Rebirth of the Internet Overlord

Lu Qi heard that he had this smartphone, iPhone Zero, for a long time, but it was already 2 years later that he actually got this machine. Now, he is holding the iPhone Zero in his hand and playing with it and can't put it down. He always feels like this

A smartphone is what everyone calls the mobile Internet era.

Today, he was unable to make it to the iPhone Zero launch event in New York due to work commitments, so he could only experience it at the celebration party. However, Jennifer just played him the live recording of the launch event, which really made him appreciate the practical value of the iPhone Zero.

Have a more tangible experience.

But the more he liked this mobile phone, the more sorrowful he felt in his heart.

"This thing won't be officially launched until August, so the two months of waiting are too long."

When Jennifer heard his words from the side, she immediately laughed, "Brother Lu, how come you believe Boss's nonsense? After all, when the iPhone was first released, a batch of finished products were given to the conference members and ourselves to experience.

Used.”

"hmmmm?" Lu Qi raised his head and looked at her curiously. After thinking for a long time, he suddenly realized, "No, Apple's smartphone is expected to be released this month. What kind of hunger marketing does the boss dare to do at this time?"

“Of course,” Jennifer smiled, “It’s not like you don’t know him, but he is very sure that even if the Apple iPhone is released this month, it will not be as good as our iPhone in terms of various functions.

Besides, we have determined from various aspects of evaluation that Apple’s current IOS system, Apple market and various functions will definitely lag behind Wandoujia, Android and our AppStore. Even if it implements indirect marketing, as long as users buy it, it will not

Do you care about things that whet the appetite of users?”

Lu Qi nodded, "After all, the master planned this step earlier than others and looked farther than others. Naturally, others will not be able to catch up in a short while."

As he spoke, Lu Qi laughed, "Tell me, the boss was only 18 years old in 2002. How could he see what the current mobile phone market would be like so early?"

"If he knew, why would he be the one to lead us?" Jennifer shrugged, after all, she couldn't explain the matter clearly.

At this moment, she suddenly noticed someone in her peripheral vision waving her arms in their direction.

Looking in that direction, she saw the pair of partners standing by the window and greeting them.

Lu Qi followed Jennifer's line of sight and saw the two people standing by the window. However, he was still a little confused about Ning Zimo's fingers blurring in the air twice and could only turn to Jennifer for help.

"Boss asked us to come together." Jennifer explained.

"Oh..." Lu Qi nodded, "You still know him best."

Shrugging again, Jennifer followed Lu Qi with a smile.

When I came to the window, I was greeted by a few nods.

Lu Qi greeted Wan Bian and raised the iPhone Zero in his hand, "It has been more than two years, and now I have finally seen this real smartphone. Now, our Bing market strategy must also make corresponding adjustments.

Otherwise, we are afraid we will fall behind in the mobile Internet era."

"You reacted very quickly," Ning Zimo smiled, "Finally, you were lucky enough to live up to your fate and combine all resources to catch up with the release of iPhone 0 in 2008. If they hadn't moved quickly enough in the fourth quarter, we might have had to adopt

Qualcomm’s SOC is here to solve the first generation of mobile phone chips.”

"Just catch up. Besides, I just used it and it felt very good." Lu Qi smiled, "I tried many search methods using the Cheetah browser on iPhone Zero, and found that all kinds of searches will definitely be redirected to Bing's search results. Although

At first I thought it would be troublesome to go around and around, but when I finally got Bing applied on Cheetah Mobile, I felt quite accomplished."

"Of course, on the one hand, Bing will have a sense of accomplishment. On the other hand, we have actually used feasible methods to avoid various troubles in the EU. After all, the EU's anti-dumping and anti-monopoly have always been strict. Without such cumbersome business cooperation,

To avoid risks, we might be sanctioned for this."

Ning Zimo smiled and said, "Anyway, the wool comes from the sheep. We try our best to avoid trouble based on the principle of paying a tax to the EU. Anyway, the money will eventually go into our own pockets, so again

No matter how complicated it is, at least don’t let people stare at us.”

Not to mention how powerful American technology giants are on an international scale, but within the scope of the 27-nation European Union Allied Countries, they still have to abide by the legal provisions of the European Union.

Like Google, Microsoft, Facebook and Apple in previous lives, they have always stumbled upon the EU's antitrust laws. In the previous life, between 2010 and 2020, these technology companies were punished by EU countries under antitrust laws.

$30 billion in fines.

However, even without these precedents, the United States, which has gradually realized that Internet user information is the most important, will not allow a non-European and American company, especially a Chinese company, to become bigger and stronger. Therefore, in addition to the above mentioned reasons, Ning Zimo naturally has other

We must guard against the preparations made by the United States.

Ning Zimo explained briefly, while Jennifer and Lu Qi nodded repeatedly. Only Li Ying gave Ning Zimo a deep look.

What he was thinking at this glance was probably to make everything clear in his mind that he had not mentioned.

She was his most tacit friend and partner in his two lives, but Ning Zimo didn't take it seriously.

