Rebirth of the New Farmers in the 1980s

Of course Wan Feng was going to be happy, the Great Wall had already advertised on the Internet once, why wouldn't he be happy now that it was advertising again?

The money for advertisements is not three or two dollars. An advertisement on CCTV is worth tens of millions.

This saved tens of millions. Not only did he want to have fun, but he also wanted to sing loudly.

Moreover, he drew a large number of these models more than ten years ago and applied for patents. The money to maintain these patents for a year is not a small amount. How can it be done without getting a call back.

Before he went to Ao to say that he had infringed his own patent, the other party had copied him first.

Wan Feng was calculating how much Guan Aodi wanted, should it be 5 million or 10 million?

Anyway, it is necessary to ask for less.

When Wan Feng was calculating how much Guan Aodi wanted, there was also a story on Tianqi.

At this time, stimulated by the profits made by GM's investment in the past, car dealers all over the world have sharpened their heads and drilled into the Huaguo market.

Nissan Motor Co., Ltd. has also entered into the actual stage of contact with the Second Automobile Works through the Fengshen Automobile Project, and the cooperation process between Ford and Changan has begun to accelerate the pace of negotiations.

BAIC and Hanguo Hyundai have also begun to contact each other, and the two parties intend to sign a 30-year cooperation project.

Volkswagen also began to launch new models. For a while, the Huaguo auto market was surging, and heroes from all walks of life were ready to show their skills in the Huaguo market and make a fortune.

At this time, Toyota, which is invincible in the North American market and has established itself as a leader in the car industry, finally has time to look back and take the market around it seriously.

Seeing the actual contact with other princes, how can there be no waves in Toyota's heart, so Toyota also hurriedly went to Huaguo to find a joint venture partner.

After traveling around the east, west, north, and south of Huaguo, Toyota finally understood the truth contained in the saying that the world is vast and there is no place for me to rest.

The entire Huaguo market qualified for joint ventures have been divided up, and what is depressing is that almost all of these companies have no less than two partners.

Don't count on Changan Automobile, Second Automobile and Shangqi. The three small companies like Changan BAIC are all taken up by foreign car dealers.

Even if Toyota turns itself into a needle, it doesn't even try to find a gap where it can be inserted.

In the entire market, there are only two car companies without a partner, and two car companies have a partner.

The two companies without foreign partners are GAC and Nanwan, and the two car companies with a partner are Tianqi and Chengdu station wagon factory.

Coincidentally, the partners of these two car companies are Toyota.

GAC has cooperated with Peugeot before, but Nanwan itself has no intention of cooperating with foreign capital.

Going back ten years, if a foreign car company comes to him for cooperation, he may still consider one or two, provided that the other party has to open up its technology.

Now, he has no idea of ​​cooperating with foreign capital at all.

He is very clear about what these so-called joint ventures are, and both shareholders have their own ulterior motives at the beginning of their establishment.

The purpose of the foreign party is to have a joint venture with the Huaguo people. The core function of the joint venture car company is to manufacture and harvest the Huaguo market and prevent the Huaguo people from mastering core intellectual property rights.

The purpose of Huafang is to send people to study,

Learn everything you can learn.

Of course, these are all reasons. The real purpose is to share money. Whether you can learn something can only be ranked second or it is not important at all.

In this kind of cooperation, the two parties have no vision, no sustainable corporate culture, and only a consensus to make money together.

In such an enterprise, Huafang executives only have tenure, no long-term expectations and plans, no core R\u0026D capabilities of their own, only OEM and sales functions.

If you put a logo on the rear of the car, you can get half of the car sales profits. This kind of money is too easy to earn. The aftermath is the loss of the spirit of struggle. It is so easy to get money, so why bother to develop self-owned brand cars?

This is the status quo of those state-owned joint ventures in the previous life.

If you don't expect them to develop any domestic brands at all.

It is precisely for this reason that when the news that the country wants to liberalize the shareholding ratio of car companies in the previous life came out, these car companies were the first to panic.

They know very well that if the shareholding ratio of car companies is open, these foreign capitals will definitely become the controlling party, and they will be completely marginalized by then.

It's still good.

At that time, I am afraid that foreign-funded enterprises will simply establish a sole proprietorship company. With a sole proprietorship company, who will manage the development of joint venture wages.

Although these car companies have been joint ventures for so many years, only they know what they have learned in their stomachs.

Without foreign brands, what else can they do?

It is said that lying down to make money, even if you ask for food, you may not be able to get hot food.

In July 2016, the Huaguo Automobile Industry Association, which has a glorious tradition, held a disgraceful meeting in the capital. The core topic was to oppose the liberalization of the shareholding ratio of Chinese joint venture car companies.

Participants included representatives from Changqi Group, Dongfeng Group, Changan Group, Beijing Automobile Group, Huaguo Automotive Engineering Research Institute and Huaguo Automotive Technology Research Center.

"Liberalizing the shareholding ratio will also cause the country to lose its dominance over its own auto industry. The auto industry is a strategic industry that supports the transformation and upgrading of the national economy. The role of Huaguo's auto industry in driving the country's economy and scientific and technological progress is other industries. It is incomparable that liberalizing the shareholding ratio will affect the core interests of our country such as national defense security and economic development.

In addition, liberalizing the shareholding ratio is not conducive to the development of the Huaguo brand, and will cause the Huaguo brand to lose its last protective barrier. The current shareholding ratio policy allows joint ventures to have the opportunity to support the development of independent brands in the form of funds and talents.

If the shareholding ratio is relaxed, we will not even have the opportunity to discuss principled issues such as the direction of localization of the auto industry with all foreign-funded enterprises. "

This is what these people said sternly at the meeting, and they jointly wrote to the Ministry of Industry and Information Technology, requesting to delay the relaxation of the restrictions on the shareholding ratio of automobile joint ventures. Even if they are relaxed, it will take at least another eight years.

How did they get Bilian to make such a request?

The state has given them thirty years and a lot of policy and resources. What have they done?

In the field of automobiles, they are far less competitive than private enterprises such as Geely, Biati and Great Wall.

If the country was not extremely disappointed with them, would it be able to introduce this policy?

To sum up, Wan Feng has no intention of cooperating with foreign car companies. If there is a point of cooperation, he can consider opening up your latest and most advanced technology, otherwise he will love whoever he wants.

Of course, he will also block the idea of ​​joint ventures between companies related to him and foreign car companies.

For example, he opposed Toyota's cooperation with GAC and Tianqi.

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