Rebirth of the Evil Life

"Virtual Life" officially reopened after three days of suspension.

For all players, the three-day wait was extremely tormenting and extremely intolerable. During the three days, all kinds of rumors about "Virtual Life" disturbed all players. Players don't know what kind of changes will be brought about by Lin Feng's advertising instead of the traditional charging model of online games and "players sharing advertising profits". You must know that players are still full of affection for "Virtual Life". After spending more than half a month in the game and building their own city together with other players, players have a very strong hometown feeling for the "city" that is being formed.

Players never hope that "Virtual Life" will be destroyed because of advertisements, and they also hope that "Virtual Life" can continue to operate. But if the login game is really full of advertisements, it is undoubtedly a tragedy. No matter how emotional the players are to the game, they will not be able to accept a game full of advertisements on the screen.

For those "conspirators" within three days, they have tried everything to try to destroy the "Second World" advertising and marketing plan. They also know that once the plan implemented by Lin Feng is successful. "Virtual Life" will create a precedent in the online game industry, and at the same time firmly occupy the dominant position of this type of online games, other online games of the same type cannot be compared at all. And more importantly, this will bring a huge user base of players to the "Second World". Once the hundreds of millions of players around the world become the player base of the "Second World", this will be the most valuable to Lin Feng's game empire. At the same time, its wealth is also a point that makes other game companies fear and panic.

Therefore, the conspirators have been trying to sabotage, but they don't know what the result will be. All they can do is to see what happens when "Virtual Life" is launched again after three days of suspension!

Still in the morning. It's just that the players waiting for "Virtual Life" to start the server this time are no longer the millions of players when the server was first launched, but tens of thousands of players from all over the world sitting quietly in front of the computer and waiting for "Virtual Life" to start the server.

At the moment when "Virtual Life" was opened in the morning, a new online player record for large-scale online games was born. Taming 10,000 players! And within the next hour, this number surged to 10,000 players in Bikou.

Thousands of players are online! This number alone satisfies all the merchants who have placed advertising resources in "Virtual Life". What's more, the total number of global players of "Virtual Life" is also increasing rapidly, according to the official announcement of "Second World". The global registered players of "Virtual Life" have attracted more and more people, and one in 20 people in the world has registered an account of "Virtual Life".

This figure is not high. During the three-day shutdown period, Lin Feng did not rest. Instead, he used his influence in the four industries to use Tencent, Netease, Baidu, and "Google" to help him promote "Virtual Life". Feng became the king of online media. Of course, besides Baidu, Lin Feng has an absolute controlling stake, both Tencent and "Google" Lin Feng are only minority shareholders who only have certain rights and interests. To obtain greater rights and interests, Lin Feng must own more shares.

But looking at "Google" at present, there is no need to think about it. Now "Google" is really a little helpless towards Lin Feng.

Thanks to the popularity of "Virtual Life", "Baidu" under Lin Feng has gone abroad and officially launched Baidu English, German, Spanish and other multi-language versions and began to provide dialing engine services for players from all over the world. Although at present, Baidu's global market share is only around. It is far inferior to Google's nephew's market share, but a search engine that was originally limited to mainland China suddenly popped up. This momentum is absolutely dreadful. Especially the boss behind it is Lin Feng, a young world rich man like Lin Feng. And under the aura of Lin Feng's richness in the world, there is a law that has not been broken so far. A touch of wind can turn the impossible into possible!

So for Lin Feng. This Chinese who owns "Google". "Google" up and down is really a bit at a loss what to do. If they had a choice, they would never have sold the shares of "Google" to Lin Feng for the sake of a little money, making "Google" restless now. Therefore, it is almost delusional for Lin Feng to want to increase his stake in "Google".

In addition to "Google" is Tencent. Lin Feng has always been dissatisfied that the largest shareholder of Tencent is actually a South African group, which is unacceptable to Lin Feng. Thinking about the astonishing profits that Tencent earns every year, and the fact that in the future, half of the accounts owned by all Chinese people, most of the profits contributed to Tencent each year will fall into the hands of South Africans, which makes Lin Feng feel distressed. It is absolutely unacceptable for Chinese money to be stolen by the South African regiment so easily. But now is not the time to talk about this. The main goal now is to fully launch the advertising and marketing strategy of "Virtual Life" and get on track.

Putting aside these distracting thoughts, Lin Feng, Wu Zhaopu and others silently paid attention to the reactions of players who had already logged into the game.

Hundreds of millions of players log into "Virtual Life" with a nervous heart. They didn't know what "Virtual Life" would be like when the game was launched, but after logging in, they felt that "Virtual Life" had hardly changed.

what happened? Many players were slightly taken aback. According to the evaluation and prediction of various previous posts, "Virtual Life" should be a full-screen advertisement to satisfy the advertising manufacturers who have invested huge resources. But now logging into the game is almost the same as leaving it, which puzzles many players. However, when many players began to accept the task and continue to build their own cities, they felt a change. It's just that this change changes inadvertently in some subtle points.

In the city currency, players have more leisure and entertainment options besides completing tasks. There are also many new storefronts on the street, and these storefronts are advertising companies that put in resources. Players can click to open a store at will, and then there will be options such as purchasing the company's virtual goods to participate in prize quiz or giving feedback.

Just click on a brand's virtual product, and there will be a variety of products of the brand, and each product has a price and an effect that brings different attributes to the player. As for the quiz with prizes, it is what Lin Feng called "players share advertising profits". It is the game coins that are rewarded through various interesting games or guessing puzzles, and the game time of each round is not long, which is just within the range that players can accept and tolerate. .

