Rebirth of the Evil Life
Chapter 3993: Afraid of selling too much
If you love me, you should buy me a Chrysler 12-zodiac car! Although this is suspected of imitating the advertising slogan of Haagen-Dazs, it is the best excuse for many housewives. The performance of this zodiac car is very poor in terms of handling. It is definitely not a power car that men like. This is not to say that the performance of the car is poor, but that the driving experience is poor.
In response to the premise that women generally do not have good driving skills, 12 Constellation cars use enough technological elements to make the driving experience of the car directly transform into the feeling of a remote control car, and all use automatic transmission, absolutely no manual transmission, and are equipped with There is an emergency braking system to help women drive the car better. The result of this design is that men will feel very indifferent when driving this car, and it will feel like a toy, without any driving pleasure. But for women, it is just right, which will make driving easier and safer.
For the safety of women, buying a 12-zodiac sign car is naturally an expression of love. And this excuse is enough to make some housewives make up their minds. After all, the interest-free loan, the principal repayment period of 10 years, and the car specially designed for women, the easiest to control, and the most convenient for women, are enough to make these housewives tempted.
10 years, 120 months, 24,000 yuan, only 200 US dollars of debt need to be repaid per month. This is never a problem for every working American. Immediately, the orders directly exceeded 500. The 500 order, although compared to some large auto shows, this order amount is still very small, but it has already caught up with the orders from some small auto shows.
But compared to Chrysler's name, compared to this booth. Clearly this is not enough, far from it. There were over 50,000 ladies present. This order is only 500, this share is too small. In the original estimate, orders must exceed 3,000 on the first day to be considered qualified.
"Regarding the preferential promotions of the 12 constellation cars, Jessica, as the president of the company, forgot to mention it. As the chief male model and one of the directors of the company, I will add this. All 12 constellation cars can be purchased after driving for more than 5 years. Carry out trade-in activities. In the future, more women-only cars will be launched, and as long as they have been driven for more than 5 years and all loans are paid off, Chrysler will do its best to satisfy women's needs. The pursuit of beautiful new things, while also trying to protect women’s property losses. This is only for Chrysler’s women’s exclusive series of cars, and other cars do not enjoy such discounts!” Lin Feng said with a smile.
This time, it directly ignited all the passion in the scene. For women, buying a car is sometimes similar to buying clothes, and many of them are impulse purchases. But often regret it now. With this promotion, there is no need to worry. After driving this car for five years, I was not satisfied with it, so I bought a new car to change the feel. It’s that famous saying – look at the world from a different angle. And if you have money, you can add money to get a better car. After believing in Chrysler. More models will definitely be released. This kind of promotion is absolutely exciting.
It's really exciting. Not only were these women stimulated, but the reporters around were also dumbfounded.
A look of envy. You know, men's love for cars is deep-rooted. No matter how poor a man is, he still longs to own a car of his own. For car owners, changing their car is an inevitable choice after conditions improve. You will never replace your current car with a car with better performance and functions just because your current car is enough. But often when upgrading, the disposal of this old car is a headache.
Generally speaking, used cars are sold to friends at low prices as a favor. But the losses involved are huge. Although I can still bear it, I feel a little uncomfortable. But if Chrysler can provide free replacement services of equal value, that is simply good news for men. Then men will have greater choice when buying a car. If you are unable to choose a better car due to financial constraints, you can simply choose the most economical mobility scooter at that time, and then use this car to replace it with a better car of equal value when conditions improve. This way men won’t be so entangled when choosing a car.
However, no car manufacturer will ever provide this kind of service. Even if you put a knife to their neck, they will not agree to such conditions. If this is the case, then I don’t know how many car owners will choose to replace their cars every year. The sales volume of the new cars is certainly exciting, but what about the old cars? What to do with old cars? Faced with this problem, many car manufacturers will naturally not choose such crazy moves as Lin Feng. Even if manufacturers occasionally offer used car exchange activities, these are only at discounted prices. Generally speaking, the price will be very low, never higher than the second-hand market, and probably only slightly higher than the friendly price sold to a friend. Click.
But in Lin Feng's case, it's cash based on the purchase price of the car. This is crazy. Naturally, this will greatly boost sales, but at the same time it will also bring about the greatest financial crisis. There are no old cars now, but in five years' time, because of women's habit of liking the new and hating the old, there will definitely be many people replacing their cars by then. If it is like this in five years, what will it be like in ten years? There are even more people replacing old cars. 15 years from now, 20 years from now? After these five years of reincarnation, what will be done with these old cars? I'm afraid Chrysler will be completely wiped out by these trade-ins.
