Rebirth of the Evil Life
Chapter 3184: Changes in the Media Industry
"Infinite Horror" box office!
The bosses of the two major newspapers also had their eyes twinkling. [wm]m[w网[wm]They wanted to know what Lin Feng wanted to do. However, what the two major newspaper owners did not expect was that Lin Feng suddenly changed the topic.
"The sales volume of your two newspapers should not be very good right now, right?" Lin Feng asked abruptly.
Sales are not good? Salzberg and Neuhas frowned.
Indeed, sales of both USA Today and the New York Times are not very good now. Of course, it’s not just that, it’s the entire American, no, the entire world’s media. Even if a figure like Lin Feng appears, sales are not very good. Overall sales have been slowly declining. And this is only because of Lin Feng's presence and the support of Lin Feng's various news, whether it is good or bad, positive or negative. This is why so many reporters in the United States don't like Lin Feng very much, but they still report crazily.
As for why sales are poor, the reason is simple: the emergence of online media. With the rise of online portals and online newspapers, physical media are gradually being left out. Although today, physical media still dominates most people’s living habits. However, after investigation, it can be found that most people who read newspapers are people over 30 years old, especially those between 40 and 50 years old. As for young people, the rate of reading newspapers is very low. A survey conducted by USA Today found that among people under the age of 30, less than 10% read newspapers every day, and by the age of 20, only about 1% .
You can imagine. When these young people grow up, will there be any need for newspapers to exist?
It was naturally difficult for the two of them to answer Lin Feng's question. certainly. They also couldn't figure out what Lin Feng meant. They didn't know what Lin Feng meant when he asked, so they didn't know how to answer.
"Haha. Actually, I don't mean anything else. I just feel that with the rise of online media, you also need to follow the trend of the times and advance with the times." Lin Feng smiled.
"Lin Feng, what do you mean?" Salzberg asked with a frown.
He really couldn't understand what Lin Feng meant.
"What I mean is very simple. I want to buy two newspapers. Let's set a price!" Lin Feng smiled and gently said a topic that shocked everyone.
What! Lam Feng wants to acquire USA Today and The New York Times? New York Mayor Bloomberg stood up directly. This is so shocking. If Lam Feng acquires these two newspapers. That means Lin Feng has his own mouthpiece and can express any opinions he wants. And with the help of these two major mainstream newspapers in the United States, Lin Feng can influence American thinking. This is far more powerful media power than Weibo and the Houston Chronicle owned by Lin Feng.
Of course, the power of ‘Weibo’ is also terrifying. But at least for now, Weibo is more accepted by the public as a factual information relay platform. Since the authenticity of its information cannot be confirmed, many messages in it cannot be confirmed. More often than not, they are regarded as rumors and rumors by the public. "USA Today" and "The New York Times" are different. These are newspapers with huge influence in the United States, and they are very authoritative newspapers. If they are acquired by Lin Feng. That would be really different.
Moreover, once Lin Feng successfully acquires USA Today and the New York Times, it will be like a slap in the face to the American media that has been criticizing Lin Feng.
But, whether it is Salzberg or Neuhas, will they sell it?
"Mr. Lin, are you teasing us? If you invite us here just to talk about the acquisition, I think there will be nothing left to talk about between us!" Newhas slammed the table angrily and said angrily.
Allen Neuhas, the former chairman and CEO of the Garnett Group, founded USA Today. When it was first created, the novel ideas and views of USA Today were ridiculed by the investment god Buffett, who thought it was a ridiculous and arrogant dream. But in the end, Allen Newhas slapped Buffett hard in the face with facts, and responded to Buffett's ridicule with the most widely talked about, cited, and imitated newspaper with the largest circulation in the United States.
How could such a powerful person give up the newspaper industry that he worked so hard to create? Absolutely impossible!
"Mr. Salzberg, how do you decide?" Neuhas groaned, looking at Salzberg, the boss of the New York Times, who came with him. Before the two came, they had discussed how to advance and retreat together. Therefore, even if he wanted to leave, he would still ask Salzberg for his opinion. However, in his opinion, Salzberg obviously would not agree to Lin Feng's ridiculous proposal. This is simply an insult to them.
But to Neuhas' surprise, Salzberg began to hesitate. This surprised Newhas.
