Rebirth of the Evil Life

On April 11, 2007, there were still 17 days to go before this epic battle in the mobile phone industry. On this day, it was not Lin Feng's "Fuxi" or "Apple's" that was advertising crazily, but the wealthy Nokia, which was promoting its upcoming flagship, the n95.

n95, 2.8-inch large screen, 240x320tt screen, 5-megapixel camera (Carl Zeiss certified), sliding cover... and other features were vividly displayed in the advertisement. Of course, in terms of screen, it is naturally not comparable to "Fuxi" and "Fuxi", so Nokia used the same 5-megapixel camera certified by Carl Zeiss used in the "n95" as a gimmick for publicity. Of course, this alone is not as good as "Fuxi", after all, "Fuxi" was originally produced by Carl Zeiss, and although it is the same as the certified one, there is still a little difference. At least, the quality of the certified one is not as good as the original one, which is recognized.

However, Nokia also has its strengths, that is - Symbian system. You 'Fuxi' have 'Pangu', '' has '', and I Nokia have 'Sybian', the Symbian system with the largest number of users. Although the Symbian system is not a real intelligent system, it can make 'n95' the most powerful feature phone.

Although the intelligent system is good, users do not need so many functions. Mobile phones are not computers. It is enough to make calls, take pictures, and watch videos! ——This is the publicity from Nokia.

Faced with Nokia's crazy publicity, Lin Feng and Jobs were a little stunned. Originally, this was a battle between the two sides. Unexpectedly, Nokia jumped out first. However, this 'n95' looks good, but that is compared with other feature phones at present. In fact, compared with 'Fuxi'. And '', it is scum! Such scum, Nokia actually used it for crazy publicity, I can only say that he really doesn't know how to write the word death.

April 28, well, let's see how you die!

"Mr. Tang, how is the advertisement?" Lin Feng asked.

"Boss, it's already been made. Take a look!" Tang Jun showed the ad to Lin Feng.

Lin Feng took a look and found that the ad was very fresh. Through a cute mascot, Fengying (a Q-version cartoon character based on wind), Fengying introduced the features of Fuxi: thin and light, large screen, 5-megapixel camera, and Pangu system. The whole ad interface is fresh and pleasing to the eye.

"Okay, just send it out!" Lin Feng said with a smile.

"Send it out? Where?" Tang Jun was stunned.

"Online! Official website, and Weibo. Now Weibo can post short videos. Including ''!" Lin Feng said with a smile.

"Ah~~~~" Tang Jun was shocked.

This, this, it's not on TV. Nokia has released advertisements in major media around the world. Conservatively estimated, this round will cost at least several hundred million US dollars. It is said that you will see advertisements for 'n95' in Beijing subway stations tomorrow. Nokia is ambitious and wants to sell 200,000 N95s on April 28, and at least 10 million units a year. Although this number is not much, this is a high-end model and the most profitable model. Selling 10 million units can conservatively bring Nokia at least hundreds of millions of dollars in net profit.

Even if there is no investment in celebrities in advertising, at least advertisements should be placed on major TV stations. Otherwise, people all over the world are watching N95 advertisements, what should we do?

"Haha, don't worry, 'Fuxi' is definitely not comparable to the mere N95. I am confident in my 'Fuxi'. So, just place advertisements on the official website, 'Weibo', and ''. In this way, you don't spend a penny, and you can eventually kill Nokia, how **!" Lin Feng laughed and said, "Remember, we are an innovative mobile phone. To use the Internet buzzwords, our 'Fuxi' is high-end and classy. Don't compare with the local tyrants like Nokia. We don't compete with money, we compete with quality!"

Compete with quality! Tang Jun shuddered. In other words, Nokia is the spokesperson for quality! But if you think about it carefully, the quality of this 'Fuxi' is indeed much better than 'n95'. However, Tang Jun still believes that no matter how good the product quality is, it also needs good marketing methods. Is it reliable to rely entirely on online media? Tang Jun gritted his teeth and chose to believe Lin Feng, and directly placed advertisements on the official website, 'Weibo' and ''. Originally thought that there would not be many people watching, who could have expected that in just a few hours, the number of people who reposted exceeded tens of millions. And those who have seen it are all boasting that this advertisement is fresh and pleasing. Compared with Nokia's luxury, which is bombarded by major TV stations around the world, this fresh style is more pleasing. Although the price is a bit expensive, it will be sold for $499. But it is indeed worth looking forward to. "Let me say, now is the Internet age, we e-commerce companies must seize the means of Internet marketing. Television advertising is suitable for those home appliances, cosmetics and the like, while mobile phones, Internet marketing is enough. Especially our 'Fuxi', a mobile phone that changes the world, Internet marketing methods are enough!" Lin Feng explained. Tang Jun looked strange.

