Rebirth of the Internet Overlord
0310. The root cause of the differences between Chinese and foreign animation industries
/*Two updates today*/
{Time: April 1, 2004}
{Location: United States-California}
Zhang Lihua has always wanted to start a business after leaving Hua Wei. It happened that she met Ning Zimo during this gap period. Naturally, he would not let Zhang Lihua, a great person with comprehensive abilities not matched by Li Ying's, slip away. After a long talk, he decided
As soon as the appointment officially started on May 3, Ning Zimo returned to work.
Ning Zimo, who worked non-stop until noon on April 1, who was busy from 8:00 in the morning to 15:00, finally formed a threesome with Neville who stayed behind [abd], and Yan Yufeng, who had just returned from rb,
It was time for Wu Yujun to go to the rooftop garden to take a breather.
Yan Yufeng and Wu Yujun went out to Magic City, Chuting, and RB for two months. They gained a lot this time.
The phone call also brought good news from Martin. "Peppa Pig" has successively opened up new TV station contracts in Europe.
This is a great thing, it means that [abd Studio] will become profitable, and [Panda Pictures] will also become a self-sufficient company. If this goes on, Panda Pictures will gradually generate profits!
"This is indeed good news. Spain, Portugal and Germany suddenly have three more contracted TV stations. If Phil can successfully win the Netherlands as you said, our "Peppa Pig" will be a big winner.
It’s a winning project.”
"If it weren't for the issue of dubbing actors in corresponding languages, I guess Phil could talk to more TV stations." Martin smiled on the phone.
Ning Zimo followed with a smile and said, "Okay, among the five countries currently, Germany, England, and America have signed contracts with two TV channels respectively. Here alone, there are 32 million U.S. dollars. In this part alone, we have not only recovered the cost but also
There are additional benefits.
In addition to the peripherals prepared by {Made by Midas} for "Peppa Pig", we don't have to wait for the [Treasure Digging Mall] to sell online on Thanksgiving Day, we can just wait for the channel dealers to give us a big harvest offline.
"
No matter how happy he was, Ning Zimo still didn't mention the situation of "Peppa Pig" in China.
Speaking of which, there are currently 10 TV stations signed in China. But compared with the average package price of 4 million yuan signed by 8 TV stations in the country, the average price of 50 million yuan for each domestic TV station is like playing games!
This is because Golden Eagle Cartoon, a southern children's program, supports [Panda Pictures] in the south, and because "Peppa Pig" is a foreign company in the UK [abd studio]. Otherwise, except for CCTV, which would give 500 yuan
In addition to the price per minute, other TV stations can offer a price of 50 yuan per minute, which is considered a high price!
This is the current situation of the animation industry today. In the eyes of the British abd studio, it costs 5,000 US dollars per minute to produce an animation like "Peppa Pig", while foreign TV stations can offer a purchase price of 10,000 pounds per minute.
.In China where flowers are grown, CCTV can only offer a purchase price of 500 per minute.
On the one hand, adults who have the right to speak about growing flowers have determined that cartoons are only for children. On the other hand, the situation faced by practitioners is almost difficult due to the audience. Originally, animation practitioners could only rely on animation peripheral products and books.
, video products, toys, copyrights, etc. to survive, but this opportunity has been lost in the environment of piracy.
Eventually, some people will diss the flower-growing animation industry.
Are you saying that Chinese people cannot produce good animations and animations? But how can an industry that does not have a healthy consumer market purely in the country develop in a deformed consumer environment and develop healthily in other countries?
"The money I have earned from animation revenue in the past two years will still be invested in [Panda Pictures]. Next, you will go all out to produce "Undersea Column". By the end of the year, we will fully roll out "Little Column" abroad.
Sales channels for Peppa Pig peripheral products, plus
With the launch of [Treasure Digging Mall], we will definitely build "Peppa Pig" into a long-lasting brand. And after the production of "Undersea Column" is completed, we will also follow this model." After hanging up the phone, Ning
Zimo said this to Yan Yufeng and Wu Yujun.
After a pause, he continued, "The most fundamental reason why I care about "Peppa Pig" is that I care about the overall future market of animation. Perhaps many people understand that animation is more of children's entertainment, but for me
The understanding of animation can even extend from childhood to adulthood, and will eventually form a part of a healthy cultural industry.
Animation and film and television both belong to the cultural entertainment industry, but unlike the film and television industry, animation is beyond human constraints. As long as there are wonderful stories, they can be displayed in the form of comics or animations. This form can unleash people's boundless imagination.
The time when people’s imagination is most unlimited is childhood.”
Ning Zimo glanced at the two of them and asked with a smile: "I want to tell you that I got involved in the animation industry because I want to slap back those who said, 'Cartoons are for children'. What will you do?"
Do you believe it?"
Speaking of the original intention of getting involved in the animation industry, although Ning Zimo mentioned the glorious history of Zanghua animation on the day he met the abd trio. But the real reason to restore the former glory is not that Ning Zimo was in animation
The real purpose of investing in the industry.
In Ning Zimo's heart, history is what happened in the past. No one can erase the achievements of the predecessors, and those great achievements can become a place of pride for the younger generations. But the elders will definitely not feel the glory created by them in the spirit of heaven.
