Rebirth of the Evil Life

What should Microsoft do now?

Although Microsoft does not have much intention for the MP3 player market, but now that Lin Feng has allied with Jobs, how should Microsoft continue to promote its "WMA audio format"?

Bill Gates must promote the WMA audio format. If something goes wrong in this matter, even though he and he have been friends for many years, he will be merciless at that time. ——Steve Ballmer rubbed his temples with a headache.

But Steve Ballmer felt that it was not worthwhile for Microsoft to really invest huge sums of money into the Walkman market. Now Microsoft's strategic focus is not only the inherent operating system and office software such as e, but the most important plan is the X game console. No matter how much money Microsoft loses, Microsoft will let X squeeze into the home game console market. Right now Microsoft doesn't have the extra energy to get involved in this paltry market.

Depressed, Steve Ballmer could only sigh secretly, and ordered people to contact Lin Feng. Steve Ballmer didn't know how much profit he thought the insignificant market would bring to Lin Feng and Jobs in the future.

Lin Feng ignored Microsoft's bowing his head. From time to time, now I have joined hands with "Apple" without interfering with each other, and each develops products in their own fields. Although Microsoft's "WMA audio format" is still important, it is not as critical as before.

Want to negotiate? OK, come to my company, let's talk slowly.

Lin Feng handed over the matter to Tan Zhi, and he started to contact Trip Hawkins (the founder of Electronic Arts, the largest game software empire in the world) to discuss the acquisition of one of its subsidiaries—— , developed the "Heroes of Might and Magic" series.

Speaking of Trip Hawkins, the first thing that comes to mind is EA, the founder of Electronic Arts, the number one giant in the computer game industry. He personally built EA, the world's number one gaming empire, and this was the most glorious period of Trip Hawkins' life.

Another brilliance of Trip Hawkins is.

It is mentioned that most people's first impression is "Heroes of Might and Magic" and "Magic Gate" series, but at first it was only a company that produced game hardware. Trip Hawkins and Panasonic Corporation of Japan jointly developed the world's first 32-bit game consoles - Unfortunately, due to lack of software support, coupled with high prices and blows from rivals Sega (Saturn SS) and Sony (PS), production was soon discontinued and all hardware departments were sold.

Then Trip Hawkins acquired the company (ng), that is, the company that developed the "Magic Gate" series and launched the "Heroes of Might and Magic" series loved by thousands of players in 1995.

But the good times didn’t last long. After the acquisition of the company, although classics such as "Heroes of Might and Magic 3: The Restoration of Esilia" were released,

Create countless brilliance and become the best game software company after EA. But now, due to the lack of follow-up product support, the company's annual revenue last year was 12.7 million US dollars, but its net loss was 35.8 million US dollars. Although several games have been launched, the result is that the more the games are sold, the more they lose money. Now the stock price on Nasdaq has fallen to 0.58 US dollars.

For a game company that once created miracles, its stock price is only US$0.58, and its market value is only US$5.2 million, which is really embarrassing. Originally, Lin Feng wanted to acquire it at first, but when he saw that the debt on his account was close to 200 million US dollars, Lin Feng retreated, and instead sought to acquire its game copyright.

When Lin Feng arrived at the company's headquarters, everything was depressed. Compared with the Microsoft headquarters I went to a few days ago, it is very different, and the changes are so fast that it is sad.

Trip Hawkins, the former giant, warmly received Lin Feng.

"Mr. Lin, speaking of it, you may not know that I used to be an employee of 'Apple'." Trip Hawkins poured Lin Feng a cup of coffee.

Lin Feng was slightly surprised.

"Hehe, don't worry, that's just my first job after graduating from college. Now I have nothing to do with 'Apple', so don't be nervous." Tripp Hawkins said with a smile.

Lin Feng smiled. Even now, it doesn't matter. He has formed a strategic alliance with "Apple", and Jobs has no interest in games.

"Mr. Lin, I already know why you came here. I created it with one hand, but now I have to reluctantly sell it. It's really distressing. So I want to find the best buyer for you." Tripp Hawkins Sentimentally said.

Lin Feng nodded, also sighing. This is probably the greatest tragedy for all computer gamers. They created a brand with their own hands, but they had to sell it in the end.

