Rebirth of the Evil Life

Lin Feng coughed lightly, drawing the attention of all the reporters to him.

"Dear friends from the press, starting tomorrow, the Qidian fast food chain under Lin's Catering and Entertainment Co., Ltd. will automatically provide invoices to all customers who come to dine, and the invoices are scratch-off prizes." Lin Feng finished, Smile mysteriously.

The reporters were taken aback for a moment, their minds spinning rapidly.

"Mr. Lin, what do you mean by this? Are you implying that McDonald's, KFC and other fast food restaurants do not issue invoices, which is tax evasion?" A crowd of reporters flocked to ask the microphone.

Lin Feng smiled but did not answer.

"Mr. Lin, you should know that the catering industry is taxed at a fixed rate of 5.45%. McDonald's and KFC will never engage in active tax evasion." Zong Qinghou secretly kicked Lin Feng.

"President Zong, don't worry, I know this." Lin Feng secretly patted Zong Qing's back leg and said, "You know, I know, almost all entrepreneurs know this truth. But ordinary people don't know it, and neither do reporters." Lin Feng secretly pointed to the reporters in the audience who were surprised and had big news.

Zong Qinghou remained silent, thinking about Lin Feng's intentions silently.

"Mr. Zong, you also know that the taste and taste of your very cola is no different from that of Pepsi and Coca-Cola to most people, but why their cola can sell so well? Your very cola But not? There is only one reason, brand effect. Chinese people have preconceived recognition of Pepsi and Coca-Cola, and psychologically believe that your Coca-Cola is a counterfeit, and the taste is definitely not as good as the original one." Although Lin Feng's words were a bit harsh, Zong Qing Later, I also knew that this was the truth.

Filling Facca-Cola in Pepsi or Coca-Cola bottles and selling them is equally as good, but Facca-Cola’s own bottles just can’t be sold.

"So, Mr. Zong, I know that McDonald's and KFC are good tax-paying companies, but I will still say these things that will mislead the public, just for a little bit, to make people famous." Lin Feng smiled slightly, and then said, " If an entertainment star wants to become popular quickly, the fastest way is to gossip. Our strategic alliance wants to gain popularity in the shortest possible time and become a household name. There is no quicker way to fight with a company that is already familiar to the public. gone."

When Zong Qinghou heard it, he was overjoyed and secretly thought that Lin Feng was mean, but he liked this method very much. The so-called no business, no evil, not to mention that this is just a commercial method.

"However, in this way, you are not afraid that the giants of the two fast food chains will make trouble for you. If there is a lawsuit, your assets are not enough to make a fuss." Zong Qinghou said worriedly.

"Haha, Mr. Zong, did I mention that McDonald's and KFC have evaded taxes? I just said that my fast food chain automatically provides customers with invoices. What are they suing me? Suing me that the hamburger is cheaper than them?" Lin Feng Haha laughed, "All of this is the speculation of the journalists who don't understand taxes. Maybe they understand it at all, but they deliberately pretend that they don't understand it in order to pursue news points."

"As for the trouble, I am not afraid of it. When I decided to open the first fast food restaurant with independent intellectual property rights in the country, I realized that I would have to compete with McDonald's and KFC. Just fight with KFC!" Lin Feng clenched his fists and said.

Zong Qinghou trembled all over. Lin Feng's "very small" ambition deeply touched the heart of Zong Qinghou, who made his fortune from Waha X Nutritional Children's Oral Liquid. Looking at this young man who was about the same age as his own son, Zong Qinghou sighed for the first time that he was old!

Lin Feng's determination, decisiveness, means, and courage far surpassed the young people he had seen, even no less than those well-known entrepreneurs who already had a certain status in the industry.

This young man will surely achieve great things in the future. ——Zong Qinghou secretly exclaimed.

At this moment, Zong Qinghou burst out from his heart again because of his middle age and the vigor that was gradually smoothed by the unique environment after his success in starting a business.

——I must make Waha X the largest enterprise in the domestic beverage market, and never be the last one in the carbonated beverage market!

The next day, newspapers and major news across the country reported that Lin Feng’s Qidian fast food restaurant had reached a strategic alliance with Waha X, and Lin Feng’s Qidian fast food restaurant would no longer sell any beverages under the banner of Pepsi and Coca-Cola. Drinks are provided by Waha X Group.

But this report is not the point, the point is the bomb thrown by Lin Feng afterwards.

"The CEO of Qidian fast food chain alludes to foreign fast food tax evasion? "

"McDonald's, KFC Tax Evasion? "

"When you eat at McDonald's or KFC, you must ask for an invoice! "

 …

All the major newspapers in the country made key reports on Lin Feng’s words. All of a sudden, ordinary people all over the country scolded McDonald’s and KFC for being cunning, asked for invoices when eating, and appealed to the national taxation agency. Strictly investigate McDonald's and KFC.

