Rebirth of the Evil Life

Shi Yuzhu has always been puzzled why the current online game companies have not made full use of the abundant resources at hand. Especially Lin Feng's "Second World", so far, has not had any income other than point card fees. Hundreds of millions of registered users, and the highest number of online users breaking one million, this is a huge "wealth" in Shi Yuzhu's view. And this "wealth" can definitely be turned into real wealth.

There is no priority in learning, and those who have achieved it come first. Since Shi Yuzhu looked tireless in teaching, Lin Feng was also happy to be a "three-good student" and asked this marketing madman for advice.

"Dong Lin, I think that with the current popularity of "Plants vs. Zombies", you can completely sell its advertising time, such as the advertising time after the player fails to pass the level, or after the player successfully passes the level. Also, you can develop peripheral products, such as Undershirts printed with plants or Q-version zombie heads, or other life products. Also, the three "goddesses" you launched can be made into dolls based on them. I heard that in some areas of Japan and Taiwan , this kind of doll is very popular." Shi Yuzhu said a lot of ideas in one breath.

After hearing this, Lin Feng pondered for a while, his heart brightened, and he admired Shi Yuzhu's means of extracting money even more.

"Also, you can authorize certain factories to produce these undershirts..." Shi Yuzhu and Lin Feng discussed this. This discussion touched Lin Feng a lot, and it also quietly changed Lin Feng's perception of advertising and marketing.

"Director Lin, see you next time." The two who chatted happily finally bid farewell.

"Director Shi, goodbye. Miss Shi, go slowly!" Lin Feng lamented that he had gained a lot today. Chatting with these famous people can indeed learn a lot, and it is better to communicate with these famous people more in the future.

Not long after the three parted.

"Dad, why are you so enthusiastic about giving advice to Lin Feng?" Shi Jing didn't understand why his father, Shi Yuzhu, was so warm-hearted today and worked so hard to give advice to Lin Feng.

"Hehe, we are partners, not to mention it's a matter of little effort." Shi Yuzhu smiled faintly.

"Hmph, it doesn't do any good. His prosperity is his family's business, and it has nothing to do with us." Shi Jing said unwillingly.

"You, it's just that you don't have a long-term vision." Shi Yuzhu shook his head, and softly accused Shi Jing, "It's true that calling him this time didn't bring us any benefits, but it can win his favor. No matter what happens in the future No matter what, he will always miss the kindness we treated him today. Besides, even if I don't call him today, someone will point him to this matter sooner or later."

"Hmph, what do we want him to read!" Shi Jing was still unconvinced.

Shi Yuzhu shook his head helplessly, his girl is good at everything, but she is too proud and spoiled by herself, but fortunately, she is still in her prime, so she can work harder for her.

Lin Feng, will the future belong to you? ——Shi Yuzhu felt a little sad. Today's advice is also lamenting Lin Feng's strong upward trend. This young man grows up too fast, which makes people a little scared. He has to plan ahead.

"Second World", Dingdang.com, Qidian Fast Food Restaurant, Tomato.com, and a club with over one million members are all amazing achievements. If he is given a few more years to develop steadily, he will definitely surpass Li Ka-shing and become The richest man in China.

If you don't want to be an enemy with this kind of person, then you'd better be a friend.

Now Shi Yuzhu doesn't know about Lin Feng's multi-country interconnection plan, otherwise he will be even more surprised and horrified!

After Lin Feng returned to the company, he held an emergency meeting, and everyone conducted a detailed analysis of the various "money-absorbing" plans proposed by Shi Yuzhu.

After some detailed discussion, everyone made a decision.

Immediately, Lin Feng made a final decision on the development of peripheral products and asked Wu Zhaopu to contact downstream manufacturers. For this project, Lin Feng does not intend to make money for the time being, but focuses on expanding popularity and expanding the market, so quality comes first. However, the prototype dolls of Li Zhiyou and others,

Lin Feng is not going to sell it to the outside world, and will distribute it in the form of rewards.

As for the advertising time in the game that Shi Yuzhu said, after careful study by Lin Feng and the others, Lin Feng set aside a few advertising time on the premise of not affecting the normal game of the players.

The advertising time of "Plants vs. Zombies" is divided into three grades: the first grade of advertisement, the title of the special sponsor; the second grade of advertisement, the 5-second advertisement time after the player fails the challenge; the third grade of advertisement, after the player succeeds in the challenge 10 seconds of advertising time.

But in the end, Lin Feng suddenly thought of the chest advertisements of the uniforms of various European football clubs, so he had a whim, and sold the naming rights of the clothes worn by the zombies, and this was designated as the top advertising time slot.

Everyone was overwhelmed by Lin Feng's whim. In this way, the game adds some fun out of thin air. Think about wearing zombies with world-renowned trademarks and being smashed under the attack of plants, which will give people a different kind of pleasure.

