Rebirth of the Internet Overlord

For busy people, time always flies by. The promotion party a few days ago was very exciting. The story of that day started when Lavigne dragged Ning Zimo to the stage, and he and Lavigne performed a song together.

It reaches a climax and ends when the two of them exit.

But after that day, Ning Zimo began to become familiar with his new identity that was different from the work of an engineer. In the following month, he became more involved in the management team as a product manager.

It’s no longer Chen Shijun, Pan Yu and other familiar engineer faces, but often the PayPal backbone team headed by Peter Thiel, Reid Hoffman, and Max Lavchin, plus business manager David Sacks and senior product manager Paul Martin.

, customer service manager Damon Billy and three others.

The people Ning Zimo often faces,

It is PayPal’s senior management team.

Don’t talk about technology, just talk about strategy,

To him who has a golden finger,

The strategic reserve is more than enough!

Take the formulation of Paypal's new strategic direction as an example. Ning Zimo has enough data and evidence to convince senior executives and give them the confidence to expand the market.

Just like in 2001, the booming development of eBay, the popularity of Google search and the growth of Paypal have led to the rise of the first wave of independent b2c and b2b websites. Compared with the shortcomings of ebay's c2c model product fragmentation, b2c and b2b

The relatively concentrated product classification of independent stations has huge potential.

To compare with the data, this year eBay won 1 billion US dollars in the c2c global market. However, this year the global b2c market enjoyed a market of 30 billion US dollars, and the global b2b market reached an exaggerated 700 billion US dollars.

Calculated in this way, 70% of PayPal's sales come from eBay, and it can only achieve sales of 700 million US dollars. However, a large number of b2c and b2b markets are virgin lands to be developed. At the same time, eBay is unable to participate due to its model.

, naturally it cannot compete with Paypal in the b2c and b2b fields.

Without strong competitors, Paypal can naturally dominate the market by following the route planned by Ning Zimo and the corresponding marketing strategies.

Ning Zimo, who had grasped these development trends in advance, naturally listed this market as Paypal's scalable business scope after his promotion, and he talked about it in a clear and logical manner:

"...So, we all understand one thing. Although the eBay store plan has retreated, its impact still exists on the seller group. In this case, why don't we strike while the iron is hot and guide customers to instill a concept in them.

If eBay closes the auction function, then our PayPal payment will be able to stabilize sales for these sellers who are willing to open b2c and b2b independent sites.

In other words, the independent website will be an independent traffic channel for sellers that is independent of the eBay system. As long as our PayPal provides a complete multi-language shopping cart system, sellers can have more motivation to open an independent website. This will not only provide sellers with more channels

, and our PayPal can also have a new business independent of eBay."

After Ning Zimo finished speaking, he paused, then tapped the table with his knuckles, pulling the attention of several people out of their thoughts and focusing it on himself, and then continued, "As for the starting point of financial business, we can

The joint credit card center opens the bill payment business. It allows users with PayPal co-branded credit cards to directly use their PayPal balance to pay their monthly credit card bills.

In this way, we not only establish a strong relationship with the credit card center, but also cultivate users' Paypal usage habits. In this way, as long as our promotion methods are effective, we can acquire a large number of users. At that time, we can exit the advanced service...

After the analysis just now, we turn our attention back to the gaming market that Sacks cares about. Yes, it has an annual revenue of up to 4 billion US dollars and occupies 60% of the market in the United States, and it will have a larger share in the future.

But at this time of economic downturn, even banks and credit card companies are withdrawing from such high-risk industries. But we have excellent anti-fraud advantages and are not afraid of chargebacks at all. Our PayPal has become the best transaction method.

As long as we have the advantage of funding guarantee channels, this is completely a seller’s market. Then we don’t need to invest in promotion, but wait for customers to come to us. In this way, we will not only maintain our reputation, but also gain profits!”

Ning Zimo said at the end, every word, "Sachs, do you think this kind of analysis can satisfy your desire to focus on the gaming market?"