At this time, Lin Feng added fuel to the fire, and secretly asked someone to post a post: appealing to everyone to ask for the invoice.

If everyone asks for an invoice at KFC and McDonald's, China will lose tens of millions of out-of-school children!

If everyone asks for invoices at KFC and McDonald's, China will have a few more aircraft carriers!

If each person asks for invoices at KFC and McDonald's, the contribution rate to China's comprehensive national strength is 2%!

Lin Feng, I own 5% of Tencent shares, and I have a good personal relationship with Ma Huateng. With the help of Ma Huateng, all QQ users will pop up a link to this post as long as they open QQ. In just three days, this post clicks The amount exceeds 100 million. Inadvertently, under the impulse of "blind" patriotic netizens, a Guinness World Record was created for the most clicks in the shortest time.

And under the appeal of the sensational text of this post, more uninformed netizens joined in the action of asking for invoices. All of a sudden, McDonald's and KFC became the targets of public criticism and stood on the cusp of the storm, while Lin Feng's Qidian fast food chain became a household name in the shortest time.

Get invoices, build schools, build aircraft carriers, and fight against Little Japan! ——became a catchphrase passed on by netizens.

In view of the seriousness of the matter, the bosses of McDonald's and KFC in China reported the "tax turmoil" to the two presidents who are on vacation in the United States. Mr. Jim Cantalupo, the chairman and chief executive officer (CEO) of McDonald's, just looked at it, smiled slightly, and replied four words-let it go.

Jim Cantalupo made McDonald's overtake KFC in the 20th century to become the world's largest fast food chain. The storms he has experienced are not ordinary. Lin Feng's little trick is easily seen by Jim Cantalupo . If McDonald's responds at this time, it will only become darker and darker. Instead, it will help Lin Feng and raise the popularity of the Qidian fast food chain.

What's more, even if McDonald's ignores this matter, China's tax bureau will come forward to clarify this matter under the public outrage. That being the case, why should McDonald's bother.

KFC CEO David Novak's attitude towards this matter is exactly the same as that of McDonald's, but the words are simpler, two words - shut up, and ask the general manager of KFC in mainland China not to make any response.

After the instructions, the presidents of the two companies went on vacation in peace, which was nothing more than a trivial matter. It is not surprising that there will always be various troubles in the growth of McDonald's or KFC.

Regardless of how McDonald's and KFC dealt with the "tax turmoil", the turnover of Lin Feng's Qidian fast food restaurant in the past three days was three times that of the original, while the turnover of KFC and McDonald's was less than half of the usual.

Following this shareholder wind, Lin Feng opened a Qidian fast food restaurant flagship store with an area of ​​more than 100 square meters in a prime location in the middle opposite to two McDonald's and KFC fast food restaurants. Now that war has been declared with McDonald's and KFC, let's make the war more violent, and directly show everyone in Chu City that he wants to compete with foreign fast food restaurants.

In order to cope with this "tax turmoil", Lin Feng specially hung a big poster on the flagship store - please be sure to ask for the invoice!

This made the managers of the McDonald's and KFC Chushi branches across the street look particularly glaring, and their mouths were filled with displeasure. I don't know whether the owner of the fast food restaurant at this starting point has eaten the bear's heart or the gall of a leopard, but he dared to challenge McDonald's and KFC, two of the world's top 500 companies, so openly.

Hmph, let me see how you plan to die! ——The two managers snorted secretly, and immediately launched various promotional activities. However, under the current "tax turmoil" and the low-price dumping strategy of Linfeng Qidian's fast food restaurant, it has had little effect. Although Linfeng's newly opened flagship store competes with McDonald's and KFC, it is more popular than the two. It adds up to more.

However, Lin Feng is not overly happy with the current results. Now it is all advertising effects. After the "tax turmoil" is clarified, his business will definitely decline slowly, and the business of the flagship store will definitely not be as good as that of McDonald's and KFC. After all, for a fast food restaurant, price is a factor, but in the end it is the taste that determines everything. The taste of KFC and McDonald's is indeed much better than the hamburger of Linfengqidian fast food restaurant.

In this regard, Lin Feng can only ask the chef to work hard on the raw materials.

A piece of bread, the cost price is three cents; lettuce, according to the market wholesale price, the average cost of lettuce per burger is 0.5 yuan; salad dressing, calculated according to the number of bottled salad dressing on the market, the cost of salad dressing per burger is 0.1 yuan Chicken, the price of each burger after frying will not exceed 2 yuan, and the cost price of a burger is only about 3 yuan.

McDonald's and KFC sell a hamburger for 16.8, and the profit of a hamburger is at least 10 yuan after including the rental cost of the house, labor costs, packaging costs, etc.

Lin Feng’s hamburgers cost 15 yuan for three packs, with an average of 5 yuan each. Most people who come to buy hamburgers usually buy 3 burgers. After all, it costs 6 yuan to buy one. For customers who just came to patronize, there is still a lot of temptation.

