Rebirth of the Internet Overlord
0148. Hannan promotion explosion
{Time: September 1-September 4, 2002}
Hannan Starlight Forum, as the main promotion section of Hannan, has gathered popularity very quickly. From the time the post was posted on September 1st to the afternoon of September 4th, when the evaluation activity was about to end, there were even people from lower-level counties and cities in Hannan.
Netizens register and participate in evaluation registration and topic discussions.
Lin Changxin has been staying in Yaqing since he got off work from the telecommunications office this afternoon. Whenever he comes, Xi Mengyun and Sima Lin will be waiting for him in the office.
The two of them seemed to be chatting while sitting on the sofa, but in fact they were constantly paying attention to this promotional event.
Lin Changxin didn't have time to pay attention to the thoughts of the two beauties. He was already too busy.
These days, I have been receiving compliments from super managers like they have never seen before. I updated every hour after the event started, and now I update every half a day. The novelty of increased traffic comes and goes quickly, and I guess it will be updated soon.
Super management has become habitually indifferent to the fact that the number of visits has hit a new high in the past few days.
Lin Changxin knew that the forum promotion of this event was based on the Internet traffic thinking mentioned by the boss, and it was a short-term concentration and rapid burst model that the boss was particularly concerned about.
And this promotion process that exceeded expectations made every moderator who participated, even if they have not received any benefits for the time being, still very happy with the current results.
This surge in short-term effects has made people involved in the promotion more enthusiastic. The planned time for the topic to spread to local forums in surrounding counties and cities has not changed, but the impact has been brought forward.
Looking at the message on the screen, Lin Changxin was quite proud. The sender was Mozhu "Wonderful Sounds Are Always There" in the diary area.
Lin Changxin raised his head and looked at Xi Mengyun with a silly smile, leaving Xi Mengyun confused.
"Axin, what's wrong?"
"Sister Mengyun, the forum diary owner 'Miao Yin Chang Zai' told me a new news," Lin Changxin paused deliberately, but he did not have the nerve to pause for too long, and announced to himself, "She is in Mian County.
A friend from a computer company is interested in becoming a sub-distributor in a local county, with a target of 500 USB devices and 100 routing devices."
"ah?"
This news had a huge impact on the three people in Xi Mengyun's office.
They had been silently paying attention to the development of the situation these past few days. They never expected that only four days later, someone with such quick action would come to discuss distribution!
300 USB and 30 routing devices, which is 1/4 of the inventory in Xi Mengyun’s warehouse!
The inventory that had not been moved for months was suddenly filled with orders of these intended quantities. Even Xi Mengyun, who had always been calm, was a little moved.
Lin Changxin took the pen, wrote down the phone number that Miaoyin Changzai had sent to him, and handed it to Xi Mengyun. When Xi Mengyun received it, she felt that the thin paper was actually heavy.
Less than 10 minutes after she picked up the phone and ran out, she ran in with excitement on her face.
Looking at Lin Changxin and Sima Lin who were confused in the office, Xi Mengyun said excitedly:
"Do you know? That quantity of goods is simply not enough! Mr. Peng just wanted to negotiate an exclusive deal but I rejected it outright. Instead, I settled for 500 units at a supply price of 120 yuan according to the distribution price set by Zimo.
USB modem, the supply price is 300 yuan and he takes away 100 routing devices. He will take half of the payment and pay for the remaining half.
And just now our distributor in County Y called and casually ordered 500 USB and 100 routing devices, using the same payment method."
Xi Mengyun frowned as she spoke, and said distressedly, "2/3 of the inventory was sold out at once, and this is only the fourth day."
Lin Changxin looked at Xi Mengyun and giggled for a while, then suddenly picked up the phone and said, "Then I'm going to call the boss's aunt's factory. The boss actually ordered the goods before he left. Starting from the 1st of this month, he will order the goods every other day.
Ship one shipment. Each shipment contains 1,000 adsl modems and 100 routing modems."
Xi Mengyun was stunned by Lin Changxin's words, "Isn't Zimo afraid that he won't be able to sell it?"
