Rebirth of the Internet Overlord
0431. Apple's internal iPhone zero test report
/*Arrived late, caught up.
In addition, the book's operating officer "Urban Pavilion" organized a book review and award event. A total of 18 places will be awarded to the top 1, 2, and 3 outstanding ones, who will be rewarded with 2000 points, 1000 points, and 500 points. asxs. coins.
This is an official welfare event, and everyone is welcome to participate.
Oh, by the way, I received 16 monthly passes on the first day of January 1, 2020.
This small achievement really makes me grateful for everyone's support.
My writing is so bad, but you all support me...I can only repay you with updates.
*/
Wall Street and Silicon Valley have always been areas where news from the high-tech industry in the United States is concentrated, because after entering the 21st century, there is no frequent news to be mined in heavy asset-related real industries.
In the rapidly changing technology world, due to the existence of the increasingly mature industry of the Internet, various hot spots often emerge.
The combination of capital and high-tech industries has brought endless talk about technology and financial figures to the press. So since June, news reports about the Emperor Penguin Group have almost never stopped.
Starting at noon on June 1st, major media outlets were full of praise for the stunning performance of the iPhone Zero at the press conference. In the following days, media members used their experiences to try out the iPhone Zero after getting the actual device.
It gives people a new understanding of the future of 3G+ smartphones.
So much so that headlines like "iPhone Zero Leads the World to an Intelligent Future" appeared overwhelmingly in the headlines of major media in the past few days in early June.
Various reports such as "Take you to know the real smart phone iPhone Zero" appear in various newspapers from different angles.
But such a scene is only a hot topic for the general public. For those who are really in the Internet and technology circles, they only paid attention to the developer conference of Yugong Technology, a subsidiary of Emperor Penguin Group, on June 4.
Really understand.
Smartphones are about to be pushed to the forefront by the Emperor Penguin Group, and a future chapter of smart devices is about to be promoted by Emperor Penguins.
Because unlike Nokia, BlackBerry and even Apple, Emperor Penguin is obviously well prepared for the smartphone market. They are even mobilizing the development power of the entire world to contribute to this era, and this group of people has already started to take action.
At the Wandoujia Developer Conference, Andy Rubin, the founder of the Wandoujia system, announced on the spot that the Wandoujia developer platform was officially launched.
This means,
The curtain of the smartphone era,
It officially started from that day!
…
Unlike those who pay attention to the new era, in the face of the anticipated smart world, Apple, the rival competitor of Emperor Penguin, feels quite unspeakable at this time.
In the past seven days, everyone at Apple has felt like their days have been like a year. And the inexplicable momentum that made them feel overwhelming continued to suffocate them with the Wandoujia Developer Conference.
Under such urgent circumstances, they waited with bated breath for seven days.
You can do a lot of things in 7 days, but for Apple, they only want to wait for one result during these 7 days. That is the company's internal evaluation report on iPhone Zero.
And today,
The results of the report will be out soon.
In Jobs' office, a detailed report was placed on his desk, but Jony Ive, Scott Forstall and Craig Federighi, who sent the report, discovered that
There is also a pickaxe on the right side of where they placed the report. Judging from the handwriting, it was written by their immediate boss, Steve Jobs.
The three of them were very confused. They were very curious about the contents of the pickaxe made by the Boss. However, the report they submitted was already a heavy pressure and did not allow them to speculate in detail.
Just as they were making preparations, they saw Boss standing up.
"Let's go to the conference room." Jobs picked up the two documents on the table. "It's time for everyone to see what kind of amazing competitive products our competitors have brought to us."
Jobs led the three people out with a serious look on his face. His somewhat heavy steps made Johnny Ive, who was left behind, feel even heavier.
Seven days ago, they had already felt the amazingness of the iPhone Zero from its appearance and initial experience. But when they made a more detailed comprehensive evaluation of the iPhone Zero they purchased from reporters at a high price, they discovered that there is more to the iPhone Zero than meets the eye.