For feedback, please refer to the dissatisfaction suggestion box for the brand's products. The player submits the "Diagram" of Yiya on the first day and then feeds it back to the customer service department of the brand. The major manufacturers are extremely satisfied with this point, so they save a lot of expenses in collecting user opinions. As for whether the "Second World" charges them, Lin Feng is extremely generous, and it is completely free for these manufacturers. It is a benefit for many manufacturers.

After several hours of browsing, many players' hearts suddenly calmed down. The advertisement of "Virtual Life" replaces the traditional payment model of online games, obviously, it is not like some posts that put up large billboards in the game and use various dazzling neon lights to attract players. On the contrary, "Virtual Life" turned it into a commercial pedestrian street so that players can feel like shopping in the game.

Shopping in the game is like before. All players will never believe that there will be such a day. But when they saw the commercial pedestrian street built in "Virtual Life" today, everyone believed it. And even more amazing. This commercial pedestrian street really gives all players a feeling of shopping. And all the goods in it can be bought by players as long as they have money, and they can be used to wear, eat, drink, or decorate their homes, and they can also be used as gifts. In short, it feels really great to direct the characters to go shopping and choose a variety of products in the game.

And there is another point that makes players extremely satisfied. These products are based on the "second world" data transmitted by major brands based on their real products. The appearance and style of the pictures are absolutely real, and there is a point that Lin Feng requires that the prices be the same as those in the real world. Lin Feng hopes that players can know the prices of various brands through "Virtual Life" and at the same time enjoy luxury items in the game that can only be imagined in real life.

Of course, although "virtual currency" is used as the currency unit, Lin Feng actually adopts the RMB exchange rate. All commodities in "Virtual Life" are priced after conversion according to the RMB exchange rate. This is Lin Feng's personal point of view. Although the U.S. dollar is the common currency in the world in real society, there is no reason why the U.S. dollar cannot be used in the game.

I am a Chinese and I need to use RMB. And not only I use it, I want the whole world to use it. Lin Feng's personal wishes dominated the "world" at this moment, making all "Virtual Life" players use the RMB exchange rate.

Looking at the players in "Virtual Life" from the initial apprehension to bewilderment, then suddenly returning to calmness at the end, Lin Feng, Wu Zhaoqi and others couldn't help cheering.

"Cheers to the success of the advertising and marketing strategy of "Virtual Life"!" Lin Feng raised his glass.

"Cheers!" Everyone laughed.

Originally, there was a bit of dispute among the people about how to place the advertisement of this company. But in the end, Lin Feng suddenly remembered the scene in the online game where the player went to the weapon shop to buy various weapons and props, so he had an idea. It was decided to gather these manufacturers' brands in "Virtual Life" and build it into a commercial street, allowing players to walk in it to experience the feeling of shopping while killing time shopping.

As soon as Lin Feng's idea of ​​this commercial pedestrian street was put forward, everyone agreed. So far it looks great! Players not only spend a lot of time on the commercial pedestrian street browsing all kinds of products, but also start to frequently participate in the prize-winning quiz games of various manufacturers in order to be able to buy these products. And these actions of the players directly caused the pockets of the "Second World" to continue to swell.

You must know that players will get checks from various manufacturers every time they click on the "Second World" storefronts in these pedestrian streets. The more players click, the more banknotes "Second World" gets. Moreover, when Lin Feng signed the contract with the bosses of many manufacturers, he temporarily added a clause that if the major manufacturers launch an online sales model in the game, if they sell a product "Second World", they can get a product sales commission from the academy.

At present, this commission is extremely small and almost negligible. Once players form a certain consumption concept in "Virtual Life", the commission profit will be a very huge expense.

Shopping street with prize quiz. Shopping with prizes and quizzes” became the activity of all players on the first day after the restart of “Virtual Life”. I have to say that this time Lin Feng once again used a human psychology and a consumption psychology. Everyone likes beautiful things as well Shopping. The only difference is that some people have money and some don’t. Those who have money can enjoy the pleasure of shopping. Those who don’t have money can only enjoy the sight. But in "Virtual Life", all players can make money in various ways .And be able to buy goods that are unattainable in real life. Players can't stop under such stimulation.

How the hell did this happen! As soon as they witnessed this situation, those "conspirators" turned blue with anger. They didn't expect that Lin Feng would promote a commercial pedestrian street in the game and divide the advertisements into pieces so as to save space to the greatest extent and prevent players from being overwhelmed by the overwhelming neon signs of advertisements as soon as they enter the game. If so, the player will instinctively resist the instinctive rejection.

But now the player only clicks to display the advertisement window, and the front of the screen is very elegant and not dazzling. This makes players extremely satisfied from a sensory perspective. Of course, such an effect can be achieved because Lin Feng adopted advertising traffic billing. That's why major manufacturers will allow this form of advertisement to appear instead of full-page advertisements on TV or newspapers and magazines, and it must be the most conspicuous place.

Looking at the players finally accepting Lin Feng's advertising and marketing strategy, the "Conspirator" knows that they have failed this time. Although this defeat is not reconciled. But within reason. Because all of this is within the rules of Lin Feng's game. Everything in "Virtual Life" is decided by Lin Feng. They wanted to challenge Lin Feng under Lin Feng's game rules, but they could only fail. And they also exposed their whereabouts.

Kevin Mitnick was holding a data sheet in his hand and waiting for Lin Feng's arrival in the Cyber ​​Security Department of "Second World". In the entire "Second World", he was the only one who could make Lin Feng come in person instead of him going to see Lin Feng. Because his identity is too sensitive to be seen for the time being!

But this time he really paid off!