Rebirth of the New Farmers in the 1980s

After the company started working, the first thing Wan Feng did had little to do with Nanwan Group.

Since it is necessary to give advice to others, it is natural to honor it.

So the first thing he did when he went to work on the first day of the eighth day of the new year was a phone call to the Red Cliff Brewery.

The full name of Hongya Brewery is Bohai Huanghai Brewery. It was established in 1989 and its registered trademark is Hailanghua.

In the 1990s, Sea Wave Beer was very famous in Hongya, both in terms of taste and alcohol content.

Wan Feng remembers very clearly that the 12.5° white beer produced by Hongya Brewery was delicious.

Not only has it firmly stood in the local market, but it has also been sold to surrounding counties and cities.

But after 2000, it began to decline, as if the taste of the wine changed drastically overnight, and it hurt your head after drinking it.

It is said that the taste has changed drastically due to the inability to afford imported malt and replacing it with domestic malt.

Whether it is true or false remains to be verified, but its decline is inevitable.

Wan Feng didn't remember exactly whether it closed down around 2002 or 2003, but it didn't exceed 2005 anyway.

In the later period, the beer in the Hongya market was occupied by Black Lion Chiron and Daxue.

In 2015, when driving from the Second Ring Road of Hongya through Miaoling, Xuling Town, you can still see the rusty wine tanks of the brewery.

In fact, the only connection between Wan Feng and the brewery is that he drank Hailanghua beer, and there is really no other connection.

But the director of the brewery gave Wan Feng a lot of face, and agreed to Wan Feng's request after a few seconds of contemplation.

Hongya Brewery really didn’t have this kind of agency system, and the trucks from the brewery would pull the beer down from village to village to shop.

This small shop unloads three boxes and that small shop unloads five boxes. Not to mention the trouble, it also wastes manpower and material resources, and the car burns oil and wears out. One car goes out to deliver beer, and often the beer on the car can’t be delivered in one day. It burns oil. The money is an astronomical sum a year.

Wan Feng's proposal made Mao Sai, the director of the brewery, suddenly enlightened, yes! If one or two distributors are set up in each township, the brewery will deliver the beer directly to the distributor's home, which will save a lot of money in a year.

The gas money saved is enough to corrupt for several months.

The director of the brewery had just finished the Chinese New Year, and he ate and drank well and was in good spirits. He immediately called a meeting with the senior management and sales staff of the brewery to discuss the feasibility of this method.

Soon the plan was drawn up and implemented.

Wan Feng notified Xu Meilin when he got the right to operate the beer agency of the brewery Wulu Town.

After Yingrong got her the agency right in Wulu Town from Wanfeng, she immediately took the 200,000 yuan she borrowed from her younger brother to start buying a house.

The first is to buy the two stores that Wan Feng asked her to buy.

Just as Wan Feng calculated, the store here is indeed 800 yuan per square meter, and Li Quan also gave a discount of 50 yuan per square meter.

A total of one hundred and five square meters.

In addition to the warehouse area that should be allocated, Yingrong bought an additional 80 square meters of warehouse space.

Adding the 10-square-meter warehouse that should be allocated, we have a 90-square-meter warehouse.

The warehouse is 310 square meters, and it cost 24,000, plus the retail sales of 75,000, so it is indeed 100,000 yuan.

The height of the store is 3.5 meters. This height can completely accommodate a 1.67-meter-high second-floor occupant inside, and the bottom will be used as a kitchen and bathroom.

That's how Yingrong designed it. They didn't have a house in Jiangwei, so they bought this store and sold a three-meter length in one of the stores for temporary housing.

Therefore, after paying the money, I immediately found someone from the decoration company to separate the second floor.

At the same time, people who built prefab houses were invited to build a color steel shed with an area of ​​150 square meters in front of the door.

This is for preparing to unload cement.

The color steel shed where the cement is placed, Wan Feng, came to the site to give some guidance when he was off work.

He has experience with this stuff.

The preservation of cement is very particular, and it cannot be placed on the ground, especially in such an open-air storage.

It is best to put a thick layer of moisture-proof cushion underneath.

It can be planks, or dry masonry.

The shed must not leak rain and maintain good ventilation.

A week later, the second floor and the cement shed were built, and the family officially moved in.

Of course, the phone must be installed, otherwise how do you know who will ask for the goods.

At the Wahou Machinery Factory, I bought a relatively large tricycle for 7,000 yuan to deliver goods.

The production of 70 motorcycles at Wahou Machinery Factory has long since ceased production, but the tricycles have not stopped.

It cost another 25,000 yuan to buy a tricycle and build a color-steel shed on the second floor.

You Shuipi still has 75,000 yuan in his hand to buy goods.

The first thing to come was not beer but cement. Hongyayishui sent 30 tons of cement over in the first batch.

15 tons each of 325 and 425 cement.

The price of 325 cement is 141 tons when it is delivered here, and 165 tons when it is shipped out, and the retail price is 9 yuan a pack.

425 cement is 20 yuan more expensive than 325 a ton, and the price of a ton is 1851 tons, and the retail price is 10 yuan a pack.

During this period, the brewery also advertised in TV commercials, which means that in the future, the beer agent system will be implemented in all townships, and the shops in each township will buy beer from the agent in the township, and the township breweries with agents will no longer I went to deliver beer, and at the same time announced a batch of townships that have implemented agents.

The Yingrong Store in Wulu Town is impressively listed.

The day after the cement came in, the brewery delivered a truckload of beer. The truck with high rails delivered 450 cases in one go.

The brewery has a plan to send wine, two cases for one hundred cases, and a total of four hundred and fifty-nine cases of beer were delivered.

The nine cases of beer here are You Shuiping's own, and the nine cases of beer cost 225 yuan.

Although cement came first, beer opened first.

Cement is a just-needed product, and no one will buy it if it is not used and keep it at home. It is not something that can be stored for a long time.

But beer is different. Even if it is not a product that is just in demand, its sales are fast.

In the morning, the beer was unloaded, and in the afternoon, You Shuiping began to deliver wine to the shop.

He hired a driver with a monthly salary of 1,000 yuan.

The large bottle of beer delivered to him by the brewery cost 251 cases, even if it was 1 yuan and 5 cents a bottle, he sent it to the small shop for 28 yuan, and the small shop retailed for 1.51 bottles.

Small bottles of beer just started to appear on the market, a case of 28 yuan, he gave away 311 cases, and the shop sold 181 bottles.

The first one to ask for wine was the small shop on Xiaoshutun Road, just across the road on the right side of You Shuiping’s house, with big bottles on both sides.

Yingrong sent them there with a cart.

You Shuiping packed a truck full of beer, about 30 cases for the driver to take the initiative to deliver.

This was Yingrong's idea, they didn't send them off before they opened their business, who knew that his house was Wulu's agent.

Although the TV advertisement said that Wulu's agent is Jiangwei's Yingrong Store, how many people would watch the advertisement in their spare time?

Even if you watch the advertisement once or twice, you don’t necessarily remember who it is.

So be proactive.

Yingrong also went to a printing company to print 200 business cards, and asked You Shuiping to send them to the owner of the small shop when he delivered beer.

That way they know who to turn to if they want beer again.

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