Rebirth of the Financial Overlord

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"The few films that Black Flag invested in in the past few years are not good. The framework you said is good, but can it really work?"

Shen Jiannan couldn't help laughing while listening to Song Jun talking about several years of experience in operating Black Flag.

Later, it was nothing new to use media, film and television, and entertainment methods to bombard advertisements and forcibly brainwash them. Subtly implanting advertisements or outright sponsoring support, or inserting live broadcasts of advertisements, various forms of advertisements are not uncommon, and even , Simply use information to erode directly, as long as the same information is everywhere you look, no matter whether you hate it or like it, you will be planted with the concept of a brand.

As for the effect? ​​The market is the best proof.

From Xiaoheiche to Pinxixi, from full.me to Shuangtuan, from *** to PTT Wanglese.com, from bank financing to platform financing, as long as there are enough resources to bombard, it is enough to turn the world upside down. .

However, this method of capital operation is still far away from the current Song Jun.

Shen Jiannan just mentioned a rough idea of ​​film and television comparison, and made Song Jun one head and two big.

Why?

In the past few years, Black Flag has also invested in a lot of movies, and embedded advertisements in the movies, trying to seize a step in the market profit, but the results are not satisfactory. People are very disgusted, word of mouth has not improved, but worse and worse.

Shen Jiannan shook the juice in his hand and took a sip.

In fact, he has known a lot about some operating methods before, and now listening to Song Junyi, when his touching thinking is limited to a bottleneck, he really needs to open a line.

"Old Song, I think you can change your understanding."

Old Song!

The muscles on Song Jun's face couldn't help twitching.

If you really give some color, you dare to open a dyeing workshop. You just play cheap to me, put on a show for me, and see how I deal with you if you can't tell me one, two, three.

A silent threatening look cast over.

Shen Jiannan couldn't help feeling the pain in his thigh muscles, and the tearing sensation that had long since disappeared resurfaced from his memory, driving the pain in his body. Not daring to continue making waves, this guy hastily adjusted his attitude and put away the mean smile on his face.

"Brand is not just about products. It's like, big and invisible. People can't find things that are too big. Why? Because people's sight is limited, beyond the line of sight, they can't see the whole picture, but In fact, it really exists. To put it in a small way, things that are too small are also restricted by sight, but they still exist.

So normally many people's attention is concentrated in the scope of people's thinking and vision. "

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"Give me a simple example."

"There are nearly a thousand social groups in Hong Kong, and if any of these groups want to open up new markets to absorb fresh blood, they can definitely make a few community films full of youthful enthusiasm.

For example, use the technique of screenwriters to turn the characters into protagonists. A little boy who goes on the street gradually becomes a big brother step by step. Kill whoever is not pleasing to the eye.

What effect do you think it will have? "

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Song Jun was dumbfounded.

Although he is the director of Yixing Company, he never imagined that he could even recruit blood from the club like this.

As for the effect?

You can imagine with your ass, if a group of young people watch the protagonists in the film and television become famous step by step, how much influence will it bring.

As if a door had been opened in the skull, Song Jun's eyes flashed with excitement.

"You mean, we can see everything as a brand?"

"That's right. Top Gun, I don't know if you've seen it, but it's the Tom Cruise Air Force movie. At that time, the U.S. government wanted to recruit soldiers, and there were very few applicants. But when this movie came out, the protagonist's fame and recognition The return of the beauties made the recruiting of soldiers so many that they couldn't even line up."

"There is also the Godfather series of movies. With the full release of the movies, the Gambino family has successfully escaped the crisis of extinction."

"Including the police story in Hong Kong. After the police story came out, the number of applicants for uniformed police officers was much higher than in the same period."

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"Then why can't we regard Chinese culture and Western culture as two brands?"

boom--

It was like a thunderbolt exploding in my head.

What Shen Jiannan said made Jun Song dizzy.

Hongmen has been promoting the inheritance of Chinese culture and traditional medicine overseas, but the results for decades have not been good. According to the statistical data, in terms of the speed of invasion, the development of Hongmen is much worse than that of Rockefeller in China.

Huaxia's inherited western medicine and inherited culture are too large and too complicated, and you can see and feel it, but you can't really peep into a corner of it.

For this reason, Song Jun also thought hard, but still couldn't think of a good solution.

But he never thought that different cultural heritages could be treated like brands.

"The implantation of brand advertisements does not happen overnight. The more subtly and subtly the roots are inherited, the more incomprehensible. Think about it, Xiehe University has a history of 70 years, teachers teach students, students teach students, From generation to generation, what kind of changes will be brought about subtly. When the outstanding ones among these people become famous and enter the Ministry of Health with the help of capital, what kind of consequences will it bring."

"Old Song, if you watch the current movies carefully, there will be similar plots in many movies and TV dramas.

For example, a granny or a child is suffering from a certain disease and seeks a doctor to see him. After drinking the decoction, it is either ineffective or aggravated. In the end, he is sent to the church hospital for examination. The pills cured the person. "

"Have you ever thought about why there is such a bridge?"

"Why are most of them children or the elderly? Or simply pregnant women?"

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"Let me tell you why. The sense of substitution is mainly the sense of substitution. The recruiting of soldiers is aimed at young people, so in the movie, there will be luxurious queues, beauties, promotions and fighters. Every young person watching the movie will not know I don’t think I can be the main character.”

"Let's talk about gambling movies. Ordinary people who watch movies will feel that they can also be the protagonists in gambling movies. If you investigate, you will find that gambling movies have become popular in recent years, and the business of major casinos has improved a lot. Investment Many of the investors in these gambling films are related to casinos.

This is the effect of the sense of substitution.

Use the sense of substitution to implant the greatest brand effect and make the benefits out of the game. "

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"Actually, this situation has already started since the missionaries entered the east. Hongmen wants to carry forward the inheritance culture and popularize traditional medicine. I want the profits from the medical market to do other things. Our goal is to achieve the same goal by different routes of."

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"Wei Yuan mentioned in Haiguo Tuzhi that teachers use their skills to control barbarians. They can use the trick of killing pandas, why can't we?"

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"History does not lie. The source of the Black Death was in Central Asia, and the Mongolian cavalry spread the plague to Europe, killing more than 20 million people in Europe. But at that time, China was also enslaved by the Mongols, and it was also contagious. Why didn't it explode?"

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"What do you think, let's make a movie. How about a movie where the characters cut scenes?"

"If there is no comparison, there will be no harm and gap!"

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"In the form of a documentary, we can show on the big screen the difficulties brought about by the Black Death. How Ukraine was infected by Mongolian soldiers, and how the Europeans felt the panic and helplessness, despair and death when they realized the disaster was coming. Across the plains. Then insert how traditional Chinese medicine blocked and treated the Black Death.

Use angles and sense of substitution to shape image deviations. "

"Don't forget, history doesn't lie. In the history of China, plagues have broken out countless times, but they have never caused such a huge disaster as in Europe."

"For modern dramas, we can completely copy homework. For example, no matter how advanced the equipment of western medicine is, it can't detect a fever lower than 37 degrees. For example, western medicine is powerless when it comes to internal medicine."

"I heard that Liang Qichao was misdiagnosed by Western medicine and cut out the wrong kidney."

"Isn't it just turning black and white, mixing fish with fake eyes, making use of strengths and avoiding weaknesses, who can't."

"We can fully grasp the opponent's shortcomings and use our strengths to highlight them. Without the equipment, they are all blind, but we still have hope to hear and ask."

"There is also the plague. The plague has always been a nightmare for Westerners. We can fully highlight their weakness and incompetence, and our indifferent response."

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