Rebirth of the Industrial Tycoon

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Beijing, a famous tertiary hospital.

The chief physician Song Zhisheng had just finished a day of outpatient work. He stretched, then picked up the teacup and poured the tea into his stomach in one breath.

Today, including the temporary plus, Song Zhisheng has seen about 120 patients. For a doctor of his level, this is already a relatively leisurely day.

If you are busy, there are so many regular registrations, plus temporary plus numbers, and patients introduced by acquaintances, you can see 200 patients a day, and you really don’t have time to drink water.

At this moment, the knock on the door sounded, and Song Zhisheng felt a little uncomfortable. He had already left work, but another patient came, which was really annoying.

However, Song Zhisheng looked up and found that it was not the patient who walked in, but Lu Guangming.

"It's Xiao Lu!" Song Zhisheng breathed a sigh of relief, but after thinking about it, it seems that today is not the day to issue "clinical observation fees".

Lu Guangming stepped forward with a smile on his face and said, "Director Song, you're done!"

"Well, just got off work!" Song Zhisheng then asked, "Is there anything you want to do with me?"

Lu Guangming took out an envelope from his bag, handed it over with both hands, and said, "Director Song, I'm here to send you an invitation letter today."

"Oh, congratulations!" Song Zhisheng said immediately, because Lu Guangming was going to have a wedding.

"Tong Xi, Tong Xi... No, what kind of people are happy, Director Song, this invitation letter invites you to participate in the medical seminar." Lu Guangming said.

"Medical seminar?" Song Zhisheng was stunned for a moment, opened the invitation letter and saw that it was indeed an invitation to a medical seminar.

"The 1st New Technology Medical International Research Forum, the organizer, the Madrid Institute of Disease and Health, the venue, the Central Hotel in Madrid, Spain!"

Seeing this, Song Zhisheng immediately raised his head and asked in surprise, "Is this medical seminar held in Spain?"

Lu Guangming nodded: "Yes, the seminar lasts for four days. The first day is to hold memories in the morning. From the afternoon to the end of the seminar, it is mainly for visits, and there are also some reception activities."

"What to visit? A hospital in Spain?" Song Zhisheng asked subconsciously.

Lu Guangming smiled slightly: "I said Director Song, you stay in the hospital every day, haven't you been enough! This time I will mainly visit some historical sites and cultural attractions in Spain. If appropriate, I will also arrange to watch Spanish bullfights."

Song Zhisheng immediately understood, what is this "International Symposium on New Technology and Medical Care"? It's clearly a Spanish tour group!

"Having a meeting for half a day, playing for three and a half days, and watching a Spanish bullfight, it's basically selling dog meat with a sheep's head!" Song Zhisheng thought to himself.

Lu Guangming went on to say: "This seminar, round-trip air tickets and room and board are all the responsibility of our puppy's health, and we can also help you with visas."

Song Zhisheng was instantly overjoyed, this was a public-funded tour, and he didn't need to spend any money!

Spain is also a strong European country. It is very delicious to travel to Spain, not to mention that it was still in the mid-1990s. Even if you went to Xinmatai, it could be considered a developed area. If you go to Europe, the grade is better than the New Ma Tai is much taller!

What's more, when I went to Spain this time, I went to Europe to participate in international academic conferences under the name of academic conferences.

So Song Zhisheng nodded without hesitation: "Little Lu, I'll give you my passport when I look back. I'll trouble you about the visa application!"

...

In the name of academic conferences, pharmaceutical companies bring doctors together, eat, drink, have fun, and then send all kinds of expensive gifts. This is a routine PR method.

It was the multinational pharmaceutical giants who first used this method.

The laws and regulations of China's pharmaceutical industry are not standardized, so the trick of "selling with gold" is derived. However, the laws and regulations of western developed countries are more standardized, so "sales with gold" cannot be used.

For example, in the United States, if a pharmaceutical company gives rebates to doctors, it is impossible to deal with it just by taking part of the personal income tax.

If you pay taxes in accordance with the regulations, the rebate is not legal income, and you cannot file a tax return at all. If you do not pay taxes according to the regulations, it is tax evasion and tax evasion, which is an extremely serious crime in the United States.

If the deduction is withdrawn, the doctor's license will be revoked at most, but tax evasion and tax evasion can be imprisoned.

