Rebirth of the New Farmers in the 1980s

Wan Feng set a sales target of 100,000 units for the first year of VCD. According to the current pricing, it is not difficult to achieve this target, but it is not easy to say.

This depends on the development of software vendors, and to explain it more generally depends on how many pirated discs pirates can provide.

An entertainment machine that relies mainly on playback cannot persist without the support of a large number of videos.

It is impossible to open up a big market by counting on genuine discs from genuine manufacturers for 50 or 60 yuan.

Bohai Audiovisual, the only licensed company now, can at most produce some karaoke song tapes. They have only been established for two or three years, and there are not many copyrights for feature films in the copyright library. It is impossible to produce feature films.

The first batch of VCDs brought 400,000 sales to the audio-visual agency. This project immediately attracted Tong Siyang's attention. The second batch of carefully selected karaoke discs of ten varieties entered the market along with the second batch of backgammon video players.

Although the price of the console was reduced by 200 yuan, the sales of the second batch were obviously not as fast as the sales of the first batch of DVD players, which indirectly affected the sales of CDs.

Tong Siyang personally went to Jiang Weilai to have a long talk with Wan Feng, why the second batch of CDs became unsalable.

"How much did you suppress in the second batch of discs?"

"Twenty thousand discs."

Wan Feng shook his head: "It's too many, you should keep the same number as the previous batch for the second batch. The consumption of this kind of entertainment consumer product software has a huge relationship with the installed capacity. Without the installed capacity, there will be no sales of software. My second batch The first batch of DVD players sold was 2,000 units, and the second batch of DVD players was 3,000 units. Even if they were all sold, the installed capacity was only 5,000 units. The general manager of 5,000 units, how big do you expect your discs to be? sales?"

Tong Siyang understands this truth and keeps nodding.

"How much installed capacity can the DVD player eventually have?"

"You ask in the end? That's old. When the price of the DVD player drops to a few hundred yuan in the future, it will have tens of millions of installed capacity. But you can't count on it in three to five years. Because the DVD player The price reduction has a great relationship with the development of electronic components. With the replacement of components, the cost of DVD players will drop significantly. The cheaper the price, the higher the penetration rate will naturally be. However, the price reduction of the hardware itself is only one of the reasons. One reason is the development of software, that is, optical discs."

Tong Siyang was a little confused: "What does this have to do with software?"

Wan Feng is tired, do you work in audiovisual? How could you ask such an idiot question?

"The relationship is getting bigger. People who buy DVD players now see that they only have karaoke and there are only a dozen of them. Naturally, their desire to buy is less. If there are not only a variety of karaoke tapes on the market, but also There are all kinds of Hunan and Hong Kong martial arts movies, and some life romance movies, do you think it will force people to buy VCDs?"

"That's the truth, but where can I get Hunan and Hong Kong martial arts movies? It's also very expensive to buy the copyright of a movie. I don't know if I can make money."

"Look, Shaw Brothers in Xianggang has been making martial arts films since the 1960s and 1970s, and now they have hundreds of old martial arts films in their hands. If you are interested in buying them, you can contact them and buy these old films. Buy it in a package, of course the price can’t be too high.”

Tong Siyang frowned and thought for a while: "Then what if the other party's asking price is too high?"

"If the other party's asking price is too high, you can just take it and use it up, and even the little money is left."

Tong Siyang was taken aback: "This is not possible,

Copyright infringement is a crime. "

"Who told you to infringe copyright? Who dares to say that you infringed copyright?"

"As soon as people look for it, they will naturally find that it was published by us, and we will have to bear it if they sue us for infringement."

Tong Siyang has a strong sense of copyright, which was rare in the early 1990s.

At that time, most of the audio-visual products published by formal publishing houses were printed immediately, so there was no sense of copyright.

"You print the name of your publishing house on the CD, and if they don't look for you, who do you look for? Aren't you called Bohai Audiovisual Publishing House? If you print Black Sea Audiovisual Publishing House, I don't know if people from Hong Kong and Hunan can find you? "

"Black Sea?"

"You can also name the Mediterranean Sea, the Caribbean Sea, the Coral Sea, or you can name the South, the West, the North Mountain, and the East Mountain. Isn't there a name for it? Without the copyright fee, the cost will be lower. Such a CD-ROM can be cheaper than the genuine one. Selling at half the price, CDs are cheaper, and people's desire to buy them will increase. This will force the sales of VCDs to accelerate, and the penetration rate will increase. If the penetration rate rises, your CD business will be easy. .”

"You mean piracy? We bought your audiovisual production technology."

"Hehe, if you don't do it, someone will do it soon. It won't be long before they crack the compression technology of the CD, and pirated copies will enter the market next year at the latest. We can't and can't control this."

Under normal circumstances, it is not very difficult for a new electronic product to be cracked within two years or so.

Especially for products like VCD, which do not have a high technical content, perhaps there will be pirated CDs on the market next year.

If the problem of piracy can be solved, Wanfeng will sell the disc production technology for a mere 1.8 million? Just relying on this technology to absorb the blood of the publishing house is a huge amount of money.

But there is no way to face the pirated version of Wanfeng.

Since the problem of piracy cannot be solved, why not use pirated CDs to force the popularity of BBK VCDs. When his VCD first reaches the installed capacity of one million units, no one else's VCD will pose a threat to him in the future.

Although Wan Yan in the previous life invented VCD in 1993, she didn't seize much of the market in a limited time, which brought opportunities for Aiduo later.

Wan Feng would not give chances to latecomers. By 1995, his VCDs would have sold at least one million units.

At that time, a VCD earned an average of 500 yuan, and he could still earn 500 million yuan.

On the same day that Huaguang VCD was launched, Motorola released their first-generation Chinese-character pager in Xianggang. Of course, its style was used by Huaguang's Chinese display, and Motorola came out with a nondescript appearance.

At this time, the digital pager war with Motorola was still going on, and the price of the digital pager had fallen below 700.

On the first day when Motorola's Hanxian machine was launched, Huaguang took the initiative to burn the flames of war to the Hanxian field. On that day, Hanxian dropped 200 yuan and reached the 5,000 yuan mark. Three days later, Huaguang cut the price again by 300 yuan , making the Han display machine less than 5,000 yuan for the first time.

Wan Feng had to win this battle, even if he couldn't defeat Motorola, at least he had to build his own reputation.

This is beneficial to the next big mobile phone sale, otherwise it is impossible for big mobile phone to get much share in the field ruled by Motorola.