Rebirth of the God-level Xueba

Chapter 754 American Friends

Cecil and Lyndon came face to face.

What are the chances that two Americans who meet in a cafeteria in a foreign country happen to be competitors in an industry?

Needless to say, both parties knew the other's purpose.

Cecil watched Linden sit down across a table, smiled, and said provocatively, "Norton is a bit late."

"I have been in China for a few days, and, if I remember well, it seems that I asked Yang Rui to meet here." Lin Deng sat down and asked without a smile: "Did New York University Press receive Yang Rui's submission? Remember, Yang Rui seems to have contributed to us."

Selsey shrugged, as if he didn't bother to answer, and said, "New York University Press is more suitable for authors like Yang Rui."

"Is it because New York University Press's book prices are higher?" Linden laughed disdainfully.

Selsey didn't understand the idiom of laughing at fifty steps and laughing at hundreds of steps, so he could only answer the attack directly, saying: "NYU Press is more efficient, has wider coverage, and most importantly, we have the support of NYU to be able to Promote the books under the banner in the shortest time."

"Norton's national network is better." Linden pouted.

"Norton Press is better than the NYU Press channel, maybe, but what about Bidor University Press' syndicated channel?" Selsey's expression was confident and proud.

Linden's eyelids twitched, and he said, "It doesn't make sense for a book priced at hundreds of dollars to be united by multiple university presses."

In the United States, the pricing of textbook publishing is a very complicated matter. To put it simply, this can be seen as the evil root of capitalism. Due to the extreme commercialization of the educational publishing industry, the educational publishing industry in the United States has formed a customary rule, which makes high-priced books rampant.

This kind of high-priced book is not a Chinese-style high-priced book of 50 yuan or 100 yuan, but a high-priced book with a price of one hundred or two hundred dollars, or even dare to list a price of 1,000 or even 2,000 dollars.

Americans’ money doesn’t fall from the sky. If a textbook costs a thousand dollars, not many students can afford it. Even a hundred dollars is ridiculously expensive. You can eat a Michelin meal or buy a bottle. Good wine too.

Among the expensive higher education in the United States, textbooks really play a big role. If you think about the cost of books for one semester, you can buy a second-hand car, and the cost of books for four years can buy you a brand new SUV. You can understand the burden. Now, it is difficult for ordinary middle-class children to buy all the textbooks, let alone children from low-income families.

In the movie, the images of beauties walking around the campus with a few exquisite textbooks in their arms can be completely translated into the appearance of beautiful girls wandering around with a thick stack of cash in their arms.

The result of high-priced textbooks is that the sales volume of textbooks is greatly reduced. In the era when American bestsellers often sell millions of books, textbooks with sales of more than 500 often belong to the good ranks. Sales of more than 1,000 are called best-sellers, and sales of more than 2,000 Call it hot...

As a result, the behavior of copying textbooks is extremely common, and the sales of second-hand textbooks are several times the number of first-hand textbooks.

It is very common for students who have graduated or entered a higher school to sell their high-priced books at a discount, and freshmen have no choice but to buy second-hand books. There are things about commercial operations, but they are just as unreliable as docking with agricultural supermarkets.

For textbook authors, usually professors, such a result is not what they want to see. On the one hand, their purpose of writing books is to spread their theories more widely, and expensive textbooks cannot achieve this goal; on the other hand, the way of making money by publishing textbooks is also unworkable.

No matter how high the price of a book is,

Professors’ royalties rarely reach 30%. Even if calculated at 30%, the commission for a book priced at $200 is only $60, $6,000 for one hundred books, and $30,000 for five hundred books. Common data, but in reality, royalties of 20% or even 10% often appear. It is common to spend a few years writing a book and earn only three months’ salary. There are only a few The professor's book can be reprinted again and again, and he can get more income.

However, compared with the tens of thousands of commercial publishing and millions of sales, the direct profit of textbook publishing is very little.

On the contrary, the publishing houses that rely on the publication of teaching materials to make money, and the bookstores associated with the publishing houses, can make a lot of money.