In June 2001 in the previous life, amidst the chaos, Paypal finally relied on public opinion to repel eBay's attack. Paypal executives who had spared their energy finally realized the importance of strategic layout and finally made corresponding adjustments.

This time it was still June, just more than 20 days earlier. Sacks still proposed a strategic plan to expand the gaming industry, and everyone’s concern was that the reputation of the gaming industry was too bad. When there were disagreements, the cooperation in the past few days

, everyone has become accustomed to Ning Zimo proposing a better plan.

So, when Ning Zimo was asked for his opinion, he gave an answer that was unexpected but expected by everyone.

Peter Thiel sat at the top, watching Ning Huali's speech that he had single-handedly promoted, and after considering the high feasibility of his plan, he became more and more certain of his original decision.

Paypal's top management needs fresh blood, and Ning has really excelled since he joined the team. Although he has not come up with many plans in the past month, each one is very creative and important, and can give Paypal what it needs for its current development.

of - supplement.

right,

Replenish.

Peter was keenly aware of this, which surprised him. It stands to reason that when a person reaches a new high point, he will work hard to find a breakthrough to prove himself. But Ning is not. He is reserved and has always had reservations.

This reservation is not because he is unwilling to go all out,

Rather, we work hard to consider each partner.

Is he destroying harmony because he is worried about competition?

Peter is a little helpless at this point. He appreciates Ning's maturity, but he is too mature. Although this is conducive to team harmony, it obscures his shine.

A young man who was on the upswing but restrained his momentum?

This is not what Peter wants.

In Peter's mind, Paypal is a start-up company that is always in danger. Every talented person in the company must exert his or her maximum value in order to get it out of danger and develop.

Peter has been thinking of a way and waiting for a suitable reality. As soon as it emerges, Peter will definitely take the opportunity to "force" Ning's potential!

As Peter thought about this, the memories were still going on. Sachs was not upset after hearing Ning Zimo adjust his ideas. Instead, he was grateful that Ning Zimo could support him and help improve the plan:

"Ning, I understand what you mean. Since it's a seller's market, we don't have to take the initiative to open up. We just wait for people to come to our door."

In the past few days, Sacks finally realized how important his original recommendation to Peter was to Ning Zimo.

This young man he values ​​​​has shined brighter since he joined the ranks of senior executives than when he was an engineer. He can make up for any mistakes in any strategy, and sometimes even add some important finishing touches.

At this time, he saw Ning Zimo's eyes light up. He had really cooperated this month. He already knew that Ning had something to say, so he gave him an encouraging look.

"I just thought about it, this is not enough." Ning Zimo saw Sachs' humility and continued to add, "Although we don't need to promote it in the gaming industry, we need to provide them with an additional phone service.

"

"Telephone service?" Levchin asked curiously.

"Yes, telephone service." Ning Zimo nodded, and then shook his head at Sachs, "Sachs, your idea is fine. It's just that we promote Paypal products on eBay and use 10 US dollars to register users.

Not applicable to gambling industry.

Because of the audience, our main customers in the gaming industry are sellers rather than buyers. Therefore, we use third-party calls to proactively inquire with gaming companies, and proactively provide technical services to help them access PayPal payments, so that we can help us solve the problem.

The biggest barrier to entry into the gaming industry.

For buyers, as long as the seller provides Paypal payment method, the buyer can obtain financial guarantee through Paypal.”

Peter heard what Ning Zimo meant, and he picked up the conversation and asked, "You mean to say that providing support for the technical threshold of gaming companies is the key point of our main attack."

"Yes, in addition, I suggest that we consider using a third party to promote PayPal payments." Ning Zimo nodded.

When Hoffman heard this, his brows suddenly widened. He finally sorted out Ning Zimo's meticulous thoughts.

Ning's so-called third party is just like the original plan of "Transaction Assistant", which uses an additional identity to protect the rights and interests of Paypal, which can not only attract the huge business volume of the gambling industry, but also protect Paypal's good reputation among users.