"I asked you to come to New York in advance this time because I am going to talk to you about Bing's recent development. After taking this opportunity to talk, I will not forget Bing when I go to California again. I went to LinkedIn and Facebook.

We need to return to China to promote domestic 3G services."

"Well, I guess you have an important interview with me." Lu Qi smiled, "I'm ready."

"Okay, let's go up to the rooftop and chat, the four of us."

Dong Qianqian looked at the four people who turned to go out, and curiously asked Zhang Miaoying beside her, "Where are they going?"

"How do I know?" Zhang Miaoying curled her lips and said, "Maybe your boss has some weird idea?"

…

When the elevator went up to the top floor and went out, a few familiar figures flashed across the other side of his eyes. Ning Zimo took another look in confusion.

But he couldn't see the reason at a glance, so he could only turn his attention back to his team.

He turned around and walked with the three people beside him in the direction facing away from the pedestrian.

It is said to be a rooftop, but it is actually just the balcony of the Wine Barrel Presidential Suite. The top-floor presidential suite on the side of the hotel has a separate balcony, occupying the southeast view of the entire hotel. Standing in the city of New York, apart from the neon lights of the city,

, has nothing to do with the night scene.

When the night breeze blew slowly, the temperature, which was much lower than usual, still sent a chill to everyone on the balcony.

Seeing Li Ying shrink back slightly, Ning Zimo returned to the room and took two blankets and handed them to the two ladies.

While handing over the blanket, Ning Zimo didn't notice Lu Qi's playful gaze, or even the slightly raised expression at the corner of Jennifer's mouth.

He said directly, "It's time to shut down Google. Within this year, Bing's most dangerous potential rival in the U.S. search market, Google, will be shut down. Bing's mission in the U.S. will be completed."

"Get rid of Google?" Lu Qi's eyes became different in amusement, "It stands to reason that the current Google is not worthy of us to attack them, and by keeping Google, we don't need to face the competition with Yahoo. Isn't this a good thing?

?”

Lu Qi was just thinking about what important things his boss would say to him. He had thought of many good ideas, but he never thought that the boss would directly kill Google?

Lu Qi was surprised because Google, which only has a search business, is not more competitive than Yahoo, which is already in the search and B2C market. It is not even more competitive than Live Search, which is gradually being pulled by the larger Microsoft.

Danger.

When Bing entered the United States in 2004, Google was already a major search engine in the United States. However, after so many years of development, Google was suppressed by Bing in every aspect and only occupied less than 10% of the search market share.

For the whole year of 2007, Bing earned a total revenue of US$16.1 billion in the global market. Advertising revenue accounted for 85% of the overall business, with the European market contributing 35% and the US market contributing 55%. In terms of share, the European search share reached

50%, while in the United States it reached 41.7%.

As for Google, with an advertising share of less than 1 billion US dollars, it can almost declare their defeat in the search engine battlefield. Is such an opponent worthy of a separate warning from the boss?

Ning Zimo glanced at Lu Qi, and when he saw his frown, he explained in detail, "In fact, in my heart, Google, which only focuses on search itself, is a more powerful competitor than Yahoo and Microsoft, which have extensive businesses.

Because what I worry about is that once Google is unintentionally suppressed by us to the point where it has no room for survival, whether it is acquired by Yahoo or Microsoft, it is not the result we want."

Lu Qi felt his temples jump slightly.

If the boss hadn't said this,

He had almost forgotten that this possibility existed.

"In the past, when Bing first launched in the United States, we who were not in the top three did not need to consider competition at all." Ning Zimo mused, "At that time, all search engines, whether they had just acquired Overture or

Yahoo returned to the search time, Microsoft was preparing to launch a search engine layout, and even Google, our main competitor at the time. Facing them, we did not have much ability to compete at that time. It can only be said that they had not yet reacted.

time, trying to survive in the cracks.

But the strategies corresponding to each era are different. Thinking back to Yahoo back then, they were able to allocate the traffic to us when Overture was not integrated into Yahoo search. Isn’t it because Yang Zhiyuan couldn’t swallow the disgusting move of Google’s repeated price increases? But

After that stage, when the will of the company surpasses the will of the individual, what relationship will we have with Yahoo now?"

Looking at Lu Qi who had some understanding, Ning Zimo affirmed, "Whether it is in politics or business, there are never absolute enemies, there is only the choice of standing in front of the balance of interests.

Nowadays, Bing has relied on the "Red Man Plan" and "Site Alliance" that were laid out in 2003, and has gradually grown into the top spot in the search field in the US market. It is bound to start a war with other search engines.

If we haven't clearly defined our position at this time and wait until others join forces to deal with us, then we will have to invest additional energy in this battlefield organized by others."

In 2010 in the previous life, the powerful Google finally attracted the attention of Microsoft and Baidu. Although they joined forces, they still had no real impact on Google. However, the game on the commercial battlefield is never settled by the result of winning or losing, but by the result of winning or losing.

It is necessary to calculate the resource investment and other aspects of the entire competition.

It is true that this year's iPhone 0, led by Emperor Penguin, and the upcoming Android led by Spark, have managed to integrate the Cheetah browser and Bing search ideas. But since we know that Microsoft and Yahoo will always join forces to deal with the No. 1 player in the search industry

, then how could Ning Zimo not be on guard!

