Rebirth of the Internet Overlord

Xia Zhifei always felt that he really came to Ning Zimo with a face this time.

Because within a month of Ning Zimo taking advantage of his vacation at his home in Australia in 2003, he sold his Skype to eBay and transformed himself into the richest Internet tycoon in China with a net worth of US$5.6 billion.

Although he was very happy for this young friend whom he had known for a short time, he had always believed that behind this high net worth, it must have a huge relationship with Ning Zimo's busyness and dedication.

So after so many years, no matter how many difficulties he encountered, he was determined not to disturb his busy life.

This time it was different. When he got together with his old friend Han Kuang, his brother came up with such an idea in front of the problem he was facing. As a last resort, he really wanted to give it a try.

Xia Zhifei loves football so much. With the support of his girlfriend Eliza, he always wants to do his part for Chinese football.

But in all the circles he had been in contact with before, they all thought about the football industry from the perspective of industry insiders or ordinary people.

This time he came to see Ning Zimo. He was really looking forward to whether this young friend, who always found new ways in his industry, would have an idea to think about solving Chinese football education from a completely different angle.

Even just a little bit of opinions from different angles will definitely bring different changes to their industry.

But what Xia Zhifei didn't expect was that before the collision and brainstorming he imagined had begun, Ning Zimo turned to look at him.

"Just now, I suddenly thought of how to carry out football education in China and develop Chinese football."

After a pause, Ning Zimo turned to Dong Qianqian who was sitting on the other side and raised her chin, "Sister Qianqian, please help me contact Hu Binguo, Chen Dong and Hong Zhefu. The three of them stayed here last night.

The hotel should be fine this morning."

Dong Qianqian nodded, picked up the phone and walked out of the private room. Han Kuang at the other end of the table suddenly became excited at this moment, "The three people Zimo mentioned are Mr. Hu from Ogilvy and Mather, Mr. Chen, and the E-Sports Association.

Chairman Hong Zhefu, right?”

Seeing that he knew these three people, Ning Zimo was still curious, "Brother Han knows them?"

Han Kuang nodded, "Chairman Hong Zhefu also belongs to our State Sports General Administration, because e-sports has indeed developed rapidly in recent years. For us organizers, the overall development framework of e-sports is worth our study. On weekdays

Li Bian had dealt with him several times.

Ogilvy & Mather has always had a very clear path in the implementation of e-sports events, and Mr. Chen and Mr. Hu have always led well. I have met them a few times with Chairman Hong Zhefu, but I haven’t had much contact with them.”

Speaking of this, Han Kuang smiled bitterly and said, "It seems that Zimo really likes e-sports and has made considerable plans for the development of the e-sports industry. If we had known this earlier, we should have learned from it earlier.

ah."

Although he didn't know the specific situation, Han Kuang's words "both belong to the State Sports General Administration" made Ning Zimo find out a lot. The development of Chinese football and e-sports in recent years is indeed very different. No wonder Han Kuang smiled bitterly.

.

"My hobbies have indeed influenced my investment and development in the e-sports industry, but what you may not know is that I actually also like football, and I play as a midfielder!"

Several scenes flashed through my mind at once,

In early 2001, when Ling Shengnan was an audience member, he was sweating profusely in the last scene.

There is also a scene where Sima Lin and I looked at each other and smiled while chatting about football in Australia at the end of 2003.

At the end, Ning Zimo glanced at Sima Lin again.

The knowing smile at the corners of her mouth, and the overlapping shadows at the corners of her eyes and eyebrows, made him feel that something he had recently lost was gradually returning to him.

Nodding slightly to Sima Lin, Ning Zimo turned around and saw Han Yu's big mouth.

"Boss, you can actually play football?"

"Of course, otherwise how do you think I maintain such a figure?"

"But I didn't see you kick..." Before Ning Zimo rolled his eyes, Han Yu gave a thumbs up, "Excellent!"

"Okay, let's get down to business." Ning Zimo couldn't stand the old jokes that Han Yu had learned from him, and looked at Han Kuang and Xia Zhifei seriously, "I have known Peile and Hong Zhefu for a long time, dating back to 2000.

Years ago.

Therefore, when I won Ogilvy & Mather in 2004, I contacted them early to organize the e-sports league. And the development path of e-sports you see now was indeed decided at that time."

"The development framework of e-sports in these years was set four years ago?" Han Kuang stared at the boss and turned to look. Xia Zhifei and Han Yu beside him also had the same surprised expression.

Ning Zimo knew that age would definitely be an issue next, so he hurriedly continued, "Actually, Han Yu just hit the point. The training system and development of Chinese football does have many similarities and similarities with e-sports.