"Salzberg, what are you thinking? Are you really planning to sell the New York Times to Lin Feng?" Neuhas shouted.
New York Mayor Bloomberg was also surprised. Is it possible that Salzberg really wants to sell the New York Times to Lin Feng? This is a newspaper with a history of 150 years. In the United States, its status is much higher than that of USA Today. If this was sold to Lin Feng, it would really be an earthquake in the American press.
"Newhas, I just want to hear what Mr. Lin thinks." Salzberg said with a troubled face.
Newhas frowned and was about to throw away his sleeves.
"Mr. Neuhaus, don't you want to hear why all this happened? Aren't you curious about why I want to acquire your two newspapers?" Lin Feng smiled, and Neuhaus, who was about to leave, stopped.
Indeed, it was too sudden for Lin Feng to suddenly acquire The New York Times and USA Today. Moreover, it was too unreasonable for Lin Feng to propose it in such a high-sounding manner. The mystery in it made Neuhaus, a journalist, feel itchy. If it were an ordinary person, he might still walk away and would not change because of Lin Feng's words. Unfortunately, Neuhaus, who came from the news industry, would stay.
There is no way. People who work in the news industry have this common problem. When they know that something may have some secrets, they will try their best to dig out the secrets. If they don't dig it out, they will definitely be unable to sleep or eat.
Seeing Neuhaus staying, Salzberg shrugged helplessly. Obviously, this is also very similar to himself, suffering from journalist syndrome.
"Go ahead, Mr. Lin, what do you think?" Salzberg asked.
Lin Feng summoned the waiter.
"What would you like to drink?" Lin Feng smiled.
The three frowned and ordered a cup of coffee. They were all curious now, so they didn't care about what kind of coffee they were drinking.
Lin Feng laughed.
"Actually, my purpose is very simple, I just want to have more say." Lin Feng said softly, "And USA Today and The New York Times can meet my requirements, which is the ideal goal in my heart."
Salzberg and Neuhaus frowned. Lin Feng said this as if they would agree to sell the newspaper to Lin Feng. It is true that although the profit of the newspaper has been declining, the landscape is far worse than before. But this does not mean that they have to sell the newspaper.
"Haha, you two, I'm not talking about a complete acquisition, but cooperation!" Lin Feng smiled.
Cooperation? What does this mean? How to cooperate?
"Use our advantages and resources to form a strong alliance. You provide the influence of the newspaper, and I provide the most advanced IT technology. We will cooperate to create a new media in the 21st century!" Lin Feng said with a smile.
Brand new media in the 21st century? What does this mean?
"It's very simple. Now the sales of physical media have been slowly declining due to the influence of online media. For most readers, the news they see when they buy newspapers is no longer news, but "old news". The only thing that newspapers can attract readers is many professional comments. And this advantage has almost disappeared as more and more online media invite professional critics to write articles. If traditional media does not change, I think it will disappear one day. So, it must be reformed!" Lin Feng said.
"How to reform?" Neuhaus asked.
"It's very simple. There is a screen called 'electronic ink screen' that can provide a comfortable reading experience that is no less than reading a newspaper. However, this screen is fragile. But now there is a foldable screen under development, which can be folded like a magazine or newspaper. What I envision is to combine the advantages of these two screens, and then add network functions so that it can update information in real time through the network. Then, you only need to provide users with such a screen. Daily news only needs to be published through the Internet. As long as users have the Internet, they can automatically download and update the latest news. I think this will not only save a lot of costs, but also allow users to know the latest news and keep their old reading habits. I believe that this is enough to resist the erosion of online media." Lin Feng Zhanwang said.
"Is there such a technology?" Newhaas exclaimed when he heard it. If there is such a technology, it will be a revolution in the media industry. Although after such a change, newspapers and online media seem to be integrated, it can allow newspapers to survive for a long time. And the profit seems to be more considerable! After all, in that way, more favorite advertisements can be published, and sales can be greater.
"Of course! Although it is not mature yet, I can launch such a screen within a year. And I need partners! Your two newspapers are my initial partners!" Lin Feng said with a smile.
This technology does exist, but it is not mature enough. Once it matures and is launched on the market, it is conceivable what kind of impact it will have on the future media industry. Although Lin Feng and News Corporation are partners, it is not Lin Feng's own company after all. Moreover, in the United States, News Corporation's influence is not big enough. (To be continued)
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