Rebirth of the Evil Life

Valayu takes over full control of Red Bull’s China headquarters.

"This is all the information about 'Qili', as well as the sales results of three supplies. Please take a look!" Wang Rui put all the information in front of Valayu, with a hint of anger in his voice. I have worked hard for Red Bull. Although "Red Bull" has no rivals in China, the rise of "Red Bull" is natural. But it has been able to develop to this day and even occupy 11.8% of the global market, and that is because it has grasped the Chinese market. Without itself, would Red Bull be what it is today in China? As a result, the young master suspected that he was a 'divine disciple' as soon as he arrived, which was really annoying!

If I were a 'disciple of God', 'Red Bull' would have been doomed long ago! Don’t have to wait until today!

"Okay, you go down!" Valayu waved his hand and asked Wang Rui to go down, and he openly occupied Wang Rui's office. Although Valayu knew that Wang Rui might be dissatisfied, in Valayu's view, it was Wang Rui who needed Red Bull, not Red Bull who needed Wang Rui. He allowed 'Qili' to grow, which caused 'Red Bull' to fall into the predicament it is in now. It is a waste! Such trash does not deserve your respect!

Wang Rui's expression changed several times. He has never been so despised by anyone, but after thinking about his hard work in the past few years, if he just walked away like this, wouldn't it mean that everything was in vain? Gritting his teeth, Wang Rui left.

"Remember, don't leave the company. It's a war now. All senior executives are on standby in the office!" Just as Wang Rui left, Varayu ordered in a cold voice.

Wang Rui's expression changed again, but this time he felt a little ashamed. Because he had never regarded ‘Qili’ as an opponent, nor had he made any tactical arrangements. The most he can do is find someone to throw dirty water on him and attack Qili, but he has never taken the opponent seriously. Even if the other party's sales were wiped out three times in a row, he didn't really pay attention to it. As soon as Varayao arrived, he declared that he was in a state of war. From this point of view, he, Wang Rui, was indeed worthy of shame.

"Huh? Still not leaving?" Valayu frowned.

"Oh, yes. Yes." Wang Rui left helplessly.

Varayuth opened the information collected by Wang Rui and looked at it carefully page by page. He wants to carefully study the rise of 'Qili', and why 'Qili' can win such amazing sales, why 'Qili' can sell 100 million cans in one day, and at the same time, the sales volume of 'Red Bull' Sharp decline. Generally speaking, when the functional drink market opens, sales of the same brands should increase. But the strange thing is. Sales of ‘Red Bull’ dropped sharply.

This is not normal!

A few hours later.

"Wang Rui, where is the composition analysis report of 'Qili'? Why haven't you seen it?" Valayu asked with a frown. This is an extremely critical report. If you encounter competition from similar products, you usually need the other party’s ingredient analysis report, as well as a series of evaluation reports such as taste. But he didn't see it.

"Well...since we didn't buy 'Qili', we don't have any analysis report!" Wang Rui was sweating profusely. This is where he failed in his duty. He knew that 'Qili' was coming in a menacing manner. It will be so fierce. And it’s amazing how many of them are sold out one after another. This is a grand occasion that did not exist even when Pepsi and Coca-Cola entered China. It was only when KFC first entered China that there was such a grand occasion. He remembered that when KFC first entered Beijing, there were even weddings held at KFC. This seems extremely incredible now. But at the time, it was a trend.

However, Wang Rui never thought that 'Qili' would lead a trend. so. He failed to buy it three times in a row, so he naturally stopped talking about doing analysis. But this made him embarrassed to face Varayuth.

"Go and buy it immediately!" Valayu groaned. This is simply rubbish. A competing product comes out without even a component analysis report. This is such a dereliction of duty. ‘Red Bull’ has been able to make it this far,

He relies on diligence and taking one step at a time, but Wang Rui is completely leading Red Bull into the bottomless abyss.

"Young Master. This is out of stock!" Wang Rui said awkwardly. If he could buy it, he would have bought it long ago. But you can't buy it at all. Who could have expected that ‘Qili’ would be so popular. No one expected it! Now I want to buy again. Then we can only wait three more days. According to the previous rules, the fourth batch of ‘Qili’ will not arrive until three days later. It is estimated that it is another 100 million. But I don’t know if I can buy it!

"Okay, go down. Also, when the goods arrive next time, no matter what, you must buy 'Qili' for me." Valayu said coldly, "Otherwise, you, the Prime Minister of China, I You don’t need to do anything to see it.”

"Yes!" Wang Rui sweated profusely. If he was driven away like this, he would be wronged.