"Change your thinking and formulate strategies." Ning Zimo stared into Lu Qi's eyes and said firmly, "Your goal of leading Bing America will make the following changes this year. The first is to try to cannibalize Google's existing advertising from all aspects.

market. The second is to mobilize all resources to capture Google before they retreat!"

!!!

Ning Zimo said it so clearly that Lu Qi's eyes couldn't help but light up!

This is inevitable. When the leader of any industry dominates the front, the second and third leaders in the industry will definitely find ways to unite to resist.

The boss's intention is very clear. It is expected that when Microsoft and Yahoo take the initiative to join forces, it is better for Bing to dig the trenches on its own initiative!

"After the Wandoujia Developer Conference is over, we will take separate actions. Not only will the troops be divided into three groups, but two major battlefields will gradually open up." Ning Zimo looked at Lu Qi and said, "You must find a way to continue to suppress Google, and

Bring it under Bing's wing."

Turning to look at Li Ying and Jennifer, Ning Zimo added, "You are going to copy the iPhone Zero Launch Conference and Wandoujia Developer Conference to the 'Handheld Device Alliance' under Spark, and before the end of this year, Android

The system will be effectively promoted.”

Jennifer's eyes flashed and she nodded eagerly, while Li Ying, who was sitting on a blanket next to her, asked Ning Zimo, "Do you have any other plans for this matter?"

Amid Jennifer and Lu Qi's surprise, Ning Zimo nodded, "Nanji Core's SOC chip is based on the ARMv7 architecture. I have opened the technology to five companies as appropriate in exchange for their investment in jointly promoting the Android ecosystem in the mobile phone field.

promotion.”

"Five companies?" Lu Qi took a breath.

You must know that it is not easy to develop iPhone from scratch, and he has heard about the difficulty of developing Nanjixin SOC chip. But the boss said that this rather difficult chip will be opened to five other companies for use! How far is this layout?

How can we accommodate such a large layout all at once?

"Well, five companies will gradually develop their own mobile phones within three years." Ning Zimo smiled and said, "In the 3G era, I want the technology in the fourth quarter to explode first, and then rely on this

The strategic alliance formed by several companies has thoroughly promoted the Android system. And through the spread of the smartphone market, Bing search's leading position in the search engine field has been consolidated into an absolute leadership."

Wandoujia is a closed ecosystem but shares the same origin as Android. However, it only relies on iPhone Zero to promote the corresponding Android ecosystem for smartphones, but it will definitely allow big manufacturers like Samsung, Apple and even Qualcomm to take advantage of it.

Rather than doing this, it is better to directly cultivate friendly forces.

These five companies are Ning Zimo's internal allies, and they are also allies with absolute strength. When they take the lead in raising the banner, they will naturally reduce the strength of their corresponding competitors.

Not to mention Samsung, if Apple can follow the trajectory of its previous life and dominate, the more important purpose of doing so is to extremely weaken Qualcomm, the patent troll.

Every step here cannot be dominated by the Emperor Penguin alone. We must cultivate friendly forces so that China's mobile phone and chip industries can have an earlier layout and a longer period of long-term development.

Ning Zimo was sure, "They will take the initiative to contact Spark for these jobs, and what I call dividing the troops into three groups is that while you are busy with the things at hand, I will stand on FaySpace's side and acquire it. Then I will import the social traffic.

Go to Bing and make Bing invincible in this search war."

"Acquire MySpace?" Lu Qi stared at the boss, but after thinking about it for a moment, he understood what the boss wanted to do.

As Facebook develops faster and faster, Facebook and MySpace, which was acquired by News Corporation, have become the two major names in the social field.

However, due to the demographic attributes of MySpace and the behavior of News Corporation, MySpace's development has been gradually overtaken by Facebook. News Corporation has recently considered selling MySpace, and they want to stop losses as much as possible while MySpace is still valuable.

Many people have begun to wait and see at this time, but they don't expect that their boss has already made plans.

Now, it is possible for someone to dominate the social field in the future.

And the man behind the scenes is the boss in front of him!

Ignoring Lu Qi's widened eyes, Ning Zimo continued, "After handling several important matters in the United States, I will return to China to continue promoting the development of 3G in the country. In the future, we will lay a solid foundation in the field of mobile communications."

A more solid foundation.”

!!!

"What?"

???

Three people, three expressions.

Except for what Li Ying slightly realized,

The other two people were surprised.

Relying on one's own efforts to promote a country's 3G development process, wouldn't this be a bit of a fantasy?

"I know you may have some doubts about what I said," Ning Zimo shrugged, "but when Mr. Yang called me a few days ago, he conveyed a message that was beneficial to us. The government's behavior is gradually being affected by the current situation.

influence and become proactive.

Therefore, I will make good use of this period of time to do the most important things. When I have recently implemented several things on the US side, I will return to China to promote the 3G development process. At that time, you will know how I will implement them.

.”

Ning Zimo looked at everyone with a smile, and rolled his eyes.

"Just wait for some good news from me!"