Rebirth of the Internet Overlord

0426. Cloudy Apple Inc.

iPhone zero is so amazing!

Therefore, after the press conference, there were still many people who remembered to follow up with questions.

After Ning Zimo received several anxious individual interviews one after another, it was already approaching evening when he led the team back to the multi-function hall of the hotel.

Li Ying and Jennifer were already waiting here. As soon as they entered the door, Jennifer hurriedly greeted her. Seeing the smile on her lips, Ning Zimo suddenly had a bad feeling. Unable to get up, she leaned over and hugged him.

A stunning kiss was placed on the neck in full view of everyone.

MU~~~~~~A

Jennifer's deliberate noise immediately caused a smile in the room. When she let go of her arm, Ning Zimo rolled his eyes and took the tissue handed over by Tang Ruiwen to wipe off the lipstick remaining on his face.

"Boss, it turns out that iPhone Zero is so amazing. No wonder you hid it from us yesterday."

Jennifer has never had anything to do with weird things. At best, they can only be regarded as different forms. Hearing her question, Ning Zimo rolled his eyes again. "If you Western women express surprise in this way, I'm afraid.

I won’t be able to return to China until next year.”

"Yes, in the dressing room this morning, the beautiful makeup artist not only kissed me, but also left her room card for the dean."

"woooooooo"

"Boss is really charming~~ So tonight, you will spend the night with the beautiful woman, and we will go to the celebration party ourselves?"

……%¥@#

Let's talk about it,

Noisy, noisy.

Before the launch of iPhone 0, the team was indeed under great pressure. Spark's side was even more under pressure because the business could not be fully launched, so it shouldered a lot more responsibilities than Emperor Penguin.

Ning Zimo allowed everyone to joke about the success of the press conference to relieve the pressure, but when the time came, he brought the topic back to work.

"The reason why it is amazing is not only the peripheral products and applications. More importantly, the design of iPhone Zero itself is really good." Ning Zimo ignored everyone's ridicule and said attentively, "The plastic PC material technology of the mobile phone,

It has been thoroughly studied by major mobile phone manufacturers in the past few years.

The first-generation Apple mobile phone launched by Apple last year was praised as the top craftsmanship of plastic PC material. Therefore, we bypassed the peak that others spent several years to understand and directly used metal and glass technology to design iPhone Zero.

There is such a stunning work coming out.”

Plagiarism is plagiarism, but as a reborn person, you must have a thick skin.

In the previous life, the design that Apple could only come up with in 2011 was copied by Ning Zimo in advance, and even used BYD's automobile manufacturing technology to implement it. Just saying that the technology application can be implemented is already lucky enough, but it is a pity.

, after stealing Jony Ive’s design, how should Apple respond?

Jony Ive is Apple's chief designer. He has been responsible for Apple's industrial design and user interface interaction work since the Steve Jobs era.

For a technology company, industrial design and user interface interaction work are very important. Because the first step in whether a product can please users is often the appearance of the product. Just like people generally look at faces when looking for a partner, good-looking appearance can indeed make a difference.

People will have a preconceived impression and take the initiative to have a good impression, especially the appearance of a good product.

Jony Ive has led the product design of many Apple devices, and has also witnessed Apple's ups and downs. Jony Ive has designed countless Apple products in previous lives, and many of them are regarded as classics.

For example, Apple produced the classic iMac G3 all-in-one computer in 1998. It abandoned the sign of being heavy and integrated various components of the motherboard into the display. It also used a translucent shell and a streamlined shape, which refreshed people's understanding of computers.

I also realize that industrial design can also have such beauty;

Apple's iPod music player in 2001 sorted out the chaotic MP3 player market and established the iPod as the benchmark for the ultimate music player experience. And the first-generation Apple mobile phone released by Apple last year was even more so.

It is a masterpiece that refreshes people's understanding of mobile phones.

It can be said that the existence of Jony Ive allows Apple's products to rely on their beautiful appearance and ultimate user experience, allowing users to enjoy the potential awareness of the ultimate improvement in quality when using them.

However, starting from today, the recognition that Apple can bring people a better quality will gradually be transferred to Yugong Technology with the production of various products under Yugong Technology.

If Johnny Ive knew that he had stolen the design from his previous life, would he fly to New York and kill himself?

Smiling slightly in his heart, Ning Zimo gave up this boring idea.

Then he said, "Although many smartphone application scenarios were displayed at the press conference, we still hid an important part of the handheld device alliance." Ning Zimo picked up the iPhone Zero on the table and said, "

This time I blurred the concept of Thunderbolt interface with the help of demonstration, and only implanted the subjective consciousness of ease of use into the audience.