As for "Legend", Lin Feng originally wanted to sell the naming rights of the newly added map and the naming rights of the three cities, but was opposed by everyone. Later, when Lin Feng thought about it, he felt relieved. Indeed, if even the naming rights of the map and the naming rights of the three cities are also sold, it is not impossible. But in case the advertiser changes the manufacturer and puts on a new advertisement, how will many players adapt to it.

For example, it was originally "Li Ning City", but now it is suddenly changed to "Anta City". How players adapt to this may cause a lot of trouble. However, this also gave Lin Feng an idea, and Wu Zhaopu announced on the official website that the naming rights of the two newly added cities, including Shabak City, will be exclusive to players who have occupied the city for more than a month. Lin Feng believes that this idea will definitely stimulate the players' enthusiasm even more.

"Director Lin, then I'll publish an advertisement for investment promotion." After the discussion, everyone admired Lin Feng's brains, and was almost logically frozen by Lin Feng's leaping thinking, Wu Zhaopu said quickly.

"Well, let's go." Lin Feng nodded. Just when Wu Zhaopu was about to go out, Lin Feng stopped Wu Zhaopu again.

"Mr. Wu, we will adopt the advertising bidding method to attract investment this time," Lin Feng said.

Wu Zhaopu was taken aback for a moment, but he didn't come back to his senses for a long time.

"It's the same as CCTV's annual golden resource advertising bidding meeting. We also do the same. Interested manufacturers bid for our four advertising spaces." Lin Feng explained.

"Lin... Director Lin, can... can this be done?" Wu Zhaopu looked pale. They do that because they are CCTV, and we are nothing more than an online game company.

Everyone in the meeting room also had the same thoughts as Wu Zhaopu, and sighed in their hearts that the boss was crazy, and actually made an advertising bidding meeting. Isn't this a challenge to CCTV! It's nothing more than a challenge, but you still need that strength! But "Second World" is just a company, is it qualified? Will there be businesses coming to bid?

"Go! Announce on the official website like this. Also, call me and the media to announce that we will hold a press conference tomorrow." Lin Feng urged.

"Uh... yes!" Seeing Lin Feng's expression, Wu Zhaopu knew that this decision would not be changed. While complaining secretly, he went to contact the media, and at the same time prayed to God, hoping that tomorrow's press conference would not become the subject of ridicule for the company by the industry.

Lin Feng naturally understood everyone's thoughts. To be honest, Lin Feng was not very sure about this bidding meeting, but after talking with Shi Yuzhu in detail, Lin Feng had a new understanding of how to use the media and the curiosity of the people.

If you follow the normal model, I am afraid that your company will have to spend money to advertise for investment. After all, this new investment advertisement is the first time for a game company. No one has tried advertising in a game before, and no one knows how effective it will be. It remains to be seen whether many manufacturers will take the risk of investing.

That being the case, why don't you make a big fuss, it's best to make it known to the whole country. It is definitely a topic of interest to the media to launch this game advertisement bidding meeting by himself. In particular, game advertising investment, which is the first time in China, is a novelty. At that time, instead of having to spend money on advertising, the media will automatically promote it for themselves. As long as there are many people paying attention, manufacturers will try no matter how adventurous they are.

Of course, the fundamental reason why Lin Feng dared to do this lies in Lin Feng's confidence in "Plants vs. Zombies". For this casual game, the maximum number of online users has exceeded 1.4 million, and the number of registered users has exceeded 100 million. Lin Feng believes that no one will ignore such a huge potential customer base. In particular, the vast majority of the hundreds of millions of registered users are young people, and white-collar workers account for a large proportion of them, which are all factors that attract manufacturers.

The facts were exactly as Lin Feng expected. After learning that Lin Feng was going to hold a game advertisement bidding meeting, many media showed great interest and rushed to the press conference early the next day. Since Lin Feng's press conference was scheduled for 8:00 in the morning, many reporters didn't even eat breakfast in order to hurry up. When they rushed to the scene, many reporters complained that the press conference was too early. It's not a national event, so why is the press conference so early.

For the reporter's complaint, Lin Feng had expected it, smiled slightly, and clapped his hands.

More than a dozen waiters from the Qidian fast food restaurant came out with Chinese and Western fast food, and delivered a Chinese and Western food to each reporter.

"My friends from the press, it's still early. I'm really sorry to let you come so early this time. This is a breakfast specially prepared for you at Qidian fast food restaurant under Xiaxia. Please accept it." Lin Feng smiled slightly.

"Hehe, then thank you Mr. Lin, oh, no, Mr. Lin." The reporters were already hungry, and after adding the scent, they naturally stopped being polite.

"If the taste is good, I would like to ask all the big reporters to give some good words to my Qidian fast food restaurant in the future to support the national brand!" Lin Feng held the press conference so early for this purpose.

Of course, there is another purpose. The so-called cannibalism, these reporters eat their own food, and they will always promote it for themselves. After all, they are not heartless entertainment gossip reporters.

"Everyone, take your time, I'm not in a hurry. And you're on business, the leader won't blame you." Lin Feng joked.

There was a roar of laughter from the audience.