Companies like New York University Press are absolutely conservative, and they are also one of the publishers who like expensive books the most. There is no price bureau in the United States. No one can control whether a book is priced at $200 or $2,000.

This kind of scheme actually concentrates the profits to the publishing house, and scholars often lack the ability to pay a premium in order to publish books.

As long as it can be released, this kind of thing does not only happen in China, but also in the United States.

Of course, the profits of those textbooks that are republished all the year round are still very lucrative. A super bestseller with tens of thousands of copies published once a year is equivalent to a fixed income of millions of dollars per year for the publishing house, and most of them The income can be directly included in the profit, which is very comfortable.

Selsey and Linden came at the same time, also for the cash cow.

The two of them didn't talk speculatively, they attacked each other a few words, and then they stopped talking.

They didn't speak, but Dean Liu and the others became uneasy.

After hesitating again and again, Dean Liu said: "Let me go and say hello, don't let the foreigner leave in anger before Yang Rui comes."

"Let's go there together. It's one o'clock in a few minutes. Send someone to find Yang Rui again and tell him to come over quickly."

As soon as Professor Cai finished speaking, Yang Rui came in from the side door on the other side of the cafeteria.

"It's finally here." Lu Yueping couldn't help but said, "Yang Rui is also true, and he doesn't care about his own affairs at all. Professor Cai, Yang Rui listens to you, you have to talk about him."

Professor Cai was speechless, and he also felt that Yang Rui came too late.

When meeting foreign friends, not to mention arriving an hour in advance, a quarter of an hour in advance is the minimum.

"Yang Rui, do you want to help?" Professor Cai still decided to take the initiative to help Yang Rui. He was worried that Yang Rui was too ignorant of the situation to be deceived by foreigners.

Naturally, Academician Cai also understands the truth that foreign friends sometimes deceive people.

Yang Rui saw Professor Cai, smiled, and was about to speak, and then saw more professors swarming from behind.

Yang Rui was a little dazed.

Professor Cai raised his chin and gestured in the direction of the foreign friend, and Yang Rui almost understood.

"Yang Rui."

"."

Two foreign friends stood up at the same time.

"Sorry, we came a little late." Dean Liu apologized to the two Americans on Yang Rui's behalf, and the two people who were attracted quickly said that you are not welcome.

"Student Yang Rui is relatively young, and he may not be very considerate in doing things. Please sit down, please, oops, I'm sorry, I should have invited you to a bigger place, but I didn't expect..."

"Dean Liu, it's okay. It's just a few words." Yang Rui was very casual.

Wang Yongdu couldn't help holding Yang Rui back, and said in a low voice in Chinese: "Why are you so careless, this is such a big deal, it's too late for others to compete for performance."

Publishing books in a foreign publishing house is indeed a big deal. For the Chinese in 1984, this kind of reputation is extremely rare. Even if a publishing house in the United States publishes hundreds of books a year, there can be one Chinese publications are also very rare.

Compared with honors, the tens of thousands of dollars in remuneration that American professors may not look at is also a lot of money.

China's professors were so poor in the 1980s. Many families were in a state of frugality. The most obvious example is that when the policy of welfare housing allocation was implemented, many professors lived in small bungalows with a family of four or five. Obviously there is a good house and a big house, but when you only need to pay a few thousand yuan, you can't afford the money, so that you can't get the house.

Professors who sell pancakes and tea eggs are news of this era.

It is conceivable that if it is easy to publish books abroad, how can there be professors who are willing to sell tea eggs, and even feel that selling tea eggs can earn a lot of money.

Even a thousand dollars in royalties is quite remarkable in this day and age. At least it is no problem to buy a welfare house and complete the home appliances.

However, in the university in 1984, there were only a handful of families that could be equipped with a TV, refrigerator, and washing machine no matter who they visited.

Wang Yong himself was able to borrow the quota of Coca-Cola to visit the United States with his wife through Yang Rui's relationship. Therefore, he is also very concerned about Yang Rui's interests and hopes that he can seize this opportunity. different opinions.

Yang Rui just chuckled, "Genomics" is such a great book, it's okay to say that no one has seen this kind of theory, or that others can't see it, but since it has attracted the publishing house,

...

...