Rebirth of the Internet Overlord

{Time: June 3, 2003}

{Location: Flower Planting-Special Zone}

You will not get rich by investing where everyone else has invested. This is a wise saying from the American "Stock God" Warren Edward Buffett, and it is also the crystallization of his experience after many years of investment career.

The career of this old man is indeed quite legendary. As early as 1947, when he was in high school, he defined himself as "a future stockbroker who likes mathematics." And his experience has also confirmed the definition he gave himself.

definition.

In 1945, his sophomore year in high school, he and a friend spent $25 on a used pinball machine and placed it in a local barber shop. Within months, they owned three different barber shops in Omaha

Several machines were built, and the short-term business was eventually sold to a veteran for $1,200.

In terms of long-term investment, he bought a 40-acre farm when he was in high school. The price at the time was $1,200. By the time he was studying in college, the value of the land had reached $9,800.

From 1951 to 1956 after graduating from college, Buffett worked as an investment salesman and securities analyst. By the time he was 26 years old, Buffett already had a fortune of US$174,000 and a house, but soon he realized that

, to achieve his life goal of becoming a millionaire before the age of 35, he must be more active.

So in 1956, he established the Buffett Partnership. From then on, in 1962, Buffett became a millionaire. Another 28 years later, Buffett's decision to disband the Buffett Partnership and focus on the development of Berkshire made the

He officially became a billionaire in 1990 when Berkshire began issuing Class A shares.

This investment guru with the highest return on investment has experienced many economic cycles and has so much investment experience that he has no friends.

In his previous investment career from 2003 onwards, he established himself as an investment legend through a record of zero losses for 32 years.

This legendary lunch originated from the idea of ​​his wife Susan. So since 2000, Buffett has auctioned off the opportunity to share lunch with him once a year, and donated the auction proceeds to the GLIDE Foundation to help the poor and homeless in the San Francisco area.

Those who can return home.

Later, Buffett's lunch changed, and even so-called young leaders in the currency circle photographed his lunch. But at this time in 2003, photographing Buffett's lunch was a great opportunity to expand his reputation.

Of course, Ning Zimo also hid a lot of meaning in this plan. It's just that he has never discussed this topic with anyone around him. Even Li Ying doesn't know why he wants to do this.

so

now,

Sitting in the conference room of Specax Company, Ning Zimo had to explain his decision in the face of everyone's doubts.

After all, the group of people in front of him are his partners, and they need to know his purpose!

"It's a long story, and you all need to understand it carefully. Because this time I am talking about an important development direction for our future. At the same time, this will also be the greatest support that our second boss can provide to our team in the future.

"

As soon as Ning Zimo opened his mouth, everyone focused their attention on Li Ying, but at this moment, Li Ying was still squinting her eyes, trying to figure out the meaning of Ning Zimo's gilding plan for her.

Ning Zimo tapped his fingertips on the conference table in an orderly manner, then stood up and took out an electronic product from his bag that he had bought while everyone was resting yesterday.

That's an iPod player from Pingguo Company.

Its small figure immediately attracted everyone's attention.

“On May 6 last month, Pingguo Company’s iTunes store updated the latest news. Pingguo Company’s iTunes store sold 1 million within a week after it went online.

song.

This is a very significant thing. Because at the beginning of the 21st century, the American record industry or the global record industry is undergoing a big change. Because of the popularity of MP3, playback equipment is changing from old CDs and tapes to

New storage media transformation.

It just so happens that this new acquisition method seems to be free, and everyone can just download whatever they want to listen to. Therefore, the popularity of new music playback devices led by iPod, especially MP3, will make the sales of traditional records enter a sustained period.

period of decline.

But in such a revolution, what seems to be a very beneficial situation for consumers is actually a "lose-lose" situation. This free payment has led to less and less remuneration for artists and record companies, which has weakened the desire for creation and the big music industry.

Changes in the environment have made music more "injured", and those who insist on creating are struggling because there is no profit.

At the same time, consumers cannot get excellent works because of the artist's lack of creativity.

Pingguo is also aware of this problem, because they gradually feel that when the content market is too ordinary, the equipment prepared for the content will have no meaning. Therefore, Pingguo Aiteyouns came into being and will

The entire market has been brought to a new world.

This is the victory of American Pingguo Company leading the times. A successful online store of genuine songs like Atyouns has solved the problem between supply and demand, allowing the original carnival to find a suitable degree.

Because payment has returned again, consumers are no longer regarded as thieves but pay for genuine copies, and musicians will no longer be distracted from creating because their works have been stolen, and have the motivation to create better works. It can be said that Pingguo's love

Teyouns offers new and groundbreaking solutions for both requirements."

From the bottom of his heart, Ning Zimo still admires everyone in this chain, whether they are musicians, consumers or even consumers.

They follow a cyclic market in an orderly manner, and everyone in this market pays and receives corresponding rewards.

The intelligence of these people,

It's the right place.

From the moment Ning Zimo passed on this information, Li Ying kept thinking along with his thoughts.

