Rebirth of the Industrial Internet

Around 2000, there was a wise saying in the southern business community: "Beware of fire, theft, and Ali!".

Entrepreneurs keep a few ferocious big wolf dogs in the factory to act as gatekeepers who "disown their relatives" and will not be bribed with cigarettes; or iron generals guard the door and hang a "no promotion" sign, but they cannot stop Ali's business personnel.

Ali's employees, all of them are like Naruto in "Naruto". They will always appear in front of them like ghosts when the factory boss is not aware of it. With smiles on their faces, they respectfully present their products with their hands.

The business card, with its sharp tongue, made everyone obediently register an Alibaba account and reluctantly pay for advertising.

In the early 2000s, in the late stages of the Internet bubble, the American BC giant eBay invested US$0 million, took % of eBay's shares, and began to enter the vast Chinese market.

Whitman, the future "Queen of HP" and now the powerful CEO of eBay, pays special attention to the emerging Chinese market. She flew all the way to Shanghai to hold a listing ceremony and personally supervised the business promotion in China.

In May 2000, the SARS epidemic that ravaged the country finally came to an end. After several months of self-cultivation in Jack Ma by the West Lake, the Alibaba team also decided to start from B-to-B Alibaba after careful consideration and discussion.

, developing into B-to-C Taobao.

At the founding meeting of Taobao, Jack Ma said worriedly: "The Taobao we are building now is an "abandoned child" destined to be fruitless. We need to protect Alibaba by blocking eBay!"

Alibaba, which has just emerged from its infancy, stands in front of the giant eBay that has conquered cities around the world, like a wooden sampan, facing a heavily armed aircraft carrier. Jack Ma hopes that the newly established Taobao, which focuses on BB, can compete with eBay.

Compete on the same field and establish a certain buffer zone for business competition to protect the core BB business from infringement.

Ali is like sand in a shoe. Although it is "harmless" on the surface, it affects his travels. Whitman did not want to start a fearless business competition, so he simply found Jack Ma and said straight to the point: "Let us acquire you."

!”

Jack Ma throws the last dart, and the dart target is the eBay logo!

He shook his head and said bluntly: "NO!"

Sun Buqi, as one of the "hand-picking people" of later generations, buys most of his services online and does not care about the low-quality and high-priced goods in physical stores. Anyway, with the support of Jack Ma's Taobao, the online goods are rich in variety and the prices are very favorable.

You will not be treated as a "fat sheep" by physical stores.

Sun Buqi found nothing in the commercial street outside. He returned to the dormitory anxiously and opened Taobao. The content that appeared made him open his mouth in surprise and shouted: "WTF, what the hell is this?"

There are only a few tens of thousands of products on the entire Taobao website; if it is broken down into the major categories of clothing and the sub-category of caring, the number and categories are even more appalling. Jack Ma spent the whole day promoting Taobao that "the number of online products exceeds 800 million every day."

", with an average of 48,000 items sold every minute" is just an empty talk?

Sun Buqi couldn't believe his eyes. He thought he had entered a pirated website, or that some big guy had made a Trojan horse page, but he actually hacked BAT! He used Kaspersky, Rising, Jiangmin and other software to kill for two hours.

Virus, I refreshed the webpage several times, but the situation is still the same. There are still only dozens of clothes hanging alone on Taobao.

Sun Buqi was unwilling to give in. After several searches, he finally found an abnormality in the corner. Taobao official announced happily: "Warmly celebrate Taobao. The total transaction volume in 2000 exceeded 4 million yuan!"

Sun Buqi held his forehead, quietly closed the Taobao website, and complained silently: Brother, uncle, great sage, please accept your magical power! Please take down this celebration banner quickly, otherwise it will blacken history.

.More than ten years later, your one-day sales on Double Eleven will be more than 5,000 times your current annual retail sales!

Bored Sun Buqi went to Jingdong Mall again. After entering the URL, he could not find it. He used the two keywords "Jingdong" and only found Jingdong Multimedia Network, a website that does instant auctions. The main site is a website that sells products.

CD company.

He began to imagine the following scene in his mind: Milk Cha Dong mysteriously walked up to the stranger, looked around and found nothing unusual, and spoke in a very "ordinary" Mandarin, asked in a low voice: "Brother with big breasts, do you want a movie?"

No? I have everything here, Hollywood blockbusters, Hong Kong martial arts movies, Bangzi TV series, neon good boy movies, we have it all!"

As expected, Sun Buqi found nothing. He only found a post posted by "personnel under the banner of JD.com" on 16, Tianya and other forums: "Due to store closures, there is a batch of genuine electrical appliances that need to be disposed of urgently. The original price of electrical appliances is 798.

Now it’s only 998! You can’t buy it at 998 and you won’t suffer, you can’t be fooled. Walk by, pass by, don’t miss it. If you are interested, please pay first and we will ship it in seconds!”

