Rebirth of the Industrial Tycoon

Chapter 673 Testing the Thai market

The women's volleyball team appeared on the TV, and at the same time, a thick voiceover sounded: "We have been brilliant, we have also been depressed..."

The minute-and-a-half-long commercial looks more like a movie trailer. At the end of the commercial, when the women's volleyball girls won the Olympic gold medal, the scene of them hugging each other and crying was even more exciting. I felt a deep feeling.

This is an advertisement tailor-made by Puppy Electric specifically for the Chinese women's volleyball team.

This advertisement does not promote a single product individually, but adopts an implantation model to promote the puppy electrical appliances as a whole. However, the advertising is still very impressive.

The purpose of this advertisement is not to sell products, but to promote the brand.

For Chinese sports, the women's volleyball team has special significance. It is not an exaggeration to say that it is second only to the national sport table tennis.

Especially for those who experienced five consecutive women's volleyball championships in the 1980s, the four words "Chinese Women's Volleyball" are a belief that cannot be expressed in words!

After many years, the Chinese women's volleyball team once again stood at the top of the world, and it still made a shocking reversal from two to three, which is enough to touch every Chinese.

This positive endorsement image obviously greatly improves the brand's image.

The previous Olympic champions promoted Puppy Electric's products, while the women's volleyball team promoted Puppy's overall image. It can be said that Puppy Electric used this Olympics to launch a full range of brand promotions.

…

In the agricultural machinery test field, a technician was pushing a small rotary tiller. Wherever the rotary tiller passed, someone immediately came forward to measure the soil condition.

Ni Guilin wore a straw hat, a short-sleeved coat, and his trousers rolled up to his knees. He looked like a farmer, not a doctor at all.

The only thing that didn't match his outfit was probably the pair of glasses on his nose.

"I didn't expect that the transmission device was conquered by Mr. Ni so quickly!" Li Weidong said with some pride.

"I heard that it all depends on the research and development direction set by the chairman!" Yue Ping An, who was next to him, directly passed the credit to Li Weidong.

Li Weidong laughed, and then said: "I just said, you can try the transmission shaft, and Mr. Ni directly combined the transmission shaft and gears to create such a transmission system, which has better performance than simply using gears or transmission shafts." Much better and more stable.

And he also made some additional improvements. For example, the built-in clutch installed in small farm machinery is very good. It can be divided into fast and slow gears, reverse gear and neutral gear. It will be more fuel-efficient in operation and also improve the performance of the product. and security. "

After all, Ni Guilin is the person who can develop a cotton harvester. In terms of scientific research ability, he is naturally among the top in the country.

If such talents continue to stay in the Agricultural Machinery Research Institute for twenty years, and then they can get into a good position based on their qualifications, it will just be a waste of their youth.

Now that he has come to Fukang Agricultural Machinery, his strong scientific research capabilities have not been wasted, and he can also receive dividends every year. It can be said that he can make money through scientific research without delay.

Yue An'an continued: "My friend at the Ministry of Agricultural Machinery said that Thailand will resume holding agricultural expos, which will also include agricultural machinery exhibitions. Should we also go and blend?"

"Thailand's agricultural expo? Is it big?" Li Weidong asked.

"At least it is the largest agricultural expo in ASEAN!" Yue An'an continued: "Thailand is a major agricultural country, with more than 70% of the population being agricultural, and compared to other ASEAN countries, Thailand's agriculture is also relatively developed.

This agricultural expo in Thailand began in the early 1990s. At that time, Thailand's economy began to take off, its industry also began to grow rapidly, and a number of agricultural machinery companies were born.

So at that time, Thailand held this agricultural expo, mainly to promote Thai agricultural products to Japan, Singapore, South Korea and other places, as well as other ASEAN countries to promote agricultural machinery of local Thai companies.

After the Asian financial crisis broke out, Thailand's exports were hit hard, and a lot of Thai agricultural machinery companies closed down, so Thailand stopped holding this agricultural expo.

In recent years, Thailand's economy has slowly recovered, and it plans to resume this agricultural expo. However, there are not many agricultural machinery companies left in Thailand, so they approached us in China and invited our Chinese agricultural machinery companies to participate in the exhibition.

Of course, they won't invite us without any reason. Thailand also hopes that our country can import more agricultural products from Thailand, such as rice, rubber and the like.

I have also done some market research and found that Thailand’s agricultural machinery imports account for more than 60%, and even many basic agricultural machinery, such as four-wheel tractors, need to be imported.

