Rebirth of the Evil Life

Advertising is on fire!

The reason why the advertisement became popular was not because it contained seven major stars. .It’s not because the Four Heavenly Kings appear in the advertisement for the first time, but because of the conception of the advertisement. This "Qili" advertisement gives people the impression that they are not watching an advertisement, but a short story. In this story, they saw the ups and downs of the entertainment industry, the end of a generation of superstars, and the re-emergence of superstars. There was not a single line in this, but it made everyone deeply remember the functional drink "Qili". No one felt that the appearance of "Qili" was unexpected. This advertisement is shot like an art film, which makes people feel excited and full of thoughts.

This is the best advertisement viewers have seen in China this year. At the moment the commercial ended, they actually had an urgent desire to watch it again. Many viewers continue to wait and want to watch it again. But what made all the viewers helpless was that no, the TV station didn't show it anymore. Immediately, everyone hurriedly went online, but there was nothing online. This made everyone dumbfounded.

This is really strange. You know, there will definitely be advertisements online. But not this one! But everyone wants to see it! They want to watch it again. But no, not anywhere. There is no forum or website on the Internet that has this video. But on the TV, it was no longer played. This is really depressing.

The next day, everyone was discussing the sudden advertisement, the plot of the advertisement, the meaning of the advertisement, and what exactly Qili was! After all, from the perspective of the advertisement itself, there has never been any advertising line introducing the efficacy of ‘Qili’. We can only speculate from the picture that this is probably a refreshing drink. But how? Why is this ad no longer airing? Not only is it not broadcast, it is not available on the market yet. This is so strange.

"Brother Lin, what do you mean by this? Why don't you distribute the goods? My goods have been sold to supermarkets across the country, why don't you let them be stocked!" Zong Qinghou was a little impatient.

Before yesterday, he had already used the channels of the Wahaha Group to distribute the goods in major supermarkets across the country and was preparing to start selling them today. However, Lin Feng's temporary sales ban forced Zong Qinghou to reluctantly ask supermarkets across the country to remove it from the shelves. This made Zong Qinghou extremely puzzled.

"Haha, Brother Zong, have you ever heard of 'thirst marketing'?" Lin Feng asked with a smile.

Zong Qinghou was stunned, he didn't know this.

"Haha, this thirsty marketing is to use various limited-edition strategies or limited-time strategies to fully attract consumers' attention and attention, stimulate consumers' desire to buy, and thereby achieve rapid transfer of products from manufacturers to consumers. Now the audience is interested in ' Qili's advertisement is so interesting, but it can't be seen anywhere in the country. I believe there will still be a lot of viewers waiting to see it tonight. So, let these consumers wait, the longer they wait. , the stronger the desire to buy," Lin Fengxiao said.

Zong Qinghou frowned. Although he had never heard of hunger marketing, after understanding it, it no longer seemed mysterious. This is just like the 'limited edition' of those luxury brands outside, producing a globally limited product that attracts global consumers. This is no mystery. But what he sells is drinks, and the more he sells, the better.

"Haha, Brother Zong, this hunger marketing is different from the 'limited edition'. The limited edition is to enhance the brand value. This is something that some luxury brands do. While they are increasing the brand value, There will be no increase in sales. A limited edition must be a limited edition, and the global quantity is limited. However, this thirsty marketing is a strategy used to let consumers feel the hard-earned hardship before they go. Rush to buy our products. We will advertise them for three days and then ship them on the fourth day!

Will the goods be shipped on the fourth day? Zong Qinghou frowned. Is this really possible?

Lin Feng smiled.

That night,

The audience once again sat in front of the TV, constantly looking at the clock, waiting for the arrival of commercials that would be broadcast by all TV stations at the same time yesterday. They believe that if this is really an advertisement and it is not aired on this day, then it will definitely be aired at this moment.

really! At the same time yesterday, all TV stations once again broadcast the "Qili" advertisement at the same time! This time, the audience, who had been well prepared, turned on the video recorder and recorded and broadcast it. 30 seconds later, the recorded version was already available on the Internet. Immediately, discussions about this advertisement began to rage. Although everyone was discussing it yesterday, everyone only watched it once. Even though the impression was profound, the memory is limited. The discussion also feels a bit like "rootless water". Without the video, sometimes no one can convince anyone during the discussion. But now, with video, it's different.