While Valayu was studying the information on ‘Qili’, the fourth batch of goods also arrived again, and it was still 100 million. This time, it continued to set a new sales record. 25 minutes, just 25 minutes, the whole country was out of stock again. Not only that, but scalpers actually appeared to buy drinks. Originally, ‘Qili’ cost 4 yuan per can, but due to the scalpers’ hype, it soared to 7 yuan per can. Even as time passed, its price showed signs of soaring. This is the first time such a situation has occurred in the beverage industry.

After all, scalpers usually appear in this situation when purchasing some scarce and large-ticket items. For example, a concert ticket costs several hundred yuan, and a scalper can easily earn hundreds or even hundreds of yuan with just one ticket. But this drink only costs a few yuan in total, 4 yuan per can. Is it feasible for you to hype like this? Can it make money?

The scalper’s answer is that they can make money! Although one can doesn’t make much money, it can’t stand up to a large quantity. The current profit of 3 yuan per can resold seems very small, and it is not even worth the scalpers. But what if you sell 100 cans at a time, or 1,000 cans? That profit would be considerable enough. Moreover, there is no need to worry about sales at all. Nowadays, this ‘Qili’ is hard to find outside! Basically, as long as you have the goods, you don’t have to worry about not having buyers.

Of course, under this situation, Wang Rui finally bought a piece of 'Qili', but the selling price was 4 yuan, and one piece was 48 yuan, but he spent a full 100 yuan. There is no way, those damn scalpers are too cunning, they strangle the supply of goods, drive up prices, and make it impossible for people to buy. But for the sake of his own future and his position in Red Bull, Wang Rui had no choice but to bite the bullet and buy the high-priced Qili. They are then randomly sent to a laboratory for testing.

"Master Shao, this is the composition analysis report of 'Qili'!" Wang Rui immediately handed the analysis report of 'Qili' to Valayu, along with 2 cans of 'Qili'.

Valayu frowned after reading the report.

"What are these? How come the formula is completely different from ours? Not only is it different from ours, it is also completely different from other brands of functional drinks!" Valayu said.

"These ingredients are some traditional Chinese medicine, some plants." Wang Rui explained. Originally, he wanted to explain Chinese medicine in detail, but this Thai guy probably didn't understand what Chinese medicine was. I'm afraid he would be even more confused when he explained it.

"Plants? Can they have this effect?" Valayu frowned.

"Young Master, please give it a try. I think the effect is indeed better than ours!" Wang Rui sighed. After he bought it, he tasted it. Although he didn't want to admit it and felt very angry, he had to admit that in terms of effect, 'Qili' was stronger than 'Red Bull'. The effects of the two drinks are similar, but there are obvious differences in subtle details, and the most important thing is that it is useless if you drink too much 'Red Bull'. But 'Qili' is different, it has the same effect if you drink too much. This point is the most critical.

Varayuth opened a can and drank it. After a few minutes, my brows relaxed and I started to relax. It felt great. But then, his brows furrowed again. Such a great effect was very bad for Red Bull. As the founding family of 'Red Bull', Shaodong, he is naturally very aware of the effect of 'Red Bull'. Savor it carefully, the difference is really big.

As soon as Wang Rui saw Varanyu's expression, he knew that he also felt the difference between 'Qili' and 'Red Bull'. In terms of effectiveness, ‘Red Bull’ is really not as good as ‘Qili’. I just don’t know if the young master Valayu will admit it. This young boss is only 20 years old this year. He is young and energetic. Will he admit it?

"This 'Qili' is better than our 'Red Bull'!" Valayu said solemnly. He didn't want to admit it, but he had to admit it. There is no way, 'Qili' is just better.

"Then what should we do now?" Wang Rui sighed. For the same product, if the other party is better than yours, it will be very troublesome.

Valayu took a deep breath and closed his eyes to think. He originally thought that Qili was in the limelight in a short period of time just because of China's local protection policy, so he had a lot of knowledge before he came. Grasp. Local protection policies have no effect at all in this national, scarce functional drink market. ‘Red Bull’ is a decades-old brand, a time-honored brand, a world-famous brand, and occupies an absolute market position in the world’s functional beverage market. Varayud doesn’t think Qili can compete with Red Bull. But unexpectedly, ‘Qili’ is much better than ‘Red Bull’. This was completely unexpected by Varanyu. Therefore, the series of goals he specified before coming came to nothing.

After pondering for a long time.

"Mr. Wang, since Lin Feng is going to play 'thirst marketing' and even scalpers have come out, then we will use the scalpers as a breakthrough. Create public pressure and accuse Lin Feng of deliberately using 'thirst marketing' to create In an atmosphere of panic, the promotion of 'Qili' has created a situation in which demand exceeds supply, which eventually leads to the emergence of scalpers, asking consumers to pay high prices for drinks! If he wants to play, we will play with him!" Valayuleng! Said loudly.

Playing ‘hungry marketing’ is childish! (To be continued.)