Rebirth of the Internet Overlord

{Time: February 23, 2003}

{Location: San Jose, California}

Alice is a student at the Stanford School of Economics in California. As a trend-setter who likes to have fun at the forefront of fashion, Alice also has a hobby that is admired in a small circle.

nightclub dj.

Every weekend when late at night comes, Alice, who is usually quiet, will put on her coolest clothes and go to the nightclub where she often works. She will stand in front of the familiar CD player and let the men and women in the nightclub follow her.

The music produced swings wildly.

In the past six months, Alice's popularity has increased a lot.

Because half a year ago, she accidentally came into contact with something called [Blog]. Speaking of which, Alice came into contact with blogs from an unintentional search on the Internet. One day, she accidentally clicked on a blog called "Food"

"Comments" blog page, I saw a person who wrote many blog posts about various California food.

Because Alice likes music as well as food, such topics naturally attracted her attention. When she read all the articles by the "food critic" with great interest, she could see from the lines of that person's words that Alice

Si unexpectedly discovered a lot of delicious food not far from her.

But one day Alice discovered that the person's page had changed. His new blog post not only contained pictures of food, but also played a beautiful piece of music on the page.

Those nightclub concerts that were different from other nightclubs. When she saw those pictures of food, she unconsciously put her on a table with delicious food, as if she was enjoying a sumptuous meal in the scene of the photo.

point.

I have been following this person for a long time, and for the first time in this month, Alice's focus has jumped from the "food critic" blog post to the [blog] platform.

Based on her own feelings, Alice has a keen insight that [Blog] is a very good open platform.

Perhaps here she can freely share electronic music that seems strange to others. What if there are musicians who like to explore and like her own creations? What if there are music critics and producers?

So Alice had the idea of ​​registering her own blog at that moment. What made her feel strange was that although applying for a blog was simple, it did not allow her to insert her own music on the page like a "food critic".

Puzzled, Alice decided to ask the blogger "Food Critic" for help. Although she felt that the other person might not notice her problem, she still tried to express her doubts sincerely in the comments of one of his articles. No.

Thinking of that person, he quickly replied to me.

The "food critic" told her that this is an advanced feature of [Blog], but this feature is only available to signed bloggers.

Sign a contract?

So formal?

Chewing this passage carefully, especially the word contract, Alice, who studied economics, was keenly aware of a problem. Blogs like the "Food Critic" she saw may not be just a place of exile for different fragments of life.

, but a business platform that can be operated?

Alice immediately became very interested in [Blog]. When she contacted the customer service of [Blog] by email, she discovered that there was actually a professional [Celebrity Plan] brokerage company behind [Blog].

Although they are a brokerage company, they do not manage so-called celebrities, but have a package of promotion plans for Internet celebrities.

For qualified professionals in various fields, [Blog] will invite them to become premium members. After publishing articles through [Blog], [Blog] will even pay them an appropriate amount of commission based on the statistics and influence of the blog posts they publish.

Or maybe more promotion opportunities!

Of course it is good to make money. Although the commission for publishing a few high-quality, high-read blog posts a month is likely to be only tens or hundreds of dollars. But if you want to have advertising on the page, the [Red Man Plan] company will negotiate on your behalf.

and placement, and only charge a certain commission in the middle.

The important thing is that there are more promotion opportunities, which is what Alice values ​​most!

Alice immediately applied for a contract, but was told that she must at least become a [Blog] user and accumulate more than 3 months of blog writing experience. As a newcomer, she also needs to accumulate at least 10 very high-level professional articles to meet the standard.

However, the [Red Man Plan] company will provide a 3-month trial period for the advanced [Blog] to those who want to sign up, and will provide certain high-quality article promotion opportunities within 3 months.

After learning that the other party had such a detailed plan, Alice became more interested in the commercial operation platform model of the [Blog] and [Celebrity Plan] brokerage companies.

After all, electronic music is the dream she has been chasing. Since the [Blog] platform and the corresponding business plan of the [Celebrity Agency] behind it can give her dream a complete promotion platform, why not give it a try?

