Rebirth of the Evil Life

"What should I do? I don't think it's difficult!" Lin Feng said with a smile. レ\u0026spades;レ

Don't think it's difficult? Ren Derong was shocked. What's that? What do you mean? How can it not be difficult?

"Haha, Mr. Ren Derong, I think we should look at things from a long-term perspective. We can't be too limited to some local interests in front of us!" Lin Feng taught.

Ren Derong was so depressed that he was injured. He was looking forward to the company's financial situation in the next five or ten years, not the local interests in front of him. If he only focused on the local interests in front of him, he would not question this full depreciation replacement plan.

"Mr. Ren Derong, I know you are worried about the company's financial situation, but in fact, this will not be a problem for our company at all. Not only will it not be a problem for our company, but it will become an opportunity for our company's development. At present, our company is facing many difficulties, the brand influence is declining year by year, the market reputation is declining, and our competitors are thriving, and we have been declining for a long time. If we want to re-occupy this market, we will inevitably face many obstacles and will be sniped by major automobile companies. But now we are developing women's exclusive cars and launching this full depreciation replacement plan. I believe that these competitors will be like you and are not optimistic about our company's financial situation. Therefore, our development will be extremely smooth in the next five years. Moreover, there will be absolutely no competitors!" Lin Feng said with a smile.

The world is not optimistic about women's exclusive cars. It is believed that Chrysler will go bankrupt in five years because of the full depreciation replacement commitment. Then who will hinder the development in these five years? No company will do this. So, this will be Chrysler's golden five years.

"Finance, finance!" Ren Derong whispered. Even if the opponent doesn't take it seriously, if you can't make money and lose money, what's the use of these five-year golden period.

"Let's talk about the financial situation now! First, let's talk about it from a macro perspective. The global economy is rising every year, the price index is also rising, and the currency is depreciating. According to the inflation rate of the United States over the years, it was 2.38 in 2002, 1.88 in 2003, 3.26 in 2004, 3.42 in 2005, and 2.54 in 2006. So this year's inflation rate is expected to be around 3, of course, it may be higher. According to our estimated sales of 3 million Constellation sedans, the total amount is 72 billion US dollars. By next year, the actual value will only be 69.84 billion US dollars, a depreciation of 2.16 billion US dollars. Five years later, according to the annual depreciation of 3, there will only be 61.828 billion US dollars, a depreciation of 3%. More than 10 billion US dollars. In other words, five years later, in fact, we only paid 61.828 billion US dollars for full depreciation and replacement! Among them, 10 billion US dollars have disappeared without a trace due to inflation. "Lin Feng said in a deep voice, "But this 10 billion has not disappeared, but has come into our hands this year. In these five years, we can use this 10 billion US dollars to make more money. According to the current money fund project, its annualized investment rate is about 7. If it is put into a company like Goldman Sachs, we can get a stable return of about 9.

In five years, it is 4.5 billion US dollars! "

As the chief operating officer, Ren Derong is naturally clear about these inflation rates. If Lin Feng calculates it this way, the loss is indeed decreasing.

"Mr. Ren Derong, if you calculate it this way, 61.828 billion US dollars, minus a profit of 4.5 billion US dollars, that is 57.328 billion US dollars! In other words, five years later, if all the ladies come to replace their cars, our sales loss this year will be 57.328 billion US dollars!" Lin Feng said loudly.

Ren Derong nodded. But this is still a huge deficit. What should we do next? After all, this is only the first year. If the sales volume is so amazing every year, then if we lose so much every year, then we are doomed.

"Next, let's calculate another cost-saving expense. If there are 3 million sales per year, then all production lines are in operation and workers go to work normally, then we can save about 3% on machine damage, depreciation rate, and employees' pensions, medical insurance and various insurance payments!" Lin Feng counted on his fingers and said, "3 of 72 billion US dollars is 2.16 billion US dollars, 573.28 minus 2.16 billion US dollars, that is 551.68 billion US dollars!"

Ren Derong nodded. Indeed, if all production lines are in operation normally and workers go to work normally, the company can indeed make improvements in energy saving and efficiency improvement, and 3 is completely achievable. But even so, there is still 551.68 billion US dollars! What should we do about this?

