Rebirth of the Golden Chaebol

Chapter 173 The Cruel Reality

"No!"

A manager said: "The lights in the Pinxiang headquarters building were on all night long. It seemed that they were working overtime all the time, but there was no action. I guess I was at my wits' end!"

"Ha ha!"

The crowd burst into laughter, "Even if that Li Xinghe is awesome, he will be helpless when he encounters our Mr. Zhang."

"It's just that if a layman tries to grab the cake from us, he's not overestimating his ability!"

Zhang Heping frowned and said nothing. He has been working overtime but has not seen any action. One possibility is that he is really helpless, but there is another possibility, and that is to hold back his ultimate move!

Everyone else looked down on Li Xinghe, but Zhang Heping didn't think so.

All Taobian's marketing models are copied to create benefits, and this model is said to have been thought up by Li Xinghe.

Such a creative and thoughtful person does not look like a complete layman.

"Be sure to pay close attention to the trends of fighting for benefits, and let me know as soon as possible if there are any moves."

"Okay, Mr. Zhang."

A few days have passed, and Taobao has been making rapid progress. Online and offline ads are overwhelmingly filled with Taobao ads.

The effect is also very obvious. The number of Taobian users once exceeded 20 million, and the growth rate is even more terrifying.

Zhang Heping seems to have opened a money printing factory, with a steady stream of money pouring into it. It is indeed very expensive to build the Internet, but Zhang Heping is the only one who has burned so much money.

As funds continue to be invested, the big investors behind the scenes are a little panicked.

The platform has been launched, and the number of users is constantly rising, but less than one-third of the users may be fully retained.

As the former manager of Taobian said, many of the users of their platform came from Pinyi.

Familiar with the routines to gain benefits, these users can easily mobilize the people around them to harvest the wool together.

After getting the benefits they want, these people will disperse, which leads to the problem of Taobao's user surge in the early stage and very little retention in the later stage.

Soon they also discovered the seriousness of this problem, but there was no better way to deal with it for the time being.

Zhang Heping’s idea is that as long as they continue to spend money on promotion and marketing to attract more users, when the platform’s user base accumulates to a large enough level, their retained users will also increase.

The more money they spend, the more money they spend, and soon the investors' money will be burned out. But this moment is an important moment for bargain hunting to reach hundreds of millions. Once this motivation is removed, all the previous efforts will be in vain.

.

But the investors behind the scenes realized that the risks were too high and were unwilling to invest any more. Even Ali's mother, who had always supported bargain hunting, decisively withdrew. Zhang Heping was worried about money for a while.

From the beginning when there was no shortage of money to now when there is no money, Taobao's road to prosperity does not seem to be as smooth as imagined.

"Mr. Zhang, the funds on our books will be gone soon. What should we do next?"

Zhang Heping was silent for a long time, and finally took a deep breath and made a major decision.

At this time, the headquarters building of Pinxiang was established.

After staying up late for nearly a month, everyone was exhausted and finally made what Li Xinghe wanted.

At this moment, the Pinyiyi platform is in a state of turmoil. The number of users has plummeted to 10 million. It took nearly two months to accumulate 50 million, but it dropped to 10 million in less than a month. This has a great impact on all Pinyiyi.

It is a huge blow to all employees.

This month of torture has made Huang Zheng and others completely realize the cruelty of reality. In the Internet world, innovation is very important, and funding is also very important.

Taobao.com relies on unlimited capital investment to burn money like crazy. As a result, a large number of users who strive for affordable prices are robbed. This is the naked reality.

"Mr. Li, we are ready. When will we update the new section with more benefits?"

Huang Zheng's voice was a little anxious, and he couldn't wait to fight back.

Everyone is staying up late and working overtime, and Li Xinghe is not idle either. He has been paying attention to Zhang Heping's developments in the past few days.

According to his estimate, the funds obtained from Taobao have almost been burned out, and Ali's mother has not made additional investment. Other financial tycoons have also decided to stop losses in time. It seems that the time may have come.

“Are all Taobao’s online and offline promotions still there?”

Li Xinghe asked.

"Yes, yes!"

Huang Zheng didn't understand why Li Xinghe asked such an insignificant question at the critical moment of counterattack.

“Is there a lot of publicity?”

"It's huge! Even bigger than before! He's completely determined to fight us to death. This Zhang Heping is really ruthless!"

Huang Zheng said depressedly.

"Ah, very good!"

Li Xinghe smiled slightly, and there was a hint of relaxation and relief in his expression.

Huang Zheng was confused by these words, okay?

Seeing that they were about to be fucked to death, Li Xinghe actually said something nice?

"Mr. Li, are you... okay?"

Huang Zheng was thinking, could it be that Li Xinghe has been staying up late and working overtime recently and is so tired that his head is not clear?

"It's alright!"

Li Xinghe smiled and said: "Those investment tycoons behind the scenes have not invested additional money in Taobao. Where do you think they will get the funds to continue to increase their promotion efforts?"

"Um?"

Huang Zheng was stunned for a moment and felt something was wrong, "Yes! Where did they get the money?"

"Now that you are ready, let's start the counterattack!"

"Really?"

Li Xinghe smiled and said: "I have been dormant for a month in order to win with one strike! Tomorrow, we will sound the clarion call for counterattack."

The next day.

Zhang Heping came to the company leisurely. As soon as he entered the office, managers from several operating departments came in a hurry.

"How is it appropriate to panic?"

"Mr. Zhang, it's not good."

"what happened?"

Sensing the panic of several people, Zhang Heping's expression instantly became solemn.

"Mr. Zhang, please take a look at this data report."

With that said, the operations manager handed over a piece of information.

After reading the information, Zhang Heping's face suddenly turned gloomy.

"what's the situation?

how so?"

"In just a few hours, Taobao lost more than three million users?"

“Hasn’t our number of users been growing steadily recently?

How come it suddenly started losing money?”

“It’s all about affordability!”

The operations manager wiped the cold sweat from his forehead and said tremblingly: "Pinliyi updated the platform this morning and added a new section, which caused a big sensation in the e-commerce circle."

With that said, the manager placed the open notebook in front of Zhang Heping.

The brand-new page of "Buy Together" is more comfortable to look at than before. In addition to the previous section, there is an additional "Buy Together" section in the middle.

Click in and take a look, you will see a wide variety of products. The number of people joining the group will be displayed on each product. If there are 20 people in the group, the product can be obtained at half price.

The number of participants on the entire page has reached the standard, and there are product categories on it. Each category is very detailed and clear, making it easier to search.

What surprised Zhang Heping the most was that the number of merchants on the Affordable Platform was ten times more than before.