This is because the development and promotion of Thunderbolt interfaces, on the one hand, depends on the further development of hardware technology to achieve future goals, and on the other hand, it depends on Spark further negotiating the interface specifications of the Handheld Back Hand Alliance with the USB Association."

The thunderbolt interface mentioned by Ning Zimo is the data and power transmission interface of the iPhone Zero. It is also one of the key technologies that enables the iPhone Zero to connect to the TV when it is plugged into a base that was not taken seriously by the audience in the demonstration video.

Thunderbolt interface is one of Ning Zimo’s important layouts for the corresponding hardware ecology of smartphones and even the smart era. Its importance is no lower than that of chips. Because whether it is the mobile Internet era or even the future Internet of Things era, peripherals will eventually need to be expanded.

of.

The Thunderbolt interface is one of the important specifications to cope with the development in the next few decades!

In the past life, before smartphones were officially released, big brands such as Motorola, Sony Ericsson, Nokia, and Samsung each had their own interface specifications. In line with the rules of setting standards, they each controlled a certain share by relying on their huge number of terminals.

Interface share. The purpose is that when you have a certain number of mobile phones, you can occupy an interface specification by virtue of the huge user base.

Therefore, Ning Zimo has been aiming at the peripheral interface standards of the mobile Internet and Internet of Things era in the coming decades from the very beginning when he was planning the iPhone. He has adopted the Thunderbolt Standard (I Peak) interface developed by Intel in 2009

Take it out.

You must know that the most troublesome problem for people in the previous life was the small problem of how to plug in the front and back of various peripheral interfaces. For example, USB, Android, HDMI high-definition and other interfaces, the endless front and back problems often made people very troubled.

This trouble finally had an official answer in 2011, and that was Intel's Thunderbolt interface technology.

On the MacBook Pro released by Apple in 2011, a Thunderbolt interface based on Light Peak technology appeared. This copper wire transmission interface that can transmit both power and data solves the biggest problem that people worry about every day.

The important thing is that any mobile phone, notebook and other devices can be connected to a variety of devices with the high output bandwidth of the Thunderbolt interface.

For example, 2k, 4k or even 5k high-definition displays, various interface specifications such as HDMI, DVI, and VGA can be connected. In the future, peripherals such as solid-state drives, graphics cards, keyboards, mice, and controllers can be connected through the Thunderbolt interface.

This is the past life, a new era where you can travel around the world with just a mobile phone or tablet.

Although the Thunderbolt interface was not completely popular before the rebirth, this convenient technology still impressed Ning Zimo deeply. For this reason, the fourth quarter laboratory has been setting up a group of people to study it as early as 2006.

Thunderbolt interface technology. The Thunderbolt interface used by Yugong Technology’s iPhone Zero has abandoned the Mini DP specification introduced by Intel in its previous life from the beginning, and directly uses the Type-C interface shape that has not yet appeared.

Just promoting the Thunderbolt interface standard based on the previous Type-C interface shape often involves too many interest chains. iPhone Zero alone is not enough to achieve scale. It must rely on the big brand of the Smart Handheld Device Alliance.

Thinking of this, Ning Zimo said to Li Ying and Jennifer, "The Thunderbolt interface involves too many potential benefits, and it needs to be interconnected with the major interfaces of computers and peripherals today. This is a big project in the first place.

The interface corresponds to the fact that technology application is actually a chain of interests that affects the whole body.

Technically, such a thing can be implemented in the fourth quarter. But how to connect and implement the Thunderbolt interface specifications among Intel, Bluetooth, USB Association, and major hardware manufacturers. Currently, the only way to do this is to leave it to Spark Technology, an American company.

Only then can we deal with it."

"Jennifer has been following up on this."

"Yes, Boss." Jennifer wiped away her confusion and nodded seriously, "I will continue to follow up on this matter."

"Okay, then we can have a small celebration party now." Ning Zimo smiled.

But not even a second later, Jennifer let him break the gong.

"Boss, at the celebration banquet, would you like to call the makeup artist over?"

"That's enough for you!!!"

***+***

When Ning Zimo took Spark and the Emperor Penguin secretariat for a dinner in New York, they were far away at Apple in Cupertino, California. There were many people gathered in Jobs' office, but compared with the small celebration party for iPhone Zero,

The atmosphere here is obviously not that relaxed.

Jobs may not know that he and Ning Zimo share the same philosophy of extremely simple life. His office is the same as Ning Zimo's, except for simple furniture, there are no complicated objects.

But on this night, the only conference table in his office was filled with all kinds of objects.

What Jobs was holding in his hands was the iPhone 0, which just appeared at a press conference in Times Square, Manhattan, New York this morning.

Looking at the phone in his hand, which had pure white glass panels on the front and back, and a silver frosted frame on the side, Jobs, who stared at it for a long time, frowned and couldn't help but sigh, "Just looking at the appearance.