"Mr. Lin, I'll just say it straight. Now Ubisoft also wants to buy the copyright of the "Heroes and Might and Magic" series for US$1.7 million, and the Namco family (-metek-) hopes to buy it for US$1.5 million. "Street-ng" which is in the research and development stage of British hnyx studio, Microsoft also hopes to buy "gh-Heat-Baseball". Hawkins said without concealing the inside story.

Lin Feng frowned slightly, secretly amazed that the companies acted quickly, but fortunately he was not slow, otherwise what was waiting for him would be an empty shell. However, he didn't know what Trip Hawkins meant by those words.

"Mr. Lin, to tell you the truth, I am ready to end the game and file for bankruptcy with the court, so I will definitely sell these game copyrights. Therefore, if Mr. Lin is really interested, I hope you can buy them all and develop them well." Tripp Hawkins said sincerely.

Lin Feng frowned slightly, and the maximum amount to buy all of them was about 5 million US dollars. The "Second World" does not lack this amount of money, but the point is whether these things are worth buying. Don't waste too much money.

In Lin Feng's memory, it seems that the "Magic Gate" and "Heroes" series are the most famous, and Lin Feng came here for the copyright of these two series.

"Mr. Lin, please allow me to introduce these games to you and analyze them for you." Trip Hawkins is also a veteran of the world, and he knew that Lin Feng did not want to be taken advantage of by Lin Feng's face. He smiled slightly and took out a Set of related game brochures. He is confident in convincing Lin Feng, because these games are really good.

"Mr. Lin, I don't think I need to introduce the "Heroes of Invincible" and "Magic Gate" series. I will first introduce the "Street-ng" that Namco has taken a fancy to and is currently under development by the hnyx studio in the UK Game. This is a street racing game, the engine used is a new racing engine independently developed by hnyx, the pursuit of brilliant racing lighting and field effects, but it has not yet been completed, if you continue to invest, it is a game you can look forward to." Terry P. Hawkins explained.

Lin Feng frowned upon hearing this. Nowadays, domestic online games are mainly concentrated in role-playing or turn-based online games. Apart from its own "Audition", casual online games only have some small casual games from Tencent, and there are no other online games. Racing games are indeed a supplement. However, this is a stand-alone game, and it must be changed to an online game, just like the "Once" "Running Car" online game.

""gh-Heat-Baseball" is a baseball game developed by our company. It adopts an original sports game engine and has unique effects on the movement and movement of game characters." Tripp Hawkins said.

After hearing this, Lin Feng's eyes lit up. Today's "Fighting Football" developed by our company is criticized by players because of the lack of an excellent game sports engine, which leads to the lack of smooth game screen. This is an excellent supplement.

""Army-man" is a relatively alternative strategic shooting game. The main character of the game is manipulating green toy soldiers. Players can fight online through the LAN." Tripp Hawkins said with a sigh. This game had great hopes, but unfortunately the result was disappointing.

Lin Feng didn't react at first, but after receiving the brochure handed over by Trip Hawkins, he froze on the spot. Isn't this game "Toy Soldier Wars" that "before" often played against people online.

"Toy Soldiers War" is a strategy game featuring plastic toy soldiers. Players control varying numbers of plastic green toy soldiers to start battles with the computer or players. There are a lot of weapons in the game, including rocket launchers, grenades, flamethrowers, small cannons, mines, time bombs, and magnifying glasses, which can melt enemies.

The game scene is also extremely interesting, and it takes place in everyone's home. Bathrooms, kitchens, dining tables, etc., you can also use various scene props to deal with enemies, such as microwave ovens, electric fans and the like. It is a casual and interesting strategy game. The whole game is full of fun, and the battle is tense and humorous. It is really interesting to watch the toy soldiers that I used to play in my childhood fight fiercely with the enemy under my control.

Looking at the introduction, the fifth generation of "War of the Worlds" has now been launched. However, due to the rise of "Age of Empires" and "StarCraft", this type of strategy game has been hit, and the poor sales are also reasonable.

But for Lin Feng, it was extremely beneficial. You can change it to "Toy Soldiers War Ne", and change it into a relaxing and entertaining online game. Although role-playing online games are the mainstream among online games, players' tastes are ever-changing, and different types of online games are needed to attract and stimulate players. "Toy Soldiers War Ne" is enough to attract popularity. Also, it doesn't require excessive server load and budget. \u003c/p\u003e