But what you may not guess is that when I first agreed with them on the development framework for e-sports, it was completely based on the development model of football."

"With the help of football? Boss, how is this possible? Chinese football is so bad. How can you use the development model of football?"

Han Yu revealed the word "Sichuan" between his eyebrows, not caring that his eldest brother was a member of the Football Association.

Seeing that he ignored him, Ning Zimo spread his hands indifferently, "Who said we must rely on the development model of Chinese football? When I was formulating the development direction of e-sports, I drew lessons from the United Kingdom, which has the longest history of football.

The most successful part of them is the Premier League model which has nothing to do with the Football Association."

"Premier League?" Xia Zhifei raised an eyebrow, "Speaking of which, although the development of clubs in Germany is the healthiest, in terms of commercial development, the Premier League under the leadership and development of the British Premier League has indeed gradually emerged in recent years.

"

"Yes, the Premier League has taken off, and in the next few years it will develop into the top league among the five major leagues." Ning Zimo explained, "In terms of strength, the Premier League teams will be at the top of the European two levels.

It shines in the continental-level Champions League and Europa League.

However, these points are not what we want to discuss today. What we want to discuss is the football youth training system involved in Lao Xia and Brother Han..."

When Brother Han shouted out, Ning Zimo was stunned.

In the past two months, he has had a lot of contact with Han Guowei. He usually calls Han Kuang Wei as Big Brother Han. But the Han Kuang in front of him is less than 30 years old, and the same title as Han Kuang, who is almost 60, will inevitably make him

I feel a little awkward.

Seeing Ning Zimo stunned, Han Yu on the side smiled, "Boss, you've been calling me dad like this lately. Now you've dug a hole for yourself, don't you feel awkward?"

"Brother Han...is you and Han...Kuang's father?"

Seeing Han Yu and Han Kuang nod, Ning Zimo finally understood why Han Wei always supported him.

"So after going around in such a big circle, I actually walked through the back door unknowingly?" Ning Zimo smiled bitterly.

Han Kuang smiled slightly, but Han Yu was more direct, "It's okay, boss, let's talk about our own affairs. You call my father Brother Han, and I call you Boss. If you feel awkward, you can also call me brother Xiao Han.

.”

Silently rolling his eyes, Ning Zimo quickly put this messy relationship aside.

"Going back to the football youth training system that Lao Xia was involved in and Brother Han's Chinese football organization work, because I play football and am an Arsenal fan, I have always had my own thoughts on the development of Chinese football.

The reason why we do not directly copy the Premier League model is because I have always believed that the development of Chinese football has been set in the wrong direction from the beginning.

In my eyes, football is not like the single and multi-player sports that are our traditional strengths in China. It cannot adopt an elite model.

It must be a large-scale systematic work, and it must have a large enough crowd base.

So Han Yu actually hit the mark just now. In a sense, Chinese football can refer to the development model of e-sports."

"Let me tell you," Han Yu said excitedly to the elder brother beside him, "Look, our boss said that our football should refer to the development model of e-sports..."

"What about the development details?" Han Kuang glanced at his younger brother coldly, and with just one glance, Han Yu stopped.

"The overall development of e-sports in the past two years has been very good, especially the launch of the Coldplay E-sports Global Championship, which has further enhanced the status of e-sports in China. We have been paying attention to the overall development model of e-sports.

, but there are many details that are not as simple as we see from the surface.”

Han Kuang sighed, "I have worked in the Football Association for many years, and there are many places where I can't use my hands and feet. Not to mention that although some of us are paying attention to the development model of e-sports, no one can understand the details in detail."

"Yes, there are a lot of details that need to be paid attention to," Ning Zimo took over and helped Han Yu out, "Although from my perspective, I will definitely interpret this matter from a business perspective first. But sports projects

The development of the industry can never be simply explained by business models.”

"How do you say it?" When the key point was mentioned, both Han Kuang and Xia Zhifei became interested.

Seeing them return to the group, Ning Zimo returned with a smile, "Because when considering an industry from a business perspective, the first goal must be to make money."

"make money?"

"Yes, make money," Ning Zimo nodded. "If any industry wants to develop, continuous profit and reinvestment are the way to develop this industry. And football players all come from club teams. As this industry

The most important part of the industry, the focus of football clubs if they want to develop is how to achieve sustained profitability."

"Speaking of which, almost all companies and individuals who invest in football in China rely on faith or other things." Han Kuang was helpless, "They really don't make money."

