Rebirth of the God-level Xueba

"Professor Leo, here we come." Kerwin knocked on the door lightly, seeing the petite man sitting on the globe spinning, but he was as disturbed as an elephant seeing a poacher.

"You guys just stand there, I have a few questions to ask." Leo was riding on the globe, as funny as an elephant squatting on a Ferris wheel, his eyes were still lowered, and he would not look at anyone A person seems to be looking for a mysterious place on the globe under his crotch.

But neither Kerr nor Corbett dared to laugh.

"If you have any questions, we will try our best to answer them." Kerrwin and Corbett stood obediently at the door, like cautious elementary school students.

Kerwin kept praying in his heart: I hope it is good news, I hope it is good news...

There was a reason for Leo calling them over in a hurry. This kind of thing had happened before, and Kerwin only hoped it was a good one.

There was an unusual silence in the room, only the sound of the globe turning gently.

After a long time, Leo said, "Let me ask you, do you know who my favorite painter is?"

"What?" Gathering all his strength, Kerwin's forehead swelled as he was about to seriously answer the question.

"My favorite painter is Giotto. In the era of his painting, his colleagues copied the composition and design of previous painters, which is the so-called Byzantine and Gothic art. In that era, art came from religion. Yes, but Giotto... Giotto is different, Giotto has introduced secular life into religious themes." Leo looked down at the globe, turned around in the room, and said: "What is this concept, do you understand? ?”

Kerrwin and Corbett looked at each other with big eyes and small eyes, thinking to themselves: Is the way we open the door wrong?

"Do you know why I like Giotto?" Leo continued to talk about the topic that others didn't like.

Kerrwin and Corbett had circles on their heads, commonly known as circles.

"You don't know." Professor Leo lowered his head, but if you look at his expression from below, it is an expression of fanaticism mixed with loneliness: "You don't understand the meaning of Giotto's change, you don't understand Giotto's The difficulty of art."

"Yes, we don't understand, Professor Leo, aren't we here to talk about Yang Rui?" Corbert thought to himself: Our publishing house does not engage in art publishing.

"I'm talking about Yang Rui!" Leo's voice suddenly became sharp. His feet rubbed against the ground, and the globe stopped abruptly. Professor Leo raised his head, but turned his back to the door, and said, "Change, do you understand? This is the art of change. The purpose of scientific research, isn't it For a change?"

"Really..." On such a question, Kerrwin and Corbett really didn't have the strength to refute.

"The changes made by Giotto had a profound impact on European art, but Giotto was not a revolutionist. You may not know that Giotto became the most famous and popular artist in Italy when he was alive. His frescoes It was famous at that time. Among the customers were the Pope, the King of Naples, Franciscan monks, wealthy businessmen and bankers... Abandoning the present and changing the future is revolution, but compared to this, maintaining the present can change the future Isn't it more difficult? Improving the present and changing the future is really difficult!" Professor Leo's voice fluctuated, and Kerr and Corbett felt extremely uncomfortable listening to it.

"You mean that Yang Rui's monograph will improve oneself and change the future?" Corbett finally understood part of Professor Leo's meaning.

Leo nodded with his back turned: "It's not too stupid.

"

"So, Yang Rui's "Genomics" is perfect?" Corbett's heart was pounding.

The publishing industry also follows celebrity economics. In short, it is the winner-takes-all principle. In an era when communication channels are not smooth, people may need a large number of celebrities to meet entertainment needs. For example, people who like to listen to storytelling usually only I went to the teahouse near my home to listen to it, but after the radio became more convenient, a Shan Tianfang could meet the needs of most people, and people no longer needed other storytellers. The same is true for star chasing and publishing. In the era of convenient communication channels, people only need to follow the first-line stars. Those faces are not the most correct, the breasts are not the biggest, the legs are not the longest, the words are not the most humorous, and the acting skills are not the most. Well, if the star is not the one with the most scandals, its existence value will be greatly reduced, and the income gap between the first-tier stars and the second-tier stars will continue to widen.