With the support of the video, this 30-second advertisement was clearly analyzed by all viewers, which naturally made people look forward to "Qili". After all, judging from the advertisement, this Qili has the effect of invigorating people and turning decay into magic. But what happens in the end? You have to verify it yourself to know.

But what makes everyone helpless is that there is no stock in any supermarket anywhere. This surprised netizens. no stock? Why is this out of stock? Isn't this a drink? Why is it out of stock? This shouldn't be the case! This is so inappropriate! You sell drinks, why are you out of stock? Does this still sell drinks?

But I have to say that the energy of netizens is huge. Soon, some netizens knew through some friends or relatives in the supermarket that ‘Qili’ would be on sale the day after tomorrow. However, it is said that there are not enough goods. Of course, sales on ‘Dingdang.com’ will also start the day after tomorrow. It can only be booked now!

Everyone found it incredible that drinks could only be ordered online. I feel like this is too exaggerated! How can anyone sell drinks like this? Is this still selling drinks? However, besides being surprised, he was also more interested in ‘Qili’.

On the third night, although this advertisement can be seen everywhere on the Internet, it is still rare for many Chinese people who do not usually go online. Therefore, there are still many people squatting in front of the TV to watch advertisements. Only this time, most of them were middle-aged people. For three consecutive days, the advertisements broadcast simultaneously on national television stations also aroused the curiosity of these people. What exactly is this ‘Qili’? What exactly is it?

At this moment, the Internet continues to discuss 'Qili'. There is no way. The most sensational thing in the country now is 'Qili'. However, 'Qili' can only be heard but not seen. No one knows about this 'Qili'. What effect does force have? This discussion is naturally very empty and meaningless. Therefore, the most discussed ones are the stars in it. However, what everyone, including Zong Qinghou and Lin Feng, did not expect was that the one that everyone discussed the most was not the Four Heavenly Kings or the three most popular stars today, but Lin Feng.

In the eyes of all viewers, Lin Feng's appearance was the most shocking, although only five scenes appeared from beginning to end. The one-second picture of being handed to the Four Heavenly Kings, and the last moment of watching Andy Lau rocking the audience at the concert, add up to only six seconds. Compared to a 30-second advertisement, Lam Feng takes up absolutely very little time. But it’s the most impressive. Thinking of Lin Feng’s past magic, is the ‘Qi Li’ that Lin Feng handed over to him equally magical?

"I will be the first in line to buy 'Qili' tomorrow!" Some netizens shouted in the group.

itch! It's so itchy! This makes my heart itch. I really want to drink a can of this. Must drink!

"I'm going too! I stayed up all night tonight. I'll buy a can early tomorrow morning to try, and then come back online! See if it works!" yelled a player who was playing "War of the Worlds" all night long in the Internet cafe. Isn't this advertisement refreshing? I'll stay up all night tonight and check it out tomorrow.

"Yes, yes, let's go and play Korean baseball tonight. I'll fly the plane and who will be the gunner? ("War of the Worlds" is at the technological level of the First World War) and then we'll go buy a 'Qili' together tomorrow." There was chatter in the Internet cafe. The cry of falling.

"Count me in!" Everyone responded one after another. Of course, these people are not really that interested in 'Qili', but surfing the Internet in an Internet cafe is not as comfortable, quiet, and convenient as at home. But why do many people still want to go to Internet cafes now that they have computers at home? ? Just because of the atmosphere. Especially the emergence of "War of the Worlds" makes cooperation a must. If you don't cooperate, in modern warfare, even if you are really 'Rambo', you will only become a scumbag. Therefore, even if many people have computers at home, they will go to Internet cafes to cooperate with others. This is the atmosphere and feeling that everyone has the same hatred and fights together.

And staying up all night is often very tiring. Many people have to go to work or study the next day, so it is not easy to have the courage to stay up all night. Now, they have a grand reason to stay online all night long.