, the second-generation Apple mobile phone we won’t release until next month has already failed.”

Returning to Apple again, Jobs still has the absolute leadership position within the company.

His rather depressing words aroused the curiosity of everyone around him. But when they turned around and saw the iPhone zero step, they could only frown and acquiesce to the CEO's words.

"Originally, we were planning to push PC materials to the extreme before turning to metal materials to explore. But we didn't expect that Yugong Technology, a subsidiary of the Emperor Penguin Group, would be so bold. They would use automobile-made materials from the very beginning.

Stamping process to make mobile phone casing?”

Playing with the iPhone Zero in his hand, Jobs felt that it was as ornamental as a piece of art. Although his fingers felt a cold touch when he held it in his hand, overall the iPhone Zero did not give people a sense of appreciation.

A cool feeling.

Even though it was a competitor's product, Jobs still admired it.

After playing with it for a while, Jobs turned to a rough bald man next to him and asked, "Yves, what kind of evaluation can you give this iPhone?"

The bald man sitting next to Jobs is called Jony Ive.

This person was the industrial designer of iPhone Zero’s previous life.

At this time, Jony Ive was staring blankly at the iPhone in Jobs' hand.

He always felt that this iPhone Zero could trigger a certain place in his heart, but he couldn't quite explain what it felt like.

After working for a long time, Joni Ive sighed and said, "The level of Yugong Technology's industrial design team can be seen. Judging from every detail of this iPhone Zero, the combination of glass and metal materials has been achieved to the extreme.

.The second generation of Apple, which we will release next month, is indeed not as good as this iPhone 0 in terms of appearance.”

Jobs squinted his eyes when he heard this, nodded, and then shook his head.

He held the iPhone zero, swiped his finger upwards and said, "Not only the appearance, but also the software ecosystem behind this Wandoujia system is unmatched by our Apple online mall."

As Jobs spoke, he couldn't help but sigh, "From the iPhone brand to the App Store, all the brands we want to apply for are owned by Yugong Technology. Even the tablet products we want to develop are owned by Yugong Technology.

Emperor Penguin took the lead in taking away the iPad global brand from Proview Technology.

If this continues, their Wandoujia system will inevitably collide with our subsequent tablets. I don’t know how far their iPad has progressed. But when I think that they can handle such a highly integrated mobile phone, I am afraid that the iPad will be launched soon.

It’s not too late.”

Surrounded by Apple's core executives, in addition to Jony Ive, the industrial design director, there is also Scott Forstall, who is mainly responsible for user interaction design. As well as the senior person who proposed the iPod concept and is responsible for the iPod department.

Vice President Tony Fadell, and Chief Designer of iOS and Mac Software Craig Federighi.

These people are the backbone of Apple, so Jobs is not worried about the impact of his negative emotions on the company.

What he wants is to bring this group of people together to discuss coping strategies. Otherwise, at the launch of Apple's mobile phone next month, they will really face direct defeat without even starting a fight.

Reg Federighi, an old subordinate who came with Steve Jobs when he returned to Apple in 1997, also expressed his helplessness in response to his old boss's depressing words.

"Although our IOS system has been successfully transplanted, the software application is not as fast as Wandoujia's deployment. So far, even if we open the Apple App Store and let developers come in, the time has not caught up with the fully prepared developers.

Yugong Technology. In three days, they will publicly convene developers for the first developer conference in New York."

Reg Federighi looked at the various iPhone spare parts placed on the table with a wry smile. After looking at them for a while, he couldn't help but pick up the Switch kit and said, "All the first places have been taken by the iPhone zero."

Go, even if we design better products now, we are just followers behind Yugong Technology. But our IOS is a closed ecosystem, and we have never thought of taking the initiative to contact major manufacturers. Maybe..."

Maybe, what Reg Federighi was going to say, as his old superior, Jobs knew very well.

Apple has transplanted the Apple computer OS system to the IOS system for smart devices, and has decided to follow the path of a closed ecosystem from the beginning.

What they want is to make the closed ecological platform bigger and stronger, and then attract the follow-up of major software manufacturers. Naturally, they will not be like Yugong Technology’s iPhone Zero, which will put down their own efforts and actively cooperate with major software manufacturers.

But today they saw the abundant application scenarios at the iPhone zero launch event through the Internet and the media.

In comparison, the content that Apple is preparing to release next month is completely unsatisfactory!

Do they still insist on continuing on this closed road of IOS?

no answer,

No one spoke.

At this time in Steve Jobs's office,

Everyone looked sad in front of this pile of iPhone free gift packages that they had finally obtained.

They don't know either,

At this time, the Chinese network thousands of miles away,

And because of the arrival of a new day,

It blew up!

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