Rebirth of the Internet Overlord
0366. The Bing ecological chain is emerging
/*Before Double Eleven, there was a lot of work to do every day. Even if I didn’t do it myself, teamwork would take a lot of energy. I can only try to ensure two updates a day, and I’m trying my best to adjust.*/
{Time: May 17, 2005}
{Location: United States-California}
May 17th was exactly one month after signing the advertising contract with MySpace. At 11:00 in the morning, when Hans relaxed from his desk position, he felt that he was back to the state of physical and mental pleasure he had been in more than a year ago.
His glaring state, which is easy to pass by, naturally attracts the attention of others around him.
A white woman sitting at an angle to him saw the smile on his face and came up to him and asked:
"Boss, what made you so happy today?"
One word after another, Hans felt that she got to the essence of what he thought.
What else can make you happy in the near future?
It’s not just the rising advertising revenue!
"The ads we placed on myspace have only been running for 30 days, and then our advertising sales increased by 30% compared to the previous 30 days." Hans said with a raised corner of his mouth, "We were almost just a little short of it.
It can exceed US$200 million in monthly advertising revenue.”
Hans's usual work style is relatively high-pressure and rigorous. This coincides with his happy moment, and his new subordinate is willing to get closer to him.
"Boss, social networking sites like myspace are indeed powerful traffic tools. Our recent increase in advertising is indeed closely related to the traffic import of myspace.
If you hadn’t negotiated the MySpace advertising contract in just a few days, we at Google wouldn’t be able to gain revenue so quickly.”
This "newcomer"'s words were somewhat flattering.
But perhaps because she has some office experience, the angle she cuts in is very comfortable.
Hans nodded slightly when he heard this, but fortunately he was a person who could find his position in time, "Our boss is a smart and capable person. If she hadn't had a clear goal, our $1 billion contract wouldn't have been possible."
It will be put out so quickly and the results will be achieved so quickly."
"Yes wow~~"
The man just nodded along with his immediate boss's words, when the phone on his boss's desk rang.
Seeing how quickly the expression on Hans's face faded, the man stopped talking.
Hans grabbed the phone, and the capable voice on the other end of the phone came over:
"It's me, Cheryl~~Hans, come over to my office now."
Sheryl Sandberg explained her purpose concisely and concisely, and Hans said yes and hung up the phone.
The tacit understanding he had with his boss for many years drove him to pick up the documents he had just sorted out when he stood up. Then he took a long step and walked towards his boss Cheryl's office.
Dong Dong Dong,
Please come in.
Sheryl Sandberg nodded slightly to Hans when he walked into the room. Hans smiled slightly, walked over, picked up the document and spread it out in front of Sheryl.
He turned to the third page of the document, pointed to a table above and said, "Boss, this is the income increase table for the past 30 days that you want."
"Well, I have read it, and I also found other departments to get more detailed data." Cheryl scanned the location where Hans' fingertips were pointing, then reached out and picked up a document on the table and handed it to Hans.
Continuing:
"This is a more detailed data. The data matrix I listed in detail fully proves how myspace uses two advertising spaces worth billions to bring us advertising gains.
There are also these third-party data we got from myspace. Although this set of data has a 7-day delay, we can still see how the traffic value from myspace matches the gain~~"
Her immediate boss, Sheryl Sandberg, gave a detailed account that had not been seen in a long time.
Although Hans heard it clearly, he always thought it was a strange thing.
She was his boss, but the content of what she said was more like "reporting work" to him.
When this strange idea came up, Hans felt even more strange.
It wasn't until Cheryl finally stopped that Hans frowned and asked:
"Boss, you today..."
Hans pointed to the document in Cheryl's hand, pulled the corner of his mouth and smiled forcefully but could not speak.
Because he saw some reluctance on Cheryl’s face,
This means she...
"I have confirmed that it is ok, so I have issued the document for the financial department to issue the second advertising fee to myspace." Cheryl noticed Hans' doubts and nodded to his gaze, she smiled.
explain:
"I'm preparing to leave Google. Myspace was the last important job before I left, and now it's starting to bear fruit. And I'm going to leave the rest to you."
Cheryl stood up and walked to the sofa in the office as she spoke.
When she reached the sofa, she sat down directly and motioned to Hans for the seat opposite.
In doubt, Hans followed her and sat on the sofa, and then heard her sigh softly.
“In four years, we at Google have gone from a start-up to today. After last year’s crisis, we have gradually returned to our original development trajectory this year.
Taking over myspace last month was the direction I finally decided on after studying it for a long time. For this reason, I spent a lot of energy to convince Larry Page, and with my strong persuasion, he was willing to make changes.
However, in the end, the leftist opinions exhausted our passion for working together. Since mutual compromise is a waste of energy, then~~it’s time for me to leave~~"
***+***
Compared to the distinct four seasons in Frankfurt, Germany, Ning Zimo feels that he prefers California, which has a similar climate to the Special Administrative Region. So every time he sits on the border of California and feels the abundant sunshine, he always has the illusion of being in the Special Administrative Region.
Ning Zimo's thoughts were distracted for just a second, and the next second he heard Li Ying's soft call.
"Hey~~, what are you thinking about?"
