Rebirth of the God-level Xueba

Sinovel held a training meeting in Beijing, mainly for the convenience of foreign medical representatives who came to do training.

Like other types of salespersons, the threshold required for medical representatives is actually very low. Being able to speak eloquently is considered to meet the basic requirements. Sometimes, shy salespeople can still get along well.

However, it is often not so easy to improve the level of existing sales representatives.

Therefore, large pharmaceutical companies are actually very strict in terms of medical representatives. Taking Americans as an example, beauty pageant champions, models, or equestrian princesses are the objects that major companies are vying to invite. The next level is appearance. Sweet and extroverted girls, or boys who are good at team sports, in addition, good academic performance, humorous, or good family background, or special race and skin color, or even good at cooking, can play the trumpet, are also acceptable. people to choose from.

All in all, when large pharmaceutical companies recruit medical representatives, the first level they require is good basic conditions, and the second level is skills that require long-term training.

As for the skills required by the medical representatives themselves, they are actually trained later.

No pharmaceutical company expects the school to train a bunch of medical representatives for itself.

As far as China is concerned, there have been no medical representatives in the decades of pharmaceutical sales history, and it is natural to rely on training from scratch.

Sinovel's current sales departments in various places, on the one hand, rely on the gift-giving model to survive, and on the other hand, they also have no competitors.

But this time is not long, and Yang Rui does not want the medical representatives to grow wildly like this. At that time, it will be troublesome to become a medical representative who can only give gifts.

After all, in addition to giving gifts, medical representatives actually have something to learn. At the very least, it is the minimum to be familiar with their own medicines and advise doctors on indications and contraindications.

Taking it a step further, medical representatives usually have contact with more hospitals and patients than doctors, and it is also helpful to find out-of-indication drugs.

All medicines have off-label indications. For example, Viagra, which was originally used as a heart medicine, can make the cavernous body erect. Then, the indications of the heart medicine Viagra actually exceed its standard indications.

The drugs currently used in the pharmaceutical industry are basically in the form of compounds. In this case, there are always drugs that are off-label. Drugs without off-label drugs are like drugs without side effects, which cannot exist under the current technological conditions.

If off-label diseases can be found, for pharmaceutical companies, it will save the income doubling plan of Phase III clinical trials. Of course, most off-label indications are found in the laboratory, but training of medical representatives is also necessary.

In addition to sales itself, Sinovel also hopes to train medical representatives in meeting organization, inviting personnel, public relations and marketing and other aspects.

This is characteristic of China. If a representative office of a certain province wants to organize a meeting in a foreign country, it can just spend money to hire a professional conference company. But in the 1980s, the people who could do conference affairs and organization were all in various state units. Naturally, Sinovel had to undertake part of these tasks.

In this way, the "Sinovel Pharmaceuticals Short-Term Training Meeting" at the beginning of the new year has a long training item, which makes Sun Mingzhe, who are newcomers, feel weak all over.

"It's been arranged from morning to night, and I don't have time to go out and play around."

"Don't talk about going out to play, there is no time for a drink."

"This is the three-day training. What about the schedule for the next few days?"

Sun Mingzhe stood in the lobby of the hotel where he was reporting, listening to the discussions of the people around him, he also felt a little bit of uneasiness in his heart.

If this continues, how will you find the time to stand in line correctly?

Now is an excellent opportunity. After another half a year, Huarui's sales organization will at least double or triple, and the number of provincial sales representative offices will more than double. At that time, Beihe The identity of the person in charge of the provincial pharmaceutical representative office,

Maybe they won't be able to stand in front of the team.

Of course, he doesn't have to stand in line face to face, but he has to meet with Huarui's bosses to make a final decision.

Sun Mingzhe squeezed out a seemingly good-natured smile, stepped forward and said with a smile: "You don't have to attend every class, right? There is always time to skip classes, right?"

"People from the headquarters will also come, I wonder if they can escape." The man on the left stretched out his hand and said, "I am Chen Bonian from Hunan."

"Oh, I'm Sun Mingzhe from Beihe."

"I know, you came up with the marketing strategy for cadre rest homes and nursing homes?" Chen Bonian patted his forehead with a look of surprise, and said, "Before I came out, I asked them to implement the new strategy. For hospitals and nursing homes, our sales will increase by at least 30%.”

Sun Mingzhe couldn't help but smile brighter: "I also patted my head and thought of it, and it was useful when I didn't expect it."

"I hope I can think of such an idea when I pat my head. I read the company's bulletin and rewarded you."

