Rebirth of the Financial Overlord
Chapter 714: The Influence of a Book
Robert John.
Senior investment master, expert in commercial mergers and acquisitions.
Engaged in the financial industry for more than 20 years, and has more than ten years of experience in Huaxia Shencheng
Currently, Chief Strategy Officer of Investment Department of Jiuding Bank.
Introduction: When I left the UK, I was at a loss, going round and round from the UK to Africa, and from Africa to China. there, barren and backward
But as time went by, I discovered that there is a huge market in this country.
At the beginning of 1992, I joined the current company First International Capital under the introduction of a friend.
When my colleagues in the investment department talked about the economic downturn in the world, the market is saturated, and I don’t know where to go to open up the market, I suddenly realized that my opportunity has come.
"Huaxia has a population of one billion."
"But here, it is extremely backward and barren. When the guys talked about the eternal problems of economy and wealth, William, my partner, said that human society is destined to build wealth on the basis of people, and people are always greatest resource."
"So, I suddenly realized."
"Just like Japan, the reason why it can become a developed country is the density of the population, which also accounts for a large part of the reason."
"I have stayed in Shanghai for more than ten years."
"In the past ten years, I have realized the inferiority of Chinese people."
"Oriental people have a kind of flattery and cowardice in their bones, but they are also greedy and stupid."
"Whenever I walk on the street, those oriental people look at me like they're looking at God."
"There are a lot of people trying to get close to me, hoping that I can help them get out of there."
"And these people are all the top elites in China, and they come from various well-known universities."
"Every day they would order a cup of coffee in the coffee shop below the foreign-related hotel, pretending to read the newspaper, hoping to meet a down-and-out, but in their eyes a very rich and noble gentleman like me."
"When I learned about those people's eagerness for quick success, I realized their cowardice and cowardice, as well as their stupidity and short-sightedness."
"But it is also because of this that I realized what I have mastered during the fifteen years in China."
"Ordinary people there are very industrious, and industriousness is the only source of wealth."
"But they need dollars."
"And what they don't realize is what a huge market it is."
"The gentlemen mentioned that a huge beverage market is needed. I persuaded the board of directors to give up India, a country with racial chaos and unstable order, and let the subordinate team bring people to China."
"Because I often drink a Coke there, it's so delicious."
"And this kind of cola company has many supply channels."
"Sure enough, as I expected, they received the grandest reception."
"And during the negotiation process, they didn't realize that, in fact, we need their market more."
"They treated us like God."
"."
"."
Not a very thick book.
From the perspective of capital, it opened a gluttonous feast of devouring without leaving any flesh and blood.
There is a kind of arrogant contempt and contempt between the lines, and the superior tone seems to be showing off one's own achievements.
"Lu Shu, a traitorous dog, will die badly."
"Dog traitor, it's really abominable."
"If you are not of my race, you will have a different heart. Thinking of financing and listing, you dare not do it in your dreams. What are those bastards thinking? A bunch of drunks and rice bags."
"It's disgusting. It swallowed our brand enterprise and is still showing off here. This Robert is a beast."
"."
for a while.
The matter of Chuanzhong Tianfu can no longer be suppressed.
As time and influence fermented, scenes of how Tianfu was annexed by foreign capital flowed out.
Many people in the country were blown away by this book.
Some people feel humiliated because their school is indeed the greatest ideal of many people is to go abroad.
In this book, a Chinese state-owned enterprise brand was devoured, but it was still ridiculing its own motherland, and it was filled with righteous indignation.
Also, he scolded Director Wang's greed, selfish desires and short-sightedness in the book.
He even called Lu Shu a traitor, cooperating with the inside and the outside, and sold his own country's brand.
But big right and wrong, who can say clearly
Qingdao Laoshan Coke is the largest beverage group in Qingdao.
The Laoshan Coke produced by its subsidiary has been in short supply in the market, and has been awarded the title of provincial excellent and ministerial excellent. The annual production capacity has reached 80 million tons. There are more than 100 joint venture manufacturers nationwide, and the QD market share is 80%. «ove.
at this time.
Sean Wood, from the Coca-Cola Company of the United States, stood at the factory of Laoshan Cola Group, full of joy and excitement.
In 1978, Coca-Cola came to China and established a joint venture with COFCO to set up a bottling plant in Imperial Capital. It was not put into production that year. In the second year, they arranged to sell Coke through COFCO, but they could only sell it to foreigners, and they needed to buy it with foreign exchange.
With a huge market of one billion people, but subject to policy restrictions, Coca-Cola has long been eager to see through.
