Rebirth of the Internet Overlord

It is more than 3,000 kilometers from New York to California, so Ning Zimo only met Sheryl Sandberg a few hours after saying goodbye to Li Ying.

When he saw her at the airport, he hugged her generously with open arms.

"Here we come, Cheryl."

"Welcome, Boss, long time no see. Dave knew you were coming and asked me to bring you a message and invite you to our home."

Cheryl smiled and opened her arms, then greeted the others one after another. The relaxed look with a smile on her face made Ning Zimo clearly feel that she was much more relaxed than the last time they met.

"Think about it, you have gotten along very well with Mark and the others at Facebook in the past two years?"

"Well," Cheryl said as she led the way, "Mark is somewhat similar to you outside of work. Apart from work, we also talk about some very philosophical topics."

Ning Zimo laughed immediately when he heard this, "Oh, in this case, Dave is afraid that he will misunderstand again?"

"Oh, that's right. Before you invited me to Facebook, Dave said that discussing philosophy was like dating." Cheryl smiled until her eyes became blurry.

The conversation between the two people immediately made everyone in the secretarial group behind them look like they had eaten a big melon.

Is it possible that the boss likes mature women like this?

Otherwise, he would be considered as beautiful as a woman by his side,

But now, you don’t have a decent girlfriend yet?

Ning Zimo and Cheryl were walking side by side in front, so naturally he couldn't see the expressions of the people behind him. His attention was completely attracted by Dave who was suddenly mentioned by Cheryl.

Mark Zuckerberg and Sheryl Sandberg, the classic Facebook partners in their previous lives, finally got together in 2008 this year. Because of a chance encounter in December 2007, the two had a very happy conversation.

They had in-depth communication. When he learned that Cheryl wanted to change jobs, Mark invited Cheryl to join Facebook.

Even in the first six weeks after they met, Mark visited Cheryl's house once or twice a week and often chatted until late at night. According to Cheryl's husband Dave Goldberg, the two of them were

When I came into contact with "It's Like Dating", we talked about some "very philosophical" topics.

In this life, Ning Zimo invited Cheryl in the same year he acquired Facebook in 2005, even two years earlier than Mark invited Cheryl in the previous life. And the little joke that happened between Cheryl and Mark in the previous life, this

It became a joke for Dave to tease Ning Zimo and Cheryl.

But despite this, there were still sparks between Mark, the current CTO of Facebook, and Sheryl, the CEO.

It has to be said that like-minded people will always attract each other, hence the saying that birds of a feather flock together.

Or to put it another way, it should be called fate.

Thinking of this, Ning Zimo raised his eyebrows at Cheryl and said, "Because the team atmosphere is more consistent, the Facebook team can take down MySpace, which I founded, and we are even about to acquire it now!"

After hearing this, Cheryl looked at him and said softly, "I believe that if you were to run MySpace yourself, you would not be able to achieve the results Facebook has achieved today."

"You don't have to belittle yourselves," Ning Zimo shook his head, "Facebook is different from other companies under my name. It was Mark and you who worked together to get it to where it is today. I can only be regarded as an irresponsible investor at best."

"Oh?" Cheryl suddenly stood still, turned to face Ning Zimo and asked, "Is it possible that besides acquiring MySpace, do you have any new ideas when you come to California this time?"

"Huh?" Ning Zimo said angrily, "My voiceover is not obvious. How did you guess it?"

"Don't you know that women's intuition is very sensitive?"

…

Until he walked into the Facebook conference room, Ning Zimo was still praising Sheryl Sandberg's keen intuition in his heart. So before he could say anything, the attentive Tang Ruiwen stood up as soon as he turned around.

He stood up and distributed the documents prepared in advance in the bag to the hands of Mark and Cheryl who were participating in the meeting.

Cheryl only read the title, then raised her head and smiled at Ning Zimo. Understanding that this was her "intuitive" response to what she just said at the airport, Ning Zimo also smiled slightly:

"You are indeed very keenly aware of my intention of coming here this time, but the origin of this intention would be a long story."

Turning to look at the confused Mark Zuckerberg, Ning Zimo said, "The most important thing about my visit this time is indeed to acquire MySpaySpace. I have been silently preparing for the future one day."

Be prepared to buy it.

And I believe you will know clearly after reading the email I sent recently, in which I stated the purpose of using MySpace and Facebook to serve different types of users."

"Yes," Mark nodded, "I can understand that."

