Rebirth of the Evil Life
Chapter 4078: It’s too cheap to sell it
Lin Feng returned to Shanghai. He brought Guo Taiming to guarantee at least 100,000 units of production capacity per day. By this calculation, by the 28th of this month, there will be about 2.12 million units of inventory. This number is still far from enough for Lin Feng. But there is no way. Guo Taiming has tried his best, and Foxconn only has this production capacity. If you change to another company, this production capacity will be even worse.
Now I don’t know how much production capacity Apple will have. Although Lin Feng can get it through some means, it is too dirty to play some unspeakable and unbearable means behind the scenes in this fair competition. Even if you win, it will not be glorious. Of course, for those who believe in the theory of results, they don’t care about the process, the means, but only the final result, as long as they win, it’s fine. This is not a gamble of life and death, and you must win. Although Lin Feng wants to win, he wants to win in an upright manner. Especially, in this kind of business competition, you cheat once and win once, but you can’t win every time. Therefore, the idea of getting Apple's production capacity in Lin Feng's mind just flashed through his mind.
"100,000 units, boss, isn't this production capacity too high?" After hearing this news, Tang Jun was happy at first and then surprised. This production capacity is too high, isn't it? How many can be sold? After all, the price is so high.
"Haha, still high? I think it's too low. Mr. Tang, you have to believe that China's purchasing power is very strong." Lin Feng said with a smile, "Chinese people like to follow the trend, and 'Fuxi' is definitely a product that can lead Chinese people to follow the trend." "But the price is too expensive. Will Chinese people accept it?" Tang Jun was puzzled, "And why don't we launch a cheap version?" "Cheap version? Unless the price gap is widened, there will be no sales. Mr. Tang. China is currently an extremely sick society. Although they have no money, they always like to wear all kinds of brand-name fashions, wear famous watches, and carry famous bags. The same is true for mobile phones. How many people grit their teeth and spend one or two months' salary to buy a flagship phone, is it really just for making calls? No, it's for showing off! Since some people like to show off, instead of letting others make money from them, why don't we make it for them." Lin Feng shrugged. This was a bit harsh. If some people heard it, they would definitely curse again. But this is the truth. In the era when Lin Feng was reborn, the popularity of "The Cube" attracted worldwide attention, and it was even more popular in China. Countless people sold their pots and pans to buy "The Cube". Some people even sold their kidneys just to buy a "The Cube". What's the point of buying it? It's just to show off! Although Lin Feng admitted that "The Cube" is indeed a good thing, selling a kidney to buy it is a disease. This is too much. As for those who save money for several months just to buy one, how can I say this? Lin Feng does not despise it. Because in order to buy a GB, he also saved money for several months for breakfast and pocket money. This is purely a hobby, although this hobby is not too healthy. But it is not strange to do crazy things when you are young and frivolous. What's more, the whole society is crazy. You save money for decades to buy a house, which will be returned to the country after decades, and you can't get a penny. So, for those who save money for decades to buy "The Cube". Lin Feng does not despise. But since you are willing to save money to buy it for fun or to show off, why can't you buy your own 'Fuxi'? As for those who already have purchasing power, they don't have to worry about the price. They have money, so it doesn't matter if you pay more or less. As long as the product is good and the performance is excellent.
Therefore, 'Fuxi' must be priced high. Lin Feng wants to create a mobile phone brand that is as high-end as '', not a cheap brand. Sometimes, Chinese people are also very cheap. If you sell it cheaply with the same quality, he will say that you are parallel imports or knockoffs. If you sell it high, he will accept it. Therefore, Lin Feng will not lower the price, but will mark it higher, at least not cheaper than ''.
As for the proposal of a cheap version, Lin Feng will carefully consider whether to launch it. Although there are many markets in this regard, the annual sales of one billion mobile phones in the world, of which cheap phones account for most of the sales, although there are no detailed statistics, according to the speculation and evaluation of some authoritative media, mobile phones below 2,000 yuan occupy at least 65% of the market. If Fuxi is going to launch a cheap version, then the price will be reduced, which is meaningless. After all, for most people, it is better to buy Fuxi if it is a thousand yuan less. And if it is sold for less than 2,000 yuan, the performance of the phone will naturally be greatly affected. Will consumers accept this? Not only that, this problem will also be faced in the development of game software. Lin Feng remembered why the Android system is not as good as Apple. The biggest problem is "fragmentation". Due to the different performance and screen sizes of machines, the software developed by the Android system cannot be adapted to every machine, resulting in various problems when many machines are running. If he also develops a variety of machines, it will be a headache for software developers. Therefore, Lin Feng is not willing to develop low-configuration mobile phones. What's more, the ones that really make money are high-configuration mobile phones, and low-configuration mobile phones do not make money. Even if they make money, they only make a little money. "Okay, now we should think carefully about how to promote Fuxi. We must win this war." Lin Feng said.
