Rebirth of the Industrial Tycoon
Chapter 664: Crackdown on Counterfeiting
Chapter 664 Crackdown on Counterfeiting
In the conference room, Wang Jiuyang slowly introduced:
"The reason why the soymilk machine exploded was mainly due to the inferior parts used by counterfeiters. These inferior parts could not withstand the high temperatures when the soymilk machine was heated. In addition, the internal layout was unreasonable, which eventually caused the circuit to catch fire and cause the soymilk machine to explode. The machine exploded.
After our investigation, we found that the soymilk machine counterfeiting our brand was purchased by the injured person’s mother in a roadside shop at a price of 300 yuan lower than the market price.
This store is not our dealer, nor does it have our sales authorization. The certificates, warranty cards, and invoices provided by the seller are all fake.
We also visited that small store and found that the small home appliances they sold were either counterfeit products or three-no products. The prices were certainly much cheaper than those on the market, but the quality was not guaranteed at all.
So this incident has nothing to do with us at all. Consumers are greedy for cheap and buy low-quality fakes, which cause accidents and cause injuries. We do not need to bear any responsibility or compensation. "
"Fortunately, there is no problem with our quality." Li Weidong breathed a sigh of relief and then said, "How is the condition of the injured?"
"The injured person is a female college student. When the soy milk machine exploded, she happened to be standing next to it. The hot soy milk splashed on her face, causing some burns. According to the doctor, there will definitely be scars after the injury heals."
Wang Jiuyang continued to explain: "If you want to recover better, you will definitely need plastic surgery. It is said that it will cost two to three hundred thousand, and the sooner the surgery is done, the better, so the recovery will be faster.
Her mother came to us to make trouble and originally wanted us to pay this amount. But later I found out that the problem was caused by counterfeit Weilian products, so I could only admit that I was unlucky and didn't come back to cause trouble again. "
"Female college student, her face was disfigured at such a young age, her whole life is ruined! These fake and shoddy products are really harmful! What is the economic situation of this family?" Li Weidong then asked
"They are all ordinary working-class people, otherwise they would not go to roadside stores to buy fake and shoddy products." Wang Jiuyang replied.
"It is not easy for ordinary families to raise a college student. It is probably difficult to afford plastic surgery." Li Weidong sighed lightly and continued:
"Two or three hundred thousand is not too much. Let's just say we will pay for the plastic surgery and treat it as charity. Let the little girl have the surgery as soon as possible. After all, she still has a long life!"
"The chairman is really kind-hearted." Wang Jiuyang quickly flattered him.
"Okay, stop flattering me, let's talk about counterfeiting!" Li Weidong then asked: "There should be a lot of counterfeit products of ours on the market, right?"
"There are quite a few." Wang Jiuyang took out another document and then reported: "Household appliances have relatively high profits and have always been the hardest hit area for counterfeit products. Almost all big brands have counterfeit products on the market.
The production threshold of small household appliances is lower than that of large appliances, so counterfeiting is more serious than that of large appliances. And because counterfeit products are cheaper than genuine products, they still occupy a lot of the market.
The existence of these counterfeit products has also brought us huge losses. After all, the market is so big. If consumers buy fake products, they will not buy real ones again, which directly affects the sales of our products.
And after all, counterfeit products carry our brand. Once something goes wrong, the reputation of our puppy appliances will be damaged. For example, when the soymilk machine exploded this time, consumers’ first reaction was to blame us.
In addition to potential safety hazards, counterfeit products cut corners and are of poor quality, making them prone to malfunctions. Consumers may also mistakenly believe that our products are of poor quality, which affects our reputation. "
"You get what you pay for. When these people spend money to buy things, they should have expectations about product quality." Li Weidong said.
"Actually, counterfeit products are easy to distinguish. Basically, you can tell whether something is real or fake just by looking at the price. If something in another store sells for one thousand yuan, but this store sells it for five hundred or six hundred, it must be fake!"
Wang Jiuyang sighed and continued, "But people always have the mentality of being greedy for cheap. Sometimes even if they know that they cannot buy genuine goods at this price, they will still buy fake goods because they are cheap."
Li Weidong pondered for a moment and then said: "It seems that counterfeiting has had a serious impact on us, and we should increase our efforts to crack down on counterfeiting!"
"Chairman, cracking down on counterfeiting is not that easy! We are not the industrial and commercial department, and we do not have the power to enforce the law. Even if we have the will, we are powerless!"
Wang Jiuyang continued: “What’s more, counterfeiting has been around for a long time, and our Puppy Electric is not the first company to be harmed by counterfeiting.