Developed countries in Europe and the United States cannot use gold sales, which does not mean that pharmaceutical companies have no other public relations methods, so various societies, seminars, and forums have emerged. Attack.

For example, in a tourist destination like Hawaii, there are always more medical seminars. There is a joke that if you travel to Hawaii and you have a disease and need surgery right away, don't panic, go to the beach and shout, and you will find the best surgeon in the United States.

In addition to inviting doctors to travel and giving expensive gifts, pharmaceutical companies also use their personal connections to help doctors.

Doctors want to publish papers in a certain journal, and many pharmaceutical companies are sponsors of medical journals. At this time, pharmaceutical companies can play an important role.

If a doctor's child wants to go to a prestigious school, a large pharmaceutical company can obtain a recommendation letter from some principals through its own personal connections, or directly get admission to a university.

Even the pharmaceutical company will sponsor the university to set up a special scholarship, and the target of this scholarship is the children of those doctors. The cost of going to college in the United States is very expensive. In this way, pharmaceutical companies can easily publicize doctors.

Many people think that as long as the medicine is separated from the medicine, the doctor will not prescribe medicine for rebates, and the price of medicine will drop.

This kind of thinking also underestimates the ability of pharmaceutical companies. Europe and the United States do not sell with gold, but pharmaceutical companies can still find many loopholes in laws and regulations, crazy public relations for doctors, and promote their own medicines. And the price of medicines has not dropped in the slightest.

Even in Japan, where the "pharmaceutical division" is the most thorough, their medicines have not become cheap, and their pharmaceutical representatives are also the industry with the highest income, with an average annual income second only to investment banking.

If the medical representative cannot bring enough profits to the company, how can the company pay the medical representative such a high salary?

Pharmaceutical companies represent capital, and the power of capital has always been pervasive.

When Lu Guangming received training in a foreign-funded pharmaceutical company, he participated in a project to tackle key problems for doctors in the name of opening a society, but at that time, the location of the meeting was on Hong Kong Island.

Lu Guangming knew that this move was very powerful, especially for the Chinese at that time, there were few opportunities to go abroad. It is much better to give "clinical observation fee".

In addition, many big-name doctors have already received a lot of clinical observation fees, but they have very few opportunities to go abroad, especially in western developed countries. Therefore, Lu Guangming has been thinking about creating such an opportunity to go abroad. , is definitely the best PR method.

When he went to Germany not long ago, Lu Guangming asked if he could ask for more places and bring a few doctors there. Li Weidong said that he would directly organize a group of doctors to travel abroad.

Li Weidong originally planned to go to Italy. After all, there are many tourist attractions in Italy. Not only are there many places of interest, but the natural scenery is also very pleasant.

When Li Weidong participated in the Cologne Electrical Appliances Exhibition, he asked a travel agency and found that Italian travel is still relatively expensive.

After all, it was the mid-1990s, and Italy was not yet the "European Pig Five". At this time, Italy's economy was prosperous, its industry was very developed, technology was also very advanced, and its consumption level was on par with Germany, France and Britain.

The three most visited countries in Europe, in addition to Italy, are France and Spain. France is just as expensive to travel, while Spain is much cheaper.

The output value of Spain's agriculture, industry and services is among the best in the EU, but Spain's economy has never been better.

Prices in Spain are much cheaper than those in Britain, France, Germany and Italy. The price of food is only about half of that in Germany, and the comprehensive consumption is only two-thirds of that in Germany.

So going to Spain to run a school is much cheaper than Italy, saving at least a quarter of the money.

Moreover, in the minds of Chinese people, Spain is also a developed country in Europe, and Spain’s level of expectations is also very advanced. Not only is it rich in medical resources, but its medical system is also very good. The international comprehensive ranking of expectations is even higher than that of the United States, Germany and Japan.

Therefore, setting this "New Technology Medical International Research Forum" in Spain not only saves face, but also saves money.

As for the Madrid Institute for Diseases and Health, although the name is bluffing, it is nothing more than a small private hospital.

Puppy Health only sponsored 50,000 US dollars, which made the Madrid Institute of Disease and Health become the organizer of the "New Technology Medical International Research Forum".

