Rebirth of the Industrial Tycoon

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Although there is no advertising, the learning machine is still selling well.

The reason for this is entirely due to word of mouth of the product.

The so-called product word of mouth is that this learning machine can play games.

Children who love to play games, after realizing this, have asked their parents to buy a learning machine under the pretext of "learning a computer".

Parents are still willing to spend money on their children's learning. A learning machine costs 486 yuan, which is much cheaper than learning musical instruments.

If you want to learn the piano, it costs tens of thousands of yuan to buy a cheap piano. Even an electronic organ costs more than 1,000 yuan, which is much more expensive than a learning machine.

In this comparison, spending 486 yuan to learn a computer is really a good deal.

Of course, there are also some parents who sold the 486 computer learning machine because of herd mentality. Other children have learning machines and can learn computers. Of course, their own children should not be left behind, but also learn computers.

In the end, these learning machines have no accident become children's game machines.

After the first batch of 50,000 learning machines were put into the market, they were quickly digested. Department stores all over the country called to urge the goods. After receiving the call to urge the goods, the second batch of 100,000 learning machines quickly sent from the Pearl River Delta to all parts of the country.

The domestic learning machine market is still very large. From 1991 to 1999, the Xiaobawang brand alone sold 20 million learning machines. I don’t know how many other miscellaneous brands of learning machines were sold. , the market can quickly digest.

Of course Li Weidong made a lot of money, but at this time, Li Weidong felt that the business of learning machines was about to come to an end.

The learning machine is not a high-tech product. Many electronics factories in the Pearl River Delta have the ability to assemble learning machines, and it is very easy to copy them.

At the beginning, the reason why Xiaobawang learning machine was famous was not because of its high technical content, but because of its good advertising, so it became a household name.

This is the case in the field of learning machines. It is an advertisement. For example, the advertising slogan of "no place to order" is overwhelming. Now when you mention this sentence, everyone will think of that brand.

Li Weidong does not intend to be a brand of learning machines, and he is not an expert in the field of learning machines, so he does not intend to be too involved in this field.

...

In an electronics factory in the Pearl River Delta, Li Weidong signed his name on the new order contract, and then stamped it with his seal.

Then Li Weidong said: "Boss Zhang, the deposit will be delivered tomorrow. This batch of products will be entrusted to Boss Zhang! The quality of the products must be controlled!"

"Boss Li, rest assured, this is not the first time we have cooperated. The quality of our factory's products is absolutely guaranteed. I'm not bragging about it. Among the electronics factories in the entire Pearl River Delta, the quality of our factory is absolutely first-class!" Boss Zhang speak up.

Boss Zhang is the director of the electronics factory and one of the foundries that Li Weidong looked for.

Li Weidong found several foundries to complete the production task of the learning machine.

At that time, the scale of the foundry in the Pearl River Delta was not large. In the future, it is normal for an electronics factory to have thousands of people, and it is common for a large brand factory with more than 50,000 people.

However, in the 1990s, an electronics factory with 500 employees was a top-level scale. Many electronics factories have only one or two hundred employees, and some electronics factories even have only one production workshop.

This is mainly because the electronics factories in the Pearl River Delta all originate from Hong Kong Island.

At that time, the electronics factories on Hong Kong Island were also small-scale factories. The electronics industry on Hong Kong Island is the kind of development model where the sparrow is small and has all the internal organs. It is composed of countless small-scale enterprises. Large-scale enterprises such as IBM do not exist.

As a result, the little sparrows in the electronics industry on Hong Kong Island will eventually be no match for the big players in the financial industry, and the industry on Hong Kong Island will eventually disappear.

Later, Taiwanese businessmen entered the mainland and established large foundries. At the same time, they brought a more stringent human resource management model. The scale of domestic electronics factories became larger and larger, and there were even factories with hundreds of thousands of people.

What Li Weidong is looking for is the kind of electronics factory with 100 or 200 people. This kind of electronics factory has a certain scale, and the product quality can be justified. It will not produce a lot of substandard products. It is very suitable for generation. work.

If it is a large electronic factory with more than 500 people, it often has fixed customers and may not have the energy to do OEM for Li Weidong; while a small electronic factory with dozens of people cannot guarantee the product quality.

Boss Zhang happily put away the contract, and then went on to say: "Boss Li, as far as I know, your learning machine has a pretty good market in the market. My son has several classmates and bought them too. This learning machine!"

