Rebirth of the Internet Overlord

{Time: July 22, 2002}

The action has begun. After skrpe is truly open for download, Ning Zimo will use the small software he has written to place keyword paid advertisements on Fengyu, Yahu and Juhard search engines.

The first month is just for keyword paid advertising, and Ning Zimo has already planned an advertising budget of 500,000 US dollars.

In 2002, search engine keyword paid advertising was still a relatively new thing. Currently, only a handful of more avant-garde Internet business users have gradually begun to use this feature, so the price of a single keyword bidding on major search engines is very high.

Low, on average around 0.2 US dollars.

Converted, if you invest 500,000 US dollars, you will get 251,000 interested clicks.

At the same time, in this era, the conversion rate of clicks into effective visits is as high as 15%-20%.

As for the keywords that Ning Zimo plans to put in, precise long-tail keywords for VoIP Internet calls account for more than half. The conversion rate of such keywords can reach a terrifying 40% conversion rate.

Calculated in this way, 500,000 US dollars will get at least 500,000 downloads based on a conservative conversion rate of 20%.

Not counting other promotion methods, with a monthly investment of 500,000 US dollars in promotion fees, the number of download users in a single day can reach 1.60,000.

***+***

Alyssa is an administrative employee of a company in Paris. As a company with only 30 employees but 5 offices in Europe, the company's expansion speed is quite fast. In the first half of the year, the company's sales have reached 5 million euros. According to this

If the situation continues, the company's sales this year should increase by more than 25% compared to last year.

However, precisely because of the company's business expansion, the company's five major offices in Europe have always been in contact with each other. In addition to emails, the most communication on weekdays is by phone. But in Europe

Telephone charges remain high and account for a large part of the company's operating costs.

According to the big boss Henry's ideas, Alyssa has been looking for a suitable cross-border contact solution recently.

When she thought of having to face this problem at the regular meeting tomorrow morning, Alyssa's mood, which had been soothed by the weekend entertainment, sank again.

Before going to bed, Alyssa still felt that she couldn't let go, so she simply logged on to the forum where she usually communicated and searched blindly for something.

It seems that it is late July, almost a month has passed since the 2002 World Cup, and there are still people discussing the fact that for the first time, the defending champion failed to qualify for the group stage.

As a fan of the French team, Alyssa is actually very annoyed. After all, this year's World Cup still follows most of the lineup that won the championship in 1998.

But Pires, Zidane, and Leboeuf were injured one after another, Miku was unable to be reused, and Henry's red card left coach Le Maire with no cards to play. It can only be said that the champions of the last World Cup and the 2000

The European Cup championship used up the luck accumulated by the French team over the years.

Therefore, even God is not on the side of the French team.

The group was eliminated, nothing to complain about.

Be sensible, isn't there a future for this?

After typing a few words on the keyboard, Alyssa clicked to send, and then continued to check the forum posts.

Suddenly, a post with a short title aroused great interest in Alyssa.

"The best contact solution to reduce call charges, skrpe is born!"

Reduced call charges?

Alyssa suddenly became interested. She clicked on the post and found that there were already several replies under this topic. She took another look at the topic owner and found that it was a new account.

But Alyssa doesn't pay attention to these. She just wants to know whether the plan to reduce phone bills is reliable.

This is the subject's personal experience, at least that's what he said.

"Hi guys, I have participated in the internal evaluation of skrpe instant messaging software for the past 10 days.

At first, I rejected the so-called instant messaging software because there were too many software like icq and they did not really solve the essential problem of communication. But since we are participating in the inside, we must have a testing attitude, so I still explained in detail

Participated in the testing of this software.

But when I got this software, which is somewhat similar to icq, I found that my understanding of it was wrong.

This instant messaging software called skrpe is really a "communication" software!

Using skrpe will mean that as long as you have a headset and a microphone, you can communicate with your friends on the other end of the software just like making a phone call.