Lin Feng is trading the future for modernity, and his life for sales! He is absolutely crazy! Akio Toyoda commented coldly. In his opinion, even Toyota, the world's number one automaker, would never dare to use this kind of promotion method. If Lin Feng does this, no matter how much money he makes, it won't be enough to make a loss.
In 5 years, he will suffer the consequences of today! All major car manufacturers have commented like this.
Chrysler's chief operating officer at the scene almost fainted. With this kind of promotion, after five years, it will be over. This will bring an extremely heavy financial burden to Chrysler. However, no matter how anxious I was at this moment, I couldn't refute Lin Feng in public. I can only worry secretly and wait until the auto show is over before communicating with Lin Feng to see how to remedy the situation.
But no matter how the outside world viewed Lin Feng's crazy promotional behavior, the women at the scene were completely crazy. An excuse for love, an interest-free 10-year loan period, and a full trade-in clause, coupled with enough gorgeous appearance and the most suitable functions of a ladies' sedan, it was enough to make the ladies on the scene order it en masse.
50,000 vehicles! There were approximately 53,000 women at the scene, and more than 50,000 of them signed a car purchase intention contract based on their horoscope, ordering this zodiac car specially built for women.
Jessica looked excited. Although the crazy ordering scene was caused by Lin Feng's promotion, it is a fact that the Chrysler Ms. Constellation car is popular anyway. This also proves that her concept is correct. Women also need cars that belong solely to women.
Naturally, Jessica no longer needs to worry about the next thing, it is a matter for the sales department. Jessica can now go to the celebration party with the joy of victory.
"Lin, thank you. Without your promotion, I don't think so many people would have ordered the Constellation car today!" Jessica came up and gave Lin Feng a passionate kiss.
Lin Feng chuckled.
"With or without me, the excellence of the Constellation car cannot be concealed. I just let the ladies present understand the excellence of the Constellation car more clearly and make the right choice for them!" Lin Fengxiao said.
"Hehe, but no matter what, I still want to thank you!" Jessica kissed her passionately, and Sharapova and others next to her laughed strangely. Normally, Jessica would be very shy, but she couldn't care less about it at this moment. For her, she was very happy at this moment, and she wanted to thank Lin Feng.
But at this moment, someone with great disgrace appeared.
"President Jessica, Mr. Lin, I think we need to have a good talk about replacing old cars with new ones!" Chrysler Chief Operating Officer Ren Derong said with a wry smile. He didn't want to do such a disgraceful thing, but he was really anxious at the moment. Seeing more and more orders, he became more and more anxious.
These 50,000 vehicles are okay. What if it is 500,000 vehicles or 5 million vehicles? In the past, he was only worried about low sales, but now he is starting to worry about high sales. This is so awkward and frustrating.
"Haha, Mr. Ren Derong, don't be so anxious, okay, let's go talk." Lin Feng chuckled, took Jessica's hand, and took Ren Derong directly back to Chrysler headquarters.
"Mr. Lin, I must express my admiration for this promotional method of yours. According to current statistics, a total of 50,350 women have signed car purchase agreements on site, and on the Internet, more than 100,000 ordering intentions have been reached. And the orders continue to increase. In addition, dealers in many countries have also issued car purchase and sales agreements to us. It is conservatively estimated that if our production line can keep up, the sales volume of our ladies' Constellation sedan will be at least 1 million units in the first half of this year." Ren Derong! Bitter said.
A new car can sell 1 million units within three months of its launch, which is definitely a pity. You know, in the entire North American market, Chrysler's sales last year were only 4.2 million vehicles. This is the cumulative sales of all car series. Nowadays, women’s constellation cars can achieve this in one car series, which is amazing. But this made Ren Derong unable to laugh.
"Mr. Lin, one million cars, based on the current selling price, is worth US$24 billion! In five years, if half of the car owners choose to upgrade, then US$12 billion in cash will be deducted, and by then we will use What can we do to fill this $12 billion hole? This is just the most conservative estimate. If we expand our expectations a little bit, this number will be even more terrifying, and the cash black hole will be even bigger." Ren Derong wants to cry! tears.
He was afraid of not selling much, but now he is afraid of selling too much, oh my God! To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is my biggest motivation. Mobile phone users please go to m. to read.
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