Rebirth of the Internet Overlord

{Time: March 6, 2005}

{Location: United States-California Germany-Frankfurt}

When Saturday evening arrived, Jenny appeared in the disco bar's preparation room with his Apple laptop. As soon as he entered the door, he bumped into the waiter Jessica.

That graceful woman who made him dream about her.

"Hi, Jenny~~"

"Hi, Jessica..."

After saying hello, Jessica glanced at Jenny one more time, and this look made him feel his little heart tremble a little.

Jessica glanced at the laptop in Jenny's hand again, then looked at Jenny and asked, "Jenny, have you seen the official funny video on the YouTube website?"

Jessica took the initiative to strike up a conversation, and although it was about some insignificant topic, Jenny was not prepared to let go of this opportunity.

Of course he had seen this video, because he had been tortured for a long time before seeing that video.

Jenny tried his best to put on the most charming smile and said, "Of course, I saw it. It's the first time I've seen such an inappropriate official video. It's so funny."

"That's such a pity," Jessica pouted, "My friends told me about it, but I never had time to watch it."

Didn’t read it?

Jenny unconsciously tightened the laptop in his hand.

This is a rare opportunity to get close to no one. How could you miss it so easily?

"How about..." Jenny raised his finger and pointed upward, then pointed to the computer in his hand and said, "We have wifi here, how about... while we still have some time, I can find it and show it to you?"

"Hurrah."

Jessica smiled. Her sweet look made Jenny feel that his heart was about to drop. He quickly shook his head at Jessica and led her to the table. When he turned on the computer monitor

At that moment, Jessica propped herself up on the table and leaned over.

distance,

Very close.

Jenny couldn't help but raise the corners of his mouth, and then quickly calmed down and opened the YouTube website.

Right below the home page banner of YouTube that drove him crazy, the first video that appeared was the one Jessica mentioned.

"That's it, it's very interesting."

"Well, I want to take a good look."

As Jenny clicked play, the play window automatically became larger, and Jessica's attention was invested in it unconsciously.

Then she first heard a magnetic and domineering voice:

"I don't want you to feel it, I want me to feel it."

"All right……"

With a slightly depressed voice, a curly-haired Asian man holding a piece of paper walked into the screen. His expression was extremely reluctant, his resentful little eyes, combined with the voice of the man who had not left the country, immediately made Jay

Sika laughed.

The man slowly walked to the center of the screen and suddenly asked at the screen: "Then let's do a few rehearsals first."

"Of course, buddy, I guarantee that you will appear handsomely in our first YouTube video, and I guarantee that your first overseas trip as the founder of YouTube will be the most important moment in the history of YouTube!"

The voice-over is decisive and powerful, matching the image of the oriental man with disheveled hair on the screen.

How many rehearsals should be done first?

Guaranteed to appear handsome?

Ha, are you lying?

Why is your buddy shown like this in front of everyone?

As soon as Jessica thought of this, she saw the man on the screen pouted and said, "I think you are lying to me!"

"Okay, we have been friends for hundreds of years, how could I lie to you!"

"Ha, hundreds of years... a hundred years of friendship between werewolves and vampires who fell in love and killed each other?"

puff,

Jessica was immediately struck with laughter. Although she didn’t know what they were going to do, this conversation always made her want to laugh. But her eyes remained on the screen.

The magnetic voice outside the screen did not speak, and the oriental man inside the screen could only curl his lips.

Probably after thinking for a while, he suddenly asked, "I have to write something on paper, right?"

"Of course, as the founder of YouTube, you should do something."

"What should I write about..." The curly-haired Asian thought for a moment, then suddenly asked, "You've already started filming, right?"

"Nonsense, you need to warm up, doesn't the machine need to warm up?"

"Emmmm, although I don't understand what you are talking about, I feel like this DV is very powerful."

Hahahahahaha,

Jessica laughed again.

With his arms on the table trembling, he leaned towards Jenny. This close contact suddenly made Jenny's heart beat faster again.

"Okay, it seems I want to write something. emmmmm, welcome to youtube, here is what you want..."

"It's too formal, that's not what we want to bring to our visitors."

"You are welcome to youtube..."

The Eastern man changed his voice to a calm one, but was immediately interrupted by a voice-over.

"Are you c?"

"Then what should I do? I have no experience this first time."

"You have no experience in dating, why don't you stop dating?"

_

The embarrassment expression of the Eastern man made Jessica laugh again. She actually couldn't understand why this video seemed to have no content, but it always made her laugh, but the jokes on the screen never stopped.

.

"Then you are known as the wise star, why don't you give me some advice?"

"Then write 'I don't know why, but I just want to advertise myself...'"

"I believed you, you are such a bad old man!"

Hahahahahahahaha

Jenny burst out laughing all of a sudden, and Jessica, who was leaning against him with her arms, was also smiling brightly. It was the first time that the two of them were so close.

***+***

"Serious funny is also a kind of funny. This kind of video combined with people's curiosity about the unknown will drive them to keep searching. Until they find the source of the problem, they will definitely think, 'This is too funny.'"

