Rebirth of the Great Entertainment Empire

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After "Back to the Future" won the championship for three consecutive weeks in North America, it was unexpectedly cut off by the romantic comedy "Mother and Daughter" for a week, and then returned to the championship, and has been winning until now. It can be said that it has achieved great results.

"Back to the Future" has achieved great results in Central and South America, Europe, Asia and other continents, especially in Japan - as of now, "Back to the Future" has won 6.2 billion yen in Japan At the box office, Japanese film critics estimate that "Back to the Future" can earn at least 8 billion yen at the box office in Japan.

Because "Back to the Future" has achieved a sensational world box office result for Xu Cun, Xu Cun's reputation has reached a new high-although Xu Cun has publicly stated more than once that "Back to the Future" can achieve this result mainly because of Efforts of Robert Zemeckis and Bob Gale. But the world is more willing to believe that "Back to the Future" is a film directed by Xu Cun independently, and Robert Zemeckis and Bob Gale only played an auxiliary role.

In this regard, Robert Zemeckis and Bob Gale are also very helpless-they can't just say to everyone that Xu Cun only directed the first half of "Back to the Future" and participated in the editing, right?

In order to make up for the two wounded hearts of Robert Zemeckis and Bob Gale, Xu Cun rewarded Robert Zemeckis and Bob Gale with 50 yuan each in the name of "Back to the Future" producer. Ten thousand dollars, and promised that the sequel of "Back to the Future" would be directed by the two of them and he would never intervene, and by the way, he took them under the banner of DreamWorks.

Although "Back to the Future" is an excellent movie that combines elements of science fiction, romance, humor, thrills, action, etc., it does not mean that "Back to the Future" is without controversy—on the contrary, in the movie, Marty is The scene of mother Loraine's forced kiss has caused widespread controversy around the world, and has even been raised to a moral level.

Xu Cun seemed to have never heard of these controversies.

Now, how can Xu Cun have time to care about those boring controversies? He is instilling in Cai Zhiming the concept of movie peripheral products, and helping Cai Zhiming plan the peripheral products of "Back to the Future" - including: accessories, toys, hand-made models, books, posters, small film and television props, pocket watches, wristwatches, hip flasks , cigarette cases, pendants, cups, flashlights, pens, chess, toilet paper, watches, binoculars, earphones, key chains, knives, etc.

The first buyer of the peripheral products of "Back to the Future" is DreamWorks Film and Television City, more precisely, it is the "Back to the Future" theme amusement park, and more precisely, it is the "Back to the Future" theme amusement park. tourists.

The "Back to the Future" theme amusement park is far more popular than Xu Cun and Michael expected - the ten buses that Michael prepared for the "Back to the Future" theme amusement park were not enough. Phoenix Terrace borrowed ten buses to solve the transportation problem for tourists.

With such a large customer flow, the peripheral products of "Back to the Future" sold better than expected-Cai Zhiming found several factories to manufacture the peripheral products of "Back to the Future", but the supply was still in short supply.

The influence of the movie "Back to the Future" is time-sensitive. Therefore, DreamWorks Toy Company, which has a serious shortage of productivity, can only reluctantly give up part of the overseas market to other toy companies.

This incident taught Cai Zhiming and Xu Cun, who proposed the concept of movie peripheral products, a lesson—the movie peripheral market is far bigger than they imagined. If DreamWorks Toys wants to gain more market share, it must expand as soon as possible. !

On the other hand, the videotapes of "Back to the Future" have also begun to be released - in the United States alone, Ye Zhiming released 1.8 million boxes in the first batch, and 3 million in the first batch worldwide. box.

If the three million boxes of "Back to the Future" videotapes are all sold out, there will be more than 100 million U.S. dollars in sales, and the profit alone will be nearly 10 million U.S. dollars (because the DreamWorks videotape distribution company has not yet perfect distribution channels, So at present, the DreamWorks video distribution company has to give up part of the profits to jointly distribute the "Back to the Future" video tape with other video distribution companies.)

Judging from the current situation, it is impossible for "Back to the Future" to exceed the box office of "ET", and it is even impossible to compare with "Home Alone" and "Ghost Love". But for Xu Cun, "Back to the Future" The significance of "To the Future" is no less than that of "ET" - because, relying on "Back to the Future", DreamWorks has formed the prototype of the industrial chain, and has gradually transformed from a film company to an entertainment group.

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January 20, 1984.

This is the day when "Dao Ma Dan" was released in the mainland.

Xu Cun attaches great importance to the release of "Dao Ma Dan" in the mainland!

In order to show that he attaches great importance to this matter, even though it was the end of the year, Xu Cun still personally went to the Mainland with the publishing team of DreamWorks.

Of course, Xu Cun's going to the Mainland was not all because of the release of "Dao Ma Dan" in the Mainland.

Xu Cun still has one more thing to do when he goes to the mainland—to bring people to the CCTV Spring Festival Gala.

Last year, the Spring Festival Gala held by Phoenix TV was very successful, and CCTV also wanted to hold a similar Spring Festival Gala.

CCTV's move has won the support and attention of leaders at all levels in the mainland. Some of them even thought that if they got a few famous Xiangjiang singers to participate in the CCTV Spring Festival Gala, it would definitely deal a heavy blow to the British government that was negotiating with China. .

And at the critical juncture of Sino-British negotiations, only Xu Cun, the number one person in Hong Kong's film and television industry, can invite capable singers to come here.

Therefore, through layers of reports, the matter of inviting Xiangjiang singers to participate in the Spring Festival Gala was finally reported to the central government.

Afterwards, the central government decided after research to send comrades from Xiangjiang Xinhua News Agency to ask Comrade Xu Cun to take the overall situation into consideration and invite some heavyweight singers for CCTV.

This matter is easy for Xu Cun - as long as Xu Cun speaks, even Taiwanese singers like Deng Lijun and Su Rui will definitely go to the mainland to participate in the Spring Festival Gala.

but--

Xu Cun can't do that.

First of all, there is no need for this—the mainland doesn’t want Taiwanese singers at all, so why does Xu Cun need to add to the snake?

Secondly, Xu Cun also has to take into account the feelings of Deng Lijun and others—although Deng Lijun has settled in Xiangjiang with Xu Cun, Deng Lijun must be from Taiwan, and Deng Lijun has many relatives living in Taiwan. If Deng Lijun participates in the CCTV Spring Festival Gala It is bound to bring trouble to her and even her relatives who are still living in Taiwan. Other Taiwanese singers will also face similar situations.

After a lot of screening, Xu Cun selected six people.

These six people are: Anita Mui, Zhou Huimin, Andy Lau, Lin Zixiang, Ye Zhentang and the fairy Yu Yuanwen.

The songs they sang are: "Thousands of Rivers and Thousand Mountains Are Always Love", "Thousands of Que Songs", "Chinese", "A Man Should Be Self-Reliant", "The Great Wall Will Never Fall".

Anita Mui, Zhou Huimin, Ye Zhentang and Yu Yuanwen all sang songs written by Xu Cun before. Andy Lau's "Chinese" and Lin Zixiang's "A Man Should Be Self-Reliant" were Xu Cun's special songs for Andy Lau and Lin Tsai. Created by Xiang. It can be said that although Xu Cun did not personally participate in the first CCTV Spring Festival Gala, his contribution to the first CCTV Spring Festival Gala was no less than anyone else.

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