Rebirth of the Evil Life

Lin Feng also frowned. If these three popular superstars were to be replaced, the money would be thrown into the water. Even though he himself has money and Wahaha Group also has money, he doesn't treat money like this.

"Then let them reshoot and do something creative!" Lin Feng had a headache and could only say this. Actually, this advertisement, if it’s done well, it’s art; if it’s not done well, it’s garbage. In foreign companies, although they also hire big-name celebrities, in many cases the advertisements are shot as art, or even turned into a story or a short story. But there are no domestic advertisements. For example, the advertisement of "Centennial Runfa" was very good. But more advertising companies, just one person on the screen, are constantly instilling concepts such as such-and-such brand is good.

This advertising and marketing model is called visual fatigue bombing. Use rhyming advertising slogans to make your brain automatically record the advertisement without even realizing it. The most typical examples are two. One is Dabao. Almost all Chinese people know its advertising slogan - Dabao, see you every day!

The other one is Lin Feng’s friend Shi Yuzhu, the originator of visual fatigue bombing. His advertising and marketing model is overbearing and crazy. His saying, "I won't accept gifts during the holidays this year, but I will also give melatonin as gifts." This advertising slogan has also become a well-known saying among women and children across the country. This naturally led to the explosive sales of ‘Melatonin’, allowing Shi Yuzhu to go from being a loser to becoming a super rich man in one fell swoop.

But this kind of advertising and marketing method is very low-level. Although it is easy to remember, when it comes to brand establishment, it always gives people a low-end and unsustainable feeling. This is like Coca-Cola. If this kind of marketing method is used to promote Coca-Cola, I am afraid that Coca-Cola will not be able to survive until now and will not be able to establish the image of a century-old brand and a high-end company in the minds of consumers. Even if it sells Coca-Cola, it only costs less than 2 yuan. But it still feels very high-end. You will never think that when you see Coca-Cola on the wine table, you will think it is low-end and tasteless. Even if you put Coca-Cola and Moutai, a high-end wine that costs thousands of yuan a bottle, together, and one says he wants to drink Moutai and the other says he wants to drink Coca-Cola, absolutely no one will say that people who drink Coca-Cola are not classy.

This is the influence of the brand. Prove evidence in turn, Dabao. This brand value is because its advertising marketing methods are too vulgar. Although it is famous, it feels very low-end. And when foreign brands come in, such as international brands like Biotherm, once compared. I will instinctively think that Biotherm is better. This is not because Dabao is cheap and Biotherm is expensive, but because the company's advertising and marketing methods bring a sense of awareness to consumers.

Since 'Qili' wants to become a world drink, its advertising and marketing methods cannot be inferior. We cannot use this kind of advertising method that constantly brags about the good visual and auditory fatigue of "Qili". And the advertising methods before this were so inferior. Let Lin Feng look down upon him.

In ad remaster. Zong Qinghou also got some bad news. That is, as the only overlord of the domestic functional drink market, Red Bull started a new advertising bombing after learning that Wahaha Group was also going to launch functional drinks. Although before this, China only had one functional drink called Red Bull and had no competitors. It can be said that it has occupied an absolute dominant position in the market. It may not be easy for Wahaha Qili to break in. But considering the status of Wahaha Group in China, Red Bull Group must treat it with caution. They absolutely do not want to be in this market that they dominate. Someone will come and share the pie with them.

Therefore, Red Bull Group has restarted a large-scale advertising bombing in China. We must let ‘Wahaha’ fail in this field.

"Brother Lin, Red Bull has been making a lot of moves recently. Should we promote it in advance? After all, it won't work if we don't promote it!" Zong Qinghou said worriedly. He has been making drinks his whole life. Naturally understand the consumption habits of consumers. Once you develop your spending habits,

It is very slow to accept new things. Red Bull has recently been using various marketing methods to invite big-name celebrities. Starting lottery activities, etc., are all means to further attract consumers. This is completely different from Red Bull’s previous domestic marketing strategy.

After all, before this, before Red Bull entered China, there was no such thing as functional drinks. It was Red Bull that gave China functional drinks. However, because there are no competitors, Red Bull does not pay too much attention to the domestic market. Although there are advertisements every year, the advertisements are definitely not as numerous as they are now. Red Bull's huge promotional posters can be seen in almost all major cities. This made Zong Qinghou a little worried. He was afraid that Qili would enter the market too late and would not be able to compete with Red Bull. What he wants to do is to be the world's number one beverage company. Although it is a bit difficult to achieve this goal at present, he hopes to be number one in the country, and then rely on his domestic status to conquer the world.

Zong Qinghou's worries made Lin Feng laugh.