Among the major home appliance companies such as Haier, Hisense and Gree, no one has been counterfeited! But these well-known brands are helpless against fakes, so what can we do! "
"So, the more fakes on the market, the more famous we are?" Li Weidong chuckled and continued, "This is not a good thing! However, it is indeed an objective fact that it is difficult to crack down on counterfeiting."
"Counterfeiting is like a wildfire that never burns out, but springs back again. If the relevant national departments don't take action to rectify it, it's hard for our company to make a difference!" Wang Jiuyang said pessimistically.
"That's not necessarily true! I think we as enterprises still have ways to deal with fakes." Li Weidong said with a smile.
"Chairman, do you have an idea?" Wang Jiuyang asked curiously.
"Most things in this world are inseparable from the word 'profit'. Those who make and sell fakes are also doing it for profit! So if you want to deal with fakes, you have to start from the profit aspect!" Li Weidong He opened his mouth and answered.
…
Zhao Shun was a well-known second-rate kid on the street. After barely getting a junior high school diploma, he stayed at home without going out to find a job. He hung out with some gangsters on weekdays and did some deception. After he got rich, So I would go to the Internet cafe to play games all night, and when I had no money, I would sleep in at home.
Zhao Shun's parents were ordinary workers and had no power. They usually worried about their useless son. The old couple also asked acquaintances to help Zhao Shun find a job, but no matter what job it was, Zhao Shun could not last long.
Zhao Shun simply couldn't adapt to that kind of nine-to-five job, so he spent three days fishing and two days drying nets. He was often late for leave and was soon fired by his boss.
As for those casual workers who did not require work discipline, Zhao Shun was also tired and stopped working after a few times.
Nowadays, Zhao Shun's biggest source of income, apart from asking his parents for money, is to collect money from doctors.
When encountering medical troubles that require manpower, they will act as family members of the patients. They don’t have to do anything. Just sit there for tens of dollars, which is enough to go to an Internet cafe and stay open all night long.
Recently, there were probably no medical accidents in nearby hospitals, and Zhao Shun didn't have the money to go to an Internet cafe all night, so he could only stay at home and sleep.
In the evening, Zhao Shun's father returned home and saw Zhao Shun still lying on the couch in the bedroom, and he suddenly became very angry.
"It's all because of you! If I had been educated well since childhood, I wouldn't be like this!" Father Zhao walked into the kitchen and complained to Mother Zhao who was cooking.
"He is also your son, why don't you educate him?" Zhao's mother immediately retorted.
"Don't I have to make money to support my family?" Zhao's father continued: "The male is the outsider and the female is the inside. Of course it is your business to educate the children! If the children are not educated well, it is your responsibility!"
"Earn money to support the family? I haven't seen you earn a lot of money! If you earn tens of millions and let your son become the second generation of rich people, even if he doesn't have a good education, he will not have to worry about food and clothing in the next life!" Zhao's mother is in menopause. It's like a dynamite barrel that can explode at the drop of a hat, and it's even more unforgiving with its mouth.
Seeing that the couple was about to quarrel, someone came to break up the fight.
There was a knock on the door, and someone outside the door shouted: "Old Zhao, are you at home?"
The voice was very familiar, and they both recognized at the same time that the person coming was Sister Zhang from the neighborhood committee.
Father Zhao hurried over to open the door, and then said hello: "Sister Zhang, have you eaten? If not, let's have something together!"
"No, I'm sending you this notice, but I have to go back and cook for my son!" Sister Zhang said, handing a piece of paper to Father Zhao.
"What important document is it again?" Zhao's father took the piece of paper and took a closer look. It turned out to be a training notice.
Sister Zhang then explained: “Puppy Electric has organized an employment training session for unemployed youth, and we hope that unemployed youth from various neighborhoods and communities can actively participate.
This training is free and includes food and accommodation. I was wondering if your Zhao Shun was unemployed, so I sent you this training notice.
Ask your Zhao Shun to attend this training class, and maybe he will go to work at Puppy Electrical Appliances! This puppy electrical appliance is a well-known brand after all. Although it is not as good as civil servants and public institutions, it is still a formal job! "
"Thank you, Sister Zhang. My Zhao Shun is so unsatisfied that I bother you to worry about it!" Father Zhao quickly thanked him.
After sending Sister Zhang away, Father Zhao walked directly to Zhao Shun's door. He didn't knock on the door, but kicked the door open.
Zhao Shun, who was lying on the couch, was so frightened that he covered his lower body with the quilt and said, "Dad, why didn't you knock on the door?"
Zhao's father directly threw the training notice in Zhao Shun's face: "According to this time, go and participate in the training for me!"