This is especially true in the educational publishing industry. In a teaching field, often only one of the best textbooks is needed. Only when one textbook cannot cover all areas, can other textbooks survive.

Why a newly published textbook sells a thousand copies is very good, because it is sold in a bloody red sea, and its existence value often lies in that little innovation factor.

However, there are always some fields that have no living space for the blood-red, and these research fields usually have one or more than one big cow.

For the educational publishing industry, if this happens to you, you will be the happiest. For example, Norton Publishing's "English Literature Course" has sold 20 million copies worldwide, which can be called a business miracle.

This is true for books in the humanities and social sciences, but books in the natural sciences are even better, because the numbers can be changed. For the same "Economics", the publishing house can publish a new edition every year. The only difference is that the number of exercises after the chapters has changed. You can buy new books instead of second-hand ones, so the publishing house gets a lot of real money every year, and you don't need to be an interstellar writer for almost anything.

The American publishing industry is so shameless.

But if you want to collect money on the ground, the key to the problem is a textbook that is good enough to be selected by universities every year. Not only must it be written by a talented person, but the most important thing is that the textbook itself is good enough.

Corbett eagerly waited for Professor Leo's answer, jumping anxiously, but did not dare to rush.

Professor Leo sneered, "Perfect? ​​"Mathematical Principles of Natural Philosophy" is not perfect, and Giotto's works are inevitably flawed."

"All right."

"You already know that Giotto's works emphasize figures, which is the biggest difference from religious paintings. However, Giotto has no knowledge of anatomy and perspective, and his figures even look crappy, but you have to see and when Compared with the painters. Compared with modern painters, the characters on Giotto’s frescoes are not worth mentioning, but compared with his contemporaries, Giotto’s characters have become full of vitality, a completely different biblical story, Do you understand?"

"I don't understand." Kerr and Corbett shook their heads together.

Both of them were stunned. Do we really want to discuss the artist for half a day today? Professor Leo, don't you claim to be busy?

"Don't you think that Yang Rui and Giotto are very similar?" Leo lowered his head, but his voice gradually became louder: "Look at Yang Rui's work, potassium ion channel, and now "Genomics". Say, why are you showing me genomics? Don’t you know that I’m a hopeless old man who loves to scold people and always gives bad reviews? Are you too confident, or don’t you like this book? "

"We..." Kerr and Corbett didn't know what to say, did they say that Leo was too honest? They acted as if there were three socially disabled people in the room.

Leo shook his lowered head vigorously, restarted the globe, and said wobbly: "I think you are hopeless idiots, Giotto's frescoes are placed in front of you, and you still treat it like those shits To compare with his modern murals..."

"Professor Leo, can we quote your evaluation?" Kerwin doesn't care about being scolded. Leo is sure to be scolded. He only cares about whether it can be used for publicity. Naturally, it has no influence, but it has a great influence in the academic circle.

The core of textbook publishing is actually still on the professors, because the choice of which books to choose as textbooks for each course in a school is in the hands of professors, not in the hands of students. This is also the reason why textbooks in the United States are getting more and more expensive. Buyers and users are not on the same line, so they will naturally be insensitive to prices. Under the premise of not involving gray income, professors must choose textbooks that they think are good. Price will not be considered.

Professor Leo's recommendation must be of great benefit to biology textbooks.

Kerrwin and Corbett stared at Professor Leo expectantly.

Leo rode on the globe and spun quickly, thought for a while and said: "No, everything I say is useful, you can't quote it."

Kerwin, who thought he would definitely get the consent, was dumbfounded, and said dumbfoundedly: "Where do you want to use what you said!"

"I'm going to write an introductory article to recommend Yang Rui's Genomics. This is the best genetics treatise I've ever seen. I'm going to use Giotto's analogy. If you want to use it, think of one yourself." Professor Ao looked like he was protecting food, but he was a little too thin.

"This...that's great!" Kerwin, who wanted to argue, quickly turned from disappointment to ecstasy.