Rebirth of the Golden Chaebol

Chapter 138 The goal of 700 million

Even though the current promotion methods have been innovative, there has never been an idea that can generate enough temptation like this, especially this kind of pyramid scheme marketing method, which is spread from ten to ten, which is very scary just thinking about it.

Li Xinghe remembered reading a report in his previous life. In the Dragon Kingdom, the low-end market has huge potential. There are 1.4 billion people, and 900 million people have a salary of less than 5,000 yuan. In addition to daily expenses, this group can be used for Internet activities.

They don't have a lot of money for shopping, so in this case, what they need is low-end products.

It doesn’t have to be expensive, it just needs to be usable, so price has become the most important factor in online shopping for these groups.

As long as it's cheap enough, they dare to buy it.

This is like seeing a 2 yuan item at a big party. It looks very cheap. It only costs 2 yuan. Buy one!

Buy this, buy that, and enjoy shopping. You can't help yourself.

Nowadays, Li Xinghe has just moved this model to the Internet, giving everyone more choices, and using red envelopes and free products to attract people's attention. It is difficult for such an e-commerce platform not to become popular.

As for the specific promotion method, it depends on Ascendas' social software.

"Cheng Wei, have you finished the specific marketing and advertising copy?"

"Well, it's done."

Later, Cheng Wei handed over a copy, and Li Xinghe took a brief look at it. It was still the same old routine of spending money on promotion.

Although this is the most commonly used promotion method today, in Li Xinghe's eyes, this copy is worthless.

Since the most powerful social software has been used, it must be paired with the most powerful advertising copy to ensure that users will have a sense of curiosity and desire as soon as they see this advertising copy, attracting them to click in and view it.

.

As long as this most important step is completed, after entering the e-commerce website, I believe no one will not want to click on it. This method of grabbing red envelopes can definitely attract many people to stay. Once you want to receive the red envelope amount, you must register an account and use

One-cent flash sales and free collection activities encourage users to help you carry out split marketing.

And this promotion is the most important second link, which is equivalent to saving a lot of advertising costs in disguise, but it also achieves effects that would be impossible to achieve even if you spend a lot of money on advertising.

If you want to proceed with the subsequent steps, then this first step is the most important.

"The copywriting is good, but the slogan is not attractive enough."

Li Xinghe did not directly deny it, and suggested: "For example, in the advertising copy here, I think it will be more tempting to use words like click to enter the one-cent instant sale. Also, in this place, it is best to highlight the words "get it for free."

After thinking for a moment, Li Xinghe continued: "After clicking to enter the website, a section should be left in a more conspicuous position, and a scrolling mode should be set to reflect the accounts of those who have successfully received free items and the products they received. The products must be practical.

Mainly for home use or children’s use, because many of our groups are housewives, and the practicality of the product can impress them more.”

These models were all methods used later to get out of the industry at a low price. Although they are a bit annoying, I have to say that this model was very effective in promoting early stage promotions.

After hearing these suggestions from Li Xinghe, Cheng Wei was shocked.

Even though he has worked for the e-commerce leader Ali Mama for many years, he has never seen such a marketing method. It is both advanced, novel and fun. It is simply a god-like method for targeting users.

"Mr. Li, you are really amazing!"

Cheng Wei gave a thumbs up and praised.

Li Xinghe smiled ashamedly, it was not him who was the most powerful, but Huang Zheng's team.

If they hadn't come up with such a marketing method, I'm afraid they wouldn't be able to achieve a market value of hundreds of billions of dollars in ten years.

"By the way, do you know the mobile China Unicom operator here?"

"Yes, I know you."

It has to be said that Cheng Wei has a wide range of connections.

"Although we have cooperated with Tengfei's social software, many people do not log in regularly and cannot receive such advertising information, so we must find ways to expand the user base."

"You mean..."

Li Xinghe nodded, "Yes! Contact these two major operators, cooperate with them, lock in the user range we want, and send them messages. You can design the advertising slogans to guide them to sign up to receive free gifts."

"This is no problem, it's just about the cost..."

"The cost is not an issue, you can just negotiate."

"OK."

Li Xinghe knocked his head and continued: "Also, our current number of servers may not be enough to handle that many users. Let Zi Mo purchase them as soon as possible to prevent the platform from crashing due to too many people."

"ah?"

Cheng Wei was stunned, "We have prepared several servers, which are enough to load tens of millions of users."

"What if it exceeds ten million?

Can 30 million or 50 million guarantee that the server will not crash?"

"What?"

Cheng Wei was dumbfounded and said in surprise: "Mr. Li, are you saying that our number of users can reach 50 million within a month?"

Fifty million...what is this concept?

Ali Mama, which has been founded for many years, now has just over 100 million users. Li Xinghe actually wants to catch up with Lao Ma in just one month. How many years of hard work has it taken?

"Fifty million is just the beginning."

Li Xinghe smiled slightly, "Our goal is 700 million."

700 million?

Cheng Wei was completely confused. The entire Dragon Kingdom only has a population of 1.4 billion. Li Xinghe’s goal is for half of the country’s population to settle on the Pinyi platform and shop on it. How big does it have to be?

In the Internet era, the number of users is the foundation and a strong foundation for later profits.

700 million users. If they can really achieve this goal, then they will really reach the pinnacle of life.

For a moment, Cheng Wei was so excited by what Li Xinghe said, as if this goal was waving to them.

Everything was ready, and everyone started to get busy step by step.

Xu Zimo purchased a server, constantly optimized the website, and designed the page to be more attractive. He also continuously screened products and through testing, came up with some of the most practical and cost-effective products.

It took a week to optimize the website. After Li Xinghe fully approved it, Tengfei Group's social software began to advertise. Each account will receive a link to receive free gifts. Click to enter the affordable e-commerce platform and start to want to stop.

shopping trip.

Due to the low price, various interesting flash sales attracted everyone to share them, and divisive marketing methods suddenly became a new fashion in Tengfei social software.

At the same time, Cheng Wei contacted the operator to send marketing text messages and also gained a lot of users.