Sima Lin on the side immediately frowned when she heard this, but as soon as Xi Mengyun finished speaking, the phone in her hand rang again.
After glancing at the unfamiliar number, Xi Mengyun still answered the call.
Lin Changxin listened to a few words and then turned his attention to the monitor again.
That was another order call from Gu County. It seemed that the remaining 500 adsl modems and 300 routing modems would not last long.
Next, we have to discuss a suitable ordering method with Sister Mengyun.
Just as Lin Changxin was thinking about it, Xi Mengyun hung up the phone and took a few steps quietly, "Gu County, 500 adsl modems and 100 routing modems."
Said, Xi Mengyun smiled helplessly, "If you don't move, it will be a blockbuster. Have these people discussed it? This is good, there will definitely be people from 7 counties who will place orders, and there is no inventory.
What should I do?"
Lin Changxin curled his lips and said under the gazes of Xi Mengyun and Sima Lin, but suddenly he remembered that this seemed to be the boss's usual behavior.
It seemed that all the problems they encountered now were already expected by him who was far away in the United States, right?
Lin Changxin shrugged helplessly and said with a wry smile, "Sister Mengyun, you haven't estimated the retail traffic after the lottery. Compared with the order volume of channel dealers at this time, the explosion of that quantity will be the most terrifying."
Looking at Xi Mengyun's expression of sudden realization, Lin Changxin smiled and said, "Sister Mengyun, the boss actually has arrangements for the next step of logistics preparations, so as not to delay the implementation of our plan. In addition, the new goods are expected to be received tomorrow at the latest. Now
, let’s prepare for the big traffic after the lottery first.”
The lottery will be gradually announced at 21:00 in the evening on September 4th. The day after the announcement, the first batch of 200 people’s test products will be sent out. Therefore, Xi Mengyun does not dare to easily send all the goods to the channel
business.
Fortunately, channel dealers are also people who talk faster than they can act. Even in order to save some transfer fees, it takes two days for the order payment to arrive. Therefore, no matter how you calculate, there is still some operational time.
But Xi Mengyun, who spoke nervously to Lin Changxin, was still worried about the huge traffic after the lottery.
…
The lottery page opened by Starlight Super Management has received applications from more than 60,000 people, and Lin Changxin temporarily decided to expand the number of participants to twice the original number.
In order to respond to the boss's request for short-term concentration and rapid burst mode, Lin Changxin felt that since the boss had instructed him to let go, he would expand the response scope of this activity even more. Xi Mengyun thought about it briefly and agreed. And this little
The changes suddenly intensified the enthusiasm of the applicants.
"There are still four hours until 21:00, and the number of applications may exceed 80,000. In three days, the super management over there has become numb. The number of discussion threads has reached nearly 200,000. Although 400 devices have been added,
It still feels like it’s not enough.”
Lin Changxin was so busy now that he didn't even bother to raise his head when he spoke. But after he finished speaking, he quickly continued:
"Forget it, 400 units is enough. After all, it is a lottery. If you have too many, there will be no sense of expectation. I will start to screen the trial users at 20:00. I will export the data on time and transfer it to friends who are familiar with the geographical environment of the local county and city for them to manually
Filter it. I see that the current data has covered surrounding counties and cities, and it is estimated that 20 places will be reserved for surrounding counties and cities."
After mentally anticipating the general situation, Lin Changxin made arrangements on his own.
Xi Mengyun felt that she and Sima Lin were not very involved in this matter. It seemed that Lin Changxin was the only one to handle the promotion work.
She had to praise this young man's growth once again. After thinking about it, she asked casually, "Are there fewer places in the surrounding counties and cities?"
"It's not good to have too much. They come to pick it up and we deliver it, which all costs money." Lin Changxin blurted out, which was a copy of the boss's original words.
In an era where transportation is basically based on walking, the 3-day experience delivery evaluation report will be delivered immediately after the lottery. There is no time to wait, so I have to go and deliver it.
When eight o'clock arrived, Lin Changxin Ma Liudi used the software to filter the data, took another look at the registration information, and quickly selected the candidates. While sending, he was still chanting, "Miaoyin is in charge of Mian County, and Tailang is in charge of Nanzhen County.