No signal loss,

No signal loss,

As long as you have a narrowband network,

You can enjoy smooth calls.

It's that simple!

Currently, this software also provides a one-month free trial period for each newly registered account. As long as you pay the monthly fee during the trial period, you can also enjoy a 20% discount.

And today is the day when skrpe is officially launched.

What are you waiting for? Click to download and experience it.

ps: Lucky for you users in Germany, the UK, France, Italy and Spain, this software is currently available in multiple languages.”

Alyssa's eyes lit up after reading it. Isn't this what she has always wanted? So she couldn't wait to click on the link and immediately saw the skrpe website page with a bright introduction.

In the introduction on the homepage, Alyssa saw an introduction to the functions of skrpe, the most important of which is the remote calling function.

This is really an instant messaging software, Alyssa hurriedly clicked the download link.

Although adsl only has 2m bandwidth, the software is not large, only 800kb in size.

In less than a minute, an S icon file with two ends that look like a receiver and a microphone was successfully stored in the computer.

Alyssa tried to install it, and it only took two clicks to complete the entire process.

The registration process is also very convenient after opening the software. You only need to provide an email address and a login password to quickly register an account.

The pop-up software interface is even more refreshing, with no superfluous things and only three different categories of friend lists.

In the friends column, there are actually two users, skrpe cs1 and skrpe cs2.

Is this customer service?

Can I still talk to customers on the phone?

Alyssa tried to dial the numbers of these two users and found that the other party was busy.

Smiling, Alyssa could understand that many people should have the same behavior as her at this time, and the other party would naturally be busy for a long time.

But if you don’t call them, who else can you call?

At this moment, Alyssa's cell phone rang. She took a curious look and found that the call was from Serena who was far away in Germany.

Serena is Alyssa's good friend in the company, and she was sent to Germany to develop business in the first half of the year. Logically speaking, she usually wouldn't call on weekend nights. But looking at the software on the screen, Ellie

But Sha felt that she must have come here for this matter.

Alyssa smiled and answered the phone, but heard Serena getting excited on the other end.

"Alyssa, please turn on the computer quickly. I seem to have found a very good solution for cross-border contact for you..."

"Oh~~is it skrpe?"

Sure enough, Serena really called about this matter. These two friends really have a good understanding.

"Hey, how do you know? Did you download it too?"

"Yes, I was about to try calling two customer service calls. But it seems that there are too many people dialing and the lines are busy."

"Hey, me too. How about we add each other as friends and try the call function."

"Yes~ But you need to wait, I need to connect the headphones and microphone."

"I don't have this problem when I use a laptop."

"You are an expatriate and the company has the equipment. I can't afford such an expensive laptop."

Alyssa complained while looking for external devices that she had not used for a long time.

Finally, she found them in a drawer.

Putting the phone on speaker and setting it aside, Alyssa tried to figure out how to plug the devices into the computer.

"Hurry up, I can't wait any longer."

Alyssa rolled her eyes. She knew that her friend was very impatient, "But you also have to wait for me, a person who doesn't know much about computers. Just wiring the wiring gives me a headache."

After finally connecting the line, Alyssa asked, "What is your skrpe account?"

""

"OK,"

Alyssa entered it in, and as soon as she clicked search, a new friend appeared in the list. Serena on the other end of the phone also said excitedly, "I received your message, you added me."

"yes."

As soon as she finished speaking, a phone ringing sound came from the computer. This sound was somewhat similar to the ringing tone of a mobile phone, which made Alyssa couldn't help but laugh.

"Hurry up and pick it up. I don't even want to accept you anymore. I want to give it a try."

"Okay, okay,"

While talking, Alyssa connected to the call interface.

"Hello"

"Hello"

Alyssa was stunned for a moment and found that the sound from the phone's loudspeaker and the sound from the earphones came at the same time.

The important thing is,

The sound quality is the same,

Extremely clear.