"I think this plan is very feasible. We really need an independent call center to extend this business." Hoffman looked in Peter's direction and nodded. As friends for many years, the two of them understood the meaning behind this decision with just a glance.

.

Paul hesitated, but finally said, "This plan is indeed good, but the cost of building a new call center is not small. Billy's staff is already saturated. Is it possible that we will recruit from outside?"

"Hardware is not simple yet. Cisco is too expensive. We can consider Hua Wei," Ning Zimo silently pushed Hua Wei.

Although it was abrupt, Peter who suddenly spoke followed the conversation and continued, "Huawei can indeed be considered, it is not expensive. However, this call center must be independent from the company system, and cannot even be operated in the company's existing office space. Therefore,

, we need someone to step up and lead this team."

After being unexpectedly agreed, Ning Zimo smiled. Just as he was about to speak, Hoffman preempted him, "The leader of this team needs to understand technology and business. Currently, Levchin, Paul and Ning are the most suitable ones. I recommend Paul."

.”

Ning Zimo was stunned, this was not what he thought.

Originally, when Ning Zimo came up with the plan, he was planning to build the team himself.

Because, Ning Zimo does not want to put all his energy into the Paypal project.

There are still many things in the future. Although PayPal is an important link, there are still many projects that he needs to start planning gradually in the near future.

When eBay launched the store plan in advance last month, Ning Zimo had a sense of crisis that would affect the course of history and create a butterfly effect.

Although he decided to change the world in the future, at this time, Ning Zimo did not dare to make too many changes when his foundation was still shallow. Since he participated in the management of the senior management team, Paypal's original development trajectory has been changed.

A lot ahead of schedule. If this continues, Ning Zimo cannot guarantee that social progress will be brought forward accordingly.

The gaming industry call center project is very simple and does not require much technical support. It just requires some effort in team building and business planning. That way he will have enough time to take into account future big plans, and the PayPal line

Then you only need to put forward opinions at an early time point to maintain development.

Without delay,

Why not?

But,

How come,

Became Paul?

When Ning Zimo was confused, Levchin also nodded, "Paul will complete the call center alone, and Ning will stay to find a better direction for the company. I agree with this plan."

"I think it's more appropriate to send me there," Paul smiled, smiling happily. "It's more appropriate to leave Ning to fix things within the company than to let him take over this small project."

"I agree"

"I think so"

As soon as Paul finished speaking, Sachs and Billy both raised their hands.

All of a sudden, almost everyone agreed to this proposal except Ning Zimo who was muttering in his heart.

Ning Zimo regrets that his selfishness has been blocked, but he admires the selfless Paul even more. He is making small plans here, but Paul is serving the team wholeheartedly. In comparison, Ning Zimo's guilt

Still more than sorry.

But Peter, who was sitting at the top, smiled. Just now, he was thinking about how to force Ning to exert his maximum energy, but now someone had the same idea as him.

Levchin was obviously aware of the respective advantages of Paul and Ning, and Paul was more aware of the general situation and stood up for himself.

For Paul, after all, the call center is an independent operation outside of Paypal. If you do it well, you will be rewarded, but if you do it poorly, you will have additional responsibilities. What's more, such work has risks that are potentially detrimental to equity evaluation.

Paul he...

Peter thought for a while and sighed inwardly.

Paul is his good friend and he believes he can do a good job.

Paul took the initiative to step forward and believed he could do a good job.

There was no communication on the table, but looking at his eyes, Peter knew that he had given up some of his interests and was going to work hard for a common goal.

Sacrifice must be a compromise that a mature person must have.

This just allows Ning to step up to the stage and play a greater role.

after all,

Everyone knows,

survive,

Better survival is what PayPal needs most at the moment. As for future development, it does not require the collective efforts of everyone to produce better results, so that everyone in the team can gain greater benefits.

Paul knew,

He also knows.

Peter looked at Paul deeply and saw him nodding slightly.

And Ning Zimo beside him seemed a little "disappointed"?

disappointment?

that guy,

We must show the energy of young people,

Just wait to add a burden to him!