"There is a bonus." Sun Mingzhe laughed twice, and couldn't help showing off: "I used it to buy a house."

"Hey, that's a good idea. I'll think about it when I go back." Chen Bonian's bonuses are obviously not rare.

The person next to him joined the chat at this time and said: "Now the company's medicines are too small, I think we can represent some medicines from other companies, do you know? In the American medical insurance, the medicines spent by a person in a lifetime One-third of the cost is spent in the last three months of life, and there is still a huge market for us to attack."

"Be careful, this is a discussion of the company's strategic direction." Chen Bonian's nerves are very sensitive, probably because he is older and has experienced more things.

"It's okay, we are not a government department." The other party was stunned for a moment, then smiled and said, "I forgot to introduce myself, I am Zhou Yingyao from the sales department of the headquarters."

"Ah, it's Shangguan." Chen Bonian smiled jokingly.

Zhou Yingyao smiled and said, "I don't dare to be an official, at least our Minister Dai Feiming can be called an official."

"Is it Minister Dai's intention to be...a pharmaceutical agent for other companies?" Chen Bo asked in a young voice.

Zhou Yingyao laughed: "I don't know what the minister thinks. I'm a pawn. I'll leave as the leader says."

"Go ahead."

"It can't be called."

Sun Mingzhe was also moved in his heart, and thought: Minister Dai is the head of the sales department, and he is not from Hedong. Speaking of which, he is very suitable for him to rely on.

Thinking of this, Sun Mingzhe smiled slightly and said, "Everyone who works at the headquarters is our leader. Leader Zhou, I'm the host. You can book a place. Let's drink and talk, how about it?"

"You can drink, just call me Xiao Zhou."

"That's not good, that's not good." The two talked for a while, and then they settled on the title of Section Chief Zhou. Sun Mingzhe then asked Zhou Yingyao to invite Minister Dai on his behalf, and he also got the promise.

This time, they only had a few heads of the sales department from other places. Even if Sun Mingzhe didn't say anything, Dai Feiming wanted to see them no matter what.

The free time is only today, after a few people discussed it, it was time for dinner.

Sun Mingzhe went back, made some adjustments, went downstairs, and saw Yang Rui wandering at the door, looking like he couldn't find his way.

Sun Mingzhe wanted to get to know each other in the past. After all, the two had a relationship before, but the time was too tight. He raised his hand and looked at his watch. Considering Yang Rui's ranking in his notebook, he couldn't help shaking his head, thinking : I don't know how long it will take to meet and talk. It's better to meet Minister Dai first.

In this way, Sun Mingzhe walked around for a while, and then went out quietly.

The restaurant I made an appointment with is just around the corner, and it looks like a few minutes' walk.

When Sun Mingzhe entered the private room, Chen Bonian and others had already arrived, and they sat neatly at a large table, which was quite lively.

After some introductions, Sun Mingzhe also analyzed the factions in his mind more clearly. In addition to traditional positions such as the sales director and the personnel director, Chen Bonian also met two researchers from Sinovel Labs.

This made Sun Mingzhe slightly raise his evaluation of Yang Rui. If the relationship between Huarui Laboratory and Huarui Pharmaceutical Factory is so close, Yang Rui, as the person in charge of Huarui Laboratory, is naturally more important than a pure consultant. some.

In his heart, Sun Mingzhe raised Yang Rui's grade a little bit, but he still couldn't surpass Minister Dai, and the slight sense of regret disappeared as soon as it rose.

Just thinking about it, Minister Dai also walked in, but unexpectedly, he didn't sit on the chief seat.

"Everyone wait a moment, drink some tea, you are not hungry yet." Minister Dai couldn't tell his age, his beard was clean, and he looked like a little boy.

Everyone expressed that they were not hungry, and Sun Mingzhe replied in the same way, but a strong curiosity arose in his heart: Could it be that Minister Dai and others are the bosses of his faction?

Those who are higher than Minister Dai are the first few veterans of Huarui, and most of them are from Hong Kong. Sun Mingzhe can't help but hesitate. If Minister Dai is on the side of Hong Kong people, should he rely on the past?

After thinking about it, I saw another more handsome man walking in.

"Oh, Director Yang is here." Minister Dai immediately stood up and led Yang Rui to the chief seat.

Yang Rui sat down without hesitation, then smiled and pressed his hands to signal everyone to sit down.

Looking at Yang Rui's young and handsome face, Sun Mingzhe looked confused: Are you kidding me?

...