By the time he paused for a long time, the chaos in Li Ying's mind had become clear:

"You want me to work in the cultural industry, because you think the great era of the cultural industry is coming!"

Li Ying's tone was not of doubt, but of absolute certainty.

This tacit understanding of being understood made Ning Zimo nod his head with increasing satisfaction.

"Yes, if Pingguo Company continues this move, it will change the world's view of Internet intellectual property. Internet copyright will gradually enter people's field of vision because it has its own value. Cultural industries related to music, books, film and television, photography, design

There will be an explosion in many aspects.”

Ning Zimo clasped his right hands together, rapped the table with his knuckles and continued:

"Although this road will be a bit long, both Internet and physical operations need to be laid out. This line has a long-term development path in the future, at least it belongs to the era of great development of the cultural industry, which is about to begin in the future."

Li Ying looked at her handsome partner and realized why he would arrange such a golden opportunity for her.

But what Li Ying knows clearly does not mean that everyone knows it.

Han Qinghua asked curiously, "But what does this great era have to do with us wanting to take a picture of Buffett's lunch?"

Ning Zimo smiled and wrote two short words:

"Fame"

Speaking of which, Buffett's lunch was only held for the third time this year. Indeed, not many people understood the value of this lunch.

But in the previous life, the people who raised nearly 50 million in charity funds for Buffett's lunch more or less obtained returns that were several times or dozens of times more than their investment. There were several flower growers in this group of people, among whom the most famous

His name is Duan Yongping, and one of the seven members he once led was named Huang Zheng, a rising star in the flower-growing e-commerce business in his previous life.

Of course, the return on investment that everyone values ​​​​is not what Ning Zimo currently values. Because from the perspective of investing in the future, Ning Zimo, who has a golden finger, feels that he is not much worse than Buffett. Moreover, he wants to

Many of the things I do really have nothing to do with investing.

Even if one day in the future it is really necessary to learn from this master in the investment field, he must be fully prepared before he can go.

In the previous life, those who actually participated in Buffett's lunch had to make careful thinking and preparations in the first half year or even months before the meal in order to get as accurate feedback as possible in the limited time.

Including theme and mitigation, function and purpose. Use certain things to continuously deduce the value orientation obtained in the process. Use this as the main line framework for overall communication. This process is extremely large and complex, involving financial data and environmental data.

, and environmental factors in world regions, etc., a lot of preparation work needs to be done.

So this time Buffett’s lunch only requires participants, and Ning Zimo decided to launch it.

It's Li Ying!

after all,

This time I went to the auction just to push Li Ying to the front and enjoy the fame that this lunch can bring. If by the way, the other seven people who went with Li Ying could learn something from this exchange, that would be great.

Enough.

Ning Zimo had planned this move early on, which was to ask Li Ying to stay in the United States and become an outpost of the global cultural industry. As long as Li Ying wins Buffett's lunch this time, she will have a very good reputation card. Let her

Whenever there is any action in the United States, there is a resounding name.

It’s quite touching to think about a flower gardening woman taking a picture of Buffett’s lunch!

However, when Ning Zimo saw the look in Li Ying's eyes, he understood that she had understood his arrangement.

But the rest of the team has obviously not kept up with their own pace.

“Since the late 1990s, the global book industry has noticed the prospects of electronic books and has been investing in exploring and cultivating this market.

In 1990, entrepreneurs in Silicon Valley developed rocketbook and softbook e-readers. Later, Sony, Philips, etc. also developed some e-readers, but these efforts failed to stimulate the development of the market."

Looking at the people who were more doubtful, Ning Zimo continued to talk to himself:

"Because in those years, both the reading experience and the copyright of e-books were a big problem. In this era of confusion about the copyright of Internet cultural products, no one paid much attention to the copyright of e-books because there was no suitable carrier.

To provide people with a good reading experience, so people incidentally ignore the copyright issue of e-books.

But I am optimistic about the future market of the cultural industry and believe that it is an area that can bring us huge value in the future. And the sooner we enter this field, the more e-book copyrights we can obtain. Soon, we will definitely be able to develop a

This is an e-book product that meets the reading experience. At that time, the e-book copyrights we have purchased now will bring us huge benefits.”

Ning Zi paused for a moment and looked at Li Ying who was eager to try.

"So, this Buffett lunch will be my best stepping stone in the American market. It will make me famous in the United States, and then I can use this reputation to enter the Internet cultural market.

And then I can get more e-book sales authorizations. In the future, we will sell e-books on the Internet. After obtaining the exclusive copyright on the Internet, we can not only sell e-books, but we can even get them in reverse.

Sales authorization for physical books.

This is true for books, music, and film and television. This is a very important and very advanced layout in your cultural industry!"

While everyone gasped at the spectacle, Ning Zi silently smiled and nodded.

This is why he admires Li Ying, because as a reborn person, there is no partner who is more suitable for him than her.

"My second boss, my partners." Ning Zimo looked around, raised his chin and nodded again, "Now, have I told you clearly enough about the layout of the cultural industry?"