Although China's policy has changed in the past two years, the Coke market has been firmly occupied by Tianfu, Fenhuang, and Laoshan. It is tantamount to a fool's dream to try to sell delicious products in this monopoly market.
In order to break through this commercial barrier, as the CEO of Coca-Cola Huaxia, Sean Wood thought of many ways, and finally came up with an excellent idea.
If there are no supply channels, as long as those supply channels become our own, then everything will be solved.
In order to complete this strategy, Sean Wood started to get in touch with Tianfu Cola, which has the largest market share, two years ago, but who knew, following his old rival, Pepsi Cola, came in to disrupt the situation.
In the end, Sean Wood was so angry that he vomited blood. Out of nowhere, another Jiuding Group popped up. Taking advantage of Coke and Pepsi, they got the shares of Tianfu.
After negotiating with the Jiuding Group and finding out that the other party was behind the British capital, Sean Wood could only give up his greed for Tianfu Cola supply channels.
After several deliberations, he set his sights on the Laoshan Cola Group.
This company has a market share second only to Tianfu Cola in the Chinese market, and in Qingdao itself, it is almost a monopoly giant.
As long as you get this company and hide Laoshan Coke in the snow, within a few years, Coca-Cola will be able to completely open the door to the northern China market.
And now, it's finally time to harvest.
Glancing at the filling line in the factory, Sean Wood put away the smile on his face, led the team, and walked into the office building with the contract in hand.
And at this time.
Laoshan Cola Group meeting room.
The general manager, Wang Zhiming, sent a printed document to the management present.
A group of people took the document and looked at it for a while. Some frowned, some were angry, and some scolded on the spot: "This bastard traitor, you will die badly."
Wang Zhiming did not refute this sentence, but only said: "The contract given to us by Jiuding Group is similar to the contract and plan of the joint venture given to us by Coca-Cola Company. What do you think of this matter?"
"Capitalists, there is no good thing. If these foreign devils can swallow Tianfu, they will surely swallow us. I don't think these foreign devils have any good intentions at all."
"Lao Li is right. I thought it was nothing before. Now that I think about the contract, there must be something wrong. Let them operate it, and they will do everything. They make a fake financial report, and they are abroad. There is no place to reason when you are cheated."
"That is, according to their B contract, how much money they earn and how much we can share depends on their conscience. But capitalists, how can they have a conscience?"
"But the foreign exchange gap above has been closed too tightly recently."
How can such a large group company have no capable people.
Everyone was talking about it, but when it came to the foreign exchange gap, they all encountered difficulties.
Just like when a person is hungry, everyone knows that eating Avalokiteshvara may cause him to bloat to death, but he still can't help but eat it.
Enterprises must develop and go out.
Foreign exchange is required.
A country must be strong and must have the power to protect itself.
Foreign exchange is required.
Send talents out to study every year, and buy other people's advanced machine learning.
Foreign exchange is required.
These realistic things are here, even if you know that the Coca-Cola contract is poisonous, so what.
The atmosphere became a little heavy.
While everyone was filled with righteous indignation, they were helpless.
People with foreign capital can take out foreign exchange.
And 10 million US dollars is an unimaginable foreign exchange gain for the whole Qingdao.
As for others, in the long-term development, they can all be sacrificed.
But it is so difficult to get back the sacrificed things in the future.
Wang Zhiming smoked a cigarette for a long time, and said: "Talk, we can continue to talk. But the contract must be revised, and we must ensure that our Laoshan Coke's market share will not decrease."
"They won't agree?"
"We need the foreign exchange in their hands, and they also need the market in our hands. I have contacted Tianfu before. Coca-Cola has contacted them very early, and also contacted other beverage companies. Explain?"
Everyone's eyes lit up.
Coca-Cola is so persistent and persistent in contacting one company after another, which shows that they urgently need a strong channel.
In other words, Laoshan has the capital to talk to these guys.
Why didn't I think of this before?
bang bang!
There was a knock on the door, and Sun Bie, the receptionist, hurried in and said, "People from Coca-Cola are here."
Wang Changming nodded and said, 'Yes. Go tell them we're in a meeting. '
Sun Bie was stunned, Mr. Wang didn't have this attitude before.
However, he didn't think much about it, and quickly left the meeting room with a promise.
At this time, Sean Wood was sitting in the reception room with his team. Everyone had a look of arrogance, chatting with the translator in charge of the reception, and there was a strong smell of disdain and charity in their speech and behavior.
Sean Wood has been in China for these years, and he is very aware of the psychology of the Chinese people. The elites here have a kind of faith-like look up to the United States.
