Rebirth of the God-level Xueba

The operation of Coca-Cola in the 1980s was very difficult. However, as a multinational company, Coca-Cola was also very courageous and its operating capabilities were too strong.

After withdrawing from mainland China in 1949, Coca-Cola's return began in 1976. After three years of preparation and negotiation, it officially entered China in 1979.

It should be said that Coca-Cola is the first foreign company to eat crabs after China's reform and opening up.

For a long time, Coca-Cola was also a barometer of China's reform and opening up.

Once the central government releases any new policies and regulations, the first thing foreign companies observe is Coca-Cola.

For example, in 1982, Coca-Cola was subject to heavy scrutiny and restrictions. At the same time, it was the so-called late spring of reform, and many companies with insufficient luck and IQ collapsed one after another.

Coca-Cola waded through COFCO and through various domestic and foreign relationships.

In Yang Rui's view, Coca-Cola is very much like a large multinational pharmaceutical company. They are the purest type of capital company with no integrity and no bottom line, but they have great capabilities. Many obstacles will eventually change the world.

As for whether the changed world is good or bad, they don't care. What they care about is whether the changed world is more profitable. Such a company is not so much a company as it is the East India Company.

However, in China in 1984, the existence of Coca-Cola was obviously beneficial to the Chinese.

They may not have sold a few bottles of Coke, but their influence on the Chinese government is far greater than Coke itself.

Only such a company can have a lot of influence on the closed Chinese government.

Time magazine in 1984, there was a cover of "Time Magazine"

Coca-Cola's factory is located in Wulidian, Beijing. It was originally the workshop of the Beijing branch of COFCO's roast duck factory.

As the first foreign factory to enter China, we can't ask for more, and both sides are feeling each other carefully.

Like ordinary Chinese factories, Coca-Cola's factory area is full of slogans and posters. The slight difference is that there are more English and more foreigners.

Yang Rui immediately saw a poster with the logo of "".

"Time Magazine?" Yang Rui asked the fellow staff.

Xiao Guo, a publicity officer who accompanied Yang Rui, immediately said: "Mr. Yang has good eyes. This is the cover of an issue published by the American "Time Magazine" not long ago. We have someone draw it here. The white one below is the title of the article. , China's new look, is to praise China's reform and opening up."

The cover of "Time Magazine" shows a Chinese man holding a Coca-Cola, wearing a green fur coat and a peaked cap. The background is the Great Wall of China, with all the iconic elements.

Yang Rui looked at it and smiled, but in his mind was the scene of YY himself appearing in "Time Magazine".

Xiao Guo thought that Yang Rui liked it, and said with a smile: "We bought a lot of this issue of Time Magazine, and we can give it to everyone when we leave later."

Now, the cadres around Yang Rui are also happy, and the relationship between the cadres and the masses is unprecedentedly harmonious.

Coca-Cola's internal factory area is lacklustre, and the original production line shipped from the United States naturally reflects the advanced nature, but from the perspective of the visiting group, which domestic factory's production line is not imported from foreign countries.

People come to visit your Coca-Cola, not to do this.

Fortunately, Coca-Cola also understood in his heart, so he casually led everyone to look at it, then sat in the meeting room, and first served everyone a bottle of Coke.

"This is the cola produced by our factory. Please try it. In addition, although we also sell this variety domestically, our factory's export volume is larger, and it can earn foreign exchange for the country every year." Xiao Xiao, who is in charge of foreign affairs The manager said so, not aimlessly. The saying that the introduction of Coca-Cola is a waste of foreign exchange has never disappeared. Coca-Cola invited academics to visit this time for the purpose of lobbying based on their experience in the United States.

Everyone present didn't know whether they heard it or not, the conference room was filled with the sound of corkscrews.

Yang Rui now runs every day, and bench presses for several sets from time to time. He is not sensitive to carbonated drinks, so he puts it down after taking a sip.

"Husband Yang doesn't like it?" Xiao Guo asked with a smile.

"No, I just feel unhealthy." Yang Rui replied with a smile.

He said something casually, but Xiao Guo's face changed drastically. The concept that carbonated drinks are unhealthy has become more common after 30 years. In the eyes of many fitness professionals, carbonated drinks are probably more terrible than drugs.

But in 1984, let alone China, there were few reports in this regard in foreign countries.

Xiao Guo walked to his manager in three steps in parallel, and whispered a few words.

Manager Xiao's face also became gloomy.

