Rebirth of the New Farmers in the 1980s

Wan Feng invited these celebrities not only to increase the popularity of the Nanwan Auto booth, but also to disturb other people's booths.

He didn't believe it. There was a star booth here in Nanwan, and there were people going to see other people's cars?

Their family is all car models, and Nanwan is a star, although there are not many women.

You have to see a celebrity before you go to see a car. If you pretend to be a celebrity in your heart, even if you go to see someone else's car, you are doomed to be half-hearted.

As for whether this trick will be learned by others, there is no doubt about it.

He believes that at next year's Beijing Auto Show, these international manufacturers may follow suit and invite big-name stars to present...the platform.

Maybe there will be foreign girls with blond hair and blue eyes appearing.

But no matter who appears, at least it has nothing to do with this year. This year's Shanghai Auto Show gimmicks are all made by Nanwan, at least the impression of Nanwan Automobile is left in people's subconscious.

That's it, that's what he wanted.

Isn't advertising a brainwashing thing?

In the six days of the auto show, except for the first day, this area was disturbed by the Nanwan Auto Show for four days.

On the fifth day of the auto show, Chen Long was invited for the finale in Nanwan.

Originally, on the last day, Wan Feng wanted to invite a mainland female star to partner with Chen Long.

The only defect of the celebrities invited this year is that the yang is prosperous and the yin is weak. Except for Yuehui, the rest are men, which seems a bit unbalanced.

But after counting the domestic actresses at that time, I sighed and let Chen Long sing a one-man show.

These actresses have more or less stains, even if it is not a few days now, there may be.

He would never use a tainted female star.

But then again, in the entertainment circle, it is difficult to find a female star who is not stained!

Wan Feng, the three biggest stars in Xianggang, invited two, and the other one was Zhou Xingxing.

Although his Putonghua is terrible, he probably can only stop there once when he comes, but the stop where he doesn't speak is the focus.

It is a pity that Zhou Xingxing has no schedule and cannot come.

The appearance of Chen Long directly pushed the atmosphere of Nanwan Automobile's booth to the climax.

Chen Long only stayed here for half a day, because the exhibition will close tomorrow, and there are some deals that need to be negotiated.

In the afternoon, even though they knew that there were no stars to appear in the afternoon, a large number of people still went to the Nanwan exhibition hall to join in the fun.

Although the star effect these days made Nanwan Motor's booth a bit chaotic, the trade negotiations were not affected much.

At the same time as celebrity publicity, Nanwan also had a lot of contact with the outside world.

Although there are many contacts, a contract for the sale of a complete vehicle has not been signed.

Without him, Nanwan Group has its own sales network, which has extended to county-level units.

In order not to affect the business of these direct sellers, of course, Nanwan Motors can't just sign out the car, so the market is not in chaos.

The contract for the whole vehicle is not signed, and the signing of other sales contracts will not be delayed.

In the sale of engines and transmissions,

It has been rewarding.

Don't look at the joint venture manufacturers all over China, but some domestic car manufacturers still don't have engines to build cars.

If you can't make it yourself, others won't sell it.

The engines of those joint ventures are not exported at all, they are kept for their own use, and there will be no surplus engines sold to others.

In the previous life, at least there was Mitsubishi, which didn’t make many cars, and supplied engines in large quantities. It built two engine production bases in Shenyang and Harbin, and supplied large quantities of engines to the domestic market.

However, Mitsubishi did not enter the Huaguo market this time.

Originally, Mitsubishi wanted to build an engine factory in Shenyang, but Nanwan opened up its own engine market one step ahead of time, and it seemed that some means were used to make the engine factory in Shenyang aborted.

Mitsubishi has no plans to enter the Huaguo market after studying and analyzing Nanwan's engines and the Huaguo market.

In this way, apart from Nanwan Group, Huaguo's domestic suppliers of engines are several manufacturers with backward 491 and 492 technologies.

Yang Yong bought a manufacturer specializing in the production of 491 engines. In the previous life, the engines of this manufacturer were supplied to Great Wall pickups.

There are many engine models put on the market in Nanwan, from the old-fashioned 478 Mustang engine to the 482 Tornado engine, a total of four categories and nearly eight categories of engines have been put on the market.

From self-priming to supercharging, from carburetor to EFI, the price ranges from five or six thousand to twelve thousand or three thousand.

There are also so many types of gearboxes, ranging from five-speed manuals to six-speed manuals, four-speed automatics to six-speed automatics, and there are six categories of automatic manuals.

These gearboxes are almost matched with the engine, and the manufacturer can use them without any integration as long as they follow the advice of Nanwan when they buy them back.

Therefore, during the auto show, the most talked about in Nanwan was the engine and gearbox.

In addition to purchases, there are also companies in the south negotiating the overall transfer of engine and transmission technology.

Wan Feng has not agreed yet, let's talk about it later.

Even if the engine is transferred, it must be closely related to the cooperative unit. If they have no intention, they will consider others.

Don't talk about Nanwan, just talk about Hengren. This time, Hengren Power brought the A-type engine of the economical 478 Mustang engine, and the B-type EFI engine that was transferred to the production in early May this year.

Because of Hengren Power, Nanwan did not exhibit any model of the Mustang engine, and this stage was all given over to Li Xianrong.

In this auto show, Lee Hsien Wing signed a supply contract for tens of thousands of A-type and B-type engines with domestic car manufacturers.

It can be described as a big harvest.

In addition to engines, there are good orders for batteries of two brands such as Qianfan and Huanghai, and various automobile molds.

Nanwan Instruments also came this time, and during the exhibition, they also received orders for several production lines from two bosses in the south who were about to enter the small car industry.

Such an inventory shows that this auto show in Nanwan is full of harvest, but it is still unknown whether the sales benefits of the whole car will be fed back from the direct seller channel after the auto show.

Another advantage is that Wan Feng didn't expect much at the beginning.

It is because of these stars invited by Nanwan that the reporters of various local stations have added elements of entertainment journalism.

In order to increase the ratings of their programs, these guys almost invariably use the stars of the Nanwan Group as gimmicks. The important part of the auto show documentary they shot is almost all about the Nanwan booth.

Inadvertently made another advertisement for Nanwan Automobile Consortium.

When Wan Feng got the news, his mouth twisted with joy.

He spent more than 10 million yuan to invite celebrities, and he made it back from advertising as soon as he turned around.

The advertisements of so many provincial and municipal TV stations cannot be stopped in a thousand times.

The publicity effect of the auto show was quickly reported from various channels. Three days after the end of the auto show, the order contracts of direct sellers in various places increased significantly, almost 10% to 20% more than the same period last year.

The bonus of this auto show has appeared.

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