Lin Feng calculated that if there are enough raw materials and the chef is skilled, the cost of a burger for Lin Feng is between 4.9 and 5 yuan. If every customer comes to buy 3 burgers, the profit of the burger is almost zero. However, Lin Feng is not worried about this. Firstly, if the taste is not good, it will eventually affect the business; secondly, besides the huge profits of burgers, fast food restaurants also make huge profits from drinks. For Coke and other beverages with a lot of ice cubes, the cost of a small cup is no more than 0.7 yuan, that of a medium cup is only 1 yuan, and that of a large cup is only 1.5 yuan. And when you come to a fast food restaurant, it is impossible not to drink a drink.

Lin Feng's profits are concentrated in the beverage sector, attracting customers with cheap and delicious burgers and fried chicken, and making money with beverages.

Since Lin Feng ordered that hamburgers, fried chicken and other food be filled with enough raw materials, the business has become even more booming. Although there is still a slight gap in taste and taste with KFC, McDonald's hamburgers, fried chicken, etc., compared with the price, the hamburgers of Qidian fast food restaurants can be regarded as high-quality and cheap.

Many customers have been worried about the fact that Coke is not a good thing. After many customers tasted it with the mentality of supporting national brands, they found that there is no difference between Pepsi and Coca-Cola. It also directly stimulated the business of Qidian fast food restaurants. The sales volume of brand beverages under Harbin Group.

However, due to the limited variety of beverages of Waha X Group at present, besides fruit juice drinks, carbonated drinks only have one flavor of cola, which makes many customers who come to dine a little regretful, and directly promotes Zong Qinghou to vigorously enter various beverages determination of the market.

However, although the business of Lin Feng's starting point fast food chain store is booming, the profit is not as good as in the first three days of opening. Now the daily net profit of each chain store is only between 1,000-3,000 yuan. Although the flagship store has taken away many customers from McDonald’s and KFC, and the turnover has reached 100,000 yuan for the first time, the flagship store’s Due to the reason of the rent of the store, the net profit is still less than 10,000 yuan, although the net profit exceeds a point.

In the same period, although McDonald's and KFC's Chushi branch experienced the "tax turmoil" and Lin Feng's flat-price dumping regardless of cost, the daily net profit was more than 10,000 yuan, and the gap between the two was incomparable.

At this time, the "tax turmoil" intensified. Although the tax payment models of McDonald's and KFC were disclosed by various newspapers, many ordinary consumers still subconsciously believed that they would not pay taxes if they didn't get the invoice. We still call on relevant departments to strictly investigate the non-invoicing of McDonald's and KFC.

In the end, in desperation, under the instruction of a certain leader, CCTV conducted a period of focus interview time on the tax issues of McDonald's and KFC. During the focus interview, relevant tax authorities carefully explained the tax payment models of McDonald's and KFC, and repeatedly told the audience that McDonald's and KFC are top-notch taxpayers in China, and there is absolutely no tax evasion.

And the culprit of the "tax incident" that caused a sensation at home and abroad this time - Lin Feng was immediately criticized by more media, reprimanding Lin Feng for advertising and using unscrupulous means. All of a sudden, the "tax incident" made waves again, and many foreign-funded catering companies such as Dicos, Pizza Hut and other catering companies appealed to McDonald's and KFC to sue Lin Feng for defamation and defamation.

But McDonald's and KFC have their own hardships. If they could sue, they would have sued long ago. They had already studied the video of the press conference at that time. Lin Feng never said a word about McDonald's and KFC tax evasion from the beginning to the end. If you want to report facts, you can only sue these reporters.

Can McDonald's and KFC sue? Hundreds of media in China collectively reported this incident. Although it had a direct negative impact on McDonald's and KFC, which media would they sue for ignoring right from wrong and making random reports?

All told? McDonald's and KFC are not so bold yet.

In the end, the giants of the two fast food chains had no choice but to eat Coptis chinensis in silence—acting as Lin Feng’s publicity ambassador for free—and put down their sulk for the time being.

The final result of this "tax turmoil" is that Lin Feng's starting point fast food chain has become the fast food restaurant in the country second only to McDonald's and KFC. Although there are only five branches and one flagship store in Chu City, Lin Feng We have received letters from all over the country wanting to join, and the rapid development of Qidian fast food restaurants is just around the corner.

Another beneficiary is Zong Qinghou's very cola, as well as the newly launched fruit juice drinks and tea drinks under his Waha X Group. Under the lofty slogan of revitalizing the national economy and developing national brands, coupled with Lin Feng’s declaration that only Waha X Group’s beverages will be sold, Zong Qinghou made Waha X Group, which has been stable for many years, finally reach a new level and move towards the No. 1 brand in the country. A beverage brand launched a strong impact.

In this incident, the most unhappy and happy person, besides the direct victims of McDonald's and KFC, is the man behind the scenes who pushed all this - Xia Qianhe.