The corners of my eyes are responsible for Gu County..."
…
At 20:50 in the evening, the lottery page once experienced an access failure due to overcrowding. At that time, Xi Mengyun only saw Lin Changxin's luck and had no idea what was going on. Fortunately, Lin Changxin was prepared and asked the superintendent to follow up and deal with the failure in time.
.
After a while, Xi Mengyun and Sima Lin finally saw Lin Changxin stop what he was doing.
Lin Changxin breathed a sigh of relief while sitting on the stool and smiled at the two beauties opposite him, "The highest number guessed by the promotion team was 70,000 people, but the actual number of people participating in the event reached 94,512. This number was achieved through a lottery program
Statistics show that they are all real adsl users.”
The number 94512 exceeded the expectations of the three people in the office!
Xi Mengyun glanced at Sima Lin, and the two immediately hugged each other happily regardless of Lin Changxin's presence.
"Linlin, your dowry is expected."
"Hmph, don't talk nonsense~~"
Lin Changxin could only smile at this end, continue to envy his boss for his wealth of fortune, and then continue to be busy. Only this time he was hiding behind the monitor, snickering.
In terms of C++, he is only half a bucket of water. If it weren't for the help of his boss, he still wouldn't be able to figure out the application logic of this lottery program.
The lottery applet designed by the boss Ning Zimo is very simple, but has very practical functions:
One is the web page, which contains an announcement and a publication window for a specified number of lottery codes, as well as a corresponding query window.
Another program downloaded locally is the most critical. It can determine whether the machine participating in the lottery is a real adsl user, and at the same time implement three other small functions.
1. Obtain the user account of adsl. If you are not an adsl user, you will not be able to participate in the event.
2. Provide two text boxes to allow users to submit adsl user accounts and return a unique lottery code.
3. Prompt the user whether to participate in the lottery.
Therefore, judging based on this principle, these more than 90,000 people are all real users!
Not only was this number so large that the promotion team couldn't believe it, but Lin Changxin even thought that his bosses in the United States would find it unbelievable.
Because the boss estimates a market share of 10 million, but if all these 90,000 users are converted into sales, I am afraid it will reach 20 million.
How many adsl users are there in the hn district? This 90,000-plus figure must have attracted all the people from surrounding counties to reach this astonishing number, right?
At this time, Lin Changxin had to admire his boss who was far away in the United States.
In strategizing and winning from thousands of miles away, this is someone like him.
But he is in the same grade as me, so why don’t I have the same mind as him?
Why don’t I have a girlfriend as beautiful as Sister Linlin?
I don’t understand…
However, Lin Changxin knew that he had no time to sigh. Before 21:00, he had to upload the selected reviewer data to the backend in batches. Then the lottery page would announce a lottery code every 1 second. This was another time for the boss to join in at the right time.
The concept of "hunger marketing".
It is said that in less than 4 minutes, this method can maintain attention and at the same time make the waiting people less anxious and upset.
Under the gaze of the two beauties, Lin Changxin finally showed off his skillful APM. Finally, at 20:59, Lin Changxin uploaded all the winning lists that he had set up, and he finally had a chance to rest.
Picking up the level, Lin Changxin sat in front of the monitor, watching the lottery page with the two beauties behind him as the lottery codes were revealed one by one.
Those lottery codes combining letters and numbers had tortured him countless times in the past four days, and now that they were finally revealed, it made him feel so wonderful.
When the 49th lottery code was announced, Xi Mengyun's phone rang again.
No matter who the call came from, it doesn't matter anymore.
Because the most important part of the plan has been completed, the next step is to wait for the time to receive the fruits.
It can be said that the tasks assigned by the boss can be successfully completed. No matter who he wants to give back to, today's situation will have a good result.
Lin Changxin looked at the empty night outside the office, and suddenly thought of the person who arranged all this.
I don’t know if he really wants to help sister Linlin earn so much dowry money. What will happen next for the two of them?
Forehead……
Why do single pigs worry about others?
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