Moreover, Thailand has just recovered from the Asian financial crisis and should not have that much money to buy expensive agricultural machinery from American and Japanese companies. Our country's agricultural machinery is cheap, which is suitable for the market of developing countries like Thailand. "

"Thailand's main crop is still rice, right?" Li Weidong asked.

“There are also crops such as rubber, tobacco, coffee, sugar cane, and coconut.” Yue An’an continued: “In addition to conventional four-wheel tractors, the agricultural machinery needed by the Thai market is mainly rice planting machinery.

In addition, Thailand also has a huge demand for agricultural products processing machines, such as processing machines for livestock, beef, and dairy products, as well as machines for processing cash crops such as coffee, rubber, and sugar cane, as well as machines for spraying pesticides and insecticides. Very marketable. "

Li Weidong thought for a moment and said: "Then if we go to Thailand to participate in the exhibition, we still have to come up with some products suitable for the Thai and ASEAN markets.

Machinery related to rice planting is definitely the first choice. As for rice harvesters, we cannot compare with those agricultural machinery companies in the south. After all, their rice planting areas are relatively extensive.

But you can try a rice rotary tiller. The small agricultural machine we just developed can be replaced with a paddy wheel for rice rotary tillage, and it can be used as a rice rotary tiller. It’s time to try this new product in the Thai market. "

"I think so too." Yue An'an continued: "I will tell Mr. Ni soon and ask him to do more research and development improvements for paddy fields, so that we can go to Thailand to participate in the exhibition!"

…

The Asian financial crisis hit Thailand hard, and it took several years to finally recover.

The Asian financial crisis has dealt a huge blow to Thailand's industry.

Thailand's industrial foundation is already weak, and a large part of it is invested by Japan. After the outbreak of the Asian financial crisis, Japan's comprehensive withdrawal of investment directly caused the collapse of more than half of Thailand's industry.

Moreover, Thailand relies on imports for many of its industrial raw materials. The collapse of the Thai baht has also directly blocked companies from importing industrial raw materials, and the industry is even more ruined.

Before the Asian financial crisis, there were some agricultural machinery companies in Thailand, but most of them collapsed during the Asian financial crisis, which also made Thailand rely heavily on imports of agricultural machinery.

Larger ones like combine harvesters, smaller ones like rice threshers, and even four-wheel tractors commonly used in agriculture, Thailand needs to import from other countries.

Thailand itself can probably only manufacture simple machinery such as water pumps, or some relatively inefficient agricultural machinery.

For example, the quality of some rice processing machinery produced in Thailand is relatively poor, and the processed rice will be more broken. This affects the quality of Thai rice, so equipment needs to be imported from abroad.

In the 1990s, Thailand's agricultural machinery market was almost monopolized by Japanese agricultural machinery. Of course, because Japanese agricultural machinery was relatively expensive, most Thai farmers could not afford it. Therefore, Thai agriculture still requires a lot of labor input. intensive industry.

If Thailand wants to develop industry, it must allow the agricultural population to leave the land and come to cities to work in factories. This requires the use of agricultural machinery in agricultural production to replace human labor.

However, agricultural machinery in Japan is extremely expensive. If farmers cannot afford agricultural machinery, they can only continue to cultivate by manpower. However, manpower farming cannot allow labor to be invested in industry, industry will not develop, and Thailand will not be able to create its own If you can’t make your own agricultural machinery, you have to rely on imports. Imported agricultural machinery is too expensive...

This seems to be trapped in an infinite loop.

In fact, many Southeast Asian countries are wandering in this endless cycle. Over time, the country will not be able to develop.

After the Asian financial crisis, Japan gradually declined, and Chinese manufacturing began to rise. Low-priced Chinese agricultural machinery quickly occupied a place in the market of ASEAN countries, and ASEAN countries also became the main export market for Chinese agricultural machinery.

In 2004, Thailand's GDP finally returned to the level before the Asian financial crisis. Of course, this is only a numerical recovery. If inflation in the past few years is included, Thailand's economy in 2004 was not as good as before the Asian financial crisis.

…

The scale of this agricultural expo is very large, of which the exhibition of agricultural machinery is only a part. It is more about the exhibition of agricultural technology and the exhibition and sale of agricultural products.

Agricultural technology is mainly dominated by American and Japanese companies. For example, American companies have brought excellent seeds, while Japanese companies have many new cultivation technologies and improved crop varieties.

Japan has always been a world leader in crop improvement. Many of the best-selling fruit varieties in the country in the future will be improved in Japan.

However, for the sake of economic interests, domestic farmers only blindly pursue yields and neglect the management of crops, resulting in a decline in the quality of agricultural products and an increasingly poor taste.