Li Weidong smiled slightly and then said: "The Pearl River Delta region is the forefront of reform and opening up after all, it is more able to accept new things, the people have a greater demand for electronic products, and the per capita income in the Pearl River Delta region is relatively high, so the learning machine is sold here. If it is in the inland area, the sales will be average.”

Li Weidong is telling the truth and is humble. Electronic products are indeed selling very well in the Pearl River Delta region, but sales in the inland areas are also acceptable. After all, Chinese-style parents do not distinguish between regions.

"Boss Li is really humble!" Boss Zhang also laughed, and then said, "As far as I know, Boss Li's order is not only given to our family, right?"

"Boss Zhang is really well-informed." Li Weidong is not surprised. The entire Pearl River Delta is not big or small, and they are all electronics factories. It is normal to ask each other about the order situation.

So Li Weidong explained: "After all, I'm not a local, and I don't know much about various electronics factories, so I always have to shop around!"

"Understandable." Boss Zhang nodded, and then said, "Boss Li, if you are satisfied with the quality of my products, you might as well give us some more orders, and we will complete them with high quality and quantity!"

"No problem, if this batch of orders is completed, I will give priority to Boss Zhang when placing the batch of orders." Li Weidong paused, and then said: "I have also done market research recently and found the market prospects of learning machines. It's still very broad, so I'm going to invest more in advertising!"

"It's already selling so well before advertising. Once advertising starts, the sales of learning machines will not skyrocket! I have to wish Boss Li a prosperous business and a lot of money in advance!" Boss Zhang said. Flattery.

Li Weidong deliberately put on a coquettish look, and then said, "I plan to invite Chow Yun-fat from Hong Kong Island to speak for the learning machine."

"Chow Yun-fat, that's a big star!" Boss Zhang couldn't help sighing.

A "Shanghai Bund" made Chow Yun-fat a household name in the mainland, and then the pony in "The True Color of Heroes" and the big back in "God of Gamblers" made Chow Yun-fat an idol among young people in the mainland.

In 1990, Stephen Chow's era had not yet opened, and in the Chinese entertainment circle, only Jackie Chan could compete with Chow Yun-fat. To invite Chow Yun-fat to be the endorsement, it is definitely a big investment without a few million Hong Kong dollars!

...

Xiangshan City on the west coast of the Pearl River Delta is across the sea from Hong Kong Island. It has also become a place that Hong Kong businessmen like to invest in. Therefore, there are many electronics factories in Xiangshan City.

Little Brother Electronics Factory is one of them.

Little Brother Electronics Factory is a small electronics factory under a large state-owned enterprise, but due to poor management, it loses money every year.

Not long ago, Little Brother Electronics Factory welcomed a new director. The new director is named Du Ping. He is a college student who majored in radio. He also worked in a large electronic tube factory. He is an expert in electronics. .

After Du Ping took office, he decided to transform into a video game console, which is a copycat Nintendo red and white machine.

At that time, a red and white machine sold for more than 1,000 yuan, while the domestic copycat machine only sold for more than 300 yuan. With the low price, the copycat red and white machine sold well in the market, and Xiao Age Electronics Factory also quickly turned losses. for profit.

Today's Xiaoage Electronics Factory has become a leader in domestic copycat red and white machines, with an annual output value of over 100 million yuan.

At this time, Du Ping was sitting in the office, and in front of him was a 486 computer learning machine that had not been opened.

"Is this the thing that stole our market?"

Du Ping looked at the propaganda slogan "Learn to type in three days" and frowned slightly. As an insider, Du Ping certainly knew that the so-called "Learn to type in three days" was just fooling consumers!

Then Du Ping opened the box and saw the true content of the learning machine.

"Isn't this just a computer keyboard? Why are there two game console handles, and a card slot on it! This is the card slot for the game console card!"

In an instant, Du Ping realized that this so-called 486 computer learning machine is a game machine with a keyboard!

The interface of the learning machine is exactly the same as that of the game console. Du Ping directly connected the learning machine to the TV, and then inserted the learning card.

The learning card only has the function of practicing typing, other than that, it has no connection with the computer.

"What kind of 486 computer learning machine is this? It has nothing to do with the 486 computer at all! It's good to call it a computer learning machine, it's just selling dog meat with sheep's heads!" Du Ping couldn't help but complain.

But in the next second, Du Ping suddenly realized that the name "486 computer learning machine" is really wonderful!

