Rebirth of the Official Business Route

Chapter 1166: Mobile phone strategy

"How much appetite do you think Lianfan will have?" On the way to see Yang Rongping. Zhang Ke sat in the car and asked Zhang Yaping.

"At the beginning of the year, Unicom formulated an expansion plan to show 10 million new users this year." The momentum is really amazing," said Zhang Yaping. "I think Unicom has gotten so much capital from overseas this time, and their high-level thoughts are probably warming up again."

"It's really a headache. They don't need money anymore. Just have some patience. If you have the patience for half a year and work more on the basis of the connection, the situation will be greatly changed. At this time, it should not be too strong." Zhang Ke scratched his head. Said with a frown. w Novel chapter updated fastest

"Unicom must go to tease the nerves of the mobile company. This is something that others cannot convince," Zhang Yaping said. "Maybe the senior executives of China Unicom know that it is a trick to startling a snake, but China Unicom is still immersed in basic work. It’s not easy for all parties to explain their difficulties. They don’t just have to explain to China Unicom’s future.”

"Um..." Zhang Ke nodded, knowing that Zhang Yaping was dissatisfied with the duopoly market structure of China's telecommunications industry and had no complaints. His own position seemed to not be unreasonable for China Unicom; but this situation may not be beneficial to Kumho.

Last year, there were only 4 million new mobile users in China. It is expected that this year’s new users will exceed 25 million. Unicom’s plan to develop 10 million new users does not seem to be an exaggeration, but it has exceeded the carrying capacity of China Unicom’s gBu flashover; Unicom had only 2.6 million new users during the exhibition last year. w "Fiction" novel chapters are updated fastest

At the beginning of the year, China Unicom accepted Zhang Ke's proposal and decided to suspend the implementation of the radical expansion plan formulated before, but did not completely abandon it or come up with a revised draft.

This year... until the end of this month, China Unicom will exhibit three million new users; if China Unicom still aims at 10 million new users, that means China Unicom will have another ten million new users in the remaining five months of this year.

Thinking of this Zhang Ke frowned slightly and said, "China Unicom really wants to do this, and China Mobile will not wait to die. I think China Mobile's new user growth plan for the remaining five months is only between 700 and 8 million. How can China Mobile? Allowing China Mobile to flatten China Unicom's new user growth data in such a short period of time will definitely hit back and most likely will put pressure on us."

Zhang Yaping knows exactly what kind of pressure will be transferred to Kumho.

Kumho Ocean Unicom has an invisible private agreement for two years. Within two years, the ess baseband chipset is actually only provided to Unicom's customized mobile phone business to help China Unicom obtain a cost advantage that China Mobile cannot compare in the customized mobile phone business. If China Mobile wants to replicate Unicom's model, it also needs to follow Kumho.

Previously, China Unicom only focused on selecting a few cities for pilot projects and did not start to stun the snake. Even if some achievements do not threaten China Mobile's position in the communications market, Kumho can use insufficient capacity as an excuse to refuse to cooperate with China Mobile.

However, if China Unicom wants to start a war with China Mobile for new users, it is not the same; Kumho can no longer use such an excuse to perfuse China Mobile. It is a headache to think about.

"I think we still need to continue with Unicom's pace. We will only supply 3 million sets of baseband chipsets this year. Unicom wants to develop customized mobile phone business and we can't keep our eyes on low-end and mid-range mobile phones," Zhang Yaping said. It can lower profits and directly provide some mid-to-high-end mobile phones to China Mobile. If necessary, China Mobile can also lower profits and provide some mid-to-high-end mobile phones to China Mobile. But I think China Mobile may not cooperate with us if it wants to develop mid-to-high-end customized mobile phone business."

"I think we have to tighten the supply of ss5 baseband chipset. It will be enough to supply 500,000 sets per month. You are the president of the components department and you can directly today. A showdown with Yang Rong." Zhang Ke said.

If China Unicom really wants to develop seven million new subscriber customized mobile phone business in the remaining five months of this year, it will have to undertake at least 800,000 to 1 million subscriber growth plans each month. Kumho only promises to open up supply five. One hundred thousand sets of Unicom will have a monthly gap of 300,000 to 500,000 to fill; even so compared to the average monthly supply increase of 150,000 sets in the first seven months of this year, the increase is quite considerable.

Zhang Ke didn't make a special trip to Beijing this time to take a car to the office or office of China Unicom's headquarters in Yang Rongping, then leave for a while and leave the specific meeting. Zhang Yaping is in charge.

On the way back to the villa, Zhang Ke called Chen Jing to provide Unicom with a customized mobile phone service.

"If you want to tighten China Mobile, you can't question it. Others can't wait to make all the money at once" Chen Jing said with a smile on the phone and asked Zhang Yunshi to return to Jianshi. "I heard that Chen Feirong's one The little fairy will be with you all year round?"