You still have to have dreams,

What if it comes true?

***+***

"…Since Alice joined [Blog], in just three months, she has gained a large group of fans based on the electronic music she has accumulated in the past. Although the word fan has not yet become popular among them, she does have

Nearly 30,000 independent, repeat visitors are fans of her music.

The 150 bloggers sitting outside now are all celebrities who have at least 10,000 independent and repeated visits on the [blog]. These data are recorded in detail in the background of our blog system.

And these people are willing to participate in this promotion just because they are in California or relatively close to California. In fact, in our [Influencer Plan] system, there are more than 3,000 qualified music and fashion bloggers.

I signed up for this event. Just because of limited funds, we can only allow so many people to participate in this [myspace] promotion meeting."

Following the blinds that Jennifer opened, Ning Zimo caught a glimpse of the girl named Alice sitting in the corner in the hall outside.

Because today was a day off, she wore very casual clothes when she came to attend the [myspace] promotion meeting, so it was difficult for him to associate this quiet and soft-looking girl with the electronic music DJ in Jennifer's mouth.

Pouting his lips and shrugging his shoulders, Ning Zimo took Jennifer two steps inside and said, "It's okay. Although it does seem difficult to connect her with the electronic music DJ from the outside, at least I have already done it for you.

I have seen how charming girls are when they are serious, so I am more able to accept this kind of 'inconsistency'."

As soon as Ning Zimo finished speaking, he saw Jennifer frowning.

Seeing her reaction, Ning Zimo realized that what he just said could easily lead to ambiguity for this subordinate.

His heart suddenly tightened, and he continued pretending to be relaxed, "You know, in my impression, beauties spend a lot of time on clothes and makeup, and often fail to do a good job. But you can do it when you are at Beibao

One person supports the logistics work of a team of nearly 200 people..."

Ning Zimo couldn't continue before he finished speaking, because Jennifer in front of him frowned slightly and suddenly changed her face.

She bit her lower lip charmingly and took two steps forward. These two steps narrowed the distance between the two to only a punch away.

Jennifer almost collided with Ning Zimo.

Her sudden movement made Ning Zimo panic, and he couldn't help but glance down to see the close distance between the two of them.

"Boss~~you have to pay attention to the way you speak...you know~~although I have a girlfriend. But~~you have always been very charming in my eyes...so~~you say I am charming, I almost think

You are hinting and teasing me... You see, I am still very attractive to you..."

Jennifer opened her mouth lightly and exhaled Ruolan almost against Ning Zimo's ear.

"Awesome, we usually..."

The door suddenly opened suddenly, and Chen Shijun's already low voice stopped abruptly after seeing the scene of a man and woman almost touching each other in the office.

Seeing the two of them turning sideways and staring at him, Chen Shijun could only ignore their cheeks that were about to touch each other.

"Sorry, I forgot to knock on the door."

Looking down at the floor, Chen Shijun left the office dejectedly, not forgetting to close the door before leaving.

Standing at the door again,

Chen Shijun was stunned.

The scene just now was so exciting, my God, Ning actually had an affair with Jennifer?

They were even eager to attend the promotion meeting of [myspace]?

But~~don’t they both have girlfriends?

Chen Shijun suddenly recalled that night in his mind.

That day Jennifer kissed her girlfriend in public, and her hand was still...

"You haven't entered the door yet? Why are you standing at the door?"

Sachs, who walked over after falling behind Chen Shijun, glanced at him curiously. He was curious as to why his partner was so dazed facing a door. Don't you need to strike when the iron is hot when doing things?

Sachs looked at Chen Shijun in confusion, but did not forget to knock on the door gently. This action would make Chen Shijun die of shame.

If he had done this earlier,

As for the embarrassment just now?

How can I explain it later?

urgent……

"Please come in."

Hearing the answer to the door, Sachs opened the door and walked in. Chen Shijun could only bite the bullet and follow him.

The door opened, and Chen Shijun still saw Ning Zimo and Jennifer standing opposite Sachs.