Sun Buqi didn't even think about it, and directly replied below: "The liar will kill the whole family, don't be fooled! Moderators, come out quickly, there are liars posting false advertisements here." At the end of the post, he @ all online moderators.

The moderator showed up immediately and endorsed the "liar". He wrote affectionately: "Banban is from Didu and a loyal customer of JD.com. As far as I know, his products are all genuine and have never been sold in the past seven years.

A fake!"

With a skeptical attitude, Sun Buqi opened the web link sent by the "scammer"; the items sold by the other party may be genuine. A bucket of discs is almost a hundred yuan more expensive than the pirated ones outside! The expensive items may be genuine.

Cheap goods are definitely fake; but expensive goods may also be deliberately deceiving by taking advantage of the public's mentality.

Sun Buqi accidentally clicked on the computer time and realized that today was October 8, 2004, not October 2017. Only then did he realize that he had wrongly blamed JD.com and Taobao. At this time, JD.com was still a newbie in the Internet industry.

Everything he does is like a layman and a novice, like future Internet scammers!

Around 2004, the richest man in China listed by Forbes was not from the hugely profitable real estate industry, nor from the Internet upstarts, but from the traditional industry-retail industry, perhaps called the new retail industry.

Suning Appliances and Gome Appliances took advantage of their dominant positions to delay payment dues by occupying suppliers' payments. They misappropriated their suppliers' sales funds and established hundreds of stores in cities of various provinces and cities.

Chain stores of all sizes.

Huang Guangyu used the imperial capital as his base, moved vertically and horizontally, and occupied most of the northern market; Zhang Yuandong used Jinling City as his base to cultivate deep in the south of the Yangtze River.

In June 2004, Huang Guangyu took the lead and Gome Electrical Appliances Co., Ltd. was listed on the Hong Kong stock market; Zhang Yuandong refused to give in easily. A month later, Suning Electric Co., Ltd. was also successfully listed. If nothing unexpected happens, the richest man in China in 2005 would be

You should choose one of the two.

On June 18, 1998, Milk Chadong and his girlfriend founded Jingdong Company in BJ Zhongguancun. The company sells optical and magnetic products as an agent. In just two years, it became the most influential agent for optical and magnetic products in the country.

In 2000, faced with the impact of SARS on the traditional retail industry, Milk Tea East suddenly realized that he gave up imitating Suning and Gome, the two business giants, and interrupted his plan to expand chain stores nationwide. In early 2004, he transferred JD.com to

into the field of e-commerce and began to actively embrace the Internet retail industry.

When the JD.com store in Zhongguancun closed down, Milk Tea East mobilized the company's employees to post on major forums to promote the products in stock. Sun Buqi scolded him as a liar, but he was actually a genuine official employee of JD.com.

After understanding the cause and effect, Sun Buqi threw away the mouse angrily and yelled, "You're cheating!" His original plan to "make a fortune" was all pinned on Taobao and JD.com, but now it might be aborted, and he couldn't help but feel a little disappointed.

He worked hard to plan the CS competition not just to fool Teacher Peng and promote Li Xin to the top, but actually left other business "backdoors".

The event requires participating teams to dress uniformly, just like campus football teams and basketball teams. Players must have team uniforms with their own LOGO or slogans. Participants wearing team uniforms not only have a unified formation, but also appear to be formal activities, and are also the participants' uniforms.

souvenir.

During the knockout rounds, Sun Buqi once again mobilized public opinion and encouraged relatives and friends of the participating teams, as well as students in his class and department, to buy the same style of clothing to cheer for his friends and classmates.

During the entire event, Sun Buqi could use his hands to make a small windfall and prepare prerequisite funds for the upcoming "Warcraft Project". Relying only on the remaining money in his own hands would not only result in nothing but success, in fact he would not be able to achieve what he had achieved in the past.

The minimum amount required for the game.

Sun Buqi planned to take advantage of the "prophet" and the asymmetry of information to reserve competition clothing on Taobao and sell it to participants and fans. He is not afraid of excess clothing and can sell it to surrounding clothing stores. I believe there are many small businesses.

Owners are rushing to take over, especially the championship team's uniforms.

Sun Buqi has never worried about the sales volume or price of clothing. He buys it in bulk from Taobao. A T-shirt only costs a few yuan, and then sells it to his juniors and classmates for more than ten or twenty yuan.

You can earn thousands or tens of thousands of dollars.

The purchasing power of fans cannot be underestimated. Tickets for future e-sports can easily sell for tens of thousands of yuan, and demand exceeds supply. The first WCG competition held in the Imperial Capital last year sold sky-high tickets, all thanks to the contribution of die-hard game fans.

The plan did not change quickly. In October 2004, Taobao and Jingdong shopping malls were just established, and shopping was not good at all. Sun Buqi's plan to make a fortune could only be aborted again!

Sun Buqi is not a person who gives up easily and will not give up easily. Since the right path is not feasible and the "serious" business of being a treacherous businessman cannot be done, he can only take an eccentric approach and do something that is on the sidelines of the law.

.(To be continued)