"What training?" Zhao Shun picked up the training notice, looked at it, and murmured to himself: "Employment training meeting for unemployed youth? Puppy Electric? I wonder if any pretty girls will participate!"
…
Zhao Shun thought that he must meet a few beautiful girls at the training meeting, so he came to the training meeting with full expectations.
"Zhao Shun, you're here too!" A voice sounded. Zhao Shun turned around and saw a familiar face.
"Liu Chao! Why are you here too? Do you also participate in this kind of employment training?" Zhao Shun said with a surprised look on his face.
"I was forced to come here by my mother." Liu Chao said helplessly.
This Liu Chao is also a second-rate guy. His situation is similar to that of Zhao Shun. He also has no job. He just hangs around on weekdays and contributes to the doctor. The two of them got to know each other because of this.
But this Liu Chao was more courageous than Zhao Shun. When Zhao Shun went to work as a medical doctor, he just pretended to be a family member and sat there and waited to collect money. Liu Chao, on the other hand, was responsible for pulling banners, burning paper money, crying and shouting, wearing sackcloth and mourning, and rushing to the front when action was needed.
Therefore, Liu Chao would be detained for several days for provoking quarrels and troubles from time to time. This was also because the "work risk" was relatively high. Liu Chao also received more money than Zhao Shun. If he was detained, he would receive additional compensation.
In Zhao Shun's eyes, Liu Chao, who was at the forefront during medical troubles, must be capable and earn a lot of money, so he should not come to this kind of employment training meeting.
The two of them walked inside together, and soon found several familiar faces, all of whom were relatively well-known second-rate young men from the neighborhood.
As for young and beautiful girls, there are none!
"What is going on! Have all the second-rate people in the city gathered here?" Zhao Shun thought to himself.
The two registered and were then invited into a large classroom. There was a banner hanging above the head of the classroom with a few big words written on it: Puppy Electric's first anti-counterfeiting training session!
Zhao Shun and Liu Chao were stunned at the same time and looked at each other.
"Fighting fake people? What do you do?"
When the two were confused, they saw a man in a suit walking in. He came to the center of the podium, took out a microphone, and asked in a rich voice, "Students, do you want to get rich?"
Upon hearing this question, everyone in the classroom was stunned.
"I ask again, do you want to get rich?" the man in the suit asked.
Everyone was still in a state of confusion, and no one answered.
This time, the man in the suit pointed directly at a person in the front row and asked: "Young man, do you want to get rich?"
"Who doesn't want to get rich!" the person who was asked replied.
"But the elders tell you that there is no shortcut to getting rich!" The man in the suit waved his hand suddenly: "No, I tell you, there is a shortcut to getting rich! That is to be a counterfeiter!
What is counterfeiting? Anti-counterfeiters are people who specialize in cracking down on fakes! You may have questions, how can you make a fortune by cracking down on fakes? I can tell you that there is something called the Consumer Rights Protection Law!
This law stipulates that if an operator commits fraud in providing goods or services, he shall increase compensation for the losses suffered by the consumer at the request of the consumer. The amount of increased compensation shall be three times the price of the consumer for purchasing the goods or receiving the service!
In other words, if you buy a fake that costs 100 yuan, we will compensate you three times, which is 300 yuan! If you buy one thousand, I will compensate you three thousand; if you buy ten thousand, I will compensate you thirty thousand! A transaction, excluding the capital, can triple the profit, which is more than making a small or large bet. Can you make a fortune! "
Hearing what the man in the suit said, all the lowlifes in the classroom showed greedy expressions.
…
Outside the classroom, Li Weidong and Wang Jiuyang were observing all this silently.
"Chairman, where did you get this lecturer? His words are so inflammatory, it makes me want to be a fake person!" Wang Jiuyang said.
"This guy used to engage in MLM and was a lecturer in the MLM gang. He was later arrested, but because he reported his accomplices and showed meritorious service, he was eventually given a suspended sentence."
Li Weidong then introduced: "It is difficult for people with criminal records to find jobs. I think this guy is a talented person and can speak well, so I gave him this job. It also gives him a chance to change his ways."
"I see." Wang Jiuyang nodded, then looked at the second-rate students in the classroom, and then asked: "It's just that these students are all second-rate students from various streets. Is it okay to let these second-rate students serve as dummies?
These people idle around all day long, cheating and cheating, each of them is better than the other, and when it comes to doing serious things, they are afraid that they will fail more than they succeed! "
Li Weidong chuckled: "What kind of serious profession do you think cracking down on counterfeiters is? This profession is actually similar to extortion, but don't you have to find this kind of second-rate guy who is good at cheating and abduction? If it were a good young man, I would still I don’t want to let them be treated as fakes!”
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