"Yes, relying on faith or other purposes can indeed maintain enthusiasm for a period of time. But if there is no good cycle in the long run, how many people and companies will be able to persist.

Think about it, in addition to ticket revenue, how much other commercial development income does a football club have? What if the excessive focus on income allows the club to introduce too many foreign players for the sake of income, and compresses the development of local players?

How do you weigh the designation of the management system against its benefits and development? How do you, who are involved in so many problems, view them, and how do you think about and solve them?"

Ning Zimo raised his eyebrows, and Han Kuang paused.

Ning Zimo then said, "This is why when I planned the domestic e-sports industry, I completely put aside upper-level thinking and directly referred to the Premier League model, which has no direct interest relationship with the Football Association.

Because football, a national sport, will never see the light of day if upper-level thinking is used to control and execute it. Its development must start from the middle and lower levels to be healthy and large-scale, and then pass on influence to the top.

Just like the reason behind the success of the Premier League, it seems to be the support of a total of 92 clubs in Level 4. But in fact, behind it is the entire British Isles including the Super League system, the Football League system, the regional league system and the low-level leagues.

system.

If we break it down, behind the success of the Premier League is not just the extension to the 8th level league, but the extension of the entire British Isles to 140 league events of various types, up to 24 levels.

Specifically, they have tens of thousands of registered teams, a football population of up to 5 million, at least 5,000 registered football coaches and 900 UEFA A-level coaches, and tens of thousands of players all over the world.

Scouting Network.”

Because he works on the Internet, Ning Zimo has always spoken with numbers.

When the numbers in his mouth were laid out nakedly in front of Han Kuang, the huge gap made him dumbfounded.

"According to statistics in 2007, there are 9,473 registered football players in China, including 2,204 female football players. There are more than 1,000 registered coaches, while there are less than 100 international A-level football coaches." Han Kuang said stupidly, "

Scouting work is organized voluntarily by many fans and private coaches.

Although this year's data has increased, for example, in this year's National Amateur Football League municipal league stage, a total of 46,882 athletes from 2,959 representative teams played 6,593 games. But for the entire formal football system, at most only registered players

There is a 20% growth in terms of

"Compared to England, let alone compared to Germany, which pays attention to football." Ning Zimo spread his hands again, "Even compared to China's e-sports, which has been developed for three years, Chinese football-related practitioners and

The basic population base of football is lacking.

You must know that China's e-sports is supported by the big data of the WeGame platform. Although there are less than 20 official clubs in the country, big data shows that there are more than 100,000 players of all levels who can compete within the level 6 e-sports competition.

Although there are less than 150 top club players at the top of the pyramid due to different projects, the selection ratio from the bottom to the top in e-sports is currently 2:1000. But as for Chinese football, according to the reference model of e-sports, the top league of Chinese football

The material selection ratio is 7:1000.”

Slowly exhaling, Ning Zimo said helplessly, "Guys, it takes four years for e-sports to develop. For every 1,000 people in the top league, 2 can be carefully selected, and the Chinese Football League, which has been developed since 1994, has already

With a history of 14 years, how come the proportion of talent selection has become smaller and smaller, reaching 7 for every 1,000 people.

What’s even more exaggerated is, how come the football population is getting smaller and smaller, and even China’s e-sports, which has only been officially developed for 4 years, can’t compare?”

Looking across the faces of Xia Zhifei, Han Kuang, and Han Yu, Ning Zi silently spoke with emphasis:

"Guys, it is inevitable for Chinese football to learn from e-sports, but the most important core is not how the upper management plans the rules, but how to learn from e-sports on how to scale. Its core idea is how to provide an environment for Lao Xia

Such people survive.

Then let people like them guide more children to enter the football circle with interest, then further cultivate and maintain the children's interest, and then select suitable children to enter a more professional circle.

Just like e-sports, let children come in first and expand the football population base from the lower age groups. Only in this way can we select talents from the large number of young fans who can be further trained in the professional field."

Dong Dong Dong,

The knock on the door was like thunder accompanied by lightning, making Han Kuang feel thunderous.

When he turned to look at the door, Hong Zhefu, whom he had met several times, waved at him in surprise.

Standing behind Hong Zhefu are Ogilvy’s current general manager Hu Binguo and deputy general manager Chen Dong.

At this moment, Ning Zimo's voice reached his ears again.

"Curiosity is always the threshold for people to enter a certain field, and if an industry wants to develop well, sustainable profits and reinvestment are the best virtuous cycle."

Ning Zi looked at Han Kuang who turned around silently and said softly to him, "Based on this model of thinking, we can discuss a plan in detail today."