Rebirth of the Internet Overlord

{Time: March 5, 2004}

{Location: Flower Planting-Jiangcheng}

In November 2003 last year, e-sports officially became the 99th sports event established by Zhonghua. After the former General Administration of Economics and Sports consolidated sports events, e-sports was redefined as the 78th sport.

It seems that Chinese e-sports should have started to rise in 2003, but Ning Zimo, who has experienced his previous life, although he is not in the e-sports circle, still knows that something is very wrong. The development of the e-sports industry is actually unsatisfactory, not only the instability of the competition

, and various new and emerging clubs have gradually fallen apart. As a result, the e-sports exhibition industry, which should have been developing healthily, has gradually waned due to sponsors' enthusiasm for e-sports, making the support that was supposed to rise last year become empty talk.

Although in the previous life on May 23, 2012, the launching ceremony of the Ace Dota Professional League was held grandly at the Wanda Sofitel Hotel in Beiping, and even the relevant leaders of the Sports Information Center of the State Sports General Administration, representatives of the league organizers, sponsors, media and contestants

Attend that press conference.

However, the ACE Alliance, which does not have a good operating model, started late and developed into a deformed industry due to the selfish desires of capital and personal interests.

Once upon a time, most people in previous lives only knew about "League of Legends" and very few knew about "Dota 2", which has won many championships.

If an industry is dominated by a few people who only focus on profit, can it still develop healthily?

Ning Zimo has made such a big circle around the world, not only surrounding glass slag and building WeGame, but also networked with Ogilvy and Mather, and Haofang. Isn't it just so that this industry can have an environment that does not have to succumb to malicious capital?

"The english football league system is composed of many football leagues. These leagues are interconnected and mainly composed of English football clubs.

At the top of this league system is the Premier League. It has only one level, called the Premier League (Level 1), and this level includes 20 clubs.

The copyright of the Premier League belongs to the Premier League and does not belong to the Football Association. The Premier League is essentially a company jointly established by the major Premier League clubs. All business development of the Premier League is managed by them, and the Football Association has no right to interfere. The Premier League has no right to interfere.

The position of league president is elected by the club CEO, selected from the top 20 CEOs that year.

Below the Premier League, called the "English Football League" (the football league), is divided into three levels: the English Championship (coca- football league championship, level 2), the English League One (coca- football league one, level 2)

Level 3) and Coca-Football League Two (Level 4), each level includes 24 clubs, a total of 72 clubs.

The third-level leagues of these 72 clubs, and even 82 teams including 20 Premier League clubs, will operate in the fourth-level leagues. They have detailed promotion and relegation systems and sharing systems to ensure the operation of their respective teams.

As the official supervision unit, the FA is only responsible for developing the FA Cup, sponsoring the national team, and operating the FA Cup and England national team games. Other games are handed over to the "English Football League" and the "Premier League" The Football Association will only play a supervisory role in the operation of the game to ensure fairness.

The reason why I will bring up the English Football League system is because what we need to focus on now is the success of the Premier League in the commercial operation of the league."

Ning Zi paused for a moment, and suddenly the only sound in the room was the rustling of the pen tip across the paper.

Seeing that everyone was listening very seriously, Ning Zimo slowed down his speech again:

"The Premier League itself is a limited company. It has had commercial development rights independent of the Football Association from the beginning, and has the right to negotiate broadcast and sponsorship contracts independently. Any club can put forward a motion at the meeting, All rule changes and important commercial contracts require the approval of two-thirds of the clubs to take effect.

The FA is also a special shareholder of the Premier League. It has veto power on some important issues, such as the appointment and removal of the Premier League Committee Chairman and CEO, but it has no say in other matters.

At the end of each season, relegated clubs need to transfer their shares to clubs promoted from the pincer league. Most Premier League clubs are joint-stock companies, which also gives investors good investment conditions. Under these major premises , the Premier League is overall responsible for winning more funds for clubs and enhancing their competitiveness and appeal to fans.

The revenue of the Premier League mainly comes from the sale of television broadcast rights, event tickets, sales of various souvenirs and investments from sponsors. Similar to the situation of the Premier League, the revenue of Premier League clubs also mainly comes from various commercial sales of tickets, such as: TV, Broadcasting, stadium operations, advertising, etc., in addition to income from clothing and club merchandise, restaurants, etc.

The above are all domestic operations, and the foreign parts are built by the club itself. For example, in 1999, Manchester United visited Tai O Village and Zhonghua and other Asia-Pacific regions. 80,000 tickets were sold out within an hour, not to mention local Fans’ consumption income from club derivatives.

As the most mature professional league in Europe, it is established based on the UK's mature and sound market economic system. Its advantages are mainly reflected in several aspects:

1. The club system is very advanced. Listed companies can clarify the club's property rights relationships and help clarify the responsibilities, rights and interests of relevant institutions, which can give the club real autonomy. In an environment with diversified investment entities, social supervision and The role of the market supervision mechanism can improve the club's management level through external forces, promote standardized development, increase transparency, and reduce black-box operations, thereby forming a modern corporate management system. Moreover, diversification of property rights can also help avoid the loss of the club due to the withdrawal of capital by major shareholders. The situation of human business.