Zhang Xiayou asked Chen Feirong to put the earpiece of the phone close to her ears, and Chen Fuci’s voice was so irritated to her. She pretended to discuss business topics with Chen Jing on the phone "in technical production". As well as marketing and many other aspects, if you have not made sufficient preparations, excessive expansion is not a good thing. The money is endless. If you think about the long flow and talk about some Jinshan factory things, you hang up.

I also talked to Xiao Ruimin of AlliedSignal on the phone and Xiao Ruimin only told him that although the baseband chipset can be successfully upgraded to the second-generation enhanced version, the production capacity is still limited and cannot be opened up. Sub-supply. In addition to Kewang Hi-Tech Lianxin, a certain amount of netbsp needs to be supplied to Kewang; Zhang Ke and Su Jindong Dinggu Zhang Yaping, when they set the mobile phone sales target for this year, set the domestic target at 8 million units. Now the first six months have been It will not be too difficult to complete the sales of 4 million units this year, even if there is no special marketing plan, and it will not be too difficult to complete the sales of 10 million units this year according to the natural increase rate. It is estimated that the total annual sales of the domestic mobile phone market will reach 50 million units, becoming the fourth largest mobile phone market in the United States after Oscar and Japan. The domestic market share of Chuhu will reach the end. Other manufacturers will represent Unisys Wang Hi-Tech. The sales of these two companies will both reach 3 million units this year. The total sales of the other twelve domestic mobile phone manufacturers will also exceed 4 million units. It also means that this year's domestic mobile phone sales. The localization rate of the mobile phone market will break through.

The general localization rate is only a very difficult data for foreign mobile phone manufacturers such as Motorola, Nokia, Philips, Samsung, Sony Ericsson, etc.

I'm afraid that the machine-sea war will start completely when China Mobile's flashover upgrade is completed, right? After all, mobile phones can have more colorful applications on the gpse communication network. At this time, overseas mobile phone manufacturers can fully use the design and technical strength of overseas mobile phone manufacturers.

China Mobile has now flashovers in many central cities and has opened some services on a trial basis to fully open gps (the flashover time is not long, and overseas manufacturers such as Nokia Motorola and Samsung have also started to launch in advance. High-end mobile phones that use the network are waiting for the flashover to be fully upgraded.

Zhang Yun can almost imagine the cruel return of the machine-sea war. In the past in his memory, the localization rate of mobile phones was once close to strong. However, under the machine-sea tactics implemented by overseas mobile phone manufacturers, it almost caused domestic mobile phone manufacturers to lose money and make the whole industry localized. The rate drops below the winding. Even if the localization rate of boron is not good, because many domestic mobile phone manufacturers have no production capacity at all, they just get the mobile phone license and do OEM business for foreign mobile phones. Most of the mobile phone parts are shipped in from Japan and South Korea. Two containers, one container for the fuselage, one container for the phone antenna, and the phone that can be put on the counter immediately is also called a domestic mobile phone.

Even if this year's localization is close to reaching the localization rate of core components, the localization rate is still quite low. The main reason is that the baseband chipset also provides the ess customized mobile phone to China Unicom, which can be called a real domestic mobile phone.

The domestic mobile phone market almost categorizes mobile phones below 2,500 yuan as low-end and low-end mobile phones. Mtlnovel.com's ~www.wuxiaspot.com~ The mobile phone market sells at a price of 1,200 to 1,500 yuan. The prices of customized mobile phones supplied to China Unicom range from 1,000 yuan to 1,200 yuan, which can be said to be the absolute low-end phones in the current domestic mobile phone market.

If it is calculated based on the number of sales, the crash will account for the share of the domestic mobile phone market this year, which is already a pretty good result. But according to the sales plan, "ess mobile phone sales do not account for this year's total domestic mobile phone market sales, which is a little insignificant."

In addition to Lianxin Kewang Hi-Tech, Kumho also provides ess baseband chipsets to Kewang for the production of mobile phones sold overseas. Kewang has done some pioneering work in recent months. After all, mobile phones produced based on the baseband chipset of zone c can achieve complete localization, low cost and quality, and can pass the barriers in those countries where the market potential is slightly worse than that of China. And the region is also very popular. As of mid-July, Kewang has exported nearly 200,000 mobile phones, even far better than those domestic mobile phone manufacturers with medium performance.

In the future, portable digital entertainment platforms will tend to focus on mobile phones. Through these years of hard work, the mobile phone research department has successfully developed a dual-core mobile phone hardware architecture with a baseband chip and a microprocessor, and successfully integrated Jiacan based on this hardware architecture. The Bu player function is integrated into the mobile phone. Colored ears in the oak garden. There are also breakthroughs in LCD screen technology. Don't worry that Nokia Motorola will get rid of it after the advent of the era of mobile phone color screens.

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