Rebirth of the New Farmers in the 1980s

The quality of this new Great Wall car has been improved in almost all aspects. The inline six-cylinder electric fuel injection with variable valve timing technology can provide 235 horsepower. If turbocharging is added, the horsepower can be increased to three About 100 horsepower, which has reached the power level of a super sports car.

Although the engine is a bit longer than the four-cylinder engine, when designing the model, it was considered that there would be an L6 engine on the car in the future, and the six-cylinder car body was designed in advance to reserve space. Therefore, after the success of the L6 engine, there is no problem of redesigning it, as long as the engine is replaced, it can be directly on the road.

From a purely technical point of view, the six-cylinder in-line engine is the best motivator, it burns without uneven inertial forces, has a quiet inherent quality at all speeds in the top rev range, these are V6 What the engine doesn't have.

A balance shaft must be provided in a V6 engine to dampen vibrations.

The only advantage of the V6 engine is that it is more compact in length and can also be combined with the V8 engine when it is manufactured.

The V6 engine of Nanwan Group was also developed out of the possibility of using a V8 engine in the future. If only six cylinders are used, there is no need to develop a V-type engine at all.

The foreign car company that has always been obsessed with the six-cylinder is BMW. When other car companies use V6, it is the only one that has always insisted on using the L6 series.

After the new Great Wall prototype comes off the assembly line, it only needs to undergo an endurance test of 100,000 kilometers, and there is no need to conduct separate tests in various environments.

Guan Dahai led the test team to go through wind and rain again, and they expected to complete the 100,000-kilometer endurance test in two months.

Hearing the roar of the New Great Wall going away, Wan Feng was very satisfied.

This time, this Great Wall can have sufficient power. With power, it is time for Great Wall to try its hand in the large car market.

If a car wants to get people's general recognition, the fastest way is naturally advertising.

In addition to TV broadcasts, newspapers and magazines, another way to expand your popularity is to participate in auto shows.

Around 2001, there were two well-known domestic auto shows in Huaguo: Beijing Auto Show and Shanghai Auto Show.

The Shanghai Auto Show began in 1985, while the Beijing Auto Show was five years later than the Shanghai Auto Show. Its first auto show began in 1990.

In order to avoid confrontation, the Beijing and Shanghai Auto Show are held in different years. Beijing is held in even-numbered years, while Shanghai Auto Show is held in odd-numbered years.

From June 18th to 24th, 2001, it is known as the largest exhibition of the same type in Asia after the Japanese Tokyo Auto Show. The 9th Shanghai International Automobile Industry Exhibition is also the 2001 The Shanghai Auto Show will be held at the Shanghai International Exhibition Center, Shanghai World Trade Mall and Shanghai Everbright Convention and Exhibition Center.

Unlike previous years where the Nanwan Group participated in the exhibition in a low-key manner, this year's Nanwan Group will participate in the exhibition with a very high profile.

Huaguo will join the WTO this winter, and as soon as it joins the WTO, the world's most famous car companies will go to the Huaguo market to make trouble.

Wan Feng felt that these foreigners should be made aware that the Huaguo auto market is not a place where they can get whatever they want, and if you don't show the real thing, you might die ugly.

Gone are the days when you still want to use a Santana and Jetta to cheat food and drink in China for more than ten years like Volkswagen.

As a flagship car company in the local auto industry,

It is necessary for Nanwan to set rules for them.

Another reason is that Nanwan Group should also establish its own glorious image in the world. Now that it has entered the WTO and others are here, it is time for it to go out and see what the world is like.

Although Nanwan Automobiles had been exported before, they were all small businesses, and the places where they were exported were almost all wild places where automobiles were sold.

In the future, Nanwan Motor is also planning to develop in Europe and the United States, and also prepares to spread some wildness on the snow in Europe and America.

In previous years, the pressure of domestic competition was not too great. During the auto show, the Nanwan Group did not participate in a serious manner, but only participated in a symbolic manner.

But it is different now. This year, Nanwan will take part in it once.

Nanwan Automobile is ready to make a big splash.

A few months ago, Wan Feng gave Tan Sheng the instruction that, no matter how much it costs, he will take me the most central location in the main exhibition area, an area of ​​3,000 square meters.

Tan Sheng was so scared that he almost peed his pants on the spot: "I said boss, three thousand square meters? Are you going to build a factory on the auto show?"

Compared with the booth area of ​​3,400 square meters for car dealers participating in the Shanghai Auto Show more than ten years later, 3,000 square meters can only be regarded as quite satisfactory.

But in 2001, 3,000 square meters is definitely an astonishing figure.

Generally, manufacturers feel that it is not too small to get a flat of 1,000 yuan, and domestic car dealers were only more than 2,000 square meters at that time.

Nanwan is 3,000 square meters, how big is 3,000 square meters?

The footprint of a small business is no more than that.

"I'm going to build a toilet at the auto show!"

puff!

Even if you really build a toilet, a toilet of 3,000 square meters?

Even if you are standing, squatting, and lying down with a big tripod to go to the toilet, you can't use it so big, right?

"Don't give me a hard time. If I let you do it, you can do it. If this problem can't be solved, you should go to Nanjin Road to stand on the street."

Tan Sheng frowns: "Boss! If I look like me, there is no market in Zhan Street, Nanjin Road, right?"

"Aren't you good at eating soft rice?"

Tan Sheng was depressed, who is eating soft rice?

The boss wants to set up an exhibition area of ​​3,000 square meters in the center of the main exhibition area of ​​the Shanghai Auto Show. This task is not trivial.

Auto show is not as simple as renting a site.

There are two types of booths at the auto show: indoor standard booths and indoor raw-space booths, as well as international and domestic booths.

Indoor standard booths refer to the booths built by the sponsor, such as some media booths.

Indoor raw space is also called self-built booth or special booth, that is, the organizer only provides the booth area, and the exhibitor designs and builds the booth by himself.

In 2001, the international standard booth rental fee was 600 yuan/㎡, and the international raw space booth rental fee was 550 yuan/㎡.

Domestic car dealers have a small discount, which is 550 yuan/㎡ and 500 yuan/㎡ respectively.

For the major car companies, they basically use indoor raw space booths in order to arrange them according to their own ideas.

Nanwan Group's 3,000-square-meter bare land lease costs 2.5 million.

It is estimated that this money will be needed to design and build the booth by myself, which means that the site rental and design alone will cost 5 million yuan.

And that's just the cost of the stand.

After the booth is set up, you can return the car, and the cost of vehicle transportation.

Of course, it is more convenient for domestic car dealers to participate in the transportation. It is over with a cart, and the cost is not much.

But those foreign car dealers are miserable, air freight is a very expensive expenditure.

In addition to vehicles, there are also personnel, the employment of staff and security personnel, and hiring a star platform or something.

All kinds of expenses are drawn together, and car dealers really can't afford to participate in an auto show without spending 18 million yuan.

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