2. The club’s management methods are mature. For example, the fan membership system implemented by Premier League clubs to cultivate long-term supporters. This system is one of the essential conditions for the survival of the club, so the membership system also occupies a decisive position in daily operations. The club is a member A lot of assistance is provided for watching football and participating in team activities. Members can get home game tickets at various discounts. It will also provide help for fans to watch away games. Disabled people and children can also get extra care. Members can also Purchase various club merchandise at lower prices.

3. The Premier League mobilizes the enthusiasm of clubs through operations. For example, broadcast revenue is determined based on the number of broadcast games, which prompts clubs to work hard to improve their strength and influence after receiving the money in order to obtain more revenue shares.

4. Professional referee system! This is a very important point. Referee issues are issues that all leagues must certify and deal with. In order to ensure the referee's law enforcement level, the Premier League has implemented a professional referee system since 2001, and all referees and game supervisors have

Provided by the Professional League Match Officials Co., Ltd. This approach allows referees to obtain higher annual salaries and social status. At the same time, the law also has clear regulations on the treatment of professional referees' gains. These are effective means to prevent 'black whistles'."

Although Ning Zimo slowed down his speaking speed, Hu Binguo still felt a lot of pressure.

Fortunately, he has always had the record endorsement of a beautiful woman, which relieved him a lot of the burden.

Although Mr. Ning Ning always had such a long paragraph that Hu Binguo's hands were numb when he was recording it, but when he heard the rustle of the beautiful girl scratching on the paper next to his ear, Hu Binguo kept reminding himself not to fall behind.

Hu Binguo persisted and finally Ning Zimo came to an end. He also finished writing the content. Looking back and seeing that he had just followed this long speech, Hu Binguo felt that he was still okay.

Ning Zimo paused for a moment, feeling quite relieved to see everyone looking at her intently.

But I just provided an example, and now is the critical moment for everyone to analyze it.

"If the market is to maintain vigorous development in a state of free development, there must be something to supervise it so that endless creativity can be derived. But human nature is often something that cannot be figured out as usual. When there are many people, there will always be

A small number of people will try to break the rules to benefit themselves.

The government has always only played a role in supervising the market or pointing out the direction. But in the past, we have extravagantly expected the government to help us handle everything. I think this idea is wrong. We must consider the limited ability of the government in order to combine this freedom and macroeconomics.

Regulate and adjust these two to an extremely appropriate degree to allow an industry to develop healthily.

So, after finishing talking about the English Football League system and understanding the relationship between freedom and macro-control, we will look back combined with the resources I have organized for the e-sports industry. Now I am about to reveal to you how to sort out the results based on the experience of others.

Our own eSports league.”

Hong Zhefu felt that he suddenly became nervous. He unconsciously glanced at Pei Le next to him and found that he, who usually took everything very lightly, had an extremely serious expression on his face. He quickly turned around and looked at Ning Zi.

Silence, because he is about to get to the most important part.

"Glass, Wegame, Ogilvy, club formation, and enterprises, these five are all the resources we have now. Now, I am dismantling their relationship with the English Football League system one by one.

1. Glass Slag and other competitive game parties are the highest authorized units of the official league. Whether it is "Warcraft", "StarCraft", "CS", "FIFA" or even other competitive game projects in the future, wegame will talk to them

Officially licensed event.

2. Wegame is a game electronic version distribution platform. At the same time, Wegame provides corresponding 'custom', 'match' and 'ranking' modes for its competitive games. In addition to 'custom' and 'match', these three modes

The 'ranking' mode includes the ranking mechanism of the English Football League system. This mechanism will be launched on June 1st this year with wegame and will first run in "Warcraft" and "StarCraft".

This ranking mechanism refers to the Elo rating system of Go. It is a scoring system that matches people of the same level with opponents of corresponding abilities as much as possible, and calculates the player's overall combat effectiveness based on the battle situation.

Maybe you can't see the significance it brings now, but if this system mechanism runs for many years, each club may stare at the rating list of the 'ranked' players, talk about what appears on the list, and compare it with their own

Players who match up at club level extend an olive branch.”

"Then, the ranking list of each Wegame game has become the largest free market for youth training, transfer or player selection!" Peile stepped on Ning Zimo's deliberately exposed gap to speak, and he almost stood up in excitement.

Come.

Lists of all levels of previous MOBA games appeared in 2004. This was a very advanced concept, and the impact it brought was naturally very large.

"But that's a situation that will gradually emerge after 3-5 years. It won't be obvious in the short term." Ning Zi nodded silently and smiled.

Moreover, at this time, only "CS" in e-sports competitions was a team game with more than 4 people. When MOBA games were not yet popular, not to mention the e-sports atmosphere in China, even OMI's e-sports atmosphere was not yet popular.

Therefore, these preparations just now are not enough!

/*There should only be enough for one chapter today.*/