Simple.
Today’s evaluation report,
We still don’t know what it will bring to the company.
Perhaps, it will be more troublesome than the cloudy weather of the past few days?
…
Because of the order issued by the company's top management, Apple's large conference room was assembled within 2 minutes. When Jobs drank the last sip of water and walked into the conference room, some voices of discussion in the conference room suddenly stopped.
Without any preamble, Jobs just waved his hand, and Jony Ive picked up the report and read it out.
“In the past seven days, we have conducted a detailed test on Emperor Penguin’s iPhone Zero. From appearance, structural design and evaluation, to system framework, application and testing, to testing and evaluation of software application ecology, the report is divided into three parts.
Part..."
Although Jony Ive was the main speaker, the evaluation reports that were imprinted in his mind did not require him to deliberately follow the script. He even had time to pay attention to the various reactions of everyone present.
He didn't know whether to say whether his guess was lucky or unlucky. In short, the problem he was just worried about happened right in front of him.
This heavy test report brought not only a dark cloud to everyone present, but also like a giant hammer, hitting their brains firmly one after another.
Even if not everyone can understand the structure, hardware, software, and applications, everyone here has used their own Apple phones. As long as you make a silent comparison in your mind, you can make a decision between iPhone Zero and Apple phones.
A comprehensive assessment.
Apple phones fail in every aspect!
This answer sat down with Jonny Ive,
It came to his mind again, making him feel on pins and needles.
There was dead silence in the conference room, and the dozen or so people couldn't even hear their breathing.
Suddenly, someone dropped their phone on the ground for some unknown reason, but no one turned to look in the direction of the sound source.
But finally, someone finally broke this situation.
And that person is the absolute master of Apple—Jobs.
Jobs stood up and took out a stack of newspapers from somewhere, and his secretary stepped forward to cooperate with him in distributing the newspapers.
Placed in front of everyone in the audience was a newspaper from the New York Times. The headline on the front page was in bold font that was clearly visible at a glance - "iPhone Zero - The Real Smartphone"
The concept of smartphones has actually been proposed by Apple since 2007, but in this title from the New York Times, the word "real" is like a loud slap in the face, harshly hitting them in the face.
superior.
Piapia sounds!
"Looking at the current reports in the media, they have put the 'smartphone' halo on the Emperor Penguin's iPhone. What's ridiculous is that I thought this crown should be worn on the iPhone 1 released by Apple last year.
On the phone."
As soon as Jobs opened his mouth, he rushed towards everyone present with cold words, but no one could find a suitable rebuttal in their mind.
They had just heard an objective and impartial test report on the iPhone zero from within the company. Not all the content was needed, but they were inferior in terms of appearance, structure and chip integration solution.
Not to mention the signal problems that continue to be solved in the previous generation, and the performance of the opponent's excellent baseband chip further highlights the failure of their first-generation Apple mobile phone products.
Looking at everyone's distracted look, Jobs shook his head silently and sighed in his heart. Thinking of what he had written on the paper, the leader had to speak again:
"In the past 10 years or so, we have never regarded anyone as a rival in Apple computers, OS systems, or even the layout of IOS. We have always maintained that only we, Apple, can bring excellence to the world.
It is a product that combines software and hardware to the extreme. But when iPhone Zero actually appears in front of us, we will feel that we have underestimated the world.
This is the first time that the name Emperor Penguin Group has appeared in our list of competitors, but it has suddenly risen from a potential competitor to a powerful competitor that we need to chase."
Picking up the iPhone 0 placed on the table, Jobs pointed to the plastic stripes on the back and sides of the phone in the spotlight and said sternly, "Yes, we have considered putting a metal casing on top of the Apple phone casing.
, and it is true that the 'electrostatic shielding' effect produced by touching the metal shell will affect the signal.
But why do so many of us think of so many ideas, but have never thought of a case solution like the iPhone Zero that uses a metal case with a plastic part added to reduce the 'electrostatic shielding' effect?