"Brother Zong, you are really a bystander, and the authorities are confused. No matter how much fun Red Bull is having now, what's the use?" Lin Feng shrugged, "You take it too seriously!"

Taking it too seriously? Zong Qinghou frowned. He feels that in this market, no matter what the opponent is, we must treat it with caution and despise the opponent strategically, but pay attention to the opponent tactically. But now Lin Feng's attitude is as if Red Bull is like paper sticks and can be blown down in one breath. This is a bit unreliable!

"Haha, Brother Zong, you are still too nervous. Concern leads to chaos. Okay, let me analyze it for you." Lin Feng smiled and got closer to Zong Qinghou to help him analyze why he said that Red Bull is a paper tiger. .

"Brother Zong, have you ever drank this Red Bull energy drink?" Lin Feng asked.

Zong Qinghou nodded. He has naturally drank this before. Since he wants to defeat the opponent in his field, he must know himself and the enemy. He had drank this Red Bull several times.

"How does that feel?" Lin Feng asked.

Zong Qinghou thought for a while.

"After drinking this Red Bull, people are indeed more excited and their spirits are in an uplifting state. However, this effect does not last long, only about 3 hours, and then people will be extremely tired." Zong Qinghou said own feelings.

Lin Feng nodded.

"That's it. Red Bull actually overdraws people's energy, squeezing it out in advance. Once this period of time passes, nothing you drink will work. As for our Qili, do you think there are such side effects? ?" Lin Feng asked.

Zong Qinghou shook his head without even thinking about it. The effect of Qili has been tried by the entire top management. People are full of praise for its effect, and some senior officials even want to order a batch through the laboratory. Because this thing is so effective and has no side effects. After drinking, people will not feel tired, at most they will just be in a normal state of mind.

"Brother Zong, isn't that right? Our Qili is better than Red Bull, so what do we have to worry about! Unless Red Bull can develop a better drink than us! Otherwise, the only thing waiting for them is to be kicked out. After all, this can It's not like Coca-Cola and Pepsi. The two companies have similar formulas and similar tastes, so the two companies can coexist. It is impossible for any company to drive away the other. But we are different. Our Qili is comprehensive. Overwhelming Red Bull, so we don’t need to worry at all. What’s more, we have another natural advantage over Red Bull – playing at home!” Lin Feng said confidently.

Red Bull, a world-famous energy drink brand. Born in Thailand in 1966, the original name was ngDaeng. In 1986, an Austrian businessman introduced Red Bull to Europe and began to officially use the English brand "RedBull". Since its products are mainly for energy supplements, the energy drink was created. category. 51% of the shares of Austrian Red Bull are held by Thailand Trading Co., Ltd., and Austria holds 49% of the shares.

Initially, Red Bull was marketed to blue-collar shift workers and truck drivers. Later, when Austrian businessman Dietrich Matschitz went on a business trip to Asia, he accidentally discovered that the "Red Bull" drink had a good effect on relieving jet lag. In the end, both parties cooperated to promote it to the world. Although Red Bull is the best-selling functional drink in the world, this is China, and this market is naturally Qili’s home field.

"National brand, I believe this is enough to gain domestic support! First base yourself domestically, and then lead the world!" Lin Feng said, "Brother Zong, what else do you have to worry about!"

Zong Qinghou nodded. He understands all these principles, but as Lin Feng said before, if he cares a little, he will get confused. After all, he saw the shadow of becoming a world brand from 'Qili'. If 'Qili' can gain a firm foothold in the world's beverage industry, then other beverages of the 'Wahaha Group' can also go abroad. This is what Zong Qinghou is most concerned about. After all, ‘Qili’ is only a single brand, and it is a multi-party cooperation. ‘Wahaha’ is his root.

"Brother Lin, your analysis is right. I was too nervous before. But I am also worried about the smell of wine and the depth of the alley!" Zong Qinghou still had a hint of worry.

Lin Feng smiled. This kind of worry may be a shortcoming of the Chinese people. Companies that are too rooted in the country and have relatively strong socialist characteristics in terms of business management, marketing, transportation, etc., therefore inevitably run into obstacles when going international. Before this, Zong Qinghou wanted to let some of Wahaha's brands go abroad, but he hit a wall and came back in embarrassment. This also brought about his psychological shadow. On the contrary, Lin Feng's goal from the beginning was the best game company in the world. The difference in management model and operating philosophy allows Lin Feng to avoid these disadvantages. You can also see some things that Zong Qinghou cannot see.

"Don't worry, as long as I'm here, no matter how deep the alley is, as long as the wine is good, it will be fine!" Lin Feng said with confidence.