"If I were a layman, when I saw the name, I would also think that this thing can learn computers, and I can learn the most advanced 486 computer for more than 400 yuan. That's really worth it! People who don't know the truth can easily learn it. will be fooled.

However, there is only a cassette for practicing typing, but it doesn't matter. This is to fool the layman. For those laymen, they may not even be able to figure out what a computer is!

Laymen don't know that operating a computer requires inputting command codes. In their eyes, operating a computer is actually typing on the keyboard. In the eyes of these laymen, knowing typing means being able to use a computer. Isn't this typing card also a practice for typing? ?

The person who came up with this name is really a genius. He took advantage of the 486 computer's reputation and easily fooled customers into paying for it. With this learning card included, those customers who didn't understand really thought they had learned computers! "

Du Ping sighed lightly, feeling a little bit of admiration for the inventor of the learning machine in his heart.

Then Du Ping took out the screwdriver and began to disassemble the shell of the learning machine.

Du Ping was a college student majoring in radio at the time, and he worked in an electronic tube factory. He is an expert. He just glanced at it before and knew that it was a game machine with a keyboard. And when he disassembled the learning machine and saw the structure inside, it confirmed this idea.

"As I thought, the structure of this thing is very simple, that is, the main board of the game console and the main board of the keyboard are fused together, and the parts are also common in the market and can be easily purchased. Most of the electronics in the Pearl River Delta The factory should be able to make this kind of learning machine!

Wait a minute, this learning machine actually uses a membrane keyboard! Membrane keyboards are not durable! This designer can save money too! Spend 486 yuan to buy a membrane keyboard. The person who sells this thing is really blackhearted. What materials are cheap to use! "

Du Ping carefully looked at the various electronic components on the motherboard, and began to estimate in his heart:

"For such a learning machine, the department store sells it for 486 yuan. According to the calculation of 20% of the profit, the delivery price of the department store should be around 400 yuan! The various materials in this learning machine should cost less than 300 yuan. Money, that is to say, this learning machine can make more than 100 yuan! The profit is so huge!"

In fact, Du Ping's calculation is biased. Du Ping only calculated the material cost, but did not calculate the labor cost of processing. After all, Li Weidong needs to spend money to find a OEM.

The little brother electronics factory itself has its own production line. If Du Ping produces learning machines, he does not need to go to a foundry, so he does not consider the issue of labor costs. Brother Electronics Factory.

"This so-called 486 computer learning machine is essentially a game machine, but it is a combination of a computer keyboard and a game machine.

But such a fusion is better than a simple game console. For parents, they may not be willing to spend more than 300 yuan for a game console, but they are definitely willing to spend 500 yuan for a learning machine! "

At this moment, Du Ping suddenly realized that the game console may soon lose the market, and be replaced by this kind of foolish learning machine.

"We can't continue to make game consoles. Our factory must transform to make this kind of learning machine!"

Thinking of this, Du Ping picked up the box of the learning machine and found the manufacturer's information on the side of the box. Coincidentally, Du Ping also knew this manufacturer!

"This thing is produced by Lao Zhang! When did Lao Zhang have such a brain? Can he come up with this kind of product!"

Du Ping thought for a moment, and finally picked up the phone book and found Boss Zhang's phone number.

...

"Director Du, long time no see, I'm still the same here..."

"You said learning machine, yes, it's produced here..."

"Haha, Director Du, you really think highly of me. I haven't even finished junior high school. How can I come up with this kind of product? This kind of learning machine was brought by a northern boss..."

"Yes, we are only OEMs. Well, we have already made the third batch! As far as I know, not only our factory, but also several factories are also OEMs for this northern boss!"

"Yes, this northern boss is very rich. After signing the contract, he will give the deposit immediately, and he will also give the rest after delivery!"

"I also heard that this northern boss will spend a lot of money to promote this kind of learning machine, and he will also invite celebrities as spokespersons!"

"Who? I tell you, don't tell anyone else! That northern boss wants Chow Yun-fat to be the spokesperson for the learning machine!"

After putting down the phone, Du Ping's expression became serious.

"The boss in the north is very rich, and he wants to ask Chow Yun-fat to be the spokesperson!"

Du Ping suddenly felt a lot of pressure.

"It seems that if I want to enter the learning machine market, I will have to pay a little bit of money! Well, since you invite Chow Yun-fat, I'll invite Jackie Chan! Let's fight a dozen arenas!"