Mark Zuckerberg agreed on his face, but his brows had not relaxed since he saw Tang Riwen handed him the document. Ning Zimo knew that he had a problem, so he waited quietly.

Sure enough, after pondering for a few seconds, Mark Zuckerberg asked directly, "Boss, you have clearly told us the meaning behind the word 'social ecology' via email, and we have gradually understood that after you want to acquire MySpace, you will

Social users gather together to create an ecosystem and form the value of a crowd gathering effect.

But we originally needed to consider how to weigh the interests with Facebook after the MySpace buyback, and now you suddenly propose this "photo wall" (Instagram) plan, which will increase our burden.

If I only read the introduction to this project, all I can think of is that it will be a social platform mainly based on pictures. But no matter what kind of social platform it is, my problem was born."

As for Mark Zuckerberg, who single-handedly supported Facebook in his previous life, Ning Zimo actually hasn’t had much communication with him since acquiring Facebook.

After all, although he was the one who carried Facebook in his previous life, in this life he is only the chief technology director of Facebook. Above him, there is Sheryl Sandberg who was invited by Ning Zimo. On weekdays, Facebook

In terms of the general direction of development, Ning Zimo has always been in direct contact with Cheryl.

Probably due to the technical limitations of the past few years, Ning Zimo felt that it was not surprising that Mark Zuckerberg asked such a question. After all, Facebook in the previous life only added Instagram after its photo wall had developed to a certain extent.

He took it under his wing.

But Ning Zimo still had to answer the question from Facebook’s chief technology director, who he was not very close to, as a way to open up the future prospects of the social ecosystem for everyone present.

Thinking of this, Ning Zimo said directly to Mark, "Mark, in this way, we bring your question back to the development process of Facebook and return to your question through reminiscence. Now, you can count us Facebook’s growth over the past few years.”

"You all know this. Facebook was founded in 2004. In the first year, we only started promoting it in several major universities in California. After being acquired by you in 2005, our Facebook gradually opened to high school users. By the end of 2006, Gradually, due to petitions from more and more graduating college students, we opened account registration to the whole society."

Mark shrugged and even said perfunctorily, "It can be said that Facebook's entire development process is derived from user needs."

"Yes, that's right." Ning Zimo frowned, "Then have you seen a key point in our entire development process that has contributed to Facebook's large-scale user increase?"

"It's just that after college graduates enter the society, they want to share their lives with their colleagues on the Internet..."

"Yes, when a user reaches a certain age, his social circle will inevitably change, and then he will naturally have new needs! This is the main reason why I want to acquire MySpace and establish a photo wall (Instagram) Reason." Ning Zimo directly interrupted Mark's elaboration.

After all calculations, Ning Zimo never thought that leaving Mark Zuckerberg in a stable environment prematurely would turn him from a great master in his previous life into a technician with no vision.

But thinking about Mark’s evaluation of Douyin International in his previous Facebook internal speech in 2019, he knew that any person would inevitably reach certain limits due to the environment in which he lives.

Since Facebook is only one part of the social ecosystem that I have created in this life, there is no need to waste too much time explaining the direction of the social ecosystem to him.

Thinking of this, Ning Zimo turned to look at Cheryl and said:

"Most of the earliest MySpace users are now in their 30s. They can no longer play, they have begun to run for a living, and they have gradually moved away from the Internet. Therefore, the user base of MySpace is gradually declining, but is on the rise. The new Facebook has officially come to the forefront.”

When it comes to the development of Facebook, on the one hand, it is indeed the death of FaySpace's News Group in the previous life. But on the other hand, there is also the inertia of users on their respective platforms as they age, resulting in positive and negative growth momentum.

This was especially true on QQ and WeChat in the previous life.

As early as 2000 in the previous life, the users who had access to QQ were those young people who had access to the Internet in the early days of the Internet in China. They had just come into contact with the Internet and were happily exploring QQ, which could instantly connect the world.

But as time goes by, these people gradually have to run for a living and gradually leave computers and the Internet. By 2010, many QQ users had gradually added many dim avatars to their friend lists.

It was not until the emergence of WeChat that the usage habits of Chinese social network users changed drastically. From 2010 to 2017, QQ was weak and the critical moment for the rise of WeChat. Although it was true that he had been fighting with Zhang Xiaolong for ten years

There is a considerable relationship, but in addition, it has to be said that the increase in the age of Internet users has prompted the change.