So in terms of both appearance and actual use, we can only continue to use plastic casings at this year’s press conference, and then watch the iPhone take the absolute lead in the first place and amaze the world.”
Putting down the complete machine, Jobs picked up a motherboard that was originally part of the iPhone.
Pointing to the largest chip on the motherboard, he added, "Compared with the CPU chip we developed in cooperation with Infineon and the motherboard using the FPGA solution, this iPhone Zero SOC better integrates the central processing unit.
CPU, graphics processor GPU, main memory RAM, communication baseband, GPS module.
Coupled with the layout of Bluetooth, Wifi and other chips and the surrounding serpentine wiring, just looking at these aspects, we can know that the other party has put a lot of effort into product integration, and must have planned the layout in advance.
And what about us? When the other party comes up with such an amazing integrated motherboard, we still need to purchase chips from other chip factories to form our own solution. Coupled with Infineon's communication flaws in the baseband chip, our Apple 2
How can modern mobile phones compete with the iPhone Zero despite its many shortcomings?”
Putting down the motherboard again, Jobs returned to the complete machine. He opened the user interface and swiped upwards to find the App Store (AppStore) from the many applications.
When he clicked on the clearly classified application market, he turned the screen to everyone and shouted again:
"The appearance, structure, chip design, and chip integration solutions were all completely failed, and the reputation we Apple accumulated from the OS system became worthless after the Emperor Penguin Developer Conference.
Yes, we have more than 10 years of experience in the past and have accumulated enough applications on the OS system. We can let those former developers spend their energy, and even invest more money, to let them spend their energy on the OS system.
Port the application to the IOS system.
But can any of you tell me when we can build an IOS system ecosystem, use the software ecosystem method used by Emperor Penguin on Wandoujia, and use the power of programmers from all over the world to strengthen our application software? Can anyone help me?
My answer? How much money do we need? How much time?"
There was still silence in the conference room. Everyone had long been accustomed to the tyrannical style of their immediate boss, Steve Jobs.
But today the oppressive force of this tyrant is actually not that strong, because this is the first time that everyone at Apple feels that external pressure is stronger than their own boss.
How much?
How much time?
No one can give a plan.
They do believe, as Boss said, that only Apple can bring outstanding products to the world.
But the excellent products they were once proud of turned out to be worthless in front of their own company's objective and fair evaluation on the day iPhone Zero came out.
When Jobs didn't get any answer, he reached out and pressed his temples, but no matter how hard he tried, his head still felt heavy and he couldn't lift it up.
With a long sigh, Jobs suddenly lost his stern tone, "The question before us now is when will our application development ecosystem be established before end users have fully responded to the Emperor Penguin AppStore application ecosystem?"
?”
Looking up and scanning everyone in the conference room, Jobs asked in a hoarse voice, "I need an accurate answer, a courageous and affirmative answer."
Joni Ive, Scott Forstall and Craig Federighi looked at each other. In the end, Scott Forstall, who usually dared to speak out boldly, stood up.
.
"Steve, we have evaluated your problem..."
"What's your answer?"
"...Two years," Scott Forstall shook his head slightly and said, "If we want to reach the same level as iPhone Zero, it will take at least two years."
"No, we only have one year!"
Jobs raised his head when he heard this, and his narrowed eyes had an unprecedented severity. When his gaze swept over everyone, they could feel the cold winter.
"From now on, the Emperor Penguin Group is officially regarded as the number one competitor." Jobs gritted his teeth. "From today on, an emergency confidential team will be formally formed and I will personally lead the team.
Whether it is from business cooperation, sales network or political level, we must use every means to delay the progress of the Emperor Penguin company in promoting iPhone-free mobile phones."
Turning to look at the astonished Scott Forstall and the other three, Jobs said word for word, "You only have one year, and it's not about making Apple's iPhone the same level as the iPhone Zero, but it's about surpassing them."
!”
"Use all means to surpass them!"
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