"What's the matter?" A middle-aged man sitting in the front row asked curiously while sipping his Coke.

Now people are restrained in their hearts, but they are very outgoing on the surface. Asking about other people's family affairs at will is naturally like visiting.

Manager Xiao smiled and said, "It's okay, there may be some misunderstandings."

"What misunderstanding?" The middle-aged man became even more curious.

Manager Xiao thought for a moment, then smiled and said, "Yang Rui's husband may have misunderstood carbonated drinks."

"Yang Rui?" The middle-aged man turned his head to recognize him, recalled it, and asked suspiciously, "Does he still have research on carbonated drinks?"

The meeting room is not big, and everyone heard the conversation between the two.

Yang Rui frowned suddenly.

Most of the people sitting around were academics, invited by Coca-Cola through universities and research institutions. Of course, it is inevitable that some administrative officials will take up the quota, come over for a meal, and receive some gifts for their children. However, no matter what kind of person they are, they all have a certain influence on the academic world.

Yang Rui is in the period of reputation accumulation, and he is very sensitive to words like "research". He doesn't know the reason why Manager Xiao asks this question, but he can't be regarded as a freshman who came to drink Coke, so he thought about it for a while, and said loudly Dao: "I don't dare to do research, I have some understanding, and I am more concerned."

China's modest answer can be advanced or retreated, and it is still very useful.

Manager Xiao didn't know if he was being humble, but he still breathed a sigh of relief. After all, the most difficult people are always those confident guys.

However, Manager Xiao didn't speak, but the middle-aged man in the front row turned around and said, "I've read your paper on Cell, and it's quite impressive. However, you also studied potassium ion channels in cells last year." , have researched on carbonated beverages this year? You think food science is too simple, Manager Xiao, you just said that there was a misunderstanding, what exactly is the misunderstanding?"

This is the so-called ignorance of literati. Just like Yang Rui didn't want to be misunderstood, this person who studies food science also doesn't want to be misunderstood.

Whether it's a glass heart, or the bottom line is too high, he would rather offend Yang Rui than lose face in front of his academic colleagues.

Of course, this means that Yang Rui's prestige is not enough. If you change to a top academic figure, even if you point to the stool and say it is dry, a food professional can also say "vacuum packaging keeps fresh".

Manager Xiao was unwilling to repeat the story in his heart, but when it came to this point, he had no choice but to signal Xiao Guo to say it.

Xiao Guo was a little nervous, lowered his head, and said, "Husband Yang said just now that... carbonated drinks are not healthy."

There was an obvious sound of breathing at the scene.

For the Chinese in 2014, Coca-Cola may be a drink, and the discussion of health or unhealthy is only limited to business and health.

However, the Chinese in 1984 inevitably had to think of more things, and the most important thing was always political factors.

As a benchmark foreign company entering China, Coca-Cola's turmoil in the first few years was always closely related to the Chinese political arena.

In 1978, four days after the agreement to allow Coca-Cola to enter China was signed, China and the United States officially issued the "Sino-US Joint Communiqué on the Establishment of Diplomatic Relations", announcing that "China and the United States have agreed to establish master-level diplomatic relations from January 1, 1979." .

In 1982, Coca-Cola conducted its first sales promotion in the modern Chinese market in various shopping malls in Beijing. The major newspapers in Beijing had a strong pronunciation, and "Internal Reference" was frequently published, and then Chen Yun gave instructions.

In 1983, the "caffeine incident" that had just passed was the main reason that made Xiao Guo, Manager Xiao, and everyone uneasy.

Because a research institute in Northeast China fed Coca-Cola to mice, and the mice became excited. Some local health departments did not allow Coca-Cola to be sold on the market on the grounds that “Coca-Cola contains caffeine and does not meet the hygienic requirements”. This time the incident was very serious, and Coca-Cola once had the urge to file an international lawsuit, but in the end, this multinational company still solved the problem through COFCO with Chinese thinking.

In order to solve this problem, Coca-Cola synthesized data from dozens of countries and provided hundreds of supporting documents, proving that caffeine comes from a kind of caffeine contained in the plant itself, not artificially added, and caffeine is not banned in other countries. And Chinese tea contains several times more caffeine than Coca-Cola...

The whole process, for Coca-Cola, is no easier than a congressional inquiry.

Now, Yang Rui raises the health issue again, which makes people wonder, is this instigated by someone? Still an accident.

...

Chapter 504 Carbonated drinks are unhealthy:

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