"Did you hear that? Do you think this software can help our company save more phone bills?"

"Yes, Serena." Alyssa felt her heartbeat speed up a bit, and she felt an uncontrollable excitement. "I think I can come up with this plan at the meeting tomorrow morning."

"That would be great."

Serena was very happy on the other end of the phone. After the two hung up the phone, they chatted for a long time through skrpe.

for a long time!

…

“9800 downloads, a bit slow”

After holding on for dinner until 14:00, Zhuang Zhanpeng looked anxiously at the download statistics that were less than 5 digits on the screen. He stood up and walked up and down the aisle of the conference room.

But the conference room is a relatively closed space, and his repeated movements were like a fly with nowhere to escape.

Buzz buzz~~

Han Wenqing couldn't stand the depressing feeling caused by Zhuang Zhanpeng's walking like this, and said impatiently, "Boss, if you keep walking like this, the floor tiles will soon be worn out by you."

Although Wang Xijie and Zhang Xinjie beside Han Wenqing didn't say anything, Ning Zimo could see hidden anxiety from the contraction of muscles on their faces.

Ning Zimo glanced at Zhuang Zhanpeng and Han Wenqing indifferently, but this action "ignited" Zhuang Zhanpeng. He could tell that Ning Zimo was just "watching a show."

"Master, you are too calm. What is your expression?"

"Watch a show. A man who grows flowers actually does this to another man because of a quarrel. Wow, what a great title!" Ning Zimo looked excited, "This is much more interesting than simply watching the number of downloads increase!"

As he said that, Ning Zimo retracted his legs on the stool and hugged him. This action made him feel like L from "Death Note".

Suddenly, he remembered the days when he was translating Japanese dramas in college.

Sound monster!

Just cool!

But the next second, Ning Zimo looked at Zhuang Zhanpeng and raised his eyebrows, "When we have money in the future, we will find someone to record these trivial moments. When you all become famous, I will release a recording program

, the name is "Emperor Penguins-Things You Don't Know But Want to Know""

Hearing Ning Zimo's words, Zhuang Zhanpeng and Han Qinghua were still digesting it, while Zhang Xinjie on the side suddenly burst into laughter.

"What's so funny about this?" Ning Zimo turned her head and looked at him like a fool.

"It's nothing. Master, I suddenly felt very funny." Zhang Xinjie hugged his belly and couldn't hold back his laughter.

"You have such a low sense of humor!"

While several people were bickering, Fang Rui suddenly shouted, "It's over 10,000!"

For a moment, everyone in the conference room reacted by first looking at the monitor, then immediately raising their arms, silently shouting, and dancing.

Ning Zimo sat calmly on the stool, watching the publicity of the group of people and not stopping anything.

Zhuang Zhanpeng jumped twice. After seeing Ning Zimo being extremely calm, he couldn't help but ask everyone around him, "Why is the boss so calm? It shouldn't be!"

"The devil knows, you can ask yourself."

"That's our boss. You can still control me, boss?"

"I'll go, diamond king Laowu, who is worth a lot, if I have a sister, I wouldn't mind being the brother-in-law of the boss."

"Do you have a sister?"

"Without a sister, we only have Su Mucheng."

"The boss has it, and it's very beautiful."

"Hey hey hey, do you have any photos?"

"I dare not have it."

"..."

"..."

"..."

Ning Zimo didn't hear clearly what the people on the other side were muttering. He noticed that the sudden influx of more than 100 traffic just now were basically users from the United States.

Apparently, this is the time for Americans to visit forums?

Based on the current number of users of 10,000, today’s task will definitely exceed expectations.

What's more, even 1/10 of the current promotion fee has not been burned out.

The advertising consumption is less than 2,000 US dollars, but it already has 10,000 users.

Free promotion in this era is not as weak as in previous generations!

Ning Zimo smacked his lips,

This rhythm is so good.

It's really awesome.

After all, sometimes just simple math games can make many things boring.