Chen Shijun looked at Ning Zimo, curled his lips and said, "You have a good grasp of the minds of Westerners, because they are indeed very curious and have a desire to explore any new things. So, you bought the advertising space,

But we used people’s curiosity to create this wave of traffic... I have to say, this is quite a creative... idea."

Ning Zi looked at him with a silent smile, then saw him say:

"I really believed you, you are such a bad old man."

Different from the one in the video, this time Chen Shijun spoke in his broken Chinese.

Speak some Chinese with a southern Fujian accent to Chen Shijun, and it will have a different flavor.

Ning Zimo smiled and said, "That's enough. It only took one week, and with less than 1 million advertising fees, we gained 3 million users for YouTube. Together with the 5 million users who came here because of it, we gained a total of 8 million users. A single user's direct customer acquisition

The cost is only 0.33 US dollars, and the customer acquisition cost is 0.12 US dollars. Where can you find such a low advertising fee?"

At noon on February 28, when the countdown on the YouTube official website counted 0 seconds, the new version of YouTube was officially launched. From that moment on, YouTube can be accessed by users around the world at the same time.

From that moment on, led by Bing, Myspace, and other small and medium-sized website groups, YouTube's weird ads were placed in every corner of the Internet.

The YouTube promotion strategy formulated by Ning Zimo firmly captured the curiosity of Westerners, and used their usual spirit of adventure and exploration to tailor YouTube's advertising model for this "decryption journey".

"This promotion model is indeed suitable for other sites that have grown up and have a large number of customers." Pan Yu said with a smile, "8 million users in 7 days, but only 1 million U.S. dollars in promotion fees. Ning

Your imagination has saved you a lot of money.”

Chen Shijun saw Pan Yu looking at him, but he could only shrug. Because Ning helped him in this way but did not help Pan Yu in the same way, it was difficult for him, the ultimate beneficiary, to say anything.

Ning Zimo knew what his partner was thinking. He patted Chen Shijun on the shoulder and said, "The user groups of ACS and YouTube's social user attributes are different. The same promotion techniques do not apply to ACS."

After a pause, Ning Zimo continued, "YouTube will focus on content next, using the [Celebrity Project] to rapidly expand various types of videos to fill up the content, and also use video production work to expand YouTube's

Promote your own video ecology.

In addition, our YouTube advertising needs to be stepped up. We must let some of the visitors see the existence of benefits, so that they are interested in joining the video ecosystem of YouTube to gain benefits, so that this circle will become more

big."

"But advertising is always something people hate." Chen Shijun frowned.

Ning Zimo tapped the table with his knuckles and said, "Your first overseas YouTube video was also an advertisement. Why doesn't anyone hate your advertisement?"

"That's because we worked hard to shoot such an interesting advertisement." Chen Shijun said carelessly.

"Yes, you hit the key point," Ning Zimo nodded and smiled, "People will not reject an interesting advertisement."

When video websites were popular in the previous life, foreign websites such as YouTube and Youku were actually full of various advertisements. However, there are essential differences between domestic and foreign advertising systems.

Domestic websites such as Youku implement a fixed-time advertising system. For platforms and advertisers, they only need advertising channels and revenue, clicks and conversions, and do not pay attention to other things at all. And the platform even uses members to recharge.

A charging model that eliminates advertisement playback.

As for YouTube at the same time, there is no model for members to recharge to avoid advertisements. Any video on YouTube may have advertisements, but its advertisements will automatically play before the video or episode is played. But after 3-5 seconds of playback

, users can choose to close this ad and then continue watching the video.

"What we want is not just advertising revenue, but the key point between advertising revenue, interesting advertising and advertising effectiveness." Ning Zimo said in detail, "The advertising placed by any brand must be interesting and can be

Only what attracts people to watch will form customer interest and transaction conversion.

The difference between this and ordinary advertising forms is that truly good advertising can not only attract transaction conversions through the advertising itself, but also use the focus of the advertising to discover the user's real interest points in this product, and then target this interest point.

To increase investment.

On the one hand, this investment is for advertising upgrades, and on the other hand, it can be for product upgrades. Therefore, we must have such a rigid requirement for the advertisements we place. This investment in advertising is what matters to advertisers.

, our YouTube platform, and the corresponding customer base will benefit from a win-win situation!"

"I really don't know why you have so many interesting ideas in your mind," Chen Shijun curled his lips and said, "No wonder there is such a user advertising logic for Google searches behind the ads you designed for Bing."

"Of course, after all, they are all things owned by me. Doing some secret means to attract Google users to bing, this can be regarded as keeping the money from outsiders." Ning Zimo leaned on the back of his chair and said comfortably.

Pan Yu also smiled and said, "It seems that after such operations, YouTube will attract the attention of capital faster than ACS."

Does anyone care about acs?

Who could have such vicious eyes?

After thinking about it, Ning Zimo still shook his head, "I have prepared 100 million US dollars this time, and will increase capital in ACS and YouTube in the form of valuation investment. This money is enough for us to develop to the next stage."

"Aren't you considering going public?" Chen Shijun said with a smile.

"Listing? If our ability to make money is good enough, why should we defraud investors' money?" Ning Zimo said disdainfully, "If we eat a big bowl of meat and drink a lot of wine, wouldn't it be delicious?"