Rebirth of the Evil Life

There was a discussion in the conference room, and everyone was puzzled. This order was too outrageous and weird.

"President Alba, please forgive me for my objection." Vice President Ronis frowned and said, "Ladies-only cars are something that no car manufacturer has ever really launched. Most of the so-called women's cars on the market are in The appearance has been optimized for women, but no car manufacturer has actually made improvements in this regard. Why? First of all, cars have always been a man's world, and men are naturally more fond of cars than women. There are not many people who like cars. Secondly, most of the people with purchasing power are men, and women’s purchasing power is limited. Thirdly, women’s driving skills are somewhat hindered. Therefore, I think there is a market for car series specifically targeted at women. limited!"

Everyone agreed. They all thought Vice President Ronis was right. Ronis used to work in the marketing department and was considered a veteran employee in the company. He was well-informed. In fact, his ability could have been promoted a long time ago. However, due to some reasons, he has been suppressed, so he has never been promoted. But for his overall view, everyone still trusts him. Therefore, everyone does not agree with the proposal of this so-called women's car series.

"Speaking of no market, let me tell you a story." Jessica said calmly, "Two salesmen went to Africa to sell shoes and found that Africans don't wear shoes. One salesman said that Africans don't wear shoes. Here There is no market. The other salesman said, no, Africans don’t have shoes. The market here is great. The second salesman is thinking positively.”

Everyone has heard this story and understands it. So when Jessica said these words, everyone understood what Jessica meant. Indeed, from one aspect, women's car series does have broad market prospects, but from another aspect, its market is huge. But this is just a theory of relativity, practically speaking. This market is not very optimistic to everyone. Especially launching this brand new market is a kind of pioneering spirit. If it is not good, it will lose everything. Of course, if it is really developed, it will undoubtedly be an opportunity to bring Chrysler back to life.

"President Alba. According to the current situation of the company, the company owes 9.9 billion US dollars in debt, nearly 10 billion US dollars, and its liquidity is only 500 million US dollars. Under this situation, if you want to launch a new car series, it will be too difficult for us! No funds." Finance Director Finnis smiled bitterly.

Investment is not impossible. But it takes money. The company currently has no money! This 500 million turnover is actually just a salary, which is about the same. There are a total of more than 250,000 employees, and the average annual salary is 20,000. This salary is really bad.

"Don't worry, regarding financing. We have reached an agreement with the Second Bank. The Second Bank will provide us with US$5 billion in low-interest loans as working capital to help us restart production. Of course, in return, we All the company's future capital accounts will be transferred from the 'Second Bank', including all employees' salary cards. You will send someone to the 'Second Bank' to go through the procedures later." Jessica said.

Everyone understands.

indeed. With Lin Feng's support, funding is really not a problem. No problem at all. Don't say 5 billion US dollars, even 50 billion US dollars, that's no problem.

"So, are there any problems with developing a women's-only car series?" Jessica asked.

Everyone naturally shook their heads, there was no problem with this. What else could be wrong with this? With sufficient funds, everyone will be confident. Maybe we can really develop a brand new car series and maybe monopolize the market.

Jessica smiled slightly when she saw everyone agreed. It seems that money is indeed a universal stepping stone. It's easier to do things if you have money. Unfortunately, Jessica didn’t know that Lin Feng was also heavily in debt now. The richest man in the world actually has almost zero capital on his books.

"President Alba, how should we develop this women's car series?" Vice President Ronis asked.

Since we want to develop a new car series, how to do it?

"Since we want to develop a new car series, we can't follow the old path, and we can't follow their failed route. What is a women's-only car series, that is, it is developed for women. It not only has to be pleasing in appearance, but more importantly It’s on the inside,” Jessica said.

"First, the appearance must use a multi-color color combination to ensure that everyone can enjoy the beauty visually, and you can tell at a glance that this is for ladies only, and that the person riding here is a successful lady. Everyone, now Women’s social status is constantly rising, and women are no less important than men in many areas. Our women’s car series is specially developed for successful women,” Jessica said.