In short, this so-called forum is really beautifully packaged, and the name sounds tall, but in fact it's just a nice signboard.

This international research forum on new technology medical treatment is also the first big move after the establishment of Puppy Health. A total of more than 50 doctors from China have been invited to participate, and Puppy Health has also made a lot of money.

In order to sell more massage seats, these costs still have to be spent.

Take these fifty-odd experts to go around Spain, and at least be able to get these fifty experts to public relations.

Then take some photos, write some high-level propaganda soft articles, and then publish them in domestic newspapers, so that other doctors can see and let them realize that selling more massage chairs can not only get the clinical observation fee, You can also go to Europe to attend academic conferences.

In fact, there are not many medical schools with a bachelor's degree or above in China, so the circle of doctors is not large. After four or five times of this so-called "learning", most doctors will know what is going on. In order to travel to Europe, doctors will also work harder to sell massage chairs for dogs.

...

While Lu Guangming took the experts to travel to Europe, Li Weidong had obtained a marriage certificate with He Anan, held a wedding, and came to the Aegean Sea for their honeymoon.

In fact, the natural scenery and places of interest in foreign countries seem quite novel at first glance, but after a long time, they are meaningless.

In terms of natural scenery, China has six climates and sixteen landforms, including mountains, plateaus, hills, basins, swamps, Gobi, deserts, caves, oceans, rivers, and lakes.

Even if you want to see the aurora, there are places in China where you can see it, so if you look at the natural scenery, there is no other country as rich as China!

In terms of historical sites, China has a history of 5,000 years, cultural relics from thousands of years ago, and palaces from hundreds of years ago can be found in China. Compared with the ancient buildings in China, the so-called medieval castles with a long history in Europe are at most a gate tower!

For Chinese people who are used to seeing various places of interest in China, perhaps only the pyramids of Egypt can make people's eyes shine.

So, after staying in Europe for more than two weeks, He Anan's novelty passed, and he felt that Europe was boring.

Li Weidong went to the American embassy, ​​applied for a visa, and flew directly to the United States with He Anan.

Although He An'an and Li Weidong had been to the United States together, they mainly traveled in the west at that time. It was the first time for He An'an to come to the eastern city of the United States.

In the mid-1990s, China's urban infrastructure had not developed by leaps and bounds. At this time, Chinese cities were lagging behind American cities.

For Chinese people, high-rise buildings in New York are the best sightseeing spots, because there were not so many high-rise buildings in China at that time. The high-rise buildings in big cities in the United States are symbols of development, and the life here is the life in developed countries that Chinese people yearn for.

Twenty years later, these old and dilapidated buildings, narrow streets, and dilapidated public facilities in New York are not as good as those in second-tier cities in China.

New York's old and dilapidated JFK Airport is full of modern features in He An'an's view, and New York City, which is full of high-rise buildings, also amazes He An'an.

Especially when he came to the top floor of the Empire State Building and overlooked the entire city of Manhattan, He Anan felt the brightest side of developed countries.

"With so many high-rise buildings, America is really developed!" He Anan couldn't help sighing.

"The scenery at night is even more unique!" Li Weidong continued: "Let's go down first, find a restaurant to have a meal, and watch the night scenery at night!"

"Let me watch it for a while!" He Anan left with some reluctance, she said softly: "When will our country have so many high-rise buildings! I don't know if I can see it in my life, China has become Like this."

"You can definitely see that in 20 years, there will be dozens of cities like this in our country, and the infrastructure of big cities will be more advanced than New York! At that time, you will only be in your forties, and you will be in your prime. Mao!" Li Weidong said.

"Twenty years later, it should be you who is in full bloom! I'm already old, don't you all say that men are forty-one flowers and women are forty tofu scum!" He Anan said.

"You're so beautiful, even if you're not in your prime, you're still a milf!" Li Weidong said with a smile.

The next second, a set of small fists began to beat Li Weidong's chest.

...

After walking around the eastern United States, Li Weidong came to Los Angeles again.

After that, Li Weidong went straight to the studio of the designer, the big bald James Bond.

Back then, Li Weidong met costume designer James Bond through director Quentin. For more than a year, Li Weidong has been a patron of James Bond. He sponsors James with $500 per month.

Now, James Bond's move should finally come into play.