"Hmm...I was wondering when would it be more appropriate for qnx to open source code," Ning Zimo raised his head, saw the confused look in Li Ying's eyes, and found a suitable excuse in a flash of his mind, "Because if we don't set up
A mobile phone open alliance and invites everyone to work together to improve the qnx ecosystem, then it will be difficult for us to establish new rules in the field of mobile operating systems in the future..."
When Ning Zimo was talking, Li Ying's eyes were always looking at him. Her piercing gaze almost made Ning Zimo unable to continue speaking.
Fortunately, the distraction at that moment was not something too important. Li Ying looked at him talking as if it was serious, and her eyes softened immediately.
"Anyway, qnx's system has been confirmed at the last acquisition hearing that it has little to do with the US military. So, how you want to position qnx's system, just consider our own strategic direction."
Li Ying and Feng Xiaoyu said this, and the slightly agitated part of Ning Zimo's heart finally calmed down.
Sometimes, tacit understanding is such a double-edged sword.
If you are distracted, she will notice immediately.
Fortunately, while there is a tacit understanding, there is also tolerance.
A few sentences clearly explained the development direction of qnx company, as well as the different focuses of the "Wandoujia Group" led by Andy Rubin and Mathias.
Ning Zimo immediately brought the topic back to the things he was mainly following up on recently:
"After YouTube went online, the amount of CPM ads in Bing's entire ecosystem has increased significantly. At present, the ratio of CPC ads and CPM ads has returned to 5:5 again.
In other words, the launch of Youtebe is the biggest supplement to Bing ecological CPM advertising. In the future, the placement of such advertising will gradually increase. Therefore, according to the data of the past three months, YouTube relies on the Gmail account system and Bing
With the development of large traffic, it is very likely to become the first Internet company to achieve profitability within 3 months.
As for the entire Bing ecological chain, it is very possible that by the end of 2005, the entire Bing ecosystem will capture about 30% of the online Internet advertising in the United States."
Based on last year’s market share, Ning Zimo estimates that this year’s online advertising share across the country will be as much as 17.5 billion yuan.
Although Yahoo, Google and other giants from the past were blocking the way, Ning Zimo, who was among them, knew exactly what kind of procedures the current situation would disrupt for him.
With 30% of the US advertising share, Ning Zimo is fully confident that he can achieve it by relying on Bing, YouTube, Facebook and the yet-to-be-sold MySpace.
Although Facebook cannot play a big role for the time being, it is excellent for expanding some users.
After YouTube was launched in Europe on February 28, it has become the first video site released to global Internet users. Although the bandwidth hardware foundation in 2005 was not as high-speed and convenient as in previous generations.
However, the first appearance of a professional video site like YouTube quickly took over the top spot as "the world's first video site" and it steadily used its first-mover advantage to occupy the top spot.
"In less than 3 months, 1.2 million users around the world browse YouTube every day, and 50,000 videos are no longer enough to satisfy users' interests. Fortunately, as the number of users added every day reaches 30,000, the number of videos added every day has also reached 30,000.
As many as 500."
Li Ying smiled faintly and praised YouTube's achievements from the side.
Ning Zimo met her gaze and smiled and said, "The main reason is that the growth rate is getting faster and faster, and the number of users will reach 6 million in half a year. And the video product is expected to reach nearly 4,000 views every day.
Increase."
"It seems that Brother Zhuang has done a lot of things in Germany over the years."
"Of course," Ning Zimo curled his lips and smiled, "That's the treasure I dug from Hannan Province."
Li Ying smiled and said nothing, just quietly brewing the coffee in her hand.
Until the cup of hand-brewed coffee was finally delivered to Ning Zimo's hands, Zhang Miaoying saw this harmonious scene from the side and didn't know what she should feel in her heart.
Ning Zimo took it and took a sip, but found that his taste buds were not enough to distinguish the subtle differences in top-quality coffee. But it was nothing more than a preference, and he was not too upset.
"Feixun Technology still has a long way to go, and the era that belongs to Brother Zhuang has not yet come."
The key to using Feixun's voice and video products to replace flash is the joint promotion of Bing ecological platforms such as YouTube and Facebook. This is a long road that requires lonely exploration for a long time, so Ning Zimo is not prepared to go with it at this time
Li Ying made a detailed discussion.
"You have arrangements, I just have to do my own thing." Li Ying said calmly at the right time.
Her words also brought Ning Zimo to an end on this matter.
With just one glance, the topic was pulled to another place.
"You have been chatting with her for almost a month, and you are convinced that she will join YouTube soon?"
"Next year at the latest," Ning Zimo nodded, looked at Li Ying with a smile and said, "Although she is not such a tacit understanding between you and me, after getting to know her carefully, she is indeed a person of extraordinary ability.
It is a good complement to Chen Shijun and the entire bing ecosystem."
"Although I can't reveal too much to him, it's okay to let her be in charge of YouTube colleagues and Facebook." Ning Zimo smiled, looked at Li Ying and said, "Before returning to China, I will tell this
It’s settled.”
"Oh, has it been implemented over there?"
"Of course, I have fulfilled the promise I made back then. The stage we have set up now is enough for him to perform."
"There are more and more good talents."
Zhang Miaoying was holding a cup and looking at the two people beside her.
Both of them had faint smiles on their faces,
They had been talking about work just now,
Inexplicably, she felt that the two of them always fit together perfectly.
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