Everyone nodded slowly. There are more and more successful women today. More and more women are beginning to surpass men in various fields, and even dominate one side. There is indeed a market for this.

"Second, internally, what is what women need most, a dressing room. A simple dressing room, a recommended dressing room where women can touch up their makeup at any time. Therefore, we must add such a small space internally. , allowing women to place cosmetics and some women's necessities. Secondly, the internal design should also be colorful to make women feel warm and comfortable. The rear space can be appropriately sacrificed to satisfy women's various needs in the front seat. A need." Jessica said solemnly.

Everyone's eyes lit up. Indeed, in this way, this women's car series is really very marketable.

"Of course, in the third aspect, the women's car series must ensure the uniqueness of each model." Jessica said.

"The uniqueness of each one?" everyone exclaimed. Aren't all these cars mass-produced? Is this possible for each model to be unique? This is too exaggerated.

"Indeed, cars are mass-produced, so we have to change our thinking!" Jessica smiled slightly, "All accessories are mass-produced and then assembled. Just like building blocks, customers can choose accessories to match."

Everyone was shocked. This, this, seems to actually work. Cars are originally assembled from various spare parts, but the mass production assembly line is more efficient. This approach seems feasible. And it should have great market prospects, and it’s not just for women, but can also be used by men.

Of course, the only trouble is that the production cycle may become longer, which may lead to an increase in labor costs and is not conducive to keeping costs down. In this way, the final selling price of the car may be higher.

"As for the selling price, I believe that it should be relatively high initially, but later on, the cost should be lowered. After all, we will save a lot of costs in terms of inventory. As soon as we receive the order, we will start assembling it. In this way, overall, the cost should not increase," Jessica analyzed.

Everyone thought for a while and were convinced. Why does Chrysler lose so much? In addition to workers' wages, it also has a large amount of inventory. If your car is manufactured but cannot be sold, it will be in your hands. Not only does it require a lot of space to bloom, but it also requires workers to guard it. As time passes, costs remain high and losses are inevitable. On the other hand, if they are all parts for finished cars, then even if they can’t be sold, I can just sell the parts. Many of these accessories are universal and can be used by other car repair shops. In this way, even if this ladies-only car series fails in the end, it can reduce part of the losses.

Thinking of this, everyone's thinking became more active. This meeting really got down to business.

Six hours later, the door to the conference room opened.

"Ah, everyone, I'm sorry, I'm so disappointed, but I think the meeting should go very smoothly." Lin Feng walked up and said with a smile.

Everyone smiled. This meeting allowed them to really get to know Jessica. She is definitely not just a vase, in fact, she is really talented, or in other words, she has very little professional knowledge in cars, but many of her theories are very novel and unique. And when it comes to applying car colors, as a Hollywood star and a super beauty, she is still very knowledgeable.

This meeting made them look at Jessica with admiration.

"My beautiful CEO, don't blame me for having diarrhea during the battle!" Lin Feng looked at Jessica and smiled faintly.

"Haha, if you have diarrhea next time, you'd better find a more comfortable toilet. Six hours is not a short time." Jessica was in a relaxed mood and said jokingly.

Everyone laughed.

Immediately, everyone gathered for dinner. Then, on the next day, all employees were informed. First, the company would sell all unused production lines, and all cars with an inventory of more than 1 billion would be discounted at low prices to clear the inventory. Third, the salary accounts of all employees will be transferred to the Second Bank, and the Second Bank will provide Chrysler with a low-interest loan of US$5 billion. Fourth, Chrysler’s official website will be fully upgraded. All employees will receive an internal Chrysler employee account. With their employee cards, they can log in to the internal account and check their salary bills, punishments or rewards, and the company’s upcoming policies. Various systems and benefits, as well as next month's plans and work arrangements, are all online.

The outside world is watching Chrysler's series of changes. Although I agree with its adaptation to network changes. But it is still not optimistic about its future. Clearing inventory and networking are all internal arrangements that can only ensure that the company operates more efficiently, but how to adapt to this new car market and how to survive under the encirclement of Japanese cars and European and American cars is the focus.

What will Jessica Alba do? (To be continued...)