Moreover, after a variety of crops becomes popular, farmers will swarm to plant this crop. Blindly expanding planting can easily cause the price of agricultural products to plummet.

The quality has deteriorated, which reduces consumers’ desire to buy; the increase in production will lead to an oversupply of agricultural products.

The combination of these two factors can easily turn a popular product into a street stall that no one cares about within two or three years.

Many agricultural products are not easy to preserve, especially fruits. You must eat them as soon as you pick them, otherwise they will rot. Once mature agricultural products cannot be sold, farmers will still suffer the loss.

For example, Sunshine Rose grape is a recent case. In the past two years, Sunshine Rose grape has been available in many small supermarkets, and the price has become cheaper. However, the quality has also dropped like a roller coaster. The taste is compared to the previous two years. It’s been a long time.

Thailand's climate is more suitable for growing fruits, so Japanese companies have brought many improved fruit varieties. It's just that Japan's fruit varieties are just like their agricultural machinery, they are all very expensive!

American agricultural companies have also been eyeing the Thai market for a long time. Agricultural companies like Monsanto are all predators that eat people without spitting out their bones. How could they let go of a major agricultural production country like Thailand?

However, Thailand has a long history of growing rice. Thailand’s rice seeds are self-sufficient, and Thailand has already established regulations for Thai fragrant rice. It is difficult for American agricultural companies to control Thailand’s seed market.

The agricultural products exhibition and sales section is the home field of ASEAN countries.

Among the ten ASEAN countries, except Singapore and Brunei, they are all agricultural countries, and exports of agricultural products are their main source of foreign exchange.

This time Thailand held an agricultural exhibition, other ASEAN countries also came and brought their own agricultural products, and their customers were mainly Japan, South Korea, Australia and other relatively wealthy countries surrounding ASEAN.

The agricultural machinery exhibition area is dominated by Chinese companies. In addition to Thais, the customers also include members of other ASEAN countries.

Although the quality of Japanese agricultural machinery is good, it is too expensive. ASEAN countries are generally poor, and farmers do not have much money, so they are quite sensitive to prices.

…

In the indoor exhibition hall of the agricultural machinery exhibition area, due to the large number of exhibitors, the space allocated to each company is not very large. The larger booth can place about four medium-sized tractors, and the smaller booth can only place two.

Large products such as large tractors or combine harvesters are only placed outdoors.

However, there are not many large-scale agricultural machinery of this kind. The bigger the equipment, the more expensive it is. ASEAN countries are generally poor and cannot afford such large equipment.

In the exhibition area of ​​Fukang Agricultural Machinery, all small and micro agricultural machines are displayed, and the hand-push rice rotary tiller is the flagship product.

Li Weidong looked at the gadget in front of him with great satisfaction. Although this machine was small, it was well-equipped and had all the functions it should have.

At this moment, a voice sounded from the side: "Chairman Li, you have come to Thailand in person!"

"Director Song, long time no see!" Li Weidong greeted with a smile.

The other party looked around and asked: "Didn't Yue Ping'an come with you? He is your general manager, why should he come to attend the opening ceremony?"

"Mr. Yue, he is on the plane tomorrow." Li Weidong replied.

This Director Song is none other than Song Chengde, the chairman of Dayang Machinery Group.

The predecessor of Dayang Machinery Group, Dayang Machinery Manufacturing Factory, was Yue Ping An's old employer.

When he was still at Dayang Machinery Factory, Yue An'an competed with Song Chengde to be the next factory director, so the relationship between the two was not harmonious.

Later, Yue An'an had a better opportunity and was promoted to a ministry position. The next director of the factory naturally fell on Song Chengde.

Later, Yue An'an was poached by Li Weidong to Fukang Engineering. Yue An'an and Song Chengde both became the heads of the company, and they were always at odds with each other.

When Fukang Engineering was developing cotton harvesters, Yue An'an and Song Chengde made a bet. As a result, Song Chengde lost for a while and made himself very embarrassed.

For a long time since then, when Song Chengde met Yue Ping An, he would deliberately walk around for fear of being ridiculed by Yue Ping An.

Li Weidong knew about the previous grievances between Yue An'an and Song Chengde. Now Song Chengde actually came to look for Yue Ping An, which made Li Weidong feel a little strange.

"This Song Chengde suffered a loss and lost face last time, but he dared to come forward this time. Could it be that he has got some new trump card and wants to win back a victory in front of Yue Ping An!" Li Weidong thought to himself.

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