Support Lin Feng! This is their reason.

Of course, there are supporters and opponents. Red Bull has been paying close attention to the emergence of ‘Qili’. Seeing that "Qili" has attracted the attention of the national audience because of its advertisement, the national audience has the urge to try it, how can they sit still! Especially because everyone knows that unified sales will begin tomorrow, the sales volume of Red Bull nationwide today is less than 10,000 bottles, which is simply unheard of. Last year, Red Bull’s sales reached 4.5 billion yuan, and approximately 818 million yuan was sold nationwide. On average, at least 2.24 million Red Bulls are sold a day. But as a result, today, because all viewers are looking forward to the "Qili" that will be sold tomorrow, the purchase volume has shrunk sharply.

If the sales in one day are not enough, this is a prelude to death! In this case, Red Bull can still sit still!

That night, Red Bull executives bribed reporters and some Internet trolls began to attack Qili.

Qili, the advertisement is too exaggerated! Although functional drinks have a refreshing effect, it is absolutely impossible to have such a distinct change! This is simply misleading consumers!

Qili is just an ordinary energy drink, and it is not comparable to Red Bull. Red Bull is a world-famous functional drink recognized by more than 140 countries around the world. It is a functional drink loved and recognized by consumers. As for Qili, it is said that tomorrow's sales will be limited sales. What does this mean? It shows that Qili's current technology is not mature at all and cannot be mass produced. This shows that Qili has problems with the formula, at least in terms of production capacity. Such functional drinks may not be useful to the human body, but may actually be harmful!

.....

All kinds of negative remarks are overwhelmingly attacking Qili. These are all done by Red Bull. They do this with one purpose: to discredit Qili. To avoid the sudden emergence of Qili, Red Bull's market position in the country was shaken. You know, when Red Bull first entered China, its annual sales were only tens of millions. By 2002, its sales were hundreds of millions. After that, it rose to a higher level every year. In 2004, its sales were only more than 2 billion. In 2005, its sales were only over 2 billion. It reached 4.5 billion in 2017, and now, in November, sales have exceeded 6 billion. It is expected that by the end of the year, sales should exceed 7 billion, and may exceed 8 billion tomorrow. It is estimated that in 2008, it should exceed 10 billion yuan.

Although this sales volume is not as good as that of the Wahaha Group, it is still the sales volume of one drink. It can be said that in the functional drink market, this share is huge. The profits that Red Bull earns every year are extremely generous. Therefore, they definitely don’t want Qili to get a piece of the pie. They want to drive out Qili, relying on their years of market leadership to drive out Qili.

But no matter how much they try to smear him, there is one thing they cannot change, and that is Lin Feng’s appeal. No matter how they smear it, no matter how great the market influence of 'Red Bull' is, Lin Feng's appeal is even greater. Before anyone had tasted Qili, just the stunning appearance of Lin Feng in the advertisement was enough to make consumers pay for it.

As the saying goes, look at the Buddha's face without looking at the monk's face. Consumers may not buy the account with the three words "Wahaha", but they will definitely buy Lin Feng's account. Just because of Lin Feng's name, they would all buy it and try it. After all, it only costs a few yuan. Even if it is as expensive as Red Bull, it only costs 5.5 yuan! Is this expensive? Not expensive! They can still afford it.

Therefore, the sales the next day are certain!

Red Bull’s domestic general manager Wang Rui looked helpless. He was helpless in this situation. Although he had tried every means, he could not stop Lin Feng's appeal.

"I hope this drink can't be compared with Red Bull! Otherwise Red Bull will be in trouble!" Wang Rui secretly waited for the arrival of dawn.

If ‘Qili’ has the same effect as ‘Red Bull’, then ‘Red Bull’ will definitely not be able to compete with ‘Qili’. After all, this is a product endorsed by Lin Feng himself! This is Lin Feng’s endorsement!

Although, for this advertiser, the four kings and the three superstars are the spokespersons, in everyone's mind, they are all ignored, and Lin Feng is the real spokesperson! The four kings and the three superstars are all foils and green leaves! (To be continued.)