Tang Jun nodded. They lost to Apple last time, and they must not lose again this time. But regarding mobile phone promotion, Tang Jun already has some plans. The first is to use the celebrity offensive. Lin Feng knows so many celebrities, so he must make good use of this. Naturally, stars are the biggest driving force. Then, it was time to go through the political leaders of various countries. The political leaders of various countries that Lin Feng knew and were familiar with were given one to each person for them to use. That way, you can also promote sales.
Then, the third step is Lin Feng's personal promotion. With Lin Feng's strong charm, he will promote "Fuxi". I believe he will be able to defeat "Fuxi". That's what Tang Jun thought, and he also formulated a relevant plan for it. As long as Lin Feng agrees, he can start taking action immediately.
"Well, this is good. But I think the price is a bit too high." Lin Feng looked at the stars and political figures from various countries listed in the plan. Lin Feng had no doubt that using these people would be very profitable, but the advertising fees paid would be too much. After all, although these people have a good relationship with Lin Feng and are also contracted artists of Lin Feng's company, you can't let them help you promote for free. They must pay according to the market price, with a maximum discount. After all, celebrities also You need to make money to support yourself, and while you are still famous, make more money to support your retirement.
Of course, this fee is nothing compared to the profits of ‘Fuxi’. But Lin Feng suddenly felt that this was a bit of a disadvantage. Although it conflicts with what Lin Feng said before that he must win, winning is the goal, but more importantly, making a profit. If the company is not profitable, there is no use trying to increase sales.
"Boss, what are you going to do?" Tang Jun looked curious. In his opinion, spending more advertising money on this war is not a waste. After all, the opponent is ‘Apple’. But since Lin Feng felt it was inappropriate, he naturally would not refute it. In fact, as far as he is concerned, it doesn't matter if these celebrities and dignitaries are invited or not, as long as Lin Feng himself is willing to come forward to promote it. After all, Lin Feng himself is the company's biggest brand.
The most popular person in the world is none other than Lin Feng. This is unmatched by any celebrity or political figure. If he is willing to personally promote 'Fuxi', then everything will be fine.
"In this way, let's create a small advertisement first, mainly introducing the characteristics of 'Fuxi', such as ultra-thin body, 5 million Carl Zeiss camera, and fashionable and beautiful appearance!" Lin Feng ordered.
Tang Jun nodded and immediately ordered the advertising planners to start making ads. Lin Chiling on the side asked Lin Feng in a low voice, wondering why Lin Feng was so frugal. Now is probably not the time to be frugal.
"I'm afraid of wasting it!" Lin Feng said helplessly.
"Waste?" Lin Chiling was shocked. How could this be wasted.
"Yes, it's a waste. Look, we only have a total of 2.12 million in inventory, and I'm afraid it will be sold out on the first day. It's useless no matter how much you promote it. The production capacity is limited!" Lin Feng said helplessly.
Lin Chiling was speechless. She didn't know if this meant that Lin Feng was too optimistic or that Lin Feng was too confident. In one day, the mobile phone with the highest sales volume was Nokia's, but the number of sales in one day was over 100,000 units. Lam Feng has 2.12 million units in stock, and he actually threatened to sell out all of them on the first day. This is too exaggerated! Is it such an exaggeration?
"Believe me, it's no problem!" Lin Feng patted Lin Chiling on the shoulder and turned to leave.
2.12 million units on the first day, is this possible? But if you really sell so many units, you really don’t need to invest too much in advertising, because you won’t have the goods. No matter how much you invest in advertising, it will be useless if you run out of goods.
But what will Apple do? What would Steve Jobs do?
Jobs was also frowning at this moment. It was late at night in China, but it was afternoon in the United States. There are also many disagreements within Apple about how to promote "". Originally, they were counting on ordinary advertising, but facing Lin Feng, a powerful opponent, Apple internally believed that it must use more publicity methods to promote "", otherwise it would lose to Lin Feng and "Fuxi". Then 'Apple' may encounter a serious crisis. After all, "" is Apple's most promising money-making machine in the future. To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is my biggest motivation. Mobile phone users please go to m. to read.
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