This situation arrived around 2017, and the carousel of fate turned again. At that time, China's post-90s, post-95s, and post-00s disdain the closed social ecology of WeChat, and their social concepts began to shift towards QQ.

Time flies,

Everlasting life.

China's social ecology has created a large circle, but in the end it all rotates within Tencent's social ecology. This is the power of ecology and the changing process of people living in this ecology.

"MySpace has gone through five years, but the existence of News Corporation and its struggle with Facebook have consumed too much of its energy. So in just five years, it has gone from a young and youthful person to an old man.

"

Ning Zimo glanced at the people in the conference room and continued, "A person who never forgets the past must remember the past. The path MySpace went through yesterday, we at Facebook will always go through it again no matter how strong it is. This does not mean the ability of our team.

The problem is something that this social development process will inevitably bring about.

Internet social networking is different from hard needs such as Internet e-commerce. Social networking cares about methods, while e-commerce cares about products. Facebook can connect people, but it can only bring people a way to connect.

In today's PC era, we are used to using computers to connect with people. But one day in the future, when people shift their computer usage habits to smartphones, how will Facebook deal with idle user time?"

Ning Zimo finally focused his attention on Mark Zuckerberg.

Seeing him thinking hard and looking like he had some enlightenment, Ning Zimo did not embarrass him, but turned his attention to Cheryl's face.

“The photo wall (instagram) project is our subdivided layout in the vertical social field of pictures. Just like YouTube focuses on videos and Twitter focuses on broadcasting, the photo wall is a social platform focusing on the field of pictures, and pictures are likely to be

The primary means of communication for young people in the next five years.”

After listening to Ning Zimo’s analysis, Cheryl realized clearly, “When the Facebook user group gradually grows to 30 years old, there will inevitably be a group of young people with an average age of 20 years old who cannot integrate into the communication style of the Facebook user group. And this

Groups of people will put their social portals on the photo wall because of its existence."

"Yes, young people in the future will not have time to spend all day in front of the computer. When their social tools shift from computers to smartphones, even their social portals will inevitably change."

Ning Zimo said solemnly, "What I want is that when this change occurs, there will be enough traffic entrances in our social ecosystem to meet the needs of users of different age groups.

Therefore, it is different from Facebook’s timeline correlation method. I ask that the display focus of the photo wall be on the algorithm for displaying picture information to increase relevance and contingency. And these algorithms are what these young people can do after coming to the photo wall.

The key to staying!”

"I understand," Cheryl frowned, "Then this project is not under Facebook, but is operated independently."

Hearing this, Ning Zimo understood that Cheryl understood what he meant again.

Looking at Mark Zuckerberg for the last time, Ning Zimo turned to Cheryl and raised his chin and said, "MySpace, Facebook, Instagram, Twitter, Youtube. Each project is operated independently but is related.

relationship, so you, the CEO, are not just the CEO of Facebook!”

…

Due to some reasons, this meeting ended up being Ning Zimo's unilateral announcement of the project. When Tang Ruiwen delivered the coffee to the Facebook CEO office, Ning Zimo still felt uncomfortable after receiving the coffee.

Logically speaking, as the top person in charge, he should not have a group of highly capable partners around him. How could he, the founder of Facebook in his previous life, develop to such a lack of vision?

While stirring the ice cubes in the cup, Ning Zimo was still thinking about this problem.

Unexpectedly, Cheryl suddenly said, "It was said to be a meeting but it turned out to be your unilateral speech. I noticed that you seem to have some opinions about Mark today."

Ning Zimo nodded when he heard this, "Originally, I thought Facebook was developing well, but after seeing Mark's resistance to new projects, I suddenly discovered that our team seemed to have some problems with him."

"Perhaps he is too focused on technology to keep up with your pace?"

"Maybe it's because I'm taking too big a step and everyone can't accept it?" Ning Zimo raised his head and asked Cheryl, "Do you think my layout will be too wide?"

Cheryl thought for a while, "If you think about it from my perspective, I can understand your long-term plan. But if you think about it from the perspective of a company, maybe the employees will not be able to keep up with your pace, and even how to allocate resources will be difficult."

It’s a problem.”

"I need to think about this carefully." Ning Zimo nodded, "But it doesn't prevent us from taking down MySpace, right?"

"No problem," Cheryl nodded affirmatively.

"Okay, let's take down MySpace first, and I'll reflect on it last."