It is a joy to be surpassed by no one!
Just like the beloved Chairman Yao in his previous life, would he feel proud because his juniors were eliminated from the Basketball World Cup? Because his juniors could not surpass him?
So if we care about planting flowers to continue the family lineage, shouldn’t we let the waves from behind in the Yangtze River push the waves ahead?
If you have ancestors that cannot be surpassed, it often proves that the descendants are incompetent!
Moreover, there is no point in complaining! Because everyone involved is to blame!
Ning Zimo originally wanted to invest in "Peppa Pig". In addition to making money, he also had too much resentment against the "traditional dross". He just wanted to use it to achieve results in his own way, just like he invested in the game industry.
Big slaps were slapped hard on the faces of those who threw the blame.
Yan Yufeng frowned and said nothing, but Wu Yujun moved his lips, and finally smiled miserably: "I believe that I am the one who has loved animation since I was a child. I wanted to do animation-related work in high school, but my parents and even relatives said that
They are good-for-nothing young people who are not doing their job properly and attack them."
After hearing Wu Yujun's words, including Ning Zimo, several people looked at him curiously.
Ning Zimo's mind was filled with millions of SpongeBob SquarePants rushing past.
That’s not what the script is like!!!
Isn't this what he wanted to say?
o(*д)o!!
"Boss, go on." Wu Yujun quickly calmed down his emotions.
But Ning Zimo could understand that it was the "maturity" and "reintroduction" that his elders liked after he was suppressed while growing up. There must be a "tragic" childhood behind the phrase "Thaksin".
It should be filled with stories of his struggle with his elders and the "secular".
Ning Zimo could only pat Wu Yujun's shoulder gently, but when his hand touched Wu Yujun's shoulder, he could feel Wu Yujun's body even trembling slightly.
Ning Zimo thought for a while and then changed the topic, "Statistics from 2003 show that the global share of the animation digital culture industry market is about 75 billion US dollars, while Huazhan, a country with a large population, can only produce about 1 billion US dollars.
"
Yan Yufeng and Neville were stunned when they heard this, and their eyes widened.
Little did they know that the animation industry was so bleak at that time.
The set of numbers in Ning Zimo's mouth made Wu Yujun's eyes darken a lot.
Ning Zimo didn't notice the change in Wu Yujun's eyes, and just continued the topic, "It's a big country with a population of more than 1 billion, so this data sounds incredible. And our neighboring country, Neon Country, has a population of more than 100 million.
The country's animation industry has developed very strongly. The export volume of animation and related products sold to the United States alone has reached 4 billion US dollars, which is 4 times the output value of Zhonghua's local animation industry. Not to mention the local market of Neon Country
.
rb is already in the acg era, and the three major industries of animation (cartoon animation), nics (comics), and game (games) have formed a virtuous circle. How many jobs have been created around these three major industries, and how many passionate people are working in a reasonable manner
These cultures are being created. But in our land, people are still inferior in everything except reading."
Yan Yufeng didn't realize it until this moment. He patted Wu Yujun on the shoulder and frowned, "Brother, I'm sorry. I couldn't understand your thoughts before. Now after listening to the boss's words, I suddenly understand."
"Actually, it's much more tragic than you think," Wu Yujun raised his head, curled his lips, and said helplessly with a shrug, "I was born in a third-tier city in the northeast of a flower garden, and I am the only son in my family. Our family doesn't have high demands on me.
, just two simple words of obedience will do.
My life has been arranged since elementary school, and my only freedom may be comics. At that time, my comics were all mined from the small bookstall in front of the school, and they were all classic comics from the neon country.
What about "Baseball Heroes", "Saint Seiya", "Heroes of the Galaxy", "Slam Dunk", "City Hunter", etc. From that time on, I discovered the excitement of the comic book world, and they also accompanied me when my parents could not
He accompanied me through childhood, adolescence, and adolescence.
As I grew older, I gradually awakened my personal consciousness and was no longer willing to obey my parents’ arrangements. But at that time, I did not have the ability to take care of myself, so I could only choose according to their wishes after a feeble struggle.
The journey of choosing a college from high school
When I was in college, I no longer wanted to let things go, but I understood my own powerlessness, so I worked hard and studied, thinking that one day I could study abroad according to my own planned trajectory and take another step towards my dream.
In my senior year of college, I saved 40,000 yuan with the hundreds of dollars of pocket money given by my parents every month, and also received 40,000 yuan given to me by someone important to me. But 80,000 yuan is still about 120,000 yuan a year.
The difference in tuition fees is 40,000 yuan. Even if my academic performance can get me a scholarship for more than half of the annual tuition fees, the living expenses for a year at Bournemouth at that time are tens of thousands..."
From Wu Yujun's mouth, Ning Zimo heard a story about fighting against his father's generation. And behind that story, the very important person made the story seem much deeper.
Although Wu Yujun mentioned Ning Zimo in one stroke and it was hard to ask, he could still feel the deep sadness in Wu Yujun's eyes from the dimness in Wu Yujun's eyes.
This paragraph sounds like the growth template of most people in their 70s and 80s, which existed in various forms during their childhood growth.
Behind that template is a childhood that is always the same and makes people sigh.
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