"Boss, look, Apple just launched their ads, and they also copied us and put them online. They didn't put them on TV!" Tang Jun said, pointing at the ads that appeared on the Internet.

Lin Feng opened the video and looked at it, frowning. This Steve Jobs is copying himself. He puts it on the Internet, and he also puts it on the Internet. And this style is similar to my own fresh style. Although the content is very different, this one is inevitably suspected of plagiarism. Of course, the main introduction of '' lies in its '' system functions. After all, in terms of appearance, this 'Fuxi' is an instant hit. Although everyone has their own preferences for radish and green vegetables, some people may prefer thicker and rounder ones. 'Maybe. But when it comes to hardware, '' is obviously not enough.

Therefore, Jobs very wisely chose to introduce in advertisements "what it can do and how it can change everyone's lives." This is really smart. Compared with Lin Feng’s introduction to the biggest feature of ‘Fuxi’, in terms of connotation, Jobs is temporarily better. After all, one appearance and one connotation, the level is clear at a glance. Of course, when it comes to buying a mobile phone, most people won’t actually do anything about it, and there are also many people who have associations with appearance. Therefore, in real comparison, Lin Feng's side is slightly inferior.

The good media conducted a market survey after all three major companies placed advertisements that day. Currently, on April 28th, 13% of people are willing to buy Nokia n95. 47% of those who are willing to buy ‘Fuxi’ and 40% of those who are willing to buy ‘’. Obviously, after the first day of advertising, most people are still willing to buy 'Fuxi', mostly because of 'Fuxi's beautiful appearance.

After all, in the era when Lin Feng was reborn, the 4S was the most classic model. Being welcomed is just expected!

"Humph, Lin Feng, this is the beginning of the first day of the advertising war, we'll see!" Jobs felt unhappy when he learned that "" lost to Lin Feng in the purchase intention. Although he also admitted that in terms of appearance, he was inferior to Lin Feng, but he did not think this was a fatal weakness. After all, he was very satisfied with the color combination of ''. Lin Feng's side is just lighter and thinner in appearance. This is by no means the key issue. What's more, Jobs always believed that internal software is the key to mobile phone competition.

"Keep making ads! I want the ads to be different every day in the remaining 16 days. I want everyone to fully understand the characteristics of '' and like him before it is released!" Jobs ordered.

"But Steve, why don't you put ads on TV! You must know that this n95 is so much worse than '', and there is consumer choice. That is entirely the result of TV advertising!" Tim Cook did not explain.

"Tim, we have only one opponent, and that is Lin Feng. Nokia is not our opponent at all. Although he is the boss of the mobile phone industry now, he is already old and can no longer keep up with the pace of the times. Now that they have launched a ridiculous model like 'n95', Nokia is finished. Moreover, their Symbian system is too backward, so we don't need to care about it at all. I believe Lin Feng can see this. , he did not choose to advertise on TV stations, because he believed that online media was enough to overwhelm Nokia, "Jobs said with confidence.

Cook was surprised. He didn't know what to say about Jobs and Lin Feng. Nokia is the leader of mobile phones in the world today, yet it was so despised by these two people. If Nokia knows this, I don’t know what to think.

What does Nokia think? So angry! After spending hundreds of millions of dollars in advertising and broadcasting ads around the world, we received a 13% purchase intention, which is not outrageous! Immediately, Nokia President Kallasvuo ordered to continue advertising. Although n95 is inherently inferior, as long as the marketing strategy is appropriate, the publicity is in place, and the brand advantage that Nokia has established over the past ten years, it can still defeat the "Fuxi" and "".

must! To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is my biggest motivation. Mobile phone users please go to m. to read.

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