"The savings that should be saved have been saved, and the rest is open source. First of all, we must change our thinking and transform from a single automobile manufacturer to an automobile service manufacturer!" Lin Feng said.

Automobile service manufacturer! What does this mean?

"Today, the world is already a service world. We provide hardware terminals and perfect after-sales services. Although companies now also provide after-sales services, most of these services are not provided by car manufacturers unless a major accident occurs. All after-sales services are handed over to 4S stores." Lin Feng said loudly, "And we are going to break this existing pattern and open directly-operated 4S stores around the world."

4S stores are a car franchise model with "four-in-one" as the core, including vehicle sales, spare parts, after-sales service, information feedback, etc. Its sales staff receive professional training and technical support from the manufacturer. The first 4S store to enter China was introduced by Guangzhou Honda in 1998, and then major manufacturers imitated it, so 4S stores in China are flourishing everywhere. However, most 4S stores adopt a cooperative model rather than direct operation.

"We not only provide whole vehicle sales, spare parts sales, perfect after-sales service, information feedback, but we can also provide car beauty and modification services. Compared with other car beauty shops and modification shops, we have the original factory advantage. No car modification shop will understand our cars better than us. The Constellation sedan is specially launched for women, and women are very picky about things and desire perfection. Ordinary beauty shops can't do it, but we can!" Lin Feng said with a smile, "At present, the scale of the global car modification market exceeds 100 billion US dollars! And it is increasing year by year. If this market is occupied, the deficit of 50 billion can be completely filled!" Ren Derong's eyebrows moved. Over the years, the car modification market has indeed increased year by year. If you really get involved in this market, you can indeed fill the financial black hole to the greatest extent. But this may violate the rules of the industry. After all, producing cars by yourself and competing with the modification market for business is somewhat criticized. "There is nothing to worry about. We are targeting women's exclusive cars, and women are very picky about things and desire perfection. So, we just want women to have a car that is the most tailor-made, the most perfect, and the one-of-a-kind!" Lin Feng said with a smile, "This is something that only our company can do, and other companies can't. So, let the outside world say what they want to say. For us, as long as consumers approve of it, it's fine!" Ren Derong's eyes lit up. This excuse is really good, really good. But during this period, I'm afraid it will cost a lot of money. This 4S store, conservatively estimated to invest about 3 million US dollars! And to invest globally, this investment is really too large. Unless the same cooperation model as the existing 4S stores is adopted. "Cooperation is not advisable! This kind of cooperation model will damage our company's brand image. The quality of employees in many 4S stores is not high, and they are biased towards car users. And the people we serve are ladies, and women are the most sensitive. A little discrimination will make women have a bad impression of our company. And in terms of decoration, women are even more demanding. Without unified management, it will only damage our company's brand image in the end. Therefore, we can only adopt a direct sales model, and everything will be managed by the company. As for funds, my "Second Bank" will provide full assistance! But this time, it will not be interest-free, but normal interest!" Lin Feng said.

"Then Mr. Lin, do you have other profit models?" Ren Derong has made up his mind. After weighing the pros and cons, he feels that this should not lose money, but will make money. But does Lin Feng have more money-making models?

"Of course there is! Every time we exchange a car for a new one with full depreciation, we have an additional requirement, that is, an advertising space must be left in a certain part of the car as the price of full depreciation for the new one. I believe that putting a small item like a mascot in an inconspicuous place and publishing an advertisement on it is something that the car owner is completely willing to bear. And this will also bring us hundreds of millions of dollars in profits every year." Lin Feng said with a smile.

"Then how to deal with the old cars after five years?" Ren Derong asked.

"It's very simple. The cars in good condition will enter our company's second-hand market after a comprehensive renovation, and be chosen by women who are very shy. There may be no market in the West for this aspect, but there is still a large market in third world countries. Africa, India and other countries all need this cheaper car. This can further reduce costs and improve profitability! When the car is completely scrapped, it will enter our company's scrap car recycling system and be restored to original materials such as steel!" Lin Feng said with a smile.

"In short, in my opinion, the more we sell, the more we can earn! Full depreciation recovery is basically a profit chain that allows car owners to continuously invest money to buy new cars and modify them!" Lin Feng's eyes sparkled.

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