However, the two of them were chatting as usual, and their expressions were as usual.

Could it be,

What just happened,

Is he dazzled?

Seeing Sachs come in, Ning Zimo secretly looked over his shoulder and glanced at Chen Shijun behind him.

Reaching out and handing the information Jennifer had just given to Sachs, Ning Zimo said:

“Although only 150 people came to this [myspace] promotion meeting, Jennifer counted more than 3,000 music and fashion bloggers signed by the [Celebrity Project] company.

80% of the bloggers in this group have 10,000 independent and repeat visitors, and the remaining 20% ​​have more than 30,000 independent and repeat visitors. According to the statistics and analysis of [Internet Celebrity Management System], these visitors basically

You can determine their fan attributes.

Therefore, after this promotion meeting, all signed bloggers will promote to their fans, and bloggers will also log in to the [myspace] platform. Such linkage operations will import blog user traffic into [myspace].

"

"This move of yours is so great," Sachs praised, turning to look at Jennifer and praising, "I didn't expect you to gather so many useful resources quietly. I only heard Ning say before.

Red Man Plan], but I never thought that it would be us [myspace] who would benefit first.”

Jennifer glanced at Ning Zimo from the corner of her eyes, and said with a chuckle, "This is not my handiwork, I just implemented it according to the boss's plan. In addition, the promotion can be successful and effective, thanks to [myspace], which is not the first one

Crab eaters.”

"Oh?" Sachs glanced at Ning Zimo and understood immediately, "Have you already experienced skrpe?"

Ning Zimo nodded, "Yes, skrpe has used celebrity resources in a round of promotion. Just because of the audience, skrpe has not been greatly affected by the promotion efforts of celebrities."

After a pause, Ning Zimo explained, "The promotion of skrpe at that time was mainly to promote the skrpe software to a wider range, so that many bloggers could implant the corresponding keywords of skrpe into the blog software, and then let skrpe

Increase exposure and improve the ranking weight of short-tail and long-tail keywords corresponding to skrpe in Fengyu search."

The compatibility between skrpe and celebrity resources is not high, but there are only two reasons why Ning Zimo uses blog celebrities to promote skrpe. On the one hand, it is to increase the exposure of skrpe and to lay out external links to increase the ranking weight of keywords in search engines.

; On the other hand, it is just to cooperate with the [Celebrity Plan] to test the actual effect of promotion.

In terms of effect, it can be seen directly by looking at the data, but in terms of the professionalism of search engines, Ning Zimo does not need to explain too many related terms with Sachs and others. After all, he does not know much in this area, and most of them are from previous lives.

Knowledge learned from Fengyu.

"Would it be expensive to promote the [Celebrity Plan] like this? After all, I heard you say that there are many bloggers who are contracted bloggers. These more than 3,000 bloggers won't be a huge expense, right?"

The question asked by Sachs with a frown made Jennifer chuckle, "We only pay for some high-quality articles. The [Red Man Plan] agency has been in operation for nearly nine months so far. In addition to personnel expenses, we only pay for articles."

Less than 100,000 US dollars were spent on the reward.

As for the reasons why celebrities are bound to sign contracts with us, the main reason is to use promotion resources to replace rewards, and there is not much substantial investment.”

The commercial operation of celebrity resources only entered the Chinese people's vision after the gradual rise of live broadcast platforms in the previous life. At that time, it was already a capitalized operation. But in the early days of the Internet, Ning Zimo would definitely not capitalize the operation of celebrities all at once.

Take out all the patterns.

Eat one bite at a time,

Things should be done one by one.

Go with the flow,

Rise in the wind.

There is no need to choose a hero against the version,

This is all the same.

"This is the first wave of commercial cooperation attempts by celebrities to help [myspace]. This cooperation will not talk about promotion expenses for the time being. We will look back at it when everything comes out."

Ning Zimo pointed to the blogger statistics in the table in Sacks' hand and said with a smile, "Just wait and see how many new users Jennifer can bring to [myspace] this time."