the comparison and competition among players will become more and more intense.

Nobody wants to be left behind, especially when it comes to IQ. Lin Feng believes that no one is willing to admit that he is a fool and that his skills are not as good as others.

Various newspapers and magazines across the country also published relevant strategies and experiences one after another, pointing players on how to break through each level as quickly as possible. However, due to the changes in the game mode of the second level and the increase in difficulty, only a few people have passed the second level and entered the third level.

When many players complained that the second level was too difficult, Lin Feng timely published the detailed introduction of the first level and the second level, plant attributes and zombie attributes, in the monthly game magazine "Second World" Player research.

With this official detailed information, many players, after day and night research and a lot of practice, combined with plant attack power, zombie blood volume and speed, integrated several sets of care experience, so that the number of players who pass the first level and the second level is large. increase. In addition to stimulating the players' enthusiasm, it also indirectly increased the number of senior members of the "Second World Club".

After all, this detailed data of plants and zombies can only be obtained by premium members for free, and the magazine is not on the market. Although there are many websites pirated and published on the Internet, but without Lin Feng's authorization, no magazine can publish such news. In desperation, many players can only choose to become senior members of the "Second World Club". Fortunately, there are many benefits for senior members of the "Second World Club". The grievances of many players are much less.

After becoming a senior member, when I got a beautiful magazine in my hand, the last bit of resentment disappeared in an instant. In particular, there is also an introduction for the third level, which makes everyone sigh.

The map of Lin Feng's third level has not changed from the second level, but four new portals have been added. Zombies will enter the portal exit on the other side through the portal, and as time goes by, the portal will send changes, which makes players have to temporarily change strategies as the location of the portal changes, rearrange plants, and delay Zombies attack and eventually destroy the zombies.

This is just a small design addition, but it makes the game more interesting, and the experience announced by many players before is not applicable here. With the change of the portal, tactics can no longer be rigid, and various tactics must be applied flexibly. The best places to place plants designed by many players before are all invalidated.

Adapting to circumstances is the only way for the third level.

The launch of the third level has made many players hooked. This makes many players no longer fix the placement route as before, and then quietly wait for the zombies to come to their door and be eliminated. Although it is relaxed and leisurely, it lacks the excitement and sense of accomplishment. The newly launched third level now gives them a sense of excitement and accomplishment that the previous two levels did not have.

Taking advantage of this wind, the highest number of online users of "Plants vs. Zombies" exceeded 1.2 million, once again breaking a series of records previously set by "Legend". But such a small casual game has become the number one online game in China, making people dumbfounded.

The success of "Plants vs. Zombies" has also put many online game companies in a dilemma. In the end, should we continue to develop large-scale online games, or seize the small casual online game market. Of course, everyone knows that large-scale online games are king. Although small-scale casual online games are popular, popular, and have a large number of players, they also have a fatal weakness, that is, low profits.

The reason why casual online games are called casual online games is that they are recreational and relaxing games, and it is doomed that most of these players cannot spend too much money on this game. It is impossible to persevere and go crazy like playing other large-scale online games.

Want popularity or profit? Choosing one of the two is placed in front of many online game companies. It's a tough choice, but they don't have much time to think about it. Lin Feng's "Second World" is constantly eroding the market share in both the large-scale online game "Legend" and the casual online game "Plants vs. Zombies". They must choose one as a breakthrough in exchange for living space.

But is there really no profit in casual online games? —— Lin Feng never thinks so.