As long as the whole group behaved indifferently, these people would not doubt their true purpose.
But he didn't know that a book that was translated into Chinese and sold in Xinhua Bookstore had already become popular all over the country.
Footsteps came.
Sean Wood immediately sorted out his emotions, controlled his excitement about signing the contract, and glanced outside the door lightly.
Um?
Why is it alone.
Sun Bie didn't realize that Wang Zhiming asked him to come out and talk about the meeting, so he apologized and said: "President Wang is in a meeting, come over later."
The translator said it again.
Sean Wood was a little puzzled. In the past, when the people from Laoshan Coke heard that he was coming, no matter what happened, they would immediately meet him.
What's the situation now?
Sean Wood showed displeasure, obviously very dissatisfied.
Sun Bie hurriedly said, "Boss Wang and the others will be here soon."
Sean Wood didn't say anything, and waited silently.
five minutes.
ten minutes.
Thirty minutes passed.
Sean Wood finally couldn't help it, feeling that he had been deeply neglected.
As an accompanying guest, Sun Bie also remembered being fidgety like an ant on a hot pot. He was well aware of the importance of this joint venture between the company and Coca-Cola.
But if the boss of the company doesn't come, what can he do.
At this time, Sean Wood stood up and said, "Can I trouble you to invite Mr. Wang again, we are very short on time, and we have to go to Fenhuang Coke to discuss another project."
Sun Bie hurriedly agreed, and hurried to the conference room.
The meeting room was filled with smoke, and everyone was anxiously waiting for the result of Wang Tianming's test just now. When Sun Bie arrived, and the person who talked about Coca-Cola urged them, they all saw each other's joy.
Threatening yourself with Fenhuang Coke?
Don't you know that we just communicated with Fenhuang Coke?
I was really careless before.
Fortunately, this time I think that among peers, it should not just be competition.
Wang Zhiming picked up the tea on the table, took a sip to suppress his excitement and said, "Go and let them wait."
Sun Bie said with a bitter face, "Mr. Wood is a little angry."
Wang Zhiming became angry when he heard this, and cursed: "If he is angry, he will be angry. Time is tight, so let them come back next time when they are free. Stand up straight for me, and don't embarrass me."
Sun Bie was young, and when he saw Wang Zhiming get angry for no reason, he straightened up in fright.
But still not sure what the boss meant, he said awkwardly: "Really let them come back next time when they are free?"
Wang Zhiming was so angry that he hated iron but cursed: "I told you to straighten your back, and then told them to wait, understand?"
Sun Bie complained in his heart, you didn't explain it before, so don't neglect these people, why now it's my fault.
Complaining, Sun Bie returned to the reception room again, and said apologetically, "I'm sorry, Mr. Wood, Mr. Wang will be here soon, you guys will wait a little longer."
Sean Wood was completely annoyed, and said very dissatisfied: "We have the highest sincerity to help Laoshan Cola develop. Is this how you treat our kindness?"
By now, Sean Wood understood that the other party was testing his bottom line.
Although he didn't understand why Laoshan Cola Group's reaction was so different from the previous one, Sean Wood led the team out of the reception room angrily.
He knew very well that the Huaxia people needed foreign exchange very much.
This is just like buying clothes in the market. If you show the posture of leaving, the bottom line of the other party will be forced out.
Can result.
Sean Wood and his party all walked to the car, but the person who was supposed to come never came.
how so?
at the same time.
The negotiations between Pepsi-Cola Group and Fenhuang Cola, which had been smooth sailing, suddenly encountered obstacles.
Contrary to the enthusiastic attitude before, Fenhuang Cola suddenly put on a strong high-handed force, and made a contract that Pepsi Cola could not accept at all.
We talked continuously for a week, but the other party refused to let go at all.
Moreover, not only Coca-Cola and Pepsi suddenly encountered problems during the critical period of the joint venture with Huaxia, but also many foreign investors who were preparing for the joint venture also suddenly requested to add more risk prevention clauses
Aren't Chinese people always very stupid, why did they suddenly become so smart?
Will you still make a contract?
All the foreign investors who are negotiating with Huaxia companies don't understand that the original smooth plan, the other party didn't even notice the trap in the contract, but it seemed to evolve overnight.
until
Someone discovered the British version of How I Broke Tianfu Cola.
All of a sudden, companies that wanted to take advantage of the contract trap to annex Chinese capital angrily scolded the arrogance and stupidity of Robert John
And after knowing that Robert John is British, almost all joint ventures with